Journal of Hospitality & Leisure Marketing最新文献

Consumer Involvement and Psychological Antecedents on Eco-friendly Destinations: Willingness to Pay More 消费者对环保目的地的参与和心理前因:愿意支付更多

Journal of Hospitality & Leisure Marketing Pub Date : 2008-10-11 DOI: 10.1080/10507050801984859

Eklou R. Amendah, Jungkun Park

引用次数: 43

Sustainability in Tourism Destinations: Exploring the Boundaries of Eco-Efficiency and Green Communications 旅游目的地的可持续性:探索生态效率和绿色传播的边界

Journal of Hospitality & Leisure Marketing Pub Date : 2008-10-11 DOI: 10.1080/10507050801985104

J. Holleran

引用次数: 13

How Australian Hospitality Operations View Water Consumption and Water Conservation: An Exploratory Study 澳大利亚酒店业如何看待水资源消耗和节约:一项探索性研究

Journal of Hospitality & Leisure Marketing Pub Date : 2008-10-11 DOI: 10.1080/10507050801984917

A. Alonso

引用次数: 10

Are Green Tourists a Managerially Useful Target Segment? 绿色游客是管理上有用的目标群体吗?

Journal of Hospitality & Leisure Marketing Pub Date : 2008-10-11 DOI: 10.1080/10507050801984826

S. Dolnicar, Katrina Matus

{"title":"Are Green Tourists a Managerially Useful Target Segment?","authors":"S. Dolnicar, Katrina Matus","doi":"10.1080/10507050801984826","DOIUrl":"https://doi.org/10.1080/10507050801984826","url":null,"abstract":"ABSTRACT Environmental sustainability in tourism has received significant attention among destination managers and researchers alike. Yet the range of measures proposed to reduce the environmental footprints of tourists at a destination remains limited to measures taken at the destination, as opposed to marketing measures which aim to attract truly green tourists. The potential of using green tourists as a market segment, however, has not been established. We review published profiles of green tourists and assess the managerial usefulness of this segment using theoretical criteria of segment attractiveness. Results indicate that much is known about the distinctive characteristics of green tourists. Very little, however, has been done to assess whether green tourists are substantial enough to represent a useful target market, whether a customized marketing mix can be designed, whether they can be reached through specific communication channels and whether green tourists can be identified repeatedly. These results provide a clear direction for future research into the green tourist market segment, which is essential for a marketing-oriented approach to sustainable tourism to be successful.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121288035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 35

Impacts of Consumer Environmental Ethics on Consumer Behaviors in Green Hotels 消费者环境伦理对绿色酒店消费者行为的影响

Journal of Hospitality & Leisure Marketing Pub Date : 2008-10-11 DOI: 10.1080/10507050801984974

Chien-Wen Tsai, Chien-Pei Tsai

引用次数: 67

Collaboration Between CVB and Local Community in Destination Marketing: CVB Executives' Perspective CVB与当地社区在目的地营销中的合作:CVB高管的视角

Journal of Hospitality & Leisure Marketing Pub Date : 2008-10-11 DOI: 10.1080/10507050801985047

Oun-Joung Park, Xinran Y. Lehto, A. Morrison

{"title":"Collaboration Between CVB and Local Community in Destination Marketing: CVB Executives' Perspective","authors":"Oun-Joung Park, Xinran Y. Lehto, A. Morrison","doi":"10.1080/10507050801985047","DOIUrl":"https://doi.org/10.1080/10507050801985047","url":null,"abstract":"ABSTRACT Using collaborative relationships to generate sustainable strategy is becoming a key paradigm in destination marketing practice and literature. However, there has been insufficient empirical research dealing with this issue. This paper examines Convention and Visitors Bureau (CVB) executives' attitudes toward collaboration with stakeholders in destination marketing and executives' assessment of collaborative performance levels of the various community entities. Key attitudinal and performance variables were identified through a literature review of previous empirical research in the area of interorganizational collaboration. Quantitative data were collected through a Web survey with CVB executives who have Destination Marketing Association International (DMAI) membership. The results reveal that there is a varying degree of collaborative efforts between CVBs and community entities. Consistently, CVBs appear to attach the highest level of importance to collaborating with the tourism industry, which, according to CVB executives' assessment, exhibits the highest level of collaborative efforts. The results serve as a starting point for understanding the relationships between CVB and community organizations and entities through providing quantitative support for the importance of balanced partnership in the collaborative processes of destination marketing.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"387 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115912872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 20

Identifying Rural Tourism Markets: A Practical Tool 识别乡村旅游市场:一个实用的工具

Journal of Hospitality & Leisure Marketing Pub Date : 2008-10-11 DOI: 10.1080/10507050801985153

L. Cai, Jingrong Liu, Z. Huang

{"title":"Identifying Rural Tourism Markets: A Practical Tool","authors":"L. Cai, Jingrong Liu, Z. Huang","doi":"10.1080/10507050801985153","DOIUrl":"https://doi.org/10.1080/10507050801985153","url":null,"abstract":"ABSTRACT Product attributes of rural tourism are inherently green, and have the potential to appeal to the increasingly overstretched consumers who are in search for a personalized response to their need for physical, emotional, and social appreciation in a simpler environment. The same consumers also become more independent, involved, and discriminatory in the destination selection process. Despite their rich green assets, rural communities face marketing challenges in both financial and human resource terms in the highly competitive tourism marketplace. This study introduces a five-step practical tool that rural destinations can affordably use to engage in a critical marketing task of identifying viable segments of driving market. The tool was developed by applying the geographic concepts of distance decay and clock directions to examine the tourists' movement from their generating places to a rural destination. The tool's validity was statistically tested in exponential, logarithm, inverse, and cubic regressions. The study addressed a practical need for rural communities to gain a greater benefit from consumer demands for green products and services, and illustrates the importance of understanding the tourists' movement patterns in developing effective marketing programs.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133832629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 15

Pioneering Foodservice Firm Battles Pollution Using Innovative Environmental Strategies 开创性的餐饮服务公司使用创新的环境策略与污染作斗争

Journal of Hospitality & Leisure Marketing Pub Date : 2008-10-11 DOI: 10.1080/10507050801984883

Su-Ling Wu

引用次数: 0

The Role of Inter-Organizational Relationships in Tourism Operators' Participation in Destination Marketing Systems 组织间关系在旅游经营者参与目的地营销系统中的作用

Journal of Hospitality & Leisure Marketing Pub Date : 2008-08-19 DOI: 10.1080/10507050801978448

Glen Hornby, Y. Brunetto, G. Jennings

引用次数: 5

How Technology is Re-Shaping the Marketing of Hospitality and Travel Services: Implications for Customers and Marketers 技术如何重新塑造酒店和旅游服务的营销:对客户和营销人员的影响

Journal of Hospitality & Leisure Marketing Pub Date : 2008-08-19 DOI: 10.1080/10507050801978216

Srikanth Beldona

引用次数: 2