发布求助
文献互助 智能选刊 最新文献

5th LIMEN Conference Proceedings (part of LIMEN conference collection)最新文献

筛选
英文 中文
BRAND PROMOTION OF THE COMPANY OF THE MOBILE COMMUNICATION OPERATOR IN THE REGIONAL MARKET 移动通信运营商公司在区域市场的品牌推广
5th LIMEN Conference Proceedings (part of LIMEN conference collection) Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.1
Evgeniya Yazovskikh, O. Yatsenko
{"title":"BRAND PROMOTION OF THE COMPANY OF THE MOBILE COMMUNICATION OPERATOR IN THE REGIONAL MARKET","authors":"Evgeniya Yazovskikh, O. Yatsenko","doi":"10.31410/limen.2019.1","DOIUrl":"https://doi.org/10.31410/limen.2019.1","url":null,"abstract":"Nowadays it is not enough for the company to provide maximum services in order to function successfully; it is important to gain a foothold in consumers’ minds as a successful brand on the one hand, and the company that you can trust on the other. In this regard, brand promotion has become a prerequisite for long-term and successful business in the market, meeting the consumers ‘needs. A high level of brand recognition is a significant factor in making a profit. After the aggressive advertising campaign, a long-term effect of brand recognition in the market is possible. A satisfied loyal consumer will produce word-of-mouth advertising himself, tell friends and acquaintances about the brand, promoting it. One of best examples of brand promotion is a telecommunications sector. It plays a crucial role in developing world trade, exchanging scientific knowledge and enhancing the country’s innovative potential. Today at the stage of world economy globalization, the telecommunications sector is a key driver for the growth of scientific and technological progress, the development of international trade and the economic development of the country as a whole. The number of users of these services is constantly growing. The analysis of marketing activities of the company “Telecom” to promote the brand revealed the following: since 2008, the company has been a multi-service telecom operator providing telecommunication services in Yekaterinburg and other cities and towns of the Urals Federal District (Internet connection, data transfer, virtual private network organization, business application protection and etc.).","PeriodicalId":347033,"journal":{"name":"5th LIMEN Conference Proceedings (part of LIMEN conference collection)","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124403221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE ROLE OF PUSH AND PULL MOTIVATIONS IN BRANDING FOR RURAL TOURISM: LAKE TISZA COMPLEX PROJECT 推拉动机在乡村旅游品牌化中的作用:湖tisza综合体项目
5th LIMEN Conference Proceedings (part of LIMEN conference collection) Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.121
Damla Bal, É. Erdélyi
{"title":"THE ROLE OF PUSH AND PULL MOTIVATIONS IN BRANDING FOR RURAL TOURISM: LAKE TISZA COMPLEX PROJECT","authors":"Damla Bal, É. Erdélyi","doi":"10.31410/limen.2019.121","DOIUrl":"https://doi.org/10.31410/limen.2019.121","url":null,"abstract":"The aim of this study is to understand the push and pull travel motivations of domestic tourists in Hungary and examine its importance in building a positive destination brand of Lake Tisza region that will affect the decision process of the individuals. An interview was done with Tisza office to have a closer look to the development project of Lake Tisza; the existing brand image of the region was examined through destination observation and several on-site interviews. The data, collected through an online questionnaire and analysed using different statistical methods, shows that the push motivation which is relaxing away from the ordinary life is the most important for the domestic tourists in Hungary; nevertheless, the pull motivations are the basis which triggers the push motivations. It is suggested to brand the destination attributes of Lake Tisza region as a way of relaxing away from the ordinary life.","PeriodicalId":347033,"journal":{"name":"5th LIMEN Conference Proceedings (part of LIMEN conference collection)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131648988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
INNOVATION AND CREATIVITY AS A PREREQUISITE TO SUSTAINABLE COMPETITIVE ADVANTAGES 创新和创造力是持续竞争优势的先决条件
5th LIMEN Conference Proceedings (part of LIMEN conference collection) Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.157
M. Nedović, Sandra Mrvica Mađarac, Ivona Bajić Sabljo
