International Scientific Conference „Business and Management“最新文献_第3页

CURRENT TRENDS IN MANAGEMENT, THEIR INFLUENCE AND EMPLOYEES’ RESISTANCE TO CHANGE 当前的管理趋势，他们的影响和员工对变革的抵制

International Scientific Conference „Business and Management“ Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1052

Z. Kapsdorferová, Petronela Švikruhová, Veronika Zábojníková, Matej Čereš, Karol Fronc

{"title":"CURRENT TRENDS IN MANAGEMENT, THEIR INFLUENCE AND EMPLOYEES’ RESISTANCE TO CHANGE","authors":"Z. Kapsdorferová, Petronela Švikruhová, Veronika Zábojníková, Matej Čereš, Karol Fronc","doi":"10.3846/bm.2023.1052","DOIUrl":"https://doi.org/10.3846/bm.2023.1052","url":null,"abstract":"The current market development is very dynamic and it is necessary to adapt to it. Based on several studies, new trends applied in business management were identified. The most significant influence on management trends was the coronavirus pandemic, which in the first months of 2020 had several unexpected socio-economic global effects, forcing governments around the world to take urgent measures. The most common restrictions were strong social distancing and changing the daily routine of millions of office workers around the world. Lockdowns imposed in most countries have led to a sudden shift of corporate activities from offices to employees’ homes, with office buildings either legally inaccessible or businesses choosing to do so in line with official guidelines and prioritizing employee well-being. Reactivating the economy is a key challenge for policymakers. The article points out the impact of crises on current trends and directions in company management, evaluates work from home, and points out its advantages and disadvantages in the Slovak Republic and selected companies. The main research method was questionary research. The aim of the questionnaire survey was to find out the state of home office use in the Slovak Republic, and employee satisfaction with this type of work. Opening the market in developing countries for companies and multinational companies and the form of homework office, made possible by the internationalization and decentralization of businesses, are characterized by different ways of working. The work is a product of various historical, political, and social elements, and as a subject of study, it is in various fields of knowledge that are subject to the interference of changes in all its areas. Therefore, workers and organizations must adapt to new ways of performing tasks.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126022540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A REVIEW ON MARKETING ACTIVITIES EFFECTIVENESS EVALUATION METRICS 营销活动有效性评价指标综述

International Scientific Conference „Business and Management“ Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1037

Ilona Skačkauskienė, Julija Nekrošienė, M. Szarucki

{"title":"A REVIEW ON MARKETING ACTIVITIES EFFECTIVENESS EVALUATION METRICS","authors":"Ilona Skačkauskienė, Julija Nekrošienė, M. Szarucki","doi":"10.3846/bm.2023.1037","DOIUrl":"https://doi.org/10.3846/bm.2023.1037","url":null,"abstract":"Marketing effectiveness evaluation is crucial for creating a marketing strategy that delivers a competitive advantage; however, it is a challenging process for organisations. A comprehensive literature review on various metrics used to evaluate the effectiveness of marketing activities is presented in this study. The research discusses the importance of evaluating marketing effectiveness in the current business environment. Different metrics used to evaluate marketing activities’ effectiveness, such as return on marketing investment, customer satisfaction, market share analysis and other significant metrics are explored. By applying the alignment of each metric to specific marketing activities, the classification of the compelling marketing metrics is presented. The discussion on the selection of relevant evaluation techniques is based on relation to business goals and objectives, shaping its marketing strategies and impact on budget al.ocation. Theoretical investigations in the research field propose that emphasising the significance of regularly evaluating the success of marketing efforts, employing appropriate effectiveness evaluation metrics, helps to make informed decisions and enhance future marketing activities.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121718224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ROLE OF NEW TECHNOLOGIES IN LOGISTICS PROCESSES AND EXPANSION OF LOGISTICS ACTIVITY WITH VIRTUAL COMPONENTS 新技术在物流过程中的作用和虚拟组件物流活动的扩展

International Scientific Conference „Business and Management“ Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1109

S. Demirova

引用次数: 0

THE CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE OF THE ROMANIAN BANKING SYSTEM DURING THE COVID-19 PANDEMIC COVID-19大流行期间罗马尼亚银行系统的企业社会责任披露

International Scientific Conference „Business and Management“ Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1084

Georgiana-Loredana Schipor (Frecea), Cristina Duhnea

引用次数: 0

STRENGTHENING ROLE AND RESILIENCE OF BUSINESS MEMBERSHIP ORGANIZATIONS (BMO) THROUGH MEMBERSHIP BENEFITS AND DELIVERED SERVICES 通过会员福利和交付的服务，加强商业会员组织(bmo)的作用和弹性

International Scientific Conference „Business and Management“ Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.960

