Nancy Duxbury, Sara Albino, Cláudia Pato de Carvalho
{"title":"Pursuing creative tourism for positive transformation and sustainable development.","authors":"Nancy Duxbury, Sara Albino, Cláudia Pato de Carvalho","doi":"10.1079/9781789243536.0032","DOIUrl":"https://doi.org/10.1079/9781789243536.0032","url":null,"abstract":"Abstract\u0000 This chapter is divided into three parts. It begins by discussing some strategic areas to consider to advance creative tourism development locally and internationally. Then, views creative tourism in light of the United Nations Sustainable Development Goals. Filling out the chapter, the authors close by exploring some of the potential trajectories of creative tourism in the future, in a section entitled, \"Going forward with transformative aspirations\".","PeriodicalId":342652,"journal":{"name":"Creative tourism: activating cultural resources and engaging creative travellers","volume":"34 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116494982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Creative travellers in Austria.","authors":"E. Paschinger","doi":"10.1079/9781789243536.0003","DOIUrl":"https://doi.org/10.1079/9781789243536.0003","url":null,"abstract":"Abstract\u0000 Creative tourism has emerged as a global trend in cultural tourism, replacing the previous notion of cultural tourism as being a mostly passive, attraction- and museum-based activity. Creative travellers are actively seeking out opportunities to become engaged in the local cultural fabric of the place they visit, be it during a cultural festival, an opportunity to meet the locals through hands-on workshops, or by participating in an activity offered at formal institutions, such as cookery schools. This chapter presents insights about types of creative travellers in Austria. Given the author's background as project manager in the association Kreativ Reisen Österreich (Creative Tourism Austria), the remarks made here are observations based on 10 years of experience in managing, networking, and promoting creative tourism to both national and international travellers. This has been done in co-operation with such high-profile partners as the Austrian National Tourism Board as well as several regional destination management organizations across Austria.","PeriodicalId":342652,"journal":{"name":"Creative tourism: activating cultural resources and engaging creative travellers","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128410001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The creative tourist and the creating artist: the base for rural development.","authors":"Catharina Sligting","doi":"10.1079/9781789243536.0016","DOIUrl":"https://doi.org/10.1079/9781789243536.0016","url":null,"abstract":"Abstract\u0000 This brief essay explores how arts-based creative tourism contributes to positive attitudes towards rural and natural areas, both by participating creative tourists and artists as well as by the local community. It shows the necessity of a sense of place, an awareness, a consciousness of the valorization of art as a creative force to break the negative downward spiral of negligence, outmigration, isolation, and dependency of small rural communities in rural and natural areas.","PeriodicalId":342652,"journal":{"name":"Creative tourism: activating cultural resources and engaging creative travellers","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130270377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Interview with Caroline Couret about the Creative Tourism Network ®.","authors":"C. Couret, Cláudia Pato de Carvalho","doi":"10.1079/9781789243536.0008","DOIUrl":"https://doi.org/10.1079/9781789243536.0008","url":null,"abstract":"Abstract\u0000 Introduces what Creative Tourism Network is, the paper also presents how creative tourism is important. Creative tourism is important in two main ways: it meets a growing and irreversible demand that reflects social changes more than a marketing gimmick, and it is, above all, perceived by the territories as a lever for sustainable development. Indeed, far from being considered as a danger for local communities as mainstream tourism used to be; creative tourism is valued for its capacity to create a value chain at the local and regional scale, by turning weaknesses and negative externalities into a virtuous ecosystem. In addition to this, assets such as communities' empowerment, inclusiveness, seasonality, resilience, intangible heritage recovery, social cohesion, and governance (just to mention a few) are applicable to any kind of destination and are particularly beneficial for the rural areas that cannot rely on other industrial sectors. The destinations that are part of the Creative Tourism Network ® are labelled 'CreativeFriendly' for guaranteeing both the quality and authenticity of the creative experiences they are promoting, as well as for the value chain generated through the project design.","PeriodicalId":342652,"journal":{"name":"Creative tourism: activating cultural resources and engaging creative