Organum Pub Date : 2021-12-31 DOI: 10.35138/organum.v4i2.193

E. Susanti, Nelly Ervina, Ernest Grace, Sudung Simatupang

{"title":"The Accuracy of Balance Model in Predicting Stock Investment During The Covid-19 Pandemic on LQ 45 Index","authors":"E. Susanti, Nelly Ervina, Ernest Grace, Sudung Simatupang","doi":"10.35138/organum.v4i2.193","DOIUrl":"https://doi.org/10.35138/organum.v4i2.193","url":null,"abstract":"In doing investment, an investor certainly avoids risk; thus, the investor needs a model in making predictions to forecast the return of shares. There are two models to predict this: Capital Asset Pricing Capital (CAPM) and Arbitrage Pricing Theory (APT). The purpose of this study is to find out which models are more accurate in determining investment options, especially during the Covid-19 pandemic in companies that are included in the LQ 45 Index group. The population in this study is 50 companies listed in LQ 45 from February 2020 - July 2021. The sampling technique used in this study is purposive sampling. The data used in this study will be processed through Ms.Excel and SPSS Version 21. The data analysis techniques used in this study are the Basic Assumption Test consisting of Normality Test and Homogeneity Test, Mean Absolute Deviation (MAD), and hypothesis testing consisting of independent t-test samples. The results in this study show that Model is accurate in predicting stock returns in the Covid-19 pandemic is a CAPM model this is because the value of MAD CAPM is smaller than mad APT. Furthermore, independent t-test samples showed that H0 was rejected which meant that there was a difference in accuracy between CAPM and APT in calculating the return of LQ 45 shares. The implication of this study are expected to provide references to investors and potential investors as a source of information in decision making to make investments in this pandemic period.","PeriodicalId":33849,"journal":{"name":"Organum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48179314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Orientasi Kewirausahaan dan Inovasi Produk pada Masa Pandemi Covid-19 terhadap Kinerja Pemasaran UMKM di Kota Tangerang Covid-19大流行期间对Tangerang市UMKM营销表现的创业精神和产品创新的新方向

Organum Pub Date : 2021-11-17 DOI: 10.35138/organum.v4i2.147

Humairoh Humairoh, Suharyadi Suharyadi, Edi Rahmat Taufik

{"title":"Orientasi Kewirausahaan dan Inovasi Produk pada Masa Pandemi Covid-19 terhadap Kinerja Pemasaran UMKM di Kota Tangerang","authors":"Humairoh Humairoh, Suharyadi Suharyadi, Edi Rahmat Taufik","doi":"10.35138/organum.v4i2.147","DOIUrl":"https://doi.org/10.35138/organum.v4i2.147","url":null,"abstract":"The Tangerang City convection MSMEs experienced a shock from a decline in demand due to economic instability caused by the Covid-19 pandemic. Tangerang City MSMEs need a survival strategy to be able to maintain their business in the midst of the Covid-19 pandemic. However, the MSMEs of Tangerang City are still experiencing obstacles in their entrepreneurial orientation and product innovation. The purpose of this study was to analyze the effect of entrepreneurial orientation and product innovation on the marketing performance of MSMEs in Tangerang City. The sample is 100 respondents. The research data was obtained by distributing questionnaires to the MSMEs business actors in Tangerang City. The data analysis technique used regression analysis with the help of SPSS software version 22. This study resulted in both partial and simultaneous entrepreneurial orientation and product innovation having a positive and significant effect on marketing performance. This study found that to improve marketing performance, business owners are responsible for finding solutions to obstacles that occur, proactively see opportunities by innovating to create new products to meet the needs of existing customers and new consumers, seek innovation ideas by listening to consumer desires and making products. that has distinctive characteristics, to continue to innovate and improve the quality of the products produced, and to increase business targets and expand product marketing so as to increase profits. The implication of this research is that MSMEs have to use online technology, namely social media and e-commerce market places in order to reach wider consumers, innovate in design and style so as to increase business profits.","PeriodicalId":33849,"journal":{"name":"Organum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45814205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Literasi Ekonomi dan Pola Perilaku Konsumsi Masyarakat Kelas Menengah ke Bawah di Era Adaptasi Kebiasaan Baru 经济素量和中产阶级社会消费行为模式在新习惯适应时代

Organum Pub Date : 2021-11-17 DOI: 10.35138/organum.v4i2.186

Muhammad Hasan, Nur Arisah, Rahmatullah Rahmatullah

引用次数: 0

Identifikasi Hambatan Penerapan Lean di Usaha Kecil dan Menengah (UKM) 确定中小企业的渐进暴露极限（SMU）

