Three Seas Economic Journal最新文献

{"title":"PECULIARITIES OF DIGITALIZATION OF FINANCIAL SERVICES AMONG COUNTRIES BY INCOME GROUPS: CONCLUSIONS FOR UKRAINE","authors":"Oleksii Shpanel-Yukhta","doi":"10.30525/2661-5150/2022-3-11","DOIUrl":"https://doi.org/10.30525/2661-5150/2022-3-11","url":null,"abstract":"The article reveals the features of digitalization in the context of groups of countries by income level. The main channels of digitalization impact on the financial market and economic growth are highlighted. It is established that the combination of digitalization of financial depth and financial inclusion and the effectiveness of monetary policy stimulates economic growth. Comparison of 3 groups of indicators identical in economic value but with different impacts of digitalization (availability of an account – availability of a mobile account, availability of borrowings – availability of mobile borrowings, availability of savings – availability of mobile savings) and the indicator of electronic payments made it possible to generalize that digitalization does not significantly affect the stimulation of credit inclusion, but stimulates the expansion of access to banking operations: opening an account, making/receiving transfers and savings. Given the high level of financial inclusion in high-income countries, digitalization of financial services was also noted before the digitalization of financial services, digitalization only simplifies access to accounts and payments, but does not expand it (in particular, among high-income countries, the share of the population with open accounts in financial institutions is more than 96% in 2021). It is determined that digitalization can partially resolve the problem of low confidence in financial institutions. Thus, for the period from 2017 to 2021, the share of the population with mobile accounts in low-income countries exceeded the share of the population with accounts in formal financial institutions. It was noted that the COVID-19 pandemic and post-pandemic recovery have become an additional incentive to deepen the digitalization of financial services, as they have necessitated the expansion of remote communication channels and customer service for financial institutions. It is emphasized that the growth in the prevalence of electronic payments in the world as a whole is due to their ease of use for cross-border payments on global online trading platforms and the expansion of remote payments in the context of restrictions related to the COVID-19 pandemic. The trends of digitalization of financial services in Ukraine are summarized. The domestic level of prevalence of accounts in financial institutions and electronic payments among the population corresponds to the level of countries with an income level above the average. The need for financial deepening is emphasized, both from the point of view of the banks' resource banking (stimulating the transfer of savings to the financial sector and thus launching the economic cycle) and from the point of view of lending to the real sector. The advantage of digitalization in the conditions of martial law was highlighted, when due to the high level of financial services coverage it was possible to ensure payments – against the background of the complication of t","PeriodicalId":34091,"journal":{"name":"Three Seas Economic Journal","volume":"75 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84084045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FORMATION OF A NEW EDUCATIONAL PARADIGM OF SOCIO-CULTURAL DEVELOPMENT OF UKRAINE IN THE NEW HISTORICAL DISCOURSE","authors":"N. Zlenko, Crückeberg Johannes","doi":"10.30525/2661-5150/2022-3-6","DOIUrl":"https://doi.org/10.30525/2661-5150/2022-3-6","url":null,"abstract":"The article deals with the formation of a new educational paradigm of socio-cultural development of Ukraine in the new historical discourse. Nowadays it is impossible to determine a single determinant of the development of human society. In the system of humanities there are different concepts of the determining factors of social development, but, according to the authors, the priority place in the formation of a new system of social relations and global development is occupied by socio-cultural factors. This problem is becoming increasingly important and requires serious socio-empirical research and scientific analysis. The article is an attempt to substantiate the need to define a new paradigm in education, caused by the factors of socio-cultural development, even in the most difficult period for Ukraine. The article identifies the socio-cultural determinants of the educational paradigm in modern Ukrainian realities. Social being and processes of culture formation are in dialectical unity. Evidence of this unity is the presence of social determinants in culture. Among the main factors that influence its development is heredity, that is, the connection of generations. That is why socio-cultural factors play a leading role in the overall impact on the development of society and the management system in particular. The main features of the project of socio-cultural development of Ukrainian society include: creation of the Institute of Science; emergence of an \"intermediate environment\" and qualitative change of the educational institution itself. Educational innovations have become especially relevant since the beginning of the large-scale war unleashed by the Russian Federation on the territory of Ukraine. The functioning of the education system under martial law is characterized by an intensive search for new approaches to education, innovative forms of organization of the educational