Journal of Business Administration (JBA)最新文献_第2页

PERANCANGAN SOCIAL MEDIA MARKETING SEBAGAI MEDIA PROMOSI PADA BOMBO UAI MERCH

Journal of Business Administration (JBA) Pub Date : 2022-12-24 DOI: 10.31963/jba.v2i2.3770

Deniar Reina Domassang, Syamsuddin Syamsuddin, Ahmad Usman

{"title":"PERANCANGAN SOCIAL MEDIA MARKETING SEBAGAI MEDIA PROMOSI PADA BOMBO UAI MERCH","authors":"Deniar Reina Domassang, Syamsuddin Syamsuddin, Ahmad Usman","doi":"10.31963/jba.v2i2.3770","DOIUrl":"https://doi.org/10.31963/jba.v2i2.3770","url":null,"abstract":"This research aimed to produced social media marketing as a promotional media at Bombo Uai Merch that is easy to use/applied as well as effective and efficient. The research method used is a design research method with the following stages or procedures: 1) Needs Analysis, 2) Data Collection, 3) Design, 4) Results, 5) Publication (posting), 6) Feedback. Furthermore, the data collection techniques used are: 1) Observation, 2) Interview, 3) Documentation. The data analysis technique used is descriptive qualitative data analysis. In this study, it was found that the results of the social media marketing design as a promotional media for Bombo Uai Merch included the use of 4 pillars (greeting, product info, promos, engagement), 21 Instagram feeds with captions and hashtags, 5 Instagram stories, 5 highlights, link tree beacons. ai, 7 Tiktok feeds with captions and hashtags, and 1 month SMC. The efficiency of social media marketing is seen from reaching a wider market share (audience) by saving time, energy and costs. Furthermore, the effectiveness of this social media marketing has had a good impact on sales with an increase of 80%. Context, communication, collaboration, and connection strategies were in accordance with the needs of followers.","PeriodicalId":350017,"journal":{"name":"Journal of Business Administration (JBA)","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116125867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

IMPLIKASI INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING PRODUK BUNGA SEGAR PADA UMKM “ILOMATA” TOMOHON 产品创新对UMKM“ILOMATA”TOMOHON市新鲜花卉产品竞争优势的影响

Journal of Business Administration (JBA) Pub Date : 2022-12-24 DOI: 10.31963/jba.v2i2.3839

Precylia Ribka Rambing, Melky Krisna Paendog, A. Kumaat, R. Pessak

{"title":"IMPLIKASI INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING PRODUK BUNGA SEGAR PADA UMKM “ILOMATA” TOMOHON","authors":"Precylia Ribka Rambing, Melky Krisna Paendog, A. Kumaat, R. Pessak","doi":"10.31963/jba.v2i2.3839","DOIUrl":"https://doi.org/10.31963/jba.v2i2.3839","url":null,"abstract":"The large number of entrepreneurs in the field of selling fresh flowers in the city of Tomohon requires MSMEs to create unique and attractive products by implementing an innovation strategy in their business. By implementing innovations in fresh flower products, it is expected that MSMEs can produce products that have competitive advantages. This study aims to determine how much influence partially and simultaneously product innovation has on the competitive advantage of Ilomata fresh flower products. This research uses quantitative methods and uses a Likert scale as a measurement. The sampling technique uses a nonprobability sampling technique, namely purposive sampling technique. The population in this study were consumers of MSME Ilomata Tomohon fresh flower products, from this population there were 60 samples to be studied. The data analysis technique used in this study is multiple linear regression analysis. The results showed that partially the product innovation variable for each dimension had a significant effect because it had a t-count > t-table (2.004) and a significance level <0.05. Taken together the independent variable Product Innovation has a significant influence on the dependent variable Competitive Advantage with Fcount 12.692. The coefficient of determination is 67.7%, meaning that the influence of the product innovation variable on competitive advantage is 67.7%, while the remaining 32.3% is influenced by other variables not examined in this study.","PeriodicalId":350017,"journal":{"name":"Journal of Business Administration (JBA)","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130651340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH GREEN MARKETING TERHADAP MINAT BELI PRODUK AVOSKIN (STUDI KASUS PADA FOLLOWERS AKUN TWITTER @AVOSKINBEAUTY) GREEN MARKETING对AVOSKIN产品兴趣的影响(在TWITTER上关注@AVOSKINBEAUTY的案例研究)

Journal of Business Administration (JBA) Pub Date : 2022-12-23 DOI: 10.31963/jba.v2i2.3776

Irma Sari Gani, Dian Pane, Farida Amansyah

引用次数: 0

PERANAN PEMIMPIN DALAM MENINGKATKAN DISIPLIN KERJA PADA PT BOSOWA BERLIAN MOTOR MAKASSAR

Journal of Business Administration (JBA) Pub Date : 2022-12-23 DOI: 10.31963/jba.v2i2.3763

