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Journal of Hospitality & Leisure Marketing最新文献

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Hotel Customer Perceptions of Biometric Door Locks: Convenience and Security Factors 酒店顾客对生物识别门锁的认知:便利性和安全性因素
Journal of Hospitality & Leisure Marketing Pub Date : 2008-08-19 DOI: 10.1080/10507050801978323
J. Kim, P. Brewer, Bo Bernhard
{"title":"Hotel Customer Perceptions of Biometric Door Locks: Convenience and Security Factors","authors":"J. Kim, P. Brewer, Bo Bernhard","doi":"10.1080/10507050801978323","DOIUrl":"https://doi.org/10.1080/10507050801978323","url":null,"abstract":"ABSTRACT A biometric indicator is any human physiological feature (e.g. fingerprint) or behavioral feature (e.g. voice) that can be measured and used for the purpose of automated identification (Nanavati, Thieme, & Nanavati, 2002). This technology has been used in many settings because of its advantages in providing enhanced convenience and security to users. The purpose of this study is to examine one form of biometric technology, a fingerprint door lock, and to provide an empirical study of potential advocates and opponents of this application. Using the modified TAM framework, 310 participants were sampled via an in-room TV survey system from an upscale hotel in Las Vegas. Findings suggest that while convenience, physical security and data security are key determinants for an advocacy group, personal concerns (overall image of technology) weigh more for opponents. The results will help operators understand customer perceptions and opinions of biometrics in a manner that can inform key decisions on the potential implementation of these technologies.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132090285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 34
Usage of Location Based River Cruise Information Systems – Industry Views and User Acceptance 基于位置的河流巡航信息系统的使用-业界观点和用户接受度
Journal of Hospitality & Leisure Marketing Pub Date : 2008-08-19 DOI: 10.1080/10507050801978299
Astrid Dickinger, A. Zins
{"title":"Usage of Location Based River Cruise Information Systems – Industry Views and User Acceptance","authors":"Astrid Dickinger, A. Zins","doi":"10.1080/10507050801978299","DOIUrl":"https://doi.org/10.1080/10507050801978299","url":null,"abstract":"ABSTRACT Due to rapid development in technological solutions, location-sensitive information services are spreading into more and more fields and markets. Cruise ship travels are one domain for which geo-spatial and cultural information services play an important role in enriching the passengers' experiences. This paper examines, therefore, the information provided online and analyzes the content provided by river cruise operators offering tours along the river Danube. Additionally, RIVERTALE, a location based on-board information system in the stage of a prototype, is evaluated by both tour operators and passengers. Two system variants are considered: a lean-forward kiosk type information system and a lean-back interactive cabin TV information system. The survey among the passengers reveals that there is a strong willingness to use the information service, primarily determined by the perceived usefulness and entertainment of the system. Industry representatives, in contrast, do not recognize such additional information services as urgent and important as their customers.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128440400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
A Framework for Evaluating the Business Value of Customer Data in Hospitality 评估酒店业客户数据商业价值的框架
Journal of Hospitality & Leisure Marketing Pub Date : 2008-08-19 DOI: 10.1080/10507050801978331
G. Piccoli
{"title":"A Framework for Evaluating the Business Value of Customer Data in Hospitality","authors":"G. Piccoli","doi":"10.1080/10507050801978331","DOIUrl":"https://doi.org/10.1080/10507050801978331","url":null,"abstract":"ABSTRACT The unprecedented volume of data captured by modern hospitality firms during the co-production of the service experience can be used to create economic value. In this article we provide a set of frameworks grounded in the cross-disciplinary literature in information systems, strategy and marketing, to conceptualize what data-driven initiatives will align best with different firm strategies and value propositions. The first framework enables a disciplined industry analysis by enabling joint evaluation of the theoretical repurchase rate, degree of customizability of products and services, and degree of unobtrusive data capture that characterizes a given firm's value proposition. The analysis then moves to the individual initiative's level and offers guidance as to how to identify and prioritize these specific data-driven initiatives. This process starts with identifying the key transaction processing systems in the organization and inventorying the data they capture and store. After envisioning possible initiatives that leverage these data, the methodology suggests a way to prioritize projects to ensure that only those offering positive returns are implemented. A case analysis is used to illustrate the use of the proposed frameworks.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122107638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
Customer Reviews of Hotel Experiences through Consumer Generated Media (CGM) 通过消费者生成媒体(CGM)对酒店体验的顾客评论