process, effective pedagogical and information technologies. For example, students from all over Ukraine who have access to the Internet can use the materials of the school \"Optima\" after registration, the team of the online school \"Grand Expo\" has opened access to 532 case lessons for the period of martial law in Ukraine, the Center for Distance Education \"A+\" conducts lessons in ZOOM for all children of Ukraine. In wartime, it is also important to create a protected educational environment and organize the educational process, especially for those children who have suffered psychological trauma. For the modern Ukrainian society, higher education is determined as the foundation of personal development, a priority area of state policy, so it is not accidental that scientists are interested in the study of various aspects of the functioning of higher education. From the point of view of socio-cultural planning, higher education should be considered as a project aimed at shaping the worldview of the individual, equipping him/her with knowledge, educating a patriot an","PeriodicalId":34091,"journal":{"name":"Three Seas Economic Journal","volume":"79 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88416989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FEATURES OF INNOVATION MANAGEMENT AT MODERN ENTERPRISES","authors":"Vasyl Baldynyuk","doi":"10.30525/2661-5150/2022-3-4","DOIUrl":"https://doi.org/10.30525/2661-5150/2022-3-4","url":null,"abstract":"The article is aimed at substantiating the peculiarities of managing the innovative activity of enterprises in modern conditions. Methodology. The article substantiates the importance of innovation activity and innovations for modern enterprises. The review of statistical data on sources of financing of innovation activity in Ukraine is carried out. The reasons that led to the actual state of innovation in the country are indicated. The main stages of innovation management at enterprises, shortcomings and the most pressing problems are determined. Results. Considering the issue of innovation management, it is worth noting that currently there is no country where economic competition for leadership in world markets would not be associated with innovation, the innovation impetus, to a greater extent, concerns Ukraine. As never before, Ukraine must be ready to use innovative chances, increase competitiveness in order not only not to suffer losses, but on the contrary - to take advantage of new opportunities associated with EU enlargement. Under such conditions it is necessary to increase the efficiency of production factors, develop new competitive advantages that should ensure successful integration into the European and world markets. Practical implications. Innovation activity involves the development and implementation of new products, goods, technologies, organizational and managerial innovations through the development and use of the innovative potential of the enterprise. That is, development based on innovations enables enterprises to keep up with the times. Value/originality. It should be noted that the process of managing the development of an enterprise on an innovative basis includes the processes of introducing and using new equipment, technologies, management, organizational and other types of innovations carried out through the coordination, organization, streamlining, regulation of innovation processes and innovation activities of the enterprise. All this is aimed at preserving, maintaining and strengthening the competitiveness of the enterprise as a whole.","PeriodicalId":34091,"journal":{"name":"Three Seas Economic Journal","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77938765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPROVING THE METHODS OF PERSONNEL MANAGEMENT OF THE RESTAURANT CHAIN","authors":"R. Lopatiuk","doi":"10.30525/2661-5150/2022-3-7","DOIUrl":"https://doi.org/10.30525/2661-5150/2022-3-7","url":null,"abstract":"The aim of the article is to study the issues that determine the relationship between the management function and its instrumental apparatus to improve the efficiency of enterprises in the field of catering. Methodology. The management system used and inherent in the network of restaurants in Vinnytsia is investigated in order to identify their effectiveness and determine their strengths and weaknesses. The article analyzes the relationships in the team, which form the basis of personnel management at restaurant business enterprises, because in the conditions of constant socio-economic changes and dynamic development of market relations, the need for effective and professional management personnel is growing. Socio-economic approaches to improving the efficiency of personnel management in the food industry are considered. According to the results of the study, it was found that the implementation of management decisions is influenced by the following factors: material and resource base, training and strategy of the company's management, and the key role is played by the support of the staff. What is the motivational component and what is the main purpose of motivation, psychophysical, personal, professional and material motivators of the behavior of employees of the restaurant chain, as well as the main types of motivation and forms of their stimulation are determined. Practical implications. The main methods of improving the efficiency of personnel management are proposed, taking into account the concepts of corporate culture, leadership development and the use of positive features of the organizational structure of the network. It is argued that employees should be given the opportunity to acquire