travellers","volume":"139 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115276265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Interview with Geetika Agrawal about vacation with an artist.","authors":"Geet Agrawal, Cláudia Pato de Carvalho","doi":"10.1079/9781789243536.0010","DOIUrl":"https://doi.org/10.1079/9781789243536.0010","url":null,"abstract":"Abstract\u0000 This paper talks about the background of Vacation With An Artist (VWAA) project. The project touches on a few trends that we are seeing in the world. First of all, we as a society, we are tired of mass consumption. We want things to be handmade and we want to know the story about how it was made, what were the materials, and what is the source. People are just tired of seeing things on Amazon and having no history, no heritage, nothing to it. VAWAA also provides a very safe and welcome environment in a studio of an artist to immerse yourself in it and experience it yourself. Every single VAWAA guest has left the studio after a few days completely transformed. Because they suddenly realize that the creativity is not in the perfect drawing. Creativity is feeling comfortable to get out of our comfort zone and play.","PeriodicalId":342652,"journal":{"name":"Creative tourism: activating cultural resources and engaging creative travellers","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125205044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Creative tourism marketing and social media management.","authors":"E. Paschinger","doi":"10.1079/9781789243536.0020","DOIUrl":"https://doi.org/10.1079/9781789243536.0020","url":null,"abstract":"Abstract\u0000 Creative tourism, due to its interactive nature and lively cultural exchange between locals and travellers, particularly lends itself to the opportunities presented by social media marketing. This is especially true when it comes to blogs, video posts, or (live) story updates on social media. Care should be given to always have a professional strategy in content marketing: choosing one social media platform over another has to be in line with your company's strategic communication goals and may be aided by other competent partners, such as professional digital content creators. Further, establishing a publication guideline in the form of an editorial calendar can help creative tourism managers better reap the benefits of social media marketing. This has been demonstrated in highlighting the example of Kreativ Reisen Österreich Creative Tourism Austria, which over the years has successfully built up an online community of creative travellers in the German-speaking parts of Europe. Regarding future trends in digital marketing, suffice to say that good content, and now context, will always matter and interactive content will become increasingly mainstream. An interesting context creative tourism could seek for the purpose of its continued proliferation worldwide is an association with destination video storytelling. As virtually all tourism destinations employ various video platforms, and live video formats, to highlight their travel offers, creative tourism is especially likely to head to the forefront of this type of social media marketing tool.","PeriodicalId":342652,"journal":{"name":"Creative tourism: activating cultural resources and engaging creative travellers","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126269581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Gonçalves, M. D. R. Borges, Nancy Duxbury, Cláudia Pato de Carvalho, P. Costa
{"title":"Policy recommendations on creative tourism development in small cities and rural areas: insights from the CREATOUR ® project in Portugal.","authors":"A. Gonçalves, M. D. R. Borges, Nancy Duxbury, Cláudia Pato de Carvalho, P. Costa","doi":"10.1079/9781789243536.0031","DOIUrl":"https://doi.org/10.1079/9781789243536.0031","url":null,"abstract":"Abstract\u0000 This chapter is a synthesis of proposed recommendations to authorities and agencies at all levels (national, regional, and local) relating to the development of creative tourism initiatives in small cities and rural areas. It is centrally informed by the needs of the CREATOUR ® pilot organizations in Portugal, which were articulated within discussions between researchers and practitioners. The study also considers public policies related to rural tourism development and the types of public policies needed to foster and support cultural and creative organizations in small cities and rural areas. The recommendations recognize and reinforce the need to develop new structures to foster ongoing interconnections between the cultural and tourism sectors.","PeriodicalId":342652,"journal":{"name":"Creative tourism: activating cultural resources and engaging creative travellers","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127015212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
J. Serra, N. Marujo, Nancy Duxbury, A. Gonçalves, S. Cabeça, P. Remoaldo, Juliana Alves
