{"title":"Impossibly Good Looks: A Pragma-Ontological Approach to Unearthing the Latent Rhetorical Structure of Anti-Aging Advertising Discourse","authors":"G. Rossolatos","doi":"10.2139/ssrn.3031230","DOIUrl":"https://doi.org/10.2139/ssrn.3031230","url":null,"abstract":"This paper aims at unearthing the appeals, the argumentative schemes and the modes of rhetorical configuration that make up the rhetorical structure of the anti-ageing skin care product category’s print advertising discourse. To this end, the pragma-ontological approach is put forward as an offshoot of the pragma-dialectical perspective in rhetorical analysis and criticism. The pragma-ontological approach adds interpretative depth to the overt argumentation structure of anti-ageing products’ ads on the grounds of fundamental ontology/existential phenomenology. The analysis points to three levels where the ads’ arguments function: an overt level and two covert ones. On the overt level the ads function against the background of mixed ethos/pathos/logos appeals that buttress an argumentation scheme from values. On a primary covert level, the ads appear to be functioning through an indirect appeal to fear, while resting on an argumentation scheme from consequences. On a secondary covert level, the ads are shown to be appealing indirectly to ontological angst, while manifesting an argumentation scheme per impossibile. The cultural implications for policy-making are highlighted amidst a predicament where anti-ageing claims are attracting heavy criticism.","PeriodicalId":339853,"journal":{"name":"Linguistic Anthropology eJournal","volume":"57 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124482788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Synonyms for ‘Man, Warrior’ in La�?amon’s Brut and Old English Alliterative Poetry","authors":"Maria Volkonskaya","doi":"10.2139/ssrn.2949819","DOIUrl":"https://doi.org/10.2139/ssrn.2949819","url":null,"abstract":"La?amon’s Brut is well-known for being a transitional stage between Old English and Middle English alliterative poetry. On the one hand, it preserves some traces of the Old English poetic tradition, such as, for instance, certain poetic words. On the other hand, even those traces that seem to be similar to Old English undergo significant, though subtle, changes. To trace these changes, this paper explores Middle English predominantly poetic lexemes for ‘man, warrior’ in the Caligula manuscript of the Brut, namely, Middle English simplexes h?le?, kempe, scalk, seg, rink, as well as their Old English counterparts h?le?, cempa, scealc, secg, rinc in the verse section of the DOE Corpus","PeriodicalId":339853,"journal":{"name":"Linguistic Anthropology eJournal","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114930230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Level of Readiness and Instructional Competence of Grade I and II Teachers in the Mother Tongue-Based Multilingual Instruction","authors":"Jimmy Rey O. Cabardo","doi":"10.2139/ssrn.2761423","DOIUrl":"https://doi.org/10.2139/ssrn.2761423","url":null,"abstract":"The study aimed to determine the level of readiness and instructional competence of Grade I and II teachers in the Mother Tongue-Based Multilingual Instruction in selected elementary schools in Hagonoy, Davao del Sur for the school year 2013-2014 using a descriptive correlational survey research design. The study was conducted to 55 Grade I teachers using two sets of questionnaires. Relative frequency, mean, standard deviation, analysis of variance (ANOVA) and Pearson r were used as statistical tools. <br><br>The level of readiness of Grade I and II teachers on Mother Tongue-Based Multilingual Instruction was found to be Moderately Ready and the level of instructional competence of these teachers was found to be Proficient. <br><br>The level of readiness of Grade I and II teachers does not significantly differ when analyzed according to gender, ethnic affiliation and number of trainings attended related to Mother Tongue-Based Instruction but differ when analyzed as to age, teaching experience, educational attainment and teaching position.<br><br>The level of instructional competence of Grade I and II teachers does not significantly differ when analyzed according to gender, ethnic affiliation, age, teaching experience, number of trainings attended related to Mother Tongue-Based Instruction and teaching position but differ when analyzed as to educational attainment.