Journal of Hospitality & Leisure Marketing Pub Date : 2008-08-19 DOI: 10.1080/10507050801978265
Miyoung Jeong, Myunghee Mindy Jeon
{"title":"Customer Reviews of Hotel Experiences through Consumer Generated Media (CGM)","authors":"Miyoung Jeong, Myunghee Mindy Jeon","doi":"10.1080/10507050801978265","DOIUrl":"https://doi.org/10.1080/10507050801978265","url":null,"abstract":"ABSTRACT As consumer generated media (CGM) are burgeoning online marketing techniques as a form of interpersonal and informal communications, many hotel guests have a chance to provide their candid and voluntary reviews of hotel experiences through these channels. However, little research has been documented to evaluate the overall theme of guests' reviews posted through CGM such as Tripadvisor. com. This study explores how consistent the posted reviews (i.e., compliments and complaints) were with the expected level of service and room rate. Examining guests' reviews of hotels in New York City posted on TripAdvisor. com, this study attempts to uncover generalizable suggestions for hotel management. Results of this study indicated that value was one of the key predictors for guest satisfaction, which leads to return intentions. Regardless of hotel classes and average daily rate (ADR), location appeared to have the highest mean value among seven performance attributes. Obviously, hotel classes (i.e., star ratings) and ADR appeared to influence the relationships of selected hotel performance attributes with both overall guest satisfaction and return intentions. Some managerial implications surrounding this new online marketing media are discussed.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131492305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 162
Managing Hospitality Information Technology in Europe: Issues, Challenges and Priorities 管理酒店信息技术在欧洲:问题，挑战和优先事项
Journal of Hospitality & Leisure Marketing Pub Date : 2008-08-19 DOI: 10.1080/10507050801978406
P. O'Connor
{"title":"Managing Hospitality Information Technology in Europe: Issues, Challenges and Priorities","authors":"P. O'Connor","doi":"10.1080/10507050801978406","DOIUrl":"https://doi.org/10.1080/10507050801978406","url":null,"abstract":"ABSTRACT Although widely used throughout hospitality, the management of information technology based systems is perceived as challenging. Proprietary systems abound, data integration is problematic and investments are difficult to justify. Existing research focuses exclusively on the U.S. lodging sector, largely ignoring the challenges of operating in an international environment. By interviewing CIOs, this study explores three interconnected issues – the challenges of managing hospitality IT systems in Europe; chains' short term system priorities; and forecasted barriers to success. Findings reveal that similar issues exist in the both U.S. and Europe, and that little progress is being made on addressing long standing industry wide challenges.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122381102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 17
Restaurant Employees' Technology Use Intention: Validating Technology Acceptance Model with External Factors 餐厅员工技术使用意愿:考虑外部因素的技术接受模型验证
Journal of Hospitality & Leisure Marketing Pub Date : 2008-08-19 DOI: 10.1080/10507050801978422
S. Ham, W. Kim, H. Forsythe
{"title":"Restaurant Employees' Technology Use Intention: Validating Technology Acceptance Model with External Factors","authors":"S. Ham, W. Kim, H. Forsythe","doi":"10.1080/10507050801978422","DOIUrl":"https://doi.org/10.1080/10507050801978422","url":null,"abstract":"ABSTRACT The study aims to examine if the Technology Acceptance Model (TAM) works for restaurant operations using computing systems. In addition, we pursued other external variables, which were not included in the original TAM, to see how they affect perceived ease of use, perceived usefulness, and intention to use. The external factors were user characteristics, system quality and organizational support. The survey collected data from restaurants in Kentucky, and the response rate was 25% based on the total contacts eligible. SPSS 15.0 and AMOS 7.0 were used for the data analysis. Structural Equation Modeling (SEM) was the primary analysis used to examine the proposed hypotheses developed in fulfilling the study objectives. The SEM statistics supported all the proposed hypotheses but one. The SEM results were interpreted relative to industry implications.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125041761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 34
Differences in Consumer-Generated Media Adoption and Use: A Cross-National Perspective 消费者产生的媒介采用和使用的差异:一个跨国视角
Journal of Hospitality & Leisure Marketing Pub Date : 2008-08-19 DOI: 10.1080/10507050801978240
U. Gretzel, M. Kang, Woojin Lee