{"title":"INNOVATION AND CREATIVITY AS A PREREQUISITE TO SUSTAINABLE COMPETITIVE ADVANTAGES","authors":"M. Nedović, Sandra Mrvica Mađarac, Ivona Bajić Sabljo","doi":"10.31410/limen.2019.157","DOIUrl":"https://doi.org/10.31410/limen.2019.157","url":null,"abstract":"Innovation and creativity represents the key assumption when creating competitive advantage for any of the market participant. It is quite sure that without creativity and innovative products and services that already exist or are about to appear at the market, it’s not possible to achieve a long-term competitive advantage. The turbulent market and the increasingly demanding consumers who have become picky in the mass of products and services that do meet the same need, presently the added value and unique characteristics of the products and services have become crucial when choosing a product. The purpose of the paper is to highlight the importance of introducing competitive characteristics to products and services as well as introducing innovations to Croatian companies. The aim of this paper is to indicate that there is a room for improvement when it comes to competitiveness and innovation in the Republic of Croatia, as well as for the future predictions within this area. The research methodology is based on the application of analysis and synthesis methods, and methods of comparison and descriptive methods.","PeriodicalId":347033,"journal":{"name":"5th LIMEN Conference Proceedings (part of LIMEN conference collection)","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131697861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE SOCIOLOGICAL REALITY OF THE HOMO INTERNETICUS 因特网人的社会学现实
5th LIMEN Conference Proceedings (part of LIMEN conference collection) Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.67
Bogdan Nadolu, Delia Nadolu
{"title":"THE SOCIOLOGICAL REALITY OF THE HOMO INTERNETICUS","authors":"Bogdan Nadolu, Delia Nadolu","doi":"10.31410/limen.2019.67","DOIUrl":"https://doi.org/10.31410/limen.2019.67","url":null,"abstract":"The digitalisation of the everyday life has become a common reality for more than a half of the global population. To be connected 24/7 on several devices, to be at only one click/touch away from a huge amount of digital contents, to be available for interactions with almost any users from around the globe have become common facts. The insertion of the communication technology in our daily life is higher and deeper than never before. Into this paper, it was followed to identify the main sociological dimensions of the so-called Homo Interneticus – a new manifestation of the human being on the base of the new communication technologies. What are the main advantages of HI? But the disadvantages? Did we lose something from our human essence by the digitalisation of our existence?","PeriodicalId":347033,"journal":{"name":"5th LIMEN Conference Proceedings (part of LIMEN conference collection)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124761969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
COMPELLING BUSINESS NEED FRAMEWORK FOR DRIVING EMPLOYEES’ ENGAGEMENT 引人注目的业务需求框架，以推动员工的参与
5th LIMEN Conference Proceedings (part of LIMEN conference collection) Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.95
T. Jovanović
{"title":"COMPELLING BUSINESS NEED FRAMEWORK FOR DRIVING EMPLOYEES’ ENGAGEMENT","authors":"T. Jovanović","doi":"10.31410/limen.2019.95","DOIUrl":"https://doi.org/10.31410/limen.2019.95","url":null,"abstract":"In the today’s economy that is constantly disrupted and challenged it is important to have motivated and engaged employees as they contribute more to the business in terms of productivity, they are more committed and create higher customer satisfaction. Unfortunately, many companies fail at the very beginning of the journey by not succeeding to onboard employees and get their buy-in for the business strategy. The aim of the article is to outline a specific and practical step-by-step framework for generating employees’ engagement, not only in executing strategy, but also throughout their active participation in creating it – all enriched by illustrative case study.","PeriodicalId":347033,"journal":{"name":"5th LIMEN Conference Proceedings (part of LIMEN conference collection)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122284961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IS THERE A CONSISTENCY IN THE EU’S APPROACH TOWARDS INVESTMENT ARBITRATION? 欧盟对投资仲裁的态度是否一致?