new skills and move up the hierarchical structure of the restaurant, along with the implementation of incentive motivation policy. This will significantly reduce the outflow of personnel from the enterprise and ensure its effective functioning. Value / originality. The essence of the personnel management system, which is inherent in the network of restaurants in Vinnytsia \"Faini spravy\" and has a systemic nature, is substantiated, and it is established that the restaurants of this chain need constant improvement of personnel in order to continue to keep pace with modern market challenges. The company should also reduce the costs and time spent on the search for new personnel. To do this, it is necessary to establish closer ties with colleges and universities in Ukraine.","PeriodicalId":34091,"journal":{"name":"Three Seas Economic Journal","volume":"62 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75862834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ON THE ISSUE OF DETERMINING THE SIZE OF THE PUBLIC SECTOR OF THE ECONOMY","authors":"Besik Bolkvadze","doi":"10.30525/2661-5150/2022-3-2","DOIUrl":"https://doi.org/10.30525/2661-5150/2022-3-2","url":null,"abstract":"One of the most pressing problems of modern economic science in a mixed economy is the definition and calculation of the size of the market and non-market (state, public, government) sectors. The calculation of the scale of the non-market sector is of fundamental importance in view of the following factors: it allows to easily distinguish the public sector from the market sector from the analytical point of view (statistical significance); promotes the development and implementation of effective state budget policy (fiscal importance); promotes the rational use of state property and the effective functioning of state-owned enterprises (asset management importance); enables the analysis of the impact on the economic growth of the sector and the adoption of sound economic decisions (macroeconomic importance). It should be noted that in modern conditions, various indicators are used to measure the size of the public sector of the economy, which have both theoretical and empirical significance, but due to their specificity are not homogeneous economic indicators and are characterized by understanding the size of the sector in different aspects. This paper reviews and analyzes these indicators and proposes a rather complex approach to calculating the public sector of the economy, which is fundamentally important for a comprehensive analysis and relevance of the sector's impact on economic growth.","PeriodicalId":34091,"journal":{"name":"Three Seas Economic Journal","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81075957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE IMPORTANCE OF INFORMATION TECHNOLOGY FOR FORECASTING THE ACTIVITIES OF THE ENTERPRISE IN THE TOURISM BUSINESS","authors":"T. Zakharova","doi":"10.30525/2661-5150/2022-3-5","DOIUrl":"https://doi.org/10.30525/2661-5150/2022-3-5","url":null,"abstract":"The aim of the article is to study the importance of information technologies for forecasting business activity in the tourism business. The analysis of the processes taking place in the industry shows a discrepancy between the level of application of information technologies in the activities of domestic business entities in the sphere of tourism development and their implementation in tourist developed countries of the world. Specific features of the creation and implementation of tourism services (a large number of participants and a significant geographical reference, a balanced system of relations between the subjects of the tourism market, territorial differentiation of the tourist product, remoteness of the place of sale of tourist services from the place of their consumption) necessitate an increase in the level of provision of the management system of modern information technology. Methodology. The following methods were used to study this topic: descriptive, idealization, statistical, field research. Much of the data in this study was obtained through observations of both tourism businesses and consumers of tourism services. Results. The need to forecast the results of the enterprise is due to a significant degree of uncertainty and a large number of risks, because the economic environment, both external and internal, is characterized by high dynamics and changes. Forecast indicators are an important component of the management process of the enterprise and its divisions in the context of identifying opportunities and threats, the level of solvency of the enterprise. Practical implications. Activity in the field of information technology is based on a number of features, which are based on the innovation policy of the enterprise in the tourism business: the dynamism of information technology; novelty of products or services provided or produced. This leads to the growth of the information services market, implementation and use of the most modern products in the field of information technology. All this provides a strategic advantage of the company in the market. Value/originality. It is proved that the modern work of the enterprise is impossible without the analysis of future forecasts and development programs that will contribute to the achievement of the expected and desired state of affairs. The development and implementation of forecasting methodology has become an objective requirement for enterprises in any field of activity.","PeriodicalId":34091,"journal":{"name":"Three Seas Economic Journal","volume":"45 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87037489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SCIENCE