<br><br>The level of readiness of Grade I and II teachers in the Mother Tongue-Based Multilingual Instruction was found to be significantly related to their instructional competence. The higher their readiness, the better their instructional competence.","PeriodicalId":339853,"journal":{"name":"Linguistic Anthropology eJournal","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133735353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Textual Architecture of a Selected Hard News in English: A Discourse Analysis Approach","authors":"S. Kadhum","doi":"10.2139/ssrn.2945908","DOIUrl":"https://doi.org/10.2139/ssrn.2945908","url":null,"abstract":"This study deals with the analysis of a selected hard news through the adaptation of an eclectic model of analysis by the use of Van Dijk (1988), Bell (1991) and Halliday (1976) models of discourse analysis. Writing news stories is a problematic process because it is not a process of merely putting words together to form a text or report, but it involves the choice of the words and markers that conditioned by the purpose, place, and the readers. The study aims at proposing a theoretical framework for the macro- level analysis of news discourse. It covers the macro level analysis of the chosen hard news. The data of the study is an English news story taken from Washington Times newspaper published on 20th of August 2016. The results of the study display that English hard news stories show certain complexity in their structure. The writer of this hard news story aims at not only conveying information but arising the voice of protest against the government and the court of justice. Such analysis reaches to a conclusion, which emphasizes the idea that the field of discourse can be used for better understanding of the media.","PeriodicalId":339853,"journal":{"name":"Linguistic Anthropology eJournal","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127139632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Status of Sì in Yoruba","authors":"Olabode Abimbola","doi":"10.17323/2411-7390-2017-3-1-58-66","DOIUrl":"https://doi.org/10.17323/2411-7390-2017-3-1-58-66","url":null,"abstract":"This paper examines the syntax of sentential conjunction in the Yoruba language with the view of ascertaining the actual syntactic function of si on which opinions have been polarized in the syntax of Yoruba grammar. This paper argues that the Yoruba language has a sentential/clausal conjunction element but its structural position is not the between the two clauses. The researcher conducted a series of structured interviews and also consulted existing works targeting the si in compound clauses so as to generate the data for the research. The research adopts the Minimalist Program (MP) as its theoretical tool for the analyses presented in the article. MP views syntactic derivations as resulting from computational systems whose operations are based on operation Select and operation Merge. Syntactic structures are built in a par-wise fashion from bottom to top by putting two items together at a time. The research shows that there are three different si in Yoruba occurring in seemingly similar environment but they are performing different syntactic functions. One si denotes “emphasis” as a preverbal element; the second one denotes “consecutiveness of action” while the third one performs the function of sentential/clausal conjunction, an overt realization of the in the second clause. The overtly marked sentential/clausal conjunction also has a variant, which is an abstract realization between the two conjoined clauses. \u0000 \u0000This article is published under the Creative Commons Attribution 4.0 International License.","PeriodicalId":339853,"journal":{"name":"Linguistic Anthropology eJournal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114069332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Searching Tool for Russian Error-Annotated Learner English Corpus","authors":"Alena Fenogenova, E. Kuzmenko","doi":"10.2139/ssrn.2888821","DOIUrl":"https://doi.org/10.2139/ssrn.2888821","url":null,"abstract":"Learner corpora constitute an effective resource for specialists in fields of second language acquisition, foreign language teaching and corpus linguistics. They tend to get significant scholarly help from statistical tools of various kinds. However, for valuable usage of a corpus it should provide convenient and powerful tools for searching and manipulating data. In this paper we focus on searching tools, presented in Russian Error-Annotated Learner English Corpus (REALEC), report our attempts to improve the format of the searching tools in our corpora. We also provide evidences that database search is much more efficient than common text search and demonstrate that search functionality in corpora is of great importance for research efficiency and extensive facilities.","PeriodicalId":339853,"journal":{"name":"Linguistic Anthropology eJournal","volume":"185 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131843656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The 'Conversation Partner' Phenomenon in the Dialogical I-Other Relationship","authors":"Elena B. Starovoytenko, Angela A. Derbeneva","doi":"10.2139/ssrn.2884743","DOIUrl":"https://doi.org/10.2139/ssrn.2884743","url":null,"abstract":"This