{"title":"The Value of Artistic Symbols of Chinese Calligraphy Art in Packaging Design of Creative Products","authors":"","doi":"10.56225/ijgoia.v2i1.163","DOIUrl":"https://doi.org/10.56225/ijgoia.v2i1.163","url":null,"abstract":"Cultural and creative products promote social and economic development. China's traditional art culture is not only indispensable in developing its own cultural and creative products but also one of the important sources of international cultural and creative industries for its design inspiration and material generation and development. It is not only the exchange and common development of Chinese culture and the cultural fields of other countries in the world but also further promotes the response to the policy of \"One Road One Road One Road\" and \"Building a Community with a Future for Humanity.\" In the field of culture and art in China, the cultural and artistic symbols of Chinese calligraphy are richly reflected in the design. The research method is mainly through a case study, visual analysis, etc., to reflect the value of cultural and artistic symbols contained in Chinese characters in packaging design. The analysis is mainly based on the current situation, problems, and innovative exploration of various elements of Chinese calligraphy and artistic symbols in the packaging of creative products. Because of the design and development of the artistic symbols of Chinese characters, the significance of the research results is not only as a unique cultural heritage of China but also expected to provide a reference for the world's cultural and artistic exchanges, innovative development, and integrated development.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122937810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Customer Relationship Management: A Literature Review Approach","authors":"H. A. Al-Homery, H. Ashari, Asmala Ahmad","doi":"10.56225/ijgoia.v2i1.160","DOIUrl":"https://doi.org/10.56225/ijgoia.v2i1.160","url":null,"abstract":"This paper reviews the literature of CRM definitions in order to highlight the impact and the confusion around definitions of CRM. It is emerging the new perspectives in Customer relationship Management. It addresses some issues in the literature review, which constitutes a significant difficulty in the CRM adopting process. The numerous CRM definitions, the advancement in technology and customer knowledge emerging new perspectives in CRM. Content Analysis is carried out to summarize the most features of CRM definitions in Marketing, Relationship Marketing, Management, and Information Systems within ten different classifications which shows the diverging aspects of CRM definitions. A voluminous literature review has been accumulated and categorized into ten categories. The CRM definitions and categories are reviewed and listed in chronological order in Appendix-A. The paper introduces several fresh perspectives for the diversity of CRM definitions and shows CRM as a comprehensive, integrated framework around all aspects of the organization as well as customers’ lifestyles. The list of CRM definitions could provide a great help for academics as well as practitioners in the field of CRM.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"9 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132869648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
R. A. Rahadi, Candice Iswara, Kurnia Fajar Afgani, Alfred Boediman
{"title":"Examining the Factors that Influence Consumer Willingness to Pay of Bubble Tea among Generation Z in Bandung, Indonesia","authors":"R. A. Rahadi, Candice Iswara, Kurnia Fajar Afgani, Alfred Boediman","doi":"10.56225/ijgoia.v2i1.162","DOIUrl":"https://doi.org/10.56225/ijgoia.v2i1.162","url":null,"abstract":"Bubble tea is a popular drink among Generation Z in Indonesia. However, the quality of bubble tea varies depending on intrinsic and extrinsic factors to make it more appealing. On the basis of consumers' final economic activity, it is crucial to examine what factors influence consumer purchase decision behavior. Due to the bubble tea shop, owners will effectively meet customer expectations for bubble tea beverages. This study examines factors that may influence the consumer purchase decision (willingness to pay) of bubble tea and analyzes the price limit disparities. The research uses a quantitative approach by distributing questionnaires to 300 Generation Z domiciled at Bandung, Indonesia. This study examines several aspects, including price, taste, product design, brand influence, and location accessibility. Also, it analyzes whether the consumers' purchase decision factor and the price limit of the respondents are different when it is divided based on demographic factors. The data were analyzed using multiple linear regression (MLR). This study found that taste, price, product design, brand image, and location accessibility individually and simultaneously affect the willingness to pay among Generation Z in Bandung City. Also, this study found differences in decision factors and price limits on bubble tea based on demographic factors. In conclusion, the current study has successfully examined the factors influencing consumer purchase decisions (willingness to pay) and analyzed the price limit disparities of bubble tea in Bandung, Indonesia.