{"title":"Exploring Communication Management and Public Relations in Two Emerging Markets, China and Thailand","authors":"Prasad Siba Borah, Benard Korankye, Tijan Gaye, Leslie Afotey Odai, J. Komugisa","doi":"10.33422/fba.v2i1.394","DOIUrl":"https://doi.org/10.33422/fba.v2i1.394","url":null,"abstract":"This study aimed to address the lack of empirical research in public relations management by investigating the perspectives of professional leaders in public relations in two emerging markets, namely China and Thailand. To gather information, a pragmatic mixed-method approach, which included a survey and interviews, was employed. The data was then processed using SPSS using a sample size of 234. The study developed a framework based on the Meng and Berger Model on PR leaders. It explores how leadership in public relations is shaped by the sociopolitical context of the nation by examining and comparing the cases of China and Thailand. The study draws on the interpretation of professional leadership in public communication by PR leaders. The participants from both countries indicated that there were some similarities and differences between the Chinese and Thai markets concerning public relation leadership. With the most important issue raised in both countries, speed and volume of information appeared to be the most important. In addressing the issues, in-service training to gain new skills and taking advantage of the internet to acquire information appeared as the most important tools. Inspiring and motivating, and ability to manage teams appeared as important leadership abilities considered of value in both countries. The study identified three key dimensions that were present in both countries, namely team collaboration, communication knowledge management, and organizational culture and structure.","PeriodicalId":350515,"journal":{"name":"Future of Business Administration","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126103150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Relationship of Work Benefits and Incentives in Employee Productivity and Satisfaction Among BPO Workers in Manila in the Time of Pandemic","authors":"J. Santos","doi":"10.33422/fba.v2i1.307","DOIUrl":"https://doi.org/10.33422/fba.v2i1.307","url":null,"abstract":"This study was conducted in 2022 amongst BPO workers in the pandemic era. The main objective of this study is to identify the relationship between current work benefits and incentives to employees’ productivity and satisfaction. Quantitative Descriptive research method was used to analyze the satisfaction of the employees on the availability of work benefits and incentives and how it relates to their productivity and satisfaction. 200 BPO workers from Metro Manila and Bulacan participated in this study. A three component questionnaire was used to collect demographic information, satisfaction among work benefits and incentives and productivity and satisfaction of the employees. Findings show cash and medical benefits to be highly satisfying incentives among the employees. Another significant finding was the employees’ overall satisfaction with the support given by companies through equipment supply. The researcher used Pearson Correlational Analysis through SPSS version 27 and yielded a moderate positive relationship result. The researcher recommends emphasis and reinforcement of the identified, strong incentives driving employees’ productivity as well as support from both private and public sector in the enhancement of such benefits.","PeriodicalId":350515,"journal":{"name":"Future of Business Administration","volume":"188 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124163409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effect of Reward Programmes on Employees’ Performance in Ghana: Evidence from Kpone-Katamanso Municipal Assembly","authors":"Abdul Jalil Mahama Alhassan Zaapayim","doi":"10.33422/fba.v2i1.396","DOIUrl":"https://doi.org/10.33422/fba.v2i1.396","url":null,"abstract":"The research investigated the influence of reward programs on employee performance in the context of the Kpone-Katamanso Municipal Assembly. Supported by the Expectancy Theory and the Goal Setting Theory as philosophical views on which the study is grounded, 10 employees from the Kpone-Katamanso Municipal Assembly made up the study population, and were chosen using standard random sampling procedures as the study mainly followed the qualitative paradigm besides demographics of respondents that were determined quantitatively using Statistical Package for Social Sciences (SPSS). This was used to calculate the ages, educational background, and number of years in the Assembly appropriately. Empirical outcomes of the study reveal that the primary means of rewarding employees is compensation. Word-of-mouth accolades, meeting allowances, gift packages, cash, and external training were also considered. The study also revealed that positive attitudes regarding employment are boosted by rewards. The practical implications encountered by the KKMA in compensating its employees according to the investigation were also deliberated.","PeriodicalId":350515,"journal":{"name":"Future of Business Administration","volume":"284 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121372914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Exploration of the Implications of Human Resources Analytics for Workforce Planning","authors":"Giamene Odom, Denis Hyams-Ssekasi","doi":"10.33422/fba.v1i2.345","DOIUrl":"https://doi.org/10.33422/fba.v1i2.345","url":null,"abstract":"Workforce is a tangible and talent-driven asset for high-performing organisations in today's global economy. Arguably, if workforce is not adequately planned, it impacts the effective execution of future business strategies. This research uses Standard Chartered and HSBC Holdings as a case study. A sample size of 60 participants is selected and descriptive data analysis employed to examine the online survey questionnaire. The findings indicate that HRA helps organisations to develop and sustain high-quality planning and eliminates the conventional obstacles HRA provides. It aligns strategic planning by head counting and establishing a clear view of talent demand and supply problems. It is a useful tool used to evaluate the impact of their decision and prioritise future investments in the workforce. Key identifiers include: Control, employee production efficiency, and structure. The study recommends organisations combine demand planning and internal supply analysis to identify workforce gaps and plan accordingly.","PeriodicalId":350515,"journal":{"name":"Future of Business Administration","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122042973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An evaluation on the prevalence Of Green Marketing: A Business Myth or Reality","authors":"Prasad Siba Borah, Benard Korankye","doi":"10.33422/fba.v1i2.332","DOIUrl":"https://doi.org/10.33422/fba.v1i2.332","url":null,"abstract":"The 21st century has witnessed the proliferation of industries and technologies that has also led to an increase in environmental challenges such as air & water pollution, land degradation, depletion of the ozone layer, global warming, and climate