BRAND PROMOTION OF THE COMPANY OF THE MOBILE COMMUNICATION OPERATOR IN THE REGIONAL MARKET

Nowadays it is not enough for the company to provide maximum services in order to function successfully; it is important to gain a foothold in consumers’ minds as a successful brand on the one hand, and the company that you can trust on the other. In this regard, brand promotion has become a prerequisite for long-term and successful business in the market, meeting the consumers ‘needs. A high level of brand recognition is a significant factor in making a profit. After the aggressive advertising campaign, a long-term effect of brand recognition in the market is possible. A satisfied loyal consumer will produce word-of-mouth advertising himself, tell friends and acquaintances about the brand, promoting it. One of best examples of brand promotion is a telecommunications sector. It plays a crucial role in developing world trade, exchanging scientific knowledge and enhancing the country’s innovative potential. Today at the stage of world economy globalization, the telecommunications sector is a key driver for the growth of scientific and technological progress, the development of international trade and the economic development of the country as a whole. The number of users of these services is constantly growing. The analysis of marketing activities of the company “Telecom” to promote the brand revealed the following: since 2008, the company has been a multi-service telecom operator providing telecommunication services in Yekaterinburg and other cities and towns of the Urals Federal District (Internet connection, data transfer, virtual private network organization, business application protection and etc.).