{"title":"Business intelligence and open data: The possibilities for the derivation of valuable information in tourism domain","authors":"M. Blagojevic, M. Papic, Dušan Garabinović","doi":"10.5937/menhottur2002113b","DOIUrl":"https://doi.org/10.5937/menhottur2002113b","url":null,"abstract":"This paper aims to introduce the concept of data analysis which could easily be implemented by anybody involved in the subject matter with basic IT knowledge and skills. The paper is divided into two parts, the first of which presents an overview of related research from two points of view: (1) publications which refer to the analysis, or the overall use of open data from the tourism domain and (2) publications which use business intelligence tools to analyse tourism data. Results indicate that there is a significant number of publications but none of them combines the two issues in the field of tourism (open data and business intelligence). The second part refers to the possibilities of using Power BI, the business intelligence tool for analysing available open data about tourism in Serbia.","PeriodicalId":346830,"journal":{"name":"Menadzment u hotelijerstvu i turizmu","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134298011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sandra Milunović-Koprivica, Cariša Bešić, Olga Ristić
{"title":"QFD method application in the process of hotel service quality improvement","authors":"Sandra Milunović-Koprivica, Cariša Bešić, Olga Ristić","doi":"10.5937/menhottur1902057m","DOIUrl":"https://doi.org/10.5937/menhottur1902057m","url":null,"abstract":"QFD method has been applied mainly in industrial companies. The service is intangible product that has its own specificities, and the market of hotel services in our country is becoming saturated. The aim of this paper is the identification of the most important quality characteristics (technical characteristics) of the hotel service and the direction of the hotel management activities to those characteristics that can be related to the highest number of stated customer requirements. Therefore, the result of the research is to define the key characteristics of the service quality and key activities in the design of the service that lead to customer satisfaction and achieving a competitive advantage in the market. Considering the results of the previous QFD method research, especially in the domain of this type of services, and especially in our country, one might say that even a small contribution to this matter is visible and could give impetus, not only for further research in this field, but also for the concrete application of the obtained solutions.","PeriodicalId":346830,"journal":{"name":"Menadzment u hotelijerstvu i turizmu","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125889262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Assessing the relationship between brand message and guests' choice in the Sarova hotel chain in Nairobi","authors":"Mwalimu Zipporah, S. Macharia, J. Kibe","doi":"10.5937/MENHOTTUR1902039Z","DOIUrl":"https://doi.org/10.5937/MENHOTTUR1902039Z","url":null,"abstract":"Hotels and restaurants in Kenya aim to distinguish their brand image and differentiate their product or service from competitors by implementing particular brand approaches. The effectiveness of hotel branding among the Sarova hotels in Kenya is key to competiveness of the hotel business according to the previous findings which announced that the Sarova Hotel had vibrant clientele from both local and international markets. Effective branding has persisted during the years and still attracts visitors. The objective of the study was to assess the relationship between brand message and guests’ choice in the Sarova hotel chain in Nairobi. The target population were the guests residing at the Sarova group of hotels in Nairobi for one week on leisure vacation. Out of 380 guests living in the hotels, the sample size was 191 guests. Descriptive and inferential statistics were used to analyze the data. Findings reveal that a successful brand messaging strategy for the Sarova hotel chain in Nairobi perceives the design of a coherent communication strategy in the process of destination brand management as one of critical forces of its competitiveness.","PeriodicalId":346830,"journal":{"name":"Menadzment u hotelijerstvu i turizmu","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130791827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Online accommodation booking habits and attitudes of Serbian travelers","authors":"Zoran Kalinić, M. Novaković","doi":"10.5937/menhottur1902011k","DOIUrl":"https://doi.org/10.5937/menhottur1902011k","url":null,"abstract":"The Internet and its services nowadays have significant influence on the organization of our travel arrangements, starting from information gathering to final booking and payment and they are the major distribution channel for travel services and products. The focus of the paper is on digital accommodation platforms, which enable users to search, explore, compare, book and pay online for accommodation all over the world. The study presents habits and attitudes of Serbian consumers to digital travel purchases, particularly accommodation