changes. More so, the consciousness of consumers about the environmental challenges is increasing and companies are responding to them through what is regarded as “green marketing”. Green marketing represents the development, implementation, and marketing of eco-friendly products. This study was constituted to unearth the green marketing practices that are administered by organizations since studies on the phenomenon are said to be at the infantile stage. A systematic literature review was undertaken using 26 articles from 23 journals published between 2013 and 2022. After an extensive evaluation of the literature, three thematic areas were extracted: green marketing practices, green marketing influences on consumer behavior, and the relevance of green marketing to organizations. The study summarized the green marketing practices and their influence on consumer behavior in figures 3 and 4 respectively. The relevance of green marketing to organizations was summarized in table 4. At the back of the review, the research provided some insightful directions for further studies on the phenomenon.","PeriodicalId":350515,"journal":{"name":"Future of Business Administration","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115673236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mentoring and Coaching in The Digital Era and How Has Been Affected by Covid-19","authors":"Panagiotis Tzavaras, Athanasios Davalas","doi":"10.33422/fba.v1i2.280","DOIUrl":"https://doi.org/10.33422/fba.v1i2.280","url":null,"abstract":"One of the instant increases in coaching and mentoring has been apparent in last years, indicating the improved interest in several development aspects. This development concerns all sectors of the economy and society, such as education, health, entrepreneurship. The focus was on actions to enhance efficiency through development, mainly for the labor sector. Mentoring and coaching are now integral parts of educational life and vocational training, with the ultimate goal of the multifaceted development of those employed in various professions. This article was written during the Covid-19 pandemic to study the impact of the pandemic on the digital age and coaching and mentoring processes. The research data have emerged from recent studies, with full knowledge of the prevailing situation, including all problems and uncertainties. As we face the immense business interruptions due to the Covid-19 pandemic, coaching and mentoring play a significant role in maintaining employees motivated and determined during extraordinary times.","PeriodicalId":350515,"journal":{"name":"Future of Business Administration","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127562054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Business Analytics and Market Adaptation in the E-Commerce Industry in Nigeria","authors":"Ladi Daodu, A. Bhaumik, A. Morakinyo","doi":"10.33422/fba.v1i1.309","DOIUrl":"https://doi.org/10.33422/fba.v1i1.309","url":null,"abstract":"The study examined the impact of business analytics on market adaptation in the eCommerce industry in Nigeria. Using purposive sampling and random sampling techniques, a sample of 40 respondents from various eCommerce organizations was taken. The data collected were analyzed using the quantitative approach. Precisely, both correlation and ordinal regression analyses were applied. The result from the study shows that the most important aspect of business analytics that can have a significant impact on market adaptation is the area of data analysis and application of the result to decision-making in the organization. The study recommends the application of business analytics to eCommerce businesses if they want to improve their market adaptation.","PeriodicalId":350515,"journal":{"name":"Future of Business Administration","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123186564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Adoption Factors of Artificial intelligence in Human Resource Management","authors":"Mohand Tuffaha","doi":"10.4995/thesis/10251/185909","DOIUrl":"https://doi.org/10.4995/thesis/10251/185909","url":null,"abstract":"The phenomenon of artificial intelligence has been widely studied in several areas. In opposite, in terms of AI in HRM, the literature shows limited research on the adoption factors of artificial intelligence (AI) in HRM. AI has been enrolled in several HRM’s areas starting from staffing till management performance or compensation. A set of suggestions on how to adopt AI in HRM has been raised. This piece of research aims to identify the adoption factors of six scenarios of AI in HRM. These scenarios are turnover prediction with artificial neural networks, candidate search with knowledge-based search engines, staff rostering with genetic algorithms, HR sentiment analysis with text mining, résumé data acquisition with information extraction and employee self-service with interactive voice response. As a result, compatibility, relative advantage, complexity, managerial support, government involvement, and vendor partnership are determinants affected factors of AI adoption in HRM. This paper tries to address new insights for practitioners and academics by minimizing the risks associated with AI adoption in some areas of HRM through exploring determinant factors of adoption.","PeriodicalId":350515,"journal":{"name":"Future of Business Administration","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129398756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Approaches to development of innovation culture as a tool for gaining competitive advantage","authors":"Marzieh Aghileh","doi":"10.33422/fba.v1i1.234","DOIUrl":"https://doi.org/10.33422/fba.v1i1.234","url":null,"abstract":"Today, to survive in business, organizations are compelled to compete with other organizations. Therefore, they have no choice unless to be innovative. Innovation is the application of new ideas of creativity that can be new products, new services, or a new way of doing things. Without innovation, new ways of doing business cannot emerge at all, and most organizations will be forever caught up in old services and old ways. The continuous and inclusive innovation enhancement, is, in fact, a kind of systematic exploration, the aim of which is to find new ways and means to react to environmental changes and pressures. Since repeated reactions aren’t effective in today's complex and changing environments. Therefore, companies should constantly search for new and novel ways of interaction in the environment, and, in turn, affect those interactions and changes. In developing a culture of innovation that can support an organization to implement and leverage the innovation process, good human resource management and knowledge sharing should be considered. First, we describe definitions of innovation, then innovation necessity, advantages, and barriers impeding it are examined. Finally, the innovation cycle, innovation process and strategies for creating and developing a culture of innovation will be examined.","PeriodicalId":350515,"journal":{"name":"Future of Business Administration","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126420612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}