{"title":"Domestic and international creative tourists in Portugal: insights for practitioners.","authors":"J. Serra, N. Marujo, Nancy Duxbury, A. Gonçalves, S. Cabeça, P. Remoaldo, Juliana Alves","doi":"10.1079/9781789243536.0004","DOIUrl":"https://doi.org/10.1079/9781789243536.0004","url":null,"abstract":"Abstract\u0000 A great diversity of definitions of creative tourists exist, ranging from those who refer to visitors of dance, art, or handicraft workshops, to those who include people who take up temporary artistic residences to practice their creative expression and develop their art forms. In recent decades, we have observed the emergence of a new generation of travellers. These tourists are increasingly seeking co-creation processes, leading to more relational forms of cultural tourism, and active participation in creative experiences. This study revolves around the answers of the participants in the questionnaire of CREATOUR. We found that creative tourism activities can attract travellers to a location: both domestic (76%) and international tourists (64%) indicated that the primary reason for visiting the locale was to participate in the creative tourism experience. This was an important finding for us given that the locations were small cities and rural areas and some were quite remote. These findings suggest the potential for repeat visitors and the need to continually evolve activities to re-attract their interest as well as the value of operating in a network where travellers' participation in a creative tourism activity at one location can lead to participation in other activities elsewhere. This potentially virtuous cycle can strengthen awareness and connectedness among organizers of creative tourism activities in smaller places and rural areas.","PeriodicalId":342652,"journal":{"name":"Creative tourism: activating cultural resources and engaging creative travellers","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131536141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Maria Huhmarniemi, Outi Kugapi, Satu Miettinen, Laura Laivamaa
{"title":"A sustainable future for creative tourism in Lapland.","authors":"Maria Huhmarniemi, Outi Kugapi, Satu Miettinen, Laura Laivamaa","doi":"10.1079/9781789243536.0030","DOIUrl":"https://doi.org/10.1079/9781789243536.0030","url":null,"abstract":"Abstract\u0000 In this chapter, the researchers present practical ideas and potential strategies for developing the use of artsbased methods in creative tourism. Arts-based methods have come to be widely discussed and promoted in various disciplines such as the social sciences, education, and tourism research (Leavy,2009,2018; Barone and Eisner,2012) and their strength is seen in their ability to engage participants' creative expression and to obtain participation and knowledge that is not verbal. In the fields of art education and community art, the impact of art-based methods is seen on human growth and well-being, the sense of belonging, the enhancement of kinship, empowerment, and the ability to create meaningful symbols (see, for example, Hiltunen and Rantala, 2015). Inspired by this, in this chapter the researchers consider the potential of arts-based methods and creative tourism experiences for enabling learning and transformation.","PeriodicalId":342652,"journal":{"name":"Creative tourism: activating cultural resources and engaging creative travellers","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133044274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Cabeça, A. Gonçalves, J. F. Marques, M. Tavares
{"title":"Gastronomic creative tourism: experiences in the Algarve region of Portugal.","authors":"S. Cabeça, A. Gonçalves, J. F. Marques, M. Tavares","doi":"10.1079/9781789243536.0009","DOIUrl":"https://doi.org/10.1079/9781789243536.0009","url":null,"abstract":"Abstract\u0000 In Portugal, gastronomy is also seen as a valued asset that can enrich the tourist experience and add value to the territories, differentiating them (Turismo de Portugal, 2017). In a mass tourism destination like the Portuguese region of the Algarve, a major sea and sun destination, gastronomy can contribute to a more sustainable tourism, helping to diversify the Algarve's attraction base and to reduce tourism seasonality. The satisfaction of tourists with the gastronomy experience in the Algarve was studied some years ago and the results show that it depends on three main determinants: quality and price, gastronomy, and atmosphere. The evaluation showed that satisfaction 'was very much related with gastronomy related factors, including local courses, originality and exoticness, and the presentation of food and staff. Quality, and price were also found to be an important influence on satisfaction although to a lesser extent than gastronomy' (Correia et al., 2008, p. 174). Atmosphere was considered a less important factor.","PeriodicalId":342652,"journal":{"name":"Creative tourism: activating cultural resources and engaging creative travellers","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124338547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}