Organum Pub Date : 2021-11-17 DOI: 10.35138/organum.v4i2.164

Mochammad Rifky Pamungkas, Erna Maulina, Margo Purnomo

引用次数: 0

Pengungkapan Kuantitatif dan Kualitatif Segmen Operasi Berdasarkan PSAK 5 Revisi 2009 (Penyesuaian 2015) di Indonesia 印尼基于PSAK的运营分部5的定量和定性表达2009年修订版（2015年调整版）

Organum Pub Date : 2021-11-17 DOI: 10.35138/organum.v4i2.163

Dewi Diah Fakhriyyah, Irma Hidayati

{"title":"Pengungkapan Kuantitatif dan Kualitatif Segmen Operasi Berdasarkan PSAK 5 Revisi 2009 (Penyesuaian 2015) di Indonesia","authors":"Dewi Diah Fakhriyyah, Irma Hidayati","doi":"10.35138/organum.v4i2.163","DOIUrl":"https://doi.org/10.35138/organum.v4i2.163","url":null,"abstract":"Reporting of operating segments has become an important concern, therefore there is a PSAK 5 regulation which is continuously updated based on IFRS 8 to improve operating segment reporting. This study aims to examine the application of operating segment disclosure and its determinants in public companies in Indonesia.This research method is quantitative method. The operating segment in the financial statements of the LQ 45 Index’s Company in 2016 is analyzed by scoring to the items required by PSAK 5 Revised 2009 (Amandement 2015). The results showed that the majority cozmpany's compliance level of quantitative information is medium level of compliance,. Quantitative disclosure shows the most reported items are profit loss and total assets, meanwhile the least reported item is other non current assets and main customer information . Meanwhile, the most reported item of qualitative disclosure is the main products and services which generate revenues for the operating segments. This study shows that companies disclose more quantitative information than qualitative. In addition, the good corporate governance mechanism that determines the extent of disclosure of operating segments is institutional ownership and the board of directors. This research has implications for operating segment regulators to do better and contribute to the agency theory and signaling theory.","PeriodicalId":33849,"journal":{"name":"Organum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46437649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Entrepreneurial Marketing dan Jejaring Sosial dalam Usaha Kecil: Studi Kasus tentang Bisnis Petshop di Kabupaten Bandung 小企业的创业营销和社交网络——以万隆县宠物店为例

Organum Pub Date : 2021-11-17 DOI: 10.35138/organum.v4i2.161

Jajang Ginanjar, Margo Purnomo, Erna Maulina

{"title":"Entrepreneurial Marketing dan Jejaring Sosial dalam Usaha Kecil: Studi Kasus tentang Bisnis Petshop di Kabupaten Bandung","authors":"Jajang Ginanjar, Margo Purnomo, Erna Maulina","doi":"10.35138/organum.v4i2.161","DOIUrl":"https://doi.org/10.35138/organum.v4i2.161","url":null,"abstract":"This article aims to examine how small entrepreneurs use social networks to develop and implement marketing strategies. The type of small business studied is the Petshop business. The research method used is qualitative by conducting in-depth interviews and analysis with Petshop entrepreneurs through an entrepreneurial marketing perspective. Ultimately, we found that Petshop entrepreneurs are using social connections through market intelligence, new customer acquisition, and current customer retention to create and deliver more value to customers. Entrepreneurs take steps to build emotional attachments and carry out marketing activities through giving gifts or by approaching customers through the community, and most of the entrepreneurs in the Petshop business in Bandung Regency do marketing through physical (offline) stores and online shops. The majority of entrepreneurs stated that the application of the entrepreneurial marketing concept and strengthening social networks were important in the continuity of the Petshop business, only one Petshop entrepreneur had contradictory statements, especially in the aspect of searching for market information.","PeriodicalId":33849,"journal":{"name":"Organum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48651082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Literasi Keuangan pada UMKM (Studi Pemetaan Sistematis dan Analisis Co-Authorship pada Basis Data Scopus) UMKM上的金融素数(系统映射研究和Scopus数据库的联合授权分析)