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117013594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Integrating Sustainable Concepts into Textile Design Courses: An Effective Teaching Practices","authors":"","doi":"10.56225/ijgoia.v2i1.159","DOIUrl":"https://doi.org/10.56225/ijgoia.v2i1.159","url":null,"abstract":"This study investigates the integration of sustainable design practices into the university's textile curriculum through upcycling practices. The objective of this research is to reduce the environmental impact of the textile industry while promoting innovation and providing opportunities for students. This study provides a comprehensive literature review and case studies to outline the approach to textile upcycling. The upcycling approach is then integrated into the university's textile courses, encouraging students to recycle textiles and adopt sustainable design practices. This research analyses the design practices used and identifies considerations and steps for upcycling sustainable design approaches. Ultimately, this research serves as an extension of the university's textile design curriculum, contributing to a more sustainable future for the textile industry.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129053174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Comparison in the Final Examination Questions Paper by Means of Difficulty and Discrimination Indices","authors":"","doi":"10.56225/ijgoia.v2i1.164","DOIUrl":"https://doi.org/10.56225/ijgoia.v2i1.164","url":null,"abstract":"Examination is one of the important elements in measuring the student achievement and to determine whether the course learning outcome is achieved or not. The best exam paper is the paper that can evaluate the students’ achievement and thus satisfy the course learning outcome. The purpose of this study is to compare the examination papers and identify whether the course learning outcome is achieved or not based on the performance of students in the examinations. The sample is stratified according to year 1 until 4 and according to the program. The students are selected from three academic years 2015/2016, 2016/2017 and 2017/2018. The data is obtained from the marks of their mid-semester and final exams. Difficulty and discrimination indices is evaluated for each item in the exam paper. The research findings found that the ideal question for the mid-semester exam is from the session 2017/2018 with difficulty and discrimination indices range from 0.4 to 0.8. While the ideal question for final semester exam is from session 2016/2017 with difficulty index in range 0.4-0.6 and higher discrimination index as compared to other sessions. As a result, the student performance for 2017/2018 session has increased significantly in the overall assessment with 13.0% obtained grade A compared to 11.1% in 2016/2017 and only 4.9% in 2015/2016. The failure rate has also reduced at only 11.4% in 2017/2018 compared to 32.1% in 2015/2016 and 11.9% in 2016/2017.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131139706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Interaction of Ergonomic and Anthropometric Factors in Occasional Chair Design for Elderly Malaysians","authors":"Izzat Zainuddin, M. Shanat","doi":"10.56225/ijgoia.v2i1.165","DOIUrl":"https://doi.org/10.56225/ijgoia.v2i1.165","url":null,"abstract":"This research focuses on furniture ergonomics, specifically the occasional chair for elderly Malaysian. An ergonomics study in furniture design is essential to ensure its full functionality meets user satisfaction. The design must comfort the end user and reduce the risk of injury. Additionally, different ergonomic requirements must be considered depending on the age and environment of the user. As a result, to avoid injury and provide comfort to users, this study prioritises ergonomics chair design for a group of users in Malaysia, the elderly aged 60 and above. This study proposes a new design to meet the ergonomics requirements of elderly users. The vital need to meet comfort and reduce injuries for the elderly can be met through the study of ergonomics for the elderly, which can be applied to products in the future. The researcher has set the design parameter according to the anthropometric data from the Business and Institutional Furniture Manufacturers Association (BIFMA) standards. The assessment outcomes determine the ergonomic dimension requirements to provide comfort and safety. The suggested dimensions when through the simulation ergonomics analysis. The result shows that the new recommended dimensions comply with the Rapid Upper Limb Assessment (RULA). In conclusion, ergonomic design needs for the elderly due to lacking physical and mental strength.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123789501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Designing the Assembly Capability Assessment Model for Thai Wooden Furniture","authors":"Khanthamat Choodoungkiattikun, U. Smutkupt","doi":"10.56225/ijgoia.v1i4.104","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i4.104","url":null,"abstract":"There are many aspects to consider the good assembly model for Thai wooden furniture. The main idea is the assembly can be made in difference ways. As a result, the easy to assemble means the efficiency to produce. The way how to make an assembly need to be considers. The assembly assessment model is evaluated from the assembly’s method, the assembly’s point, the assembly’s direction, the assembly’s difficulty and the assembly’s motion and time. All these assembly criteria needed to be set to make the assembly easier. Also, part’s size and weight and part’s direction can affect the result of the assembly. With these assembly criteria, Thai’s wooden furniture experts are choosing to select sub-criteria and compare all sub-criteria. Then, the Analytic Hierarchy Process (AHP) is used to calculate the weight of each sub-criterion. With the weight of all sub-criteria when the assessors evaluate the way the assembly makes, the overall score is calculated. The higher overall score means a good assembly model. The second idea is because the assembly can be adjustable and changeable, therefore the assembly’s sequence needed to be considered. The sequence assessment model is developed to calculate the assembly time. The sequence assessment model will use assembly relationship chart and AND/OR graph to set up all the assembly sequence from the beginning to the finished furniture. The smaller assembly time shows the good assembly.