paper develops a new approach to study one’s relationships with others, focusing on the conditions and the effects of the dialogical nature of a person. Theoretical modelling, hermeneutics, qualitative and quantitative methods are applied. A solution for detecting the conditions of self-development and social positioning of a person, which are rooted in dialogical I-Other relationships, is suggested. The originality of the paper is found in describing the relation to the other as the I-Other relationship; in the elaborated model that highlights how different dimensions of I-Other relationships (between I and Other, I-in-Other, Other-in-I, I-in-Myself) leads to truly a dialogical mode of being; in revealing the potentials of the Conversation Partner in dialogical I-Other relationships (subjective interrelations and the significance of Conversation Partners, their activity, the fullness of the reflection of significant Conversation Partners); in the description of different “hypostases” of Conversation Partners (real, ideal, imagined, secret, I as Myself) by means of hermeneutics; in the “My Conversation Partner” method; and in the empirical study of existential and social resources of Conversation Partners. The theoretical background of the study is formed by the works of M. Bakhtin, M. Buber, M. Heidegger, J.-P. Sartre, E. Levinas, and by the works of modern psychologists such as G. M. Kuchinsky, A. V. Rossohin, E. B. Starovoytenko, C. T. Brown, P.W.Keller, H. Hermans, F. Rivetti Âarbo. The results show the potentials of social adaptivity, affiliation, dominating, positive solitude, joy of solitude, freedom, self-transcendence, existential fulfilment are associated with the richness of one's Conversation Partners. A real Conversation Partner is associated with a greater affiliation resource, a secret one with a greater solitude resource, an ideal one with a higher potential to constructively dominate the interaction.","PeriodicalId":339853,"journal":{"name":"Linguistic Anthropology eJournal","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121009215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pragmalinguistic Features of American Presidents’ Inaugural Addresses of the Last Century (1913-2013)","authors":"A. Gabets, Arnau Barios Gené","doi":"10.17323/2411-7390-2016-2-3-22-31","DOIUrl":"https://doi.org/10.17323/2411-7390-2016-2-3-22-31","url":null,"abstract":"This paper studies the pragmalinguistic markers of the political discourse in American presidents’ inaugural addresses made from 1913 to 2013 and concentrates on the language units that reveal the potential of perlocutionary speech acts. The study analyzes the role of such domains of pragmalinguistics as deixis, reference, presupposition, cognitive structures in inaugural addresses, and their representation in speeches. The method of discourse-analysis, the method of contextual analysis, and the method of quantitative processing are used in the study. The means of deixis have several functions in these speech texts, providing some extralinguistic information and additional meaning for the utterances. Firstly, the change of deictic center conveys a certain shift of attention and redirects the addressee’s thoughts. Secondly, the means of deixis represent presuppositions, ones which members of the public are unlikely to question since these presuppositions are explicitly referred to and the information provided includes people’s background assumptions. Thirdly, personal, temporal and spatial deixes are integrated in the actualization of the most important concept found in every speech of every American president – the concept of the “American nation”: deictic forms along with nouns with evaluative implications add to the pragmatic effect of the concept reflected in speech. Fourthly, the deictic means participate in the construction of a binary that juxtaposes “us” vs. “them”, typical of political utterances in the genre of inaugural addresses. A special form of reference constituting an important part of the concept of the “American nation” in inauguration addresses is precedent phenomena. Their main sources are the Bible, speeches of former politicians, texts of famous American documents. Reference to religious discourse and parts of national history familiar to everyone brings the feeling of joy to the public appealing to a basic national myth of a happy community. Thus means of deixis, presupposition and special type of reference are the characteristic of American inauguration speeches used for the purposes of strong pragmalinguistic effect. The dynamics of the usage of the precedent phenomena and other constituent parts of the concept “American nation” reflects the changes in political context of the epoch.","PeriodicalId":339853,"journal":{"name":"Linguistic Anthropology