Sigitas Brazinskas, Vida Pipirienė, Metasebia Timothiwos

{"title":"STRENGTHENING ROLE AND RESILIENCE OF BUSINESS MEMBERSHIP ORGANIZATIONS (BMO) THROUGH MEMBERSHIP BENEFITS AND DELIVERED SERVICES","authors":"Sigitas Brazinskas, Vida Pipirienė, Metasebia Timothiwos","doi":"10.3846/bm.2023.960","DOIUrl":"https://doi.org/10.3846/bm.2023.960","url":null,"abstract":"Business Membership Organizations (BMOs) are important and recognized facilitators of a competitive economic environment and its development. However, they are under continuous demand to adjust their role in the business ecosystem and determine their strategic development directions. BMOs performance, their existing connections, advantages and benefits are challenged by changing business cooperation patterns, digital transformation, generation change and other emerging factors. The paper analyses how BMOs can sustain in delivering business value to their members and stakeholders (individual firms or other BMOs, government, public institutions) through existing and new service ranges, evaluate their business model and continue to be resilient organizations. It demonstrates with a benchmarking analysis across different BMOs how these organizations are important actors with significant benefit for sustainable and competitive business and its environment development. The findings add that reviewed and adjusted BMOs service ranges are among key success factors for BMOs to continue gaining an important role and remain resilient organizations in changing business ecosystems. The paper provides an insight of demand- and supply driven service approaches to meet business and public sector as well as BMOs to be development policy drivers and help determination of business development directions.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115241527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

LEADERSHIP SKILLS DEVELOPED WITHIN EU-FUNDED PROJECTS 在欧盟资助的项目中培养领导技能

International Scientific Conference „Business and Management“ Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1026

Ana-Maria Bocăneală, Elvira Alexandra Gherasim

引用次数: 0

EMPLOYEE SILENCE AND EMPLOYEE VOICE AS DISTINCT CONSTRUCTS: A SYSTEMATIC LITERATURE REVIEW 员工沉默和员工发声作为不同的构念:系统的文献回顾

International Scientific Conference „Business and Management“ Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1040

Hava Yasin, L. Jesevičiūtė-Ufartienė

{"title":"EMPLOYEE SILENCE AND EMPLOYEE VOICE AS DISTINCT CONSTRUCTS: A SYSTEMATIC LITERATURE REVIEW","authors":"Hava Yasin, L. Jesevičiūtė-Ufartienė","doi":"10.3846/bm.2023.1040","DOIUrl":"https://doi.org/10.3846/bm.2023.1040","url":null,"abstract":"A debate among researchers that employee voice and employee silence are distinct constructs is going on for two decades. Furthermore, since 2021 studies are challenging, claimed, and demonstrated through empirical research that voice and silence are independent constructs. In addition, the idea of strategic silence was also presented in the year 2022, supporting this narrative. Hence the main aim of the current study is to provide a holistic picture of all those studies published in the last two decades (2003–2023) claiming voice and silence as unique concepts. For this purpose, the systematic literature review has been developed to know broadly used methodologies, theories, and concepts used in these studies. Furthermore, research gaps have been highlighted where future research is needed. Data were collected through two research databases, Scopus and Web of Science. This paper has expanded the literature in organizing the factual and theoretical knowledge through a systematic literature review for the first time. Thus, it will provide a roadmap for future researchers, human resource practitioners, and managers to understand the concept of voice and silence being unitary constructs and will open future avenues to work on in this sphere.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125015866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

APPLYING SUSTAINABLE LEADERSHIP FOR ORGANIZATIONAL CHANGES TOWARD SUSTAINABILITY 应用可持续领导的组织变革向可持续发展

International Scientific Conference „Business and Management“ Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.979

Gita Kondrotaitė, A. Burinskienė

{"title":"APPLYING SUSTAINABLE LEADERSHIP FOR ORGANIZATIONAL CHANGES TOWARD SUSTAINABILITY","authors":"Gita Kondrotaitė, A. Burinskienė","doi":"10.3846/bm.2023.979","DOIUrl":"https://doi.org/10.3846/bm.2023.979","url":null,"abstract":"The ability to lead and effectively manage change is one of the most critical factors in leadership. In today’s changes in the economy and social well-being, various leadership styles are being used, which are applied in the context of the processes of today’s globalization. Leadership has become a highly significant concept in the twenty-first-century context. The scientific literature presents and analyses various leadership styles but does not sufficiently provide practical tools to identify the possibilities of human potential and ensure sustainable management. To improve the microclimate and interpersonal trust of the institution, the most crucial role is played by leadership style, change management, creativity, and giving feedback. The article formulates tasks: to reveal the transformation of attitudes toward leadership by comparing the factors of different leadership styles that influence the team’s focus on achieving the sustainable goals set by the organization. The results of the paper show sustainability could be reached in the organization if the organization’s managers apply sustainable leadership practices.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132702246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE INFLUENCE OF IOT DATA INPUT ON B2B MARKETING EFFECTIVENESS UNDER THE PRISM OF INTERNAL TEAMS’ CONTRIBUTION TOWARDS LOYALTY AND SATISFACTION 从内部团队对忠诚度和满意度的贡献来看，物联网数据输入对b2b营销有效性的影响

International Scientific Conference „Business and Management“ Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.978

Dmitrii Nikolaev

引用次数: 0

THE RELATIONSHIP BETWEEN SYMPTOMS OF BURNOUT OF THE EDUCATORS OF HIGHER EDUCATION INSTITUTIONS AND THEIR EXPERIENCE 高校教育工作者职业倦怠症状与经验的关系

International Scientific Conference „Business and Management“ Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1067

Jūlija Mironova, B. Sloka

引用次数: 0