Global Business Languages最新文献_第2页

Englishnization in Francophone Africa? Insights into Workplace Language Use 非洲法语国家的英语化?职场语言使用洞察

Global Business Languages Pub Date : 2022-01-01 DOI: 10.4079/gbl.v22.3

Steven J. Sacco, Christiane OHIN-TRAORÉ

{"title":"Englishnization in Francophone Africa? Insights into Workplace Language Use","authors":"Steven J. Sacco, Christiane OHIN-TRAORÉ","doi":"10.4079/gbl.v22.3","DOIUrl":"https://doi.org/10.4079/gbl.v22.3","url":null,"abstract":"In this essay, the authors describe the results of a study that measured the use of English and French as perceived by one group of female managers and employees working in logistics and global supply chain management positions in Francophone Africa, Women in Logistics-Africa. The goal was to determine if “mandating English as the common corporate language,” sometimes called Englishnization (Neeley, 2012), has attained a significant presence within corporations operating in Francophone Africa. The 124 subjects from 94 companies in Francophone Africa, responded to a 14-question survey; 24 subjects participated in follow-up interviews. The results indicate that English is highly valued among the vast majority of respondents and is mostly used in exchanges between the French-speaking employees and their English-speaking bosses, clients, and suppliers. French, however, remains the dominant workplace language used overall as the 124 French-speaking professionals communicate almost exclusively in French with co-workers and French-speaking clients and suppliers. Consequently, English is not always the business lingua franca as claimed by Neeley (2012, 2017), and other Business English as a Lingua Franca (BELF) researchers (see e.g., Kankaanranta et al., 2015, 2018). Instead, the findings in the current study add to an increasing pool of evidence of multilingual workplace settings, even among multinational corporations where English is the official language (Ehrenreich, 2009; Janssens & Steyaert, 2014; Sacco, 2017, 2019a).","PeriodicalId":34034,"journal":{"name":"Global Business Languages","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70611028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Applying the Country of Origin Effect in Teaching a German-Austrian Business Case 原产国效应在德奥商业案例教学中的应用

Global Business Languages Pub Date : 2022-01-01 DOI: 10.4079/gbl.v22.4

A. Sheffer

{"title":"Applying the Country of Origin Effect in Teaching a German-Austrian Business Case","authors":"A. Sheffer","doi":"10.4079/gbl.v22.4","DOIUrl":"https://doi.org/10.4079/gbl.v22.4","url":null,"abstract":"A merger of two airlines from Germany and Austria presents an opportunity for students to reflect on notions of cultures and business cultures, and then to begin to think critically about biases and stereotypes inherent in the country of origin effect (COE). While the country of origin is defined by where a consumer perceives a product to be from, regardless from where it may actually originate, the COE influences consumer purchases and perceptions. This influence, while seemingly coming from positive traits associated with the country, can also perpetuate stereotypes and false monolithic views of culture. This article presents a business case about the merger of Austrian Airlines and Lufthansa as part of a larger class unit consisting of six 50-minute course periods designed for the intermediate German post-secondary classroom. The case study presented here uses the concept of COE to examine how the nation and culturally driven goods and services may also uphold stereotypes as well as consumer and marketer biases. This current study looks at culture and language learning, cultural assessment standards and their suggested outcomes, and recent criticisms of these models in a global context. As part of the business case unit activities, students reflect on print and video advertising to develop written descriptions, to read an image, and to state an opinion—all with the goal of engaging critically with notions of culture used in travel industry marketing and branding. The purpose of this project is to embed critical readings for students of both a national culture and a monolithic German business culture early in the curriculum.","PeriodicalId":34034,"journal":{"name":"Global Business Languages","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70611075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Using Personalized Adaptive Learning to Promote Industry-Specific Language Skills in Support of Spanish Internship Students 使用个性化的适应性学习来提高行业特定的语言技能，以支持西班牙语实习学生

Global Business Languages Pub Date : 2021-01-01 DOI: 10.4079/GBL.V21.6

Maria Redmon, Shelly Wyatt, Corrinne Stull

{"title":"Using Personalized Adaptive Learning to Promote Industry-Specific Language Skills in Support of Spanish Internship Students","authors":"Maria Redmon, Shelly Wyatt, Corrinne Stull","doi":"10.4079/GBL.V21.6","DOIUrl":"https://doi.org/10.4079/GBL.V21.6","url":null,"abstract":"This essay offers a response to the challenge of preparing student interns to successfully utilize Spanish professional terminology in legal and medical settings. The authors developed a personal adaptive learning (PAL) course to address vocabulary language deficits experienced by Spanish internship students. PAL technologies provide students of Language for Specific Purposes (LSP) the opportunity to engage in vocabulary learning through personalized feedback and alternative learning content. Implementing Cavanagh et al.’s (2020) Framework for Adapting Learning Design, the authors designed Spanish language modules for legal and medical terminology using Realizeit, a PAL platform that allows instructors to create their own content and assessment items. PAL modules for both legal and medical terminology were added to the Canvas learning management system of the Spanish Internship course and students could select the Realizeit module that fit their internship placement (legal or medical). PAL holds enormous potential to help LSP learners build mastery of industry-specific terminology that will be attractive to potential employers.","PeriodicalId":34034,"journal":{"name":"Global Business Languages","volume":"21 1","pages":"92-112"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70610481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Contributors 贡献者

Global Business Languages Pub Date : 2021-01-01 DOI: 10.4079/gbl.v21.8

Margaret Gonglewski, Mohssen Esseesy

引用次数: 0

Spanish for STEM in US Higher Education: A Historical Review and Future Perspectives 美国高等教育中的STEM西班牙语:历史回顾和未来展望