Organum Pub Date : 2021-11-17 DOI: 10.35138/organum.v4i2.132

Y. Maulana, Erna Maulina, Nenden Kostini, Tetty Herawati

{"title":"Literasi Keuangan pada UMKM (Studi Pemetaan Sistematis dan Analisis Co-Authorship pada Basis Data Scopus)","authors":"Y. Maulana, Erna Maulina, Nenden Kostini, Tetty Herawati","doi":"10.35138/organum.v4i2.132","DOIUrl":"https://doi.org/10.35138/organum.v4i2.132","url":null,"abstract":"Financial literacy has been widely discussed in various countries with a wide range of subject areas, focuses, and loci. The purpose of this paper is to map the trends of scientific publications and map the network of authors on financial literacy, especially in the MSME sector. We have developed bibliometric analysis through VOSviewer software, supplemented by literature reviews. A total of 126 articles were obtained from Scopus related to the topics \"financial literacy\" and \"micro small medium enterprise\". We present trends in financial literacy research, author productivity, and journals, as well as detailing the network of co-authorships who have researched and published in the scientific domain. The results of the study are known that 1) The application of financial literacy in MSMEs only appeared in 2010 and experienced a significant upward trend. 2) Penulis most productive comes from china, where there are 2 authors each produce 3 articles. 3) Co-authorship has not been established between writers in each country and between countries. 4) Indonesia contributes financial literacy publications in MSMEs the most compared to other countries, with the number of publications as many as 34 articles. Lastly, the mapping provides an overview of which countries and writers are concentric and collaborate with each other on the topic of financial literacy in MSMEs. ","PeriodicalId":33849,"journal":{"name":"Organum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47940766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Brand Loyalty dan Pengaruhnya terhadap Keputusan Pembelian 品牌忠诚度及其创始人对购买决策的反对

Organum Pub Date : 2021-06-30 DOI: 10.35138/ORGANUM.V4I1.130

Marisi Butarbutar, E. Efendi, Sudung Simatupang

{"title":"Brand Loyalty dan Pengaruhnya terhadap Keputusan Pembelian","authors":"Marisi Butarbutar, E. Efendi, Sudung Simatupang","doi":"10.35138/ORGANUM.V4I1.130","DOIUrl":"https://doi.org/10.35138/ORGANUM.V4I1.130","url":null,"abstract":"One of the famous culinary industry brands in Pematangsiantar City is Toko Roti Ganda. The famous brand Of Toko Roti Ganda makes many visitors who have an impact on traffic jams. The phenomenon is due to the famous Toko Roti Ganda in the community makes the brand a top priority of the community compared to other brands for visitors who come. This study aims to determine the effect of brand loyalty on purchasing decisions at Toko Roti Ganda. This research was conducted on all residents of Pematangsiantar City and Simalungun Regency who have ever made purchases at the Roti Ganda. Furthermore, the results of respondents obtained from the study were 123 respondents. The research method was carried out by qualitative and quantitative. The results show that the research criteria are declared valid and reliable with the indicators met. For normality results that all research variables are normally distributed, the coefficient of determination shows that brand loyalty can explain purchasing decisions by fifty-four percent. At the same time, the rest is influenced by other factors not discussed in the study. Then the regression equation test shows a positive effect of brand loyalty on purchasing decisions and accepts the hypothesis that brand loyalty affects purchasing decisions. It means that brand loyalty for consumers greatly influences them in making purchase decisions, and brand loyalty can be a factor that can make consumers make decisions about purchases.","PeriodicalId":33849,"journal":{"name":"Organum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43292107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sikap Keuangan, Kontrol Perilaku, Efikasi Diri dan Perilaku Keuangan 金钱行为、行为控制、自我效能与金钱行为

Organum Pub Date : 2021-06-30 DOI: 10.35138/ORGANUM.V4I1.134

Eka Yusnita Nila Sari, A. K. Anam

{"title":"Sikap Keuangan, Kontrol Perilaku, Efikasi Diri dan Perilaku Keuangan","authors":"Eka Yusnita Nila Sari, A. K. Anam","doi":"10.35138/ORGANUM.V4I1.134","DOIUrl":"https://doi.org/10.35138/ORGANUM.V4I1.134","url":null,"abstract":"The practice of personal financial management among young people is currently getting serious attention, including among students. The problem is based on the implementation of basic financial knowledge which is still minimal. The development of good financial behaviour in students requires special attention because aspects of financial behaviour have a significant influence on their lives after graduating. This study aims to determine the effect of financial attitudes, behavioral control, and self-efficacy on financial behaviour. The type of research carried out is quantitative with primary data through a structured questionnaire. The research sample was selected from one college student with a total of 75 respondents. The sampling technique was purposive sampling on active status students and had completed the Financial Management course. This research is based on The Theory of Planned Behaviour (TPB). The results revealed that financial attitudes and self-efficacy affected financial behaviour, while behavioral control did not affect financial behaviour. Good financial behaviour helps improve financial well-being where positive financial behaviour is associated with positive life outcomes","PeriodicalId":33849,"journal":{"name":"Organum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42381814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Karakteristik Perusahaan dan Pengungkapan Corporate Social Responsibility Dimoderasi Good Corporate Governance terhadap Nilai Perusahaan 公司的特点和公司社会责任的披露简化了良好的公司价值管理

Organum Pub Date : 2021-06-30 DOI: 10.35138/ORGANUM.V4I1.129

Novi Yanti, Sarwani Sarwani, Novika Rosari

引用次数: 0

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