DIPLOMACY IN THE CONTEXT OF SOCIO-CULTURAL DEVELOPMENT OF EDUCATION","authors":"L. Perminova","doi":"10.30525/2661-5150/2022-3-10","DOIUrl":"https://doi.org/10.30525/2661-5150/2022-3-10","url":null,"abstract":"The article is devoted to the problem of development of scientific diplomacy of educational institutions by means of creative cooperation. The main task of scientific diplomacy to form the image of the educational institution and interpersonal relations of all participants in the educational process is substantiated. Attention is paid to the communicative activity as a phenomenon of scientific creativity; the theoretical content of the concepts of \"diplomacy\", \"communicative culture\", \"educational diplomacy\" is considered; diagnostics of the readiness of educational institutions for the development of educational and scientific diplomacy is carried out. The conducted analysis of the essence of pedagogical interaction in an educational institution allows us to conclude that the concept of \"educational diplomacy\" is a rather complex and multifaceted concept that is used in various spheres of human activity, covers a large number of objects and phenomena, as it is manifested in the educational process, personal interaction, technological processes, communications, etc. The article also pays attention to the development of science diplomacy, peculiarities of its implementation and influence on the generation of international initiatives in the globalized world. Using a comparative methodology, the approaches to understanding science diplomacy in domestic and foreign discourse are analyzed, taking into account the existing practice of its application. It is established that science diplomacy, as a type of public diplomacy, serves as a means of promoting and protecting the national interests of the state, and also plays a regulatory role in a complex system of international interaction. At the same time, science diplomacy can serve to solve specific foreign policy tasks of regional importance – first of all with neighboring countries in the fields of ecology, forecasting and elimination of the consequences of natural and man-made disasters, mining and rational use of marine natural resources, in the social and humanitarian sphere. The availability of permanent and sufficient funding for bilateral scientific projects on such topics, especially with neighboring countries, can actually be a manifestation of scientific diplomacy for establishing good international relations. Developing the institution of science diplomacy, it is extremely important to maintain a balance of interaction between scientific and political components, to prevent the use of political tools in the scientific sphere. It is also extremely important that scientific and diplomatic goals remain transparent to avoid manipulation of science for political purposes and to prevent politicization of science. The results of the study give grounds to assert that the development of educational diplomacy is a priority area of personal development and professional development of scientists and teachers of educational institutions, based on psychological and pedagogical theory and practice and foc","PeriodicalId":34091,"journal":{"name":"Three Seas Economic Journal","volume":"172 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90363840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"POVERTY PERSPECTIVES AND REDUCTION STRATEGIES IN INDONESIA","authors":"Anton Atno Parluhutan Sinaga","doi":"10.30525/2661-5150/2022-3-1","DOIUrl":"https://doi.org/10.30525/2661-5150/2022-3-1","url":null,"abstract":"The purpose of this study is to identify the poverty perspective and poverty alleviation strategies in Indonesia. Poverty is one of the problems still facing Indonesia. Given that the problem of poverty in Indonesia is a complex and multifaceted problem, poverty reduction efforts should be carried out in a comprehensive manner, covering various aspects of people's lives and implemented in an integrated manner. It is important to know what factors influence poverty for the benefit of society, people and the state. The aim of this study was to identify the factors that cause poverty and ways to overcome them. The results of previous literacy studies show that poverty is influenced by many factors. One of them is micro-poverty caused by unequal distribution of resource ownership, which leads to unequal distribution of income. The problem of poverty is a challenge that has been going on for a long time until today. In fact, many poverty reduction programs have been implemented by the government, but have not brought significant changes. Poverty reduction programs are implemented in many countries around the world. The development strategy elaborated by the Indonesian state has so far been based on high rates of economic growth. According to the forecasts of high rates of economic growth, income is distributed unevenly among all segments of the population, there is an imbalance between growth and equity. Observing some mistakes of the poverty reduction paradigm, where the analysis should bring to the forefront the variables that are significant for poverty reduction, exactly those variables that are not significant, so the strategies that should be adopted to overcome poverty: should also not only prioritize the economic aspect, but also pay attention to other dimensions; to increase the capacity and productivity, the chosen strategy is to increase the basic ability of the poor to increase income; involvement of the poor in the whole process of poverty reduction; empowerment strategy. People-centered