{"title":"Differences in Consumer-Generated Media Adoption and Use: A Cross-National Perspective","authors":"U. Gretzel, M. Kang, Woojin Lee","doi":"10.1080/10507050801978240","DOIUrl":"https://doi.org/10.1080/10507050801978240","url":null,"abstract":"ABSTRACT Adoption of consumer-generated media (CGM) and social networking applications has been reportedly rapid and impacts on the travel industry are assumed to be tremendous. CGM such as blogs, reviews and podcasts provide great opportunities for travel marketers. In order to be able to respond to CGM developments, travel marketers need to better understand what drives CGM use in different markets. Using secondary data from various sources, this paper outlines national differences in adoption speed and usage patterns for four major origin markets: the United States, United Kingdom, Germany, and China. Based on the existing technology adoption literature, the information is summarized and analyzed with respect to forces which could drive these differences, mainly focusing on cultural dimensions, media landscapes, infrastructure development and information needs due to specific travel behavior characteristics. The results reveal interesting differences in these four markets and suggest that many factors stimulate CGM adoption. The findings imply that travel marketers need to adjust their CGM-based marketing strategies to the particular circumstances present in a visitor market.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"165 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115680595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 114
Individualized Tourism Brochures as a Novel Approach to Mass Customization 个性化旅游宣传册:大规模定制的新途径
Journal of Hospitality & Leisure Marketing Pub Date : 2008-08-19 DOI: 10.1080/10507050801978463
Nikos Migas, Constantia Anastasiadou, A. Stirling
{"title":"Individualized Tourism Brochures as a Novel Approach to Mass Customization","authors":"Nikos Migas, Constantia Anastasiadou, A. Stirling","doi":"10.1080/10507050801978463","DOIUrl":"https://doi.org/10.1080/10507050801978463","url":null,"abstract":"ABSTRACT Tourism is an information intensive business and technological advances have transformed the way in which information is stored, managed and transmitted to potential visitors. Despite the wide adoption of Internet technologies in tourism marketing, information is still largely disseminated through printed brochures that have remained unchanged and unaffected by personalization trends. This conceptual paper argues that technological innovations such as digital printing allow the creation of dynamic, customized brochures at a lower cost than that of conventional tourist brochures. The main aim of this paper is to propose a framework for cross-media customization of tourism and travel brochures. The paper concludes that empirical research is necessary to assess the optimum levels of individualization for tourism brochures.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"113 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123124919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
DMO Websites and the Role of Complementary Media in Tourism Advertising DMO网站与互补媒体在旅游广告中的作用
Journal of Hospitality & Leisure Marketing Pub Date : 2008-08-19 DOI: 10.1080/10507050801978455
C. Morosan
{"title":"DMO Websites and the Role of Complementary Media in Tourism Advertising","authors":"C. Morosan","doi":"10.1080/10507050801978455","DOIUrl":"https://doi.org/10.1080/10507050801978455","url":null,"abstract":"ABSTRACT While destination marketing organizations' (DMO) websites are increasingly popular in tourism advertising, this study examined the extent to which DMO website advertising is effective when complemented by several offline advertising media. As the combination of website and local/state travel guide advertising results in high tourist visitation/impact, it was concluded that DMOs should not yet abandon their print advertising in favor of the Internet. A comparison of DMO website users and non-users revealed that the website users generate a stronger impact on the destination than the nonusers.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"198 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132306285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
eCRM System Adoption by Hospitality Organizations: A Technology-Organization-Environment (TOE) Framework 酒店组织采用eCRM系统:一个技术-组织-环境(TOE)框架
Journal of Hospitality & Leisure Marketing Pub Date : 2008-08-19 DOI: 10.1080/10507050801978372
Pradeep Racherla, Clark Hu
{"title":"eCRM System Adoption by Hospitality Organizations: A Technology-Organization-Environment (TOE) Framework","authors":"Pradeep Racherla, Clark Hu","doi":"10.1080/10507050801978372","DOIUrl":"https://doi.org/10.1080/10507050801978372","url":null,"abstract":"ABSTRACT Very few topics within business literature have elicited so much interest among both academia and practitioners as that of the benefits for a firm to manage long-term and profitable relationships with customers. A consequence of this surging interest is the tremendous growth in the use of electronic customer relationship management (eCRM) systems. eCRM systems provide firms with a sustainable competitive advantage in a cluttered and highly competitive marketplace. In this regard, the authors develop a research framework incorporating various technical, organizational, and environmental factors that influence the hospitality organizations' adoption of eCRM systems. The implications of this conceptualization, as well as its contribution to hospitality research and practice are substantiated. Finally, conclusions are drawn and directions for potential future research in this area are discussed.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"394 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132342616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 57
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