booking. First, the most significant models of online booking systems, such as hotel websites, online tourist agencies and dedicated accommodation booking platforms are presented and compared. The analysis of the habits of Serbian travelers showed that they very often use various websites and online platforms to book their travels, but also that they prefer well-established international platforms, such as Booking.com and Airbnb. They also use online booking more when staying abroad than for domestic stays, and usually book shorter and cheaper travels and stays. As a key advantages of online booking systems, respondents stated wider variety of the offer and time and money savings.","PeriodicalId":346830,"journal":{"name":"Menadzment u hotelijerstvu i turizmu","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129586243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Online booking versus travel agents: Perspective of young tourists in Serbia","authors":"Marijana Seočanac, V. Kraguljac, D. Milasinovic","doi":"10.5937/menhottur1902105s","DOIUrl":"https://doi.org/10.5937/menhottur1902105s","url":null,"abstract":"For several decades there has been a growing trend of a tourist getting informed about the destination and its aspects using the Internet and other media. Nowadays, this is increased to a higher level by the fact that, after initial search, more and more tourists start to arrange their trip, accommodation and additional services by themselves. These facts put a traditional travel agent in a very demanding position. Namely, he/she needs to be capable of performing all the activities in a much effective way, which would make them still competitive in the market. The main objective of this study is to investigate the behavior of contemporary young tourists in Serbia, in order to determine what aspects of business modern travel agents and online booking systems should improve to meet their needs. The results of this study could be used as a guideline by travel agents and designers of online services for their further development.","PeriodicalId":346830,"journal":{"name":"Menadzment u hotelijerstvu i turizmu","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121862366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Milašinović, Snežana Knežević, Aleksandra Mitrović
{"title":"Bankruptcy forecasting of hotel companies in the Republic of Serbia using Altman's Z-score model","authors":"M. Milašinović, Snežana Knežević, Aleksandra Mitrović","doi":"10.5937/menhottur1902087m","DOIUrl":"https://doi.org/10.5937/menhottur1902087m","url":null,"abstract":"Monitoring the financial health of a company to prevent bankruptcy is not only a matter of interest to owners, management and creditors as previously thought, but also a subject of interest to the wider community due to the consequences that bankruptcy may cause. There are numerous models for predicting bankruptcy, but one of the most commonly used is Altman's Z-score model. Over time, the model has been modified so that from its initial form that was intended solely for one enterprise model, today we have a model that can be applied to manufacturing, service, public and private enterprises, as well as to businesses operating in developing markets. The paper uses Altman's Z-score model for companies operating in developing markets to assess the financial health, that is, the possibility of bankruptcy in a sample of 7 hotel companies listed on the Belgrade Stock Exchange.","PeriodicalId":346830,"journal":{"name":"Menadzment u hotelijerstvu i turizmu","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128798677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Danijela Durkaliċ, Srđan Furtula, K. Borisavljević
{"title":"Ranking tourism market performance in EMU countries: Results of PROMETHEE - GAIA approach","authors":"Danijela Durkaliċ, Srđan Furtula, K. Borisavljević","doi":"10.5937/menhottur1902067d","DOIUrl":"https://doi.org/10.5937/menhottur1902067d","url":null,"abstract":"Using data from 19 countries of the European Monetary Union (EMU), this paper examines the nature of tourism performance and the ranking of countries according to given parameters in tourism in the period 2012-2017. As tourism cannot be analyzed as an isolated scientific discipline, it is necessary to use a multidimensional and multicriteria approach when studying and researching this field. For this reason, this paper implements a simple methodology for measuring tourism performance in EMU countries using the multicriteria PROMETHEE – GAIA decision model. The paper will, through the analysis of 8 parameters important for the development and evaluation of the tourism industries (number of foreign tourists, number of domestic tourists, quantity of hotel accommodation, cost of living, air pollution, population density, length of railway and number of airports), rank the mentioned countries and provide a deeper analysis of individual parameters. For the entire period of observing and reviewing the performance of the tourism industry, the results of the paper will outline the performance evaluation as well as policy recommendations and conclusions for further consideration and analysis.","PeriodicalId":346830,"journal":{"name":"Menadzment