Harbani Harbani, M. Muslimin, Muhammad Roif Dzamir

引用次数: 0

ANALISIS KOMPARATIF KINERJA KEUANGAN JASA PERBANKAN MELALUI PENDEKATAN ECONOMIC VALUE ADDED PADA PT. BURSA EFEK INDONESIA 通过印度尼西亚证券交易所的经济价值附加方法对银行业金融服务表现的比较分析

Journal of Business Administration (JBA) Pub Date : 2022-12-23 DOI: 10.31963/jba.v2i2.3771

Andi Wira Hadi Kusuma, Sumatriani Sumatriani

引用次数: 0

PELATIHAN, PENILAIAN KINERJA, DAN KOMPETENSI TERHADAP KINERJA PEGAWAI (STUDI KASUS PERUSAHAAN UMUM DAERAH) 员工培训、绩效考核和绩效考核(区域公共企业案例研究)

Journal of Business Administration (JBA) Pub Date : 2022-06-22 DOI: 10.31963/jba.v2i1.3450

Bintang Balele, Hariyanti Hariyanti, Kustiany Kustiany

引用次数: 0

PENGELOLAAN SURAT MASUK DAN SURAT KELUAR BERBASIS WEB PADA JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI UJUNG PANDANG (STUDI KASUS PRAKTEK PENGELOLAAN SURAT PADA MATAKULIAH SIMULASI BISNIS) 以WEB为基础的大学贸易管理专业的着眼率(商业模拟档案管理实践案例研究)

Journal of Business Administration (JBA) Pub Date : 2022-06-22 DOI: 10.31963/jba.v2i1.3451

Tasya Nurul Aisyah Ramadhani, Eva Aryani, A. Amiruddin, Imasita Imasita

引用次数: 0

ANALISA PENGARUH LEVERAGE DAN RETURN ON ASSET TERHADAP EARNING PER SHARE (STUDI KASUS PERUSAHAAN REAL ESTATE DAN PROPERTI DI INDONESIA) 分析杠杆作用和收益收益对耳环的影响(印尼房地产和房地产公司案例研究)

Journal of Business Administration (JBA) Pub Date : 2022-06-22 DOI: 10.31963/jba.v2i1.3447

Useng Lienardo, A. Aswan, Muhammad Ali

引用次数: 0

KETERLIBATAN PEMERINTAH DALAM PENGEMBANGAN USAHA MIKRO KECIL MENENGAH DI KOTA MAKASSAR SELAMA PANDEMI COVID-19 政府在COVID-19大流行期间参与马卡萨市中小型微企业的发展

Journal of Business Administration (JBA) Pub Date : 2022-06-22 DOI: 10.31963/jba.v2i1.3445

Muhammad Taufan Gunawan, Salam Fadillah Alzah, Serpian Serpian

引用次数: 0

PENGARUH PENDIDIKAN KEWIRAUSAHAAN DAN MEDIA SOSIAL TERHADAP MINAT BERWIRAUSAHA MAHASISWA 创业教育和社交媒体对学生企业家兴趣的影响

Journal of Business Administration (JBA) Pub Date : 2022-06-22 DOI: 10.31963/jba.v2i1.3432

Eka Astra Susilawaty

{"title":"PENGARUH PENDIDIKAN KEWIRAUSAHAAN DAN MEDIA SOSIAL TERHADAP MINAT BERWIRAUSAHA MAHASISWA","authors":"Eka Astra Susilawaty","doi":"10.31963/jba.v2i1.3432","DOIUrl":"https://doi.org/10.31963/jba.v2i1.3432","url":null,"abstract":"This study aims to determine the impact of entrepreneurship education and social media on student entrepreneurship interest. Students who graduate from college faced difficult condition on getting a job due to the unavailability of job opportunities. The interest in entrepreneurship through entrepreneurship education in college and the development of information technology through the existence of social media and the internet provide opportunities to create an independent generation oriented to the construction of new jobs in order to suppress the increase in unemployment. This research was conducted with a quantitative approach. The sample in this study were 63 respondents from sixth semester students, Diploma III Accounting study program and eighth semester students, Diploma IV Managerial Accounting study program, Accounting Department, State Polytechnic of Ujung Pandang. The primary data obtained from the distribution of questionnaires through google form. The results of this study indicate that partially entrepreneurship education has a significant influence on student entrepreneurship interest, while social media has no effect on student entrepreneurial interest. However, the influence of the variables of entrepreneurship education and social media on the interest in entrepreneurship simultaneously has an effect of 51.5%.","PeriodicalId":350017,"journal":{"name":"Journal of Business Administration (JBA)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125882094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0