eJournal","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129752631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A New Type of Lexicographic Product: Thesaurus of Text Strings. Field of EFL/ESL","authors":"Iosif Keselman","doi":"10.17323/2411-7390-2016-2-3-82-89","DOIUrl":"https://doi.org/10.17323/2411-7390-2016-2-3-82-89","url":null,"abstract":"The “Thesaurus of Text Strings: The field of EFL/ESL” (TTS) is a structured collection of text fragments extracted from various texts, both printed and digital, that deal with teaching and learning English as a foreign or second language. While the sublanguage of ELF/ESL has been vastly discussed in literature, the TTS is a radically new type of dictionary due to the nature of its constituent objects, the text strings. A text string (TS) is a lexicographic object of unique status; as such, it has not been used before. It is different from all other objects traditionally treated in dictionaries of various types, such as words, collocations, idioms, proverbs and other reproducible linguistic units. TSs have been extracted from specialized texts, they are supposed to reflect the various aspects, even the minute ones, of the referential situations presented in the texts. The TSs in the Thesaurus are arranged mostly according to the conceptual structure of the Foreign Languages Teaching Methodology (a deductive logical procedure, ‘head – bottom’), but on the lower, more concrete, levels of analysis the TSs have to be grouped following the opposite logical direction, ‘bottom – up’ as the Teaching Methodology concepts prove to be too general to differentiate between finer meaning distinctions of numerous TSs. The TTS supplies a considerable amount of carefully structured professional information in language form. It is aimed primarily at teachers of English who are not native speakers of the language and who wish to make their professional communication in English more authentic. It can also be used in classroom activities with students who are preparing for teaching careers. Thus, a conclusion may be justified that the TTS has both the theoretical significance for lexicography and the practical value as a good professional teaching material. The TTS may also be meaningfully considered against the background of today’s Corpus Linguistics. Though not a ‘true’ corpus per se, it has certain features that are essentially similar to those of contemporary linguistic corpora.","PeriodicalId":339853,"journal":{"name":"Linguistic Anthropology eJournal","volume":"396 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133464031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ESP in Polish Tertiary Language Courses – in Search of Definition","authors":"Agnieszka Dzięcioł-Pędich","doi":"10.17323/2411-7390-2015-1-4-6-14","DOIUrl":"https://doi.org/10.17323/2411-7390-2015-1-4-6-14","url":null,"abstract":"In the Polish educational system it is mainly institutions of higher education that conduct English for Specific Purpose (ESP) courses, partly because of the regulations of the Ministry of Science and Higher Education, which stipulate that a B.A. graduate should know a foreign language at least at the B2 level of CEFR and its specialized variety1. This article presents an analysis of Polish ministerial and faculty documents such as ministerial teaching standards and faculty learning outcomes that influence the teaching of ESP at tertiary level in Poland. It also presents an analysis of ESP syllabi from eight higher education institutions published at Internet websites of faculties of economics and management. The aim of the analysis was to see how ministerial and faculty documents define ESP and what type of ESP students of economics and management learn and what are the main course materials for syllabus design for students of economics, management and their various specializations. All the documents and syllabi were subject to qualitative analysis which showed that neither teaching standards nor faculty learning outcomes provide a clear indication of what language for professional or specific purposes is supposed to be. Furthermore, it showed that while teaching students of economics and management, language teachers reach for business English course books which offer a general set of topics and skills, and use one and the same course books with students of different specialties. This shows that the lack of clear guidelines from the Ministry of Science and Higher Education makes it difficult for teachers to provide ESP courses beyond a certain level of generality. \u0000 \u0000This article is published under the Creative Commons Attribution 4.0 International License.","PeriodicalId":339853,"journal":{"name":"Linguistic Anthropology eJournal","volume":"186 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131548350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}