u hotelijerstvu i turizmu","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115401546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The importance of training in contemporary organizations","authors":"Ana Slavković, V. Slavkovic","doi":"10.5937/menhottur1902115s","DOIUrl":"https://doi.org/10.5937/menhottur1902115s","url":null,"abstract":"This paper describes the concepts of training and career development for employees, level of knowledge of workers, the profit that some companies had from continuous training, and the way in which an organizational psychologist, with the support of management, assesses the need of employees for a particular type of training, according to the method, place and way of work performance. According to the researches, there is a positive correlation between the competencies of each individual employee and the long term growth of productivity of organizations. Learning and development of employees can be a powerful recruitment and retention tool, because investment in employees development demonstrates that the organization values its people, improves their career, makes them more successful at work, and also makes the organization more profitable. The legal norms regulate the professional development of employees, as well as the obligations of the employer who deal with this issue. According to article 49 of the Labor Law, the employer is obliged to provide the employee with education and training, if it is required by the needs of the work process and the introduction of a new way of work organization. The methodology is based on desk research and case study.","PeriodicalId":346830,"journal":{"name":"Menadzment u hotelijerstvu i turizmu","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125393124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Cultural-historical resources as initiators of tourism development in Sremski Karlovci","authors":"Branislav Sančanin, G. Perić, M. Stojiljković","doi":"10.5937/menhottur1902077s","DOIUrl":"https://doi.org/10.5937/menhottur1902077s","url":null,"abstract":"Cultural heritage is an authentic and unrepeatable resource. Cultural, economic, political, and ecological facts evaluate its observations, both qualitatively and quantitatively. Therefore, we won’t exaggerate if we say that cultural heritage should have the status of a strategic resource. In this way, both cultural revitalization and general sustainable development are based on it. The scope and dynamics of conducting complex activities, which unite the restoration, conservation, renovation, revitalization, sanitation, and presentation of protected cultural heritage, condition the preservation and promotion of categorized and immovable cultural heritage. The creation of cultural-historical heritage of Sremski Karlovci and its gradual and systematic tourist valorization are the basis for deepening our understanding of its potential. This potential is based on the effective politics of heritage management. It can become an experience and provide pointers for sustainable development. Establishing a correlation between the most important attractions and multipliers supports the necessary move from the multidisciplinary approach to tourism development to an interdisciplinary one. This approach should help one shape and achieve the goals of the development of culture and tourism by relying on cross-sector and interdepartmental connections, and continued cooperation.","PeriodicalId":346830,"journal":{"name":"Menadzment u hotelijerstvu i turizmu","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123089525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A bibliometric analysis of Crossref agritourism literature indexed in Web of Science","authors":"D. Dimitrovski, M. Lekovič, V. Joukes","doi":"10.5937/menhottur1902025d","DOIUrl":"https://doi.org/10.5937/menhottur1902025d","url":null,"abstract":"Agritourism has received growing academic attention over the recent decades. Thus, the current focus on the state of academic knowledge on agritourism provides further insight into the development of thought in the field and a better understanding of the main issues of importance for the academic community in this area. To secure the understanding of the most frequent topics within agritourism literature, the sample of 21 Crossref journals indexed in Web of Science was defined. A bibliometric and keyword analysis served as valuable instruments to assess the current trends within the topic and to predict the future direction of agritourism research. The results of the implemented analysis suggest that the scientific journal of Tourism Management is the most influential journal to spread knowledge regarding agritourism, while Carla Barbieri is recognised as the most influential author in the field. The recently increased interest in rurality on a global scale emphasises the need for more agritourism studies that will be capable of providing valuable guidelines for agritourism providers, tourists, and destination managers.","PeriodicalId":346830,"journal":{"name":"Menadzment u hotelijerstvu i turizmu","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131269595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}