development approach as a paradigm of decentralized policy is very relevant in overcoming social problems, including poverty.","PeriodicalId":34091,"journal":{"name":"Three Seas Economic Journal","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72670406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EXPORTS OF UKRAINIAN AGRICULTURAL PRODUCTS TO THE EUROPEAN UNION: ANALYTICAL ASSESSMENT, PROBLEMS AND PROSPECTS","authors":"T. Mulyk, Y. Mulyk","doi":"10.30525/2661-5150/2022-3-8","DOIUrl":"https://doi.org/10.30525/2661-5150/2022-3-8","url":null,"abstract":"The purpose of the work is to study the issue of domestic exports of agricultural products to the European Union (EU). Methodology. General scientific economic and mathematical methods as analysis, synthesis, abstraction, concretization and special methods as comparison, tabular were used. Results. It is noted that an important step in terms of deepening trade relations between Ukraine and the EU was the conclusion of the Association Agreement and the establishment of a free trade area in the framework of this Agreement. For Ukraine, this is both one of the greatest achievements (in terms of shaping the worldview and social development) and a challenge (in terms of ensuring economic growth of the country, search for internal sources and incentives). It is noted that European guidelines provide the agricultural sector with an effective direction of development and reveal modern opportunities for its recovery, create additional preferences in the agri-food market. It is investigated that since the beginning of 2014 there have been dramatic changes in the geographical structure of domestic exports. Before that, about a quarter of goods were sent to the EU countries, about a third – to the markets of the CIS countries, the rest – to other countries. During 2014-2020, this distribution changed towards a significant decrease in the share of the CIS countries and a gradual increase in the share of the EU and other countries of the world. The article provides an analytical assessment of the geographical structure of Ukraine's merchandise exports by three main blocks of countries – the EU, the CIS and the rest of the world. The role and importance of the free trade area between Ukraine and the EU, which is a powerful milestone in bilateral trade relations and opens new economic opportunities for both the EU and Ukraine, is determined. The main trading partners of Ukraine in the export of goods are characterized. The geographical structure of exports with the EU countries is investigated and it is noted that Ukraine supplies goods to almost all EU countries. The total value of exports in 2020 decreased by 1552103 thousand US dollars compared to 2018. The largest share of exports falls on Poland, Germany, Italy, the Netherlands and Spain. The commodity structure of agricultural exports with the EU countries during 2018-2020 was studied, a significant share of agricultural products was noted, which ranges from 34%. Practical implications. The factors that influenced the formation of exports in 2020 are identified. The problems that affect the development of exports and the prospects for its increase are identified.","PeriodicalId":34091,"journal":{"name":"Three Seas Economic Journal","volume":"2013 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86349680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE PLACE OF MARKETING ACTIVITIES IN THE CRISIS MANAGEMENT SYSTEM","authors":"Mariia Bahorka, T. Ustik, L. Kvasova","doi":"10.30525/2661-5150/2022-3-3","DOIUrl":"https://doi.org/10.30525/2661-5150/2022-3-3","url":null,"abstract":"The purpose of the article is to establish the place of marketing in crisis management of the enterprise, to study the role of the main aspects of crisis marketing in modern enterprises; mastering the components of marketing crisis management of enterprises, to avoid the vulnerability of the enterprise to crisis phenomena and eliminate their consequences. The methodological basis of the study was the generalization of the results of applied research in the field of economics, scientific works of domestic and foreign scientists, which highlight the fundamental theories of competitive advantage, competitiveness and marketing management. Results. The article conducts a study on determination of the place of marketing in anti-crisis management of an enterprise, establishes the role of main aspects of anti-crisis marketing at modern enterprises; mastered the mechanism of marketing anti-crisis management of enterprises, the purpose of which is to form a strategy for overcoming the crisis and eliminating the consequences of crisis phenomena. Practical results. Given the constant changes in the environment of their functioning, enterprises should develop marketing programs that provide for measures to be taken to stabilize the market situation and overcome the insolvency crisis. Value/originality. In the understanding of the authors, crisis management should cover all subsystems of enterprise management: operational, technical, financial, and especially strategic, marketing, personnel. In the understanding of the authors, crisis management should cover all subsystems of enterprise management: operational, technical, financial, and especially strategic, marketing, personnel. It is recognized that marketing in crisis management is not just one of the subsystems of the enterprise, but the basis that ensures the sustainability of all its other departments.","PeriodicalId":34091,"journal":{"name":"Three Seas Economic Journal","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86659791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}