{"title":"A path analysis of customer loyalty of homegrown coffee shops in Davao region","authors":"Kymwell R. Hinlayagan","doi":"10.20474/jabs-4.4.1","DOIUrl":"https://doi.org/10.20474/jabs-4.4.1","url":null,"abstract":"Received: 8 June 2018 Accepted: 11 July 2018 Published: 2 August 2018 Themain purpose of the study is to determine the factors that lead to customer loyalty of homegrown coffee shops. This studywas also conducted to investigate the relationship ofmarketingmix, customer expectation, customer experience, customer satisfaction and customer loyalty among homegrown coffee shops. Quantitative study utilized descriptive correlational and causal comparative approach as the research design was utilized in this study. The study employed path analysis to allow the testing of hypothesis based on a proposed causal model. The data were obtained from the 580 homegrown coffee shop customers in Davao Region, Philippines. Sets of questionnaires were used as instruments. Pearson product moment correlation was used to determine the interrelationships between the marketing mix, customer expectation, customer experience, and customer satisfaction to customer loyalty. Multiple linear regression was performed to determine the signiicant predictor of customer loyalty. Path analysis was utilized in order to analyze the path relationships among the variables. The indings of the study revealed that the level of marketing mix, the level of customer expectation, the level of customer experience, the level of customer satisfaction, and the level of customer loyalty as perceived by the customers of homegrown coffee shopswere all ratedhigh. Thismeans that there is a high customer satisfaction and customer loyalty in homegrown coffee shops inDavaoRegion. Moreover,marketingmix, customer expectation, customer experience, and customer satisfaction were highly correlated to customer loyalty. This indicates that the effect to marketing mix, customer expectation, customer experience and customer satisfaction would have a direct effect to customer loyalty. Meanwhile, all exogenous variables have signiicant direct inluence to customer loyalty. Furthermore, the inal model passed all the goodness of it indices criteria CMIN/DF, p-value, TLI, CFI, GFI, RMSEA, PCLOSE.","PeriodicalId":348949,"journal":{"name":"Journal of Administrative and Business Studies","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130402782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impact of autocratic and democratic leadership styles on employees’ performance and motivation","authors":"Ammar Mata ul Hassnain","doi":"10.20474/jabs-8.3.2","DOIUrl":"https://doi.org/10.20474/jabs-8.3.2","url":null,"abstract":"","PeriodicalId":348949,"journal":{"name":"Journal of Administrative and Business Studies","volume":"292 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123229549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Effects of pre and post-merger and acquisition on the financial performance of an organization","authors":"Bachar Kahil","doi":"10.20474/jabs-7.4.3","DOIUrl":"https://doi.org/10.20474/jabs-7.4.3","url":null,"abstract":"","PeriodicalId":348949,"journal":{"name":"Journal of Administrative and Business Studies","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122232242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Iftikhar Alam Khan, Akilah Antoinnette G. Lapure, Arshiya Subhani
{"title":"What’s up with Whatsapp? A review of its role in students groups","authors":"Iftikhar Alam Khan, Akilah Antoinnette G. Lapure, Arshiya Subhani","doi":"10.20474/jabs-7.4.1","DOIUrl":"https://doi.org/10.20474/jabs-7.4.1","url":null,"abstract":"","PeriodicalId":348949,"journal":{"name":"Journal of Administrative and Business Studies","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132072388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Momentum effects and Pakistan stocks exchange","authors":"Asma Zeeshan","doi":"10.20474/jabs-8.1.4","DOIUrl":"https://doi.org/10.20474/jabs-8.1.4","url":null,"abstract":"","PeriodicalId":348949,"journal":{"name":"Journal of Administrative and Business Studies","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116770707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Iftikhar Alam Khan, Alexandra J. Reyes, Arshiya Subhani
{"title":"Women in online gaming: The female experience within the gaming community","authors":"Iftikhar Alam Khan, Alexandra J. Reyes, Arshiya Subhani","doi":"10.20474/jabs-8.1.2","DOIUrl":"https://doi.org/10.20474/jabs-8.1.2","url":null,"abstract":"","PeriodicalId":348949,"journal":{"name":"Journal of Administrative and Business Studies","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115728134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The effect of different variables on the value of statistical life across developing countries","authors":"M. Mohammadi, T. Fujimi, Ryuji Kakimoto","doi":"10.20474/jabs-7.2.2","DOIUrl":"https://doi.org/10.20474/jabs-7.2.2","url":null,"abstract":"","PeriodicalId":348949,"journal":{"name":"Journal of Administrative and Business Studies","volume":"130 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116055621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Application of social media from the hotel's point of view: How to retain customers","authors":"Romina Cheraghalizadeh, Jaroslava Dědková, Julie Holendová","doi":"10.20474/jabs-8.2.2","DOIUrl":"https://doi.org/10.20474/jabs-8.2.2","url":null,"abstract":"","PeriodicalId":348949,"journal":{"name":"Journal of Administrative and Business Studies","volume":"2013 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127336305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Double-loop strategies of Uber, Lyft, and Didi during COVID-19","authors":"Hui-Ru Chi, Hsuan Ho, Pei-Kuan Lin","doi":"10.20474/jabs-8.1.5","DOIUrl":"https://doi.org/10.20474/jabs-8.1.5","url":null,"abstract":"","PeriodicalId":348949,"journal":{"name":"Journal of Administrative and Business Studies","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124625412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impact of tax avoidance and resource & development outlay on inancial performance of the irms from non- inancial sector of Pakistan","authors":"Rosa Fitriana","doi":"10.20474/jabs-8.1.3","DOIUrl":"https://doi.org/10.20474/jabs-8.1.3","url":null,"abstract":"","PeriodicalId":348949,"journal":{"name":"Journal of Administrative and Business Studies","volume":"125 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114746843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}