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114610123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Awareness of Green Building in West Bank Palestine","authors":"M. Mouzaneh, Z. Harun, N. Jamil","doi":"10.56225/ijgoia.v1i4.103","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i4.103","url":null,"abstract":"This study evaluates the awareness of green buildings in the West Bank, Palestine, and the importance of applying the green building concept to the public. Green building practices are a significant role in attaining sustainability, particularly in the construction industry. This practice is constructed for minimizing impacts on the environment as well as decreasing building effects on occupants. The key issue is the establishment of a solid knowledge foundation for Palestine that will equip the public, professionals, development agencies and governments with accurate and relevant knowledge generated within the framework of the state’s social needs, its cultures, and its biophysical environment to guide their decisions and actions towards establishing a sustainable built environment. The hypothesis tested was that the implementation of green technology will be beneficial in terms of cost and benefit for the improvement of the environment in West Bank, Palestine. The validity and reliability of data were considered to increase the quality of the data. The results show that there is a positive significant relationship between awareness level and the efficiency of building green practices in West Bank, Palestine. Therefore, motivation and government support are crucial to increase the awareness level of the importance of green building development in West Bank, Palestine. The survey conducted revealed that although the fieldwork professionals are aware of the green building concept, the general public is not aware of this concept as there was only minor efforts are developed in implementing it. A lot more work is necessarily needed to enhance public awareness of the application of green building and further stimulate measures and strategies towards a sustainable built environment.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130646200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysing the Quality of Traditional Shipbuilding Production Processes through Integration of Ergonomics and Lean Six Sigma in West Aceh, Indonesia","authors":"M. Muzakir","doi":"10.56225/ijgoia.v1i4.106","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i4.106","url":null,"abstract":"This study analyses the quality process using the integration of ergonomic and lean six sigma in the DMAIC cycle at CV. Wahana Karya shipyard. The ergonomic uses RULA tools while lean six sigma uses SIPOC diagram tools, current stream mapping, DPOM, Pareto diagrams, cause, and effect diagrams and FMEA. The improvement stage is recommendations for improvement through the highest RPN in the FMEA analysis and recommendations for improving ergonomics from work posture. The control stage is the supervision of the recommended improvements. The result indicates that there are 7 work postures that cause a decrease in quality where one of the risks of high work postures is in wood cutting activities with recommendations for improvement, namely designing ergonomic wood forming and cutting tools, on lean six sigma, recommendations for improving process quality are obtained based on analysis of FMEA tools for installing Advanced hull boards are tenuous hull boards with an RPN value of 384 with recommendations for improvement, namely replacing a new clamp press tool that is easy to install. Meanwhile, in the process of installing the ivory with an advanced level, which is not according to the size of the RPN 336 value, the recommendation for improvement is to make clear and written SOPs and work guidelines.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"215 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132147990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Antimicrobial Activity Test of Black Tea Ethanol Extract (Camellia sinensis) against Pseudomonas aeruginosa","authors":"A. Fahmi, D. Hutauruk","doi":"10.56225/ijgoia.v1i4.101","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i4.101","url":null,"abstract":"A study about the antimicrobial activity test of black tea ethanol extract (Camellia sinensis) against Pseudomonas aeruginosa has been carried out. The black tea leaves are sourced from Sidamanik Plantation, North Sumatra. The dried black tea leaf extract was obtained by maceration technique in which black tea leaves were macerated for 24 hours. Then, the macerate was concentrated to obtain a thick extract and make sure that the ethanol had evaporated. After that, the concentrated extract was made with a variation of 5%, 10% and 15%. The antimicrobial activity test used was the disc method, where distilled water was used as a negative blank. The results obtained for average SD for blank with diameter 6 mm, 5%, 10% and 15% extracts were 6 ± 0,00; 7,75 ± 0,35; 9,05 ± 0,07 and 9,95 ± 0,07 mm with the inhibition diameter 0 mm; 1,75 ± 0,35; 2,05 ±0,07 and 3,95 ± 0,07 mm. The conclusion of this study is that the concentration of the extract is straightly proportional to its inhibitory power, namely the higher the concentration of black tea ethanol extract, the higher its inhibitory activity against Pseudomonas aeruginosa, so it can be used as an antibacterial agent for Pseudomonas aeruginosa.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134236639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}