5th LIMEN Conference Proceedings (part of LIMEN conference collection) Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.111
Ines Medić, Mia Grgić
{"title":"IS THERE A CONSISTENCY IN THE EU’S APPROACH TOWARDS INVESTMENT ARBITRATION?","authors":"Ines Medić, Mia Grgić","doi":"10.31410/limen.2019.111","DOIUrl":"https://doi.org/10.31410/limen.2019.111","url":null,"abstract":"The history of the European Union’s unease on the anti-arbitration policy is long. It dates back in 2007 and the Lisbon Treaty which transferred competence for concluding treaties from the Member States (MSs) to the European Union. In 2019 it is hard to find someone in legal circles who doesn’t know about the famous and controversial Achmea judgment. Court of Justice of the European Union (CJEU) played hard on this topic, although Advocate General and the national court of MSs had different and thoroughly argumented opinions. By this judgment, all arbitration clauses in intra-EU BITs have been invalidated. On the other hand, CJEU didn’t offer an adequate alternative for invalid arbitration clauses, nor answered on the question of substantive protection, which is provided by intra-EU BITs. More controversially, in Opinion 1/17 Court declared CETA’s provision on dispute settlement valid and EU friendly. The reaction of the MSs almost validated CJEU’s intervention into, by then, so carefully built mosaic of investment dispute settlements. Whether it has been given under the pressure of the Commission or at the initiative of MSs, together with the respective judgment, it was an impulsive move. In this Article, the Authors are going to explain how did the Achmea judgment disturbed the internal market and why the past system was more investment-friendly.","PeriodicalId":347033,"journal":{"name":"5th LIMEN Conference Proceedings (part of LIMEN conference collection)","volume":"242 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113989800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
STRATEGIC DEFENCE IMPLICATIONS OF HAZARDOUS MATERIAL TRANSPORT 危险物质运输对战略防御的影响
5th LIMEN Conference Proceedings (part of LIMEN conference collection) Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.147
Mohamed Alhudaidi, D. Ilić, Marko Gnjatović
{"title":"STRATEGIC DEFENCE IMPLICATIONS OF HAZARDOUS MATERIAL TRANSPORT","authors":"Mohamed Alhudaidi, D. Ilić, Marko Gnjatović","doi":"10.31410/limen.2019.147","DOIUrl":"https://doi.org/10.31410/limen.2019.147","url":null,"abstract":"The topic of hazardous material management and transport, especially nuclear waste, is gaining even more importance in theoretical and professional research, as well as in the everyday life in the EU countries, since the awareness of environmental protection and safety is on the rise. Nevertheless, the implications of transport of nuclear waste are an increasing concern of other European countries (non EU), especially in the Balkans. Furthermore, this topic has significant political and security implications on the global level, since nuclear waste storage and transport is prone to potential terrorist attacks. This paper analyses current approaches to nuclear waste management and transport in terms of its influence on the global security and proposes a model for transportation cycle that has implications on the security of the EU countries and the Balkan, non EU, countries.","PeriodicalId":347033,"journal":{"name":"5th LIMEN Conference Proceedings (part of LIMEN conference collection)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128800306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANTI-MONEY LAUNDERING POLICIES IN THE FINANCIAL SECTOR 金融部门的反洗钱政策
5th LIMEN Conference Proceedings (part of LIMEN conference collection) Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.89
Vania Nestorova