Global Business Languages Pub Date : 2021-01-01 DOI: 10.4079/GBL.V21.1

O. Perez

引用次数: 0

French for Professional Purposes in US Undergraduate Education: An Analysis of Course Offerings and Student Demand 美国本科教育中的专业法语:课程设置和学生需求分析

Global Business Languages Pub Date : 2021-01-01 DOI: 10.4079/GBL.V21.4

Hélène Bouche, Deborah S. Reisinger

{"title":"French for Professional Purposes in US Undergraduate Education: An Analysis of Course Offerings and Student Demand","authors":"Hélène Bouche, Deborah S. Reisinger","doi":"10.4079/GBL.V21.4","DOIUrl":"https://doi.org/10.4079/GBL.V21.4","url":null,"abstract":"In the past decade, there has been a significant decline in French language enrollments in US higher education institutions, despite a growing demand for French proficiency in the US job market. These trends illustrate the need to offer French for Professional Purposes (FPP) courses, which allow students to develop language skills adapted to the professional environment. Our research aims to analyze the supply and demand for FPP courses. In this current study, we assessed the proportion of four-year colleges and universities that offer FPP courses, and we compiled the variety of their course offerings. We then conducted a survey of students enrolled in the FPP courses. Among the 545 institutions reviewed, a majority offered at least one FPP course, usually Business French. Institutions offering more than one course and a wider diversity of course topics were less common. Based on questionnaire responses, we found a significant mismatch between the supply of courses and students’ demand for FPP course offerings. We also found that, if given the possibility, most undergraduate students in the first through third years would like to enroll in another FPP course in the following academic year. These results call for further developments of FPP courses nationwide and greater diversification of course offerings.","PeriodicalId":34034,"journal":{"name":"Global Business Languages","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70610338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Backward Design for LSP: Domain Analysis as a Consistent Research Framework for a Necessarily Decentralized Field LSP的后向设计:作为必然分散领域的一致性研究框架的领域分析

Global Business Languages Pub Date : 2021-01-01 DOI: 10.4079/GBL.V21.5

Darcy W. Lear, Verónica Moraga Guerra

引用次数: 2

The Intersection of Policy and Practice: Two Cases of English Language Programs in Southeast Asian Law Enforcement Academies 政策与实践的交集:东南亚执法学院英语语言课程的两个案例

Global Business Languages Pub Date : 2021-01-01 DOI: 10.4079/GBL.V21.3

Lottie L. Baker

{"title":"The Intersection of Policy and Practice: Two Cases of English Language Programs in Southeast Asian Law Enforcement Academies","authors":"Lottie L. Baker","doi":"10.4079/GBL.V21.3","DOIUrl":"https://doi.org/10.4079/GBL.V21.3","url":null,"abstract":"The emergence of English as a lingua franca in Southeast Asia has meant that government officials are increasingly required to use English. Law enforcement officers are no exception; police interact with international tourists, communicate across borders, attend international conferences, and participate in deployments overseas. The practical need for English is accompanied by national policies prioritizing English instruction across educational and governmental institutions. As a result, law enforcement academies increasingly prioritize English language programs to support the English proficiency of their cadets. This article describes case studies of English language programs at two law enforcement academies in Vietnam and Indonesia. Data was originally collected and analyzed as separate needs assessment evaluations designed for each institution. Findings were later compared and reinterpreted through a language policy and planning lens. Common to both cases was the demand to prepare cadets for the dual challenge of conducting specific police duties in English and of achieving high scores on academic English exams. Recommendations are provided for policymakers, practitioners, and researchers in the field of Language for Specific Purposes.","PeriodicalId":34034,"journal":{"name":"Global Business Languages","volume":"21 1","pages":"37-53"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70610155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Using Authentic Chinese Doctor-Patient Consultations to Develop Patient-Centered Communication Skills 运用地道的中国医患咨询培养以患者为中心的沟通技巧

Global Business Languages Pub Date : 2021-01-01 DOI: 10.4079/GBL.V21.2

Meng Yeh

{"title":"Using Authentic Chinese Doctor-Patient Consultations to Develop Patient-Centered Communication Skills","authors":"Meng Yeh","doi":"10.4079/GBL.V21.2","DOIUrl":"https://doi.org/10.4079/GBL.V21.2","url":null,"abstract":"Researchers in Languages for Specific Purposes (LSP) have suggested the importance and benefits of using authentic spoken workplace discourses as teaching materials to develop students’ communication skills in professional settings. However, LSP course designers are still facing the challenges of selecting and collecting authentic workplace conversations, as well as designing instruction to teach the occupational spoken discourses effectively. To address these challenges, this paper presents an innovative module for Chinese for Medical Purposes for premed college students at the intermediate-high level. The module uses authentic doctor-patient consultations and adopts the Patient-Centered Clinical Method (PCCM) of Stewart et al. (2014), a clinically validated model in healthcare communication research. The current module demonstrates the approach to determine the student learning objectives based on the PCCM model and the instruction design aiming at guiding students to notice and analyze the discourse features and communication strategies employed by physicians to achieve patient-centered care. The paper also examines learners’ preand post-instruction roleplay performances. The qualitative findings show that the learners improved in using patient-centered communication strategies after instruction.","PeriodicalId":34034,"journal":{"name":"Global Business Languages","volume":"21 1","pages":"17-36"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70610233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Marketing French through a French for the Professions Course 通过专业法语课程学习市场营销法语

Global Business Languages Pub Date : 2021-01-01 DOI: 10.4079/GBL.V21.7

Deborah S. Reisinger

引用次数: 1