{"title":"ANTI-MONEY LAUNDERING POLICIES IN THE FINANCIAL SECTOR","authors":"Vania Nestorova","doi":"10.31410/limen.2019.89","DOIUrl":"https://doi.org/10.31410/limen.2019.89","url":null,"abstract":"Money laundering is one of the most significant risks that threaten the financial systems at national and international level. Efforts to curb this phenomenon have a history of about thirty years and have undergone major developments. In condition of expanding of the globalization into various spheres of economic and social life and the rapid pace of entering of the technology, the dynamics in the development of the anti-money laundering policies reflects the need for greater protection of countries’ financial systems against the entry of criminally acquired funds and for better risk management. This presentation traces the updating of international standards for combating money laundering in the last decade and their upgrading with new measures, which to meet the challenges of nowadays reality. Objects of analysis are the policies of particular importance for financial institutions, which aim to ensure the stability of financial systems. The Standards of the Financial Action Task Force, as well as the 4th and 5th Directives of the European Union, are considered as main accents of the paper.","PeriodicalId":347033,"journal":{"name":"5th LIMEN Conference Proceedings (part of LIMEN conference collection)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133767379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
GREEN TRANSPORT – THE USAGE OF ELECTRIC SCOOTER FOR PUBLIC TRANSPORT IN TOWNS 绿色交通——城镇公共交通使用电动滑板车
5th LIMEN Conference Proceedings (part of LIMEN conference collection) Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.37
Anton Vorina, Gabi Čakš, J. Županec, Škocjan Škocjan Slovenia Osnovna šola Frana Metelka Škocjan
{"title":"GREEN TRANSPORT – THE USAGE OF ELECTRIC SCOOTER FOR PUBLIC TRANSPORT IN TOWNS","authors":"Anton Vorina, Gabi Čakš, J. Županec, Škocjan Škocjan Slovenia Osnovna šola Frana Metelka Škocjan","doi":"10.31410/limen.2019.37","DOIUrl":"https://doi.org/10.31410/limen.2019.37","url":null,"abstract":"In recent years, we are seeing more and more scooters powered by an electric motor on the roads. They flooded the streets of every city and town. They have become extremely popular among children and adults. Their multiplicity raises many questions, comparisons, doubts and challenges. The aim of the paper is to answer the four research questions: 1. How long does one rechargeable scooter battery last? 2. Which (European) countries prohibit the use of electric scooters? 3. Will electric roadways reduce traffic jams? 4. What are the rental possibilities of electric scooters in Slovenia? The data will be obtained through desktop research. For collecting data, we will use the internet resources. We found out that in Slovenia there still exist unspecified regulations for driving/using the electric scooter. On the other hand, in Germany, the users of electric scooters should respect very strict state regulations for driving the electric scooter.","PeriodicalId":347033,"journal":{"name":"5th LIMEN Conference Proceedings (part of LIMEN conference collection)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128972454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
APPLYING THE URBAN FUTURES METHODOLOGY FOR EVALUATING THE METROPOLITAN DEVELOPMENT IN TIMISOARA, ROMANIA 应用城市未来方法评价罗马尼亚蒂米什瓦拉的都市发展
5th LIMEN Conference Proceedings (part of LIMEN conference collection) Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.59
Bogdan Nadolu, Delia Nadolu
{"title":"APPLYING THE URBAN FUTURES METHODOLOGY FOR EVALUATING THE METROPOLITAN DEVELOPMENT IN TIMISOARA, ROMANIA","authors":"Bogdan Nadolu, Delia Nadolu","doi":"10.31410/limen.2019.59","DOIUrl":"https://doi.org/10.31410/limen.2019.59","url":null,"abstract":"Timisoara is one of the first five city from Romania, an important Growing Pole in DKMT Euro-region. Timisoara is also into an inner-periphery, among four European capital, Bucharest, Belgrade, Budapest, and Wien that are less than 600 km away. After the political change from 1990 the entire country was massive affected by economic, social, cultural and juridical reconfiguration. During 1990s the city has to deal with a significant population lose, due urban sprawl, negative birth rate and outmigration. Nowadays the municipality try to strengthen the Timisoara’s resilience by developing the metropolitan area. This paper present how can be used the Urban Futures Methodology to evaluate the sustainability of public policies, actions, measures applied toward the transform the city into a metropole. This work was supported by a grant of the Romanian National Authority for Scientific Research and Innovation, CCCDI-UEFISCDI, project number 66/2017 COFUND-ENSUF-3S RECIPE (1), within PNCDI III.","PeriodicalId":347033,"journal":{"name":"5th LIMEN Conference Proceedings (part of LIMEN conference collection)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129123233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信