M. Visser, Martijn Hoving, Cornelis H. J. Van Kempen, Matthijs Jansen, M. Kloos, R. V. Ommen, Remy Bergsma
{"title":"Customer acquisition: recruiting visitors through owned or earned channels","authors":"M. Visser, Martijn Hoving, Cornelis H. J. Van Kempen, Matthijs Jansen, M. Kloos, R. V. Ommen, Remy Bergsma","doi":"10.4324/9781003021674-6","DOIUrl":"https://doi.org/10.4324/9781003021674-6","url":null,"abstract":"","PeriodicalId":338297,"journal":{"name":"Digital Marketing Fundamentals","volume":"356 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124847990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Market Sensing","authors":"M. Visser, Lucas Hulsebos, F. van Delft","doi":"10.4324/9781003021674-3","DOIUrl":"https://doi.org/10.4324/9781003021674-3","url":null,"abstract":"","PeriodicalId":338297,"journal":{"name":"Digital Marketing Fundamentals","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121289984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategy and Business Models","authors":"M. Visser","doi":"10.4324/9781003021674-2","DOIUrl":"https://doi.org/10.4324/9781003021674-2","url":null,"abstract":"","PeriodicalId":338297,"journal":{"name":"Digital Marketing Fundamentals","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130463586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Product Realisation","authors":"M. Visser, W. van den Dool","doi":"10.1016/b978-1-84334-654-8.50012-9","DOIUrl":"https://doi.org/10.1016/b978-1-84334-654-8.50012-9","url":null,"abstract":"","PeriodicalId":338297,"journal":{"name":"Digital Marketing Fundamentals","volume":"31 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130550506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Designing effective websites","authors":"M. Visser, Wim van der Mark, Martijn Hoving","doi":"10.4324/9781003021674-11","DOIUrl":"https://doi.org/10.4324/9781003021674-11","url":null,"abstract":"NJ Consultants' Network: Designing Effective Websites The IEEE Consultant’s Network of Northern New Jersey (CNNNJ) will present a program on \"Building Effective Web Sites\" by Mike Chamberlain and Dave Rogers on Thursday, April 29, 1999. About the Talk Increasingly we in the consulting engineering and technical communication professions are turning to the Web to present our service offerings and expertise to the buying public. After several hours or days of design/development effort, we upload our HTML files to our ISP server and wait for the calls and e-mail messages to come flooding in. Our friends and colleagues compliment us on our clever site and assure us it is going to bring in a ton of business. Weeks or months later, after reality sets in, we want to know what went wrong. Mike and Dave will discuss what can make a consultant's web site successful or fall short of expectations. The discussion will cover content, look and feel, and the functional aspects of good and bad web site design -from a small business marketing perspective. Mike will focus on content basics and overall web site content design. Dave will cover various web technologies, applications, and the effective use of graphics for nonprofessional web site developers. About the Speakers Mike and Barbara Chamberlain head NetImpact Inc., a marketing communications services company in Tewksbury, NJ. NetImpact provides integrated business consulting and marketing communication services to a broad range of enterprises. Mike is a graduate of Boston University with a Masters in Industrial Administration from Union College. For the last eight years, Mike has been president of CIMCO, a strategic business and financial services firm. Through NetImpact, Mike brings his expertise to enterprises that want to take advantage of the Internet. In addition to working on web development projects with NetImpact, for the past fifteen months, Dave has been a core developer for one of the world's first and largest intranets (at Lucent Technologies). He is a graduate of Rutgers University with a bachelors degree in Political Science and a Masters in Urban Planning and Policy. Joint Meeting with STC -All are Welcome! The meeting will be jointly presented with the On-Line Special Interest Group of the Society for Technical Communication, New York Metro Chapter. You do not have to be a member of either organization to attend. Come and bring your friends.","PeriodicalId":338297,"journal":{"name":"Digital Marketing Fundamentals","volume":"2 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129172896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Customer acquisition: digital branding","authors":"M. Visser, M. Kloos, Guido van den Anker","doi":"10.4324/9781003021674-5","DOIUrl":"https://doi.org/10.4324/9781003021674-5","url":null,"abstract":"","PeriodicalId":338297,"journal":{"name":"Digital Marketing Fundamentals","volume":"205 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123252901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Visser, Martijn Hoving, D. Koops, Bart van der Kooi, Ruben van Brug
{"title":"Customer acquisition: recruiting visitors through paid channels","authors":"M. Visser, Martijn Hoving, D. Koops, Bart van der Kooi, Ruben van Brug","doi":"10.4324/9781003021674-7","DOIUrl":"https://doi.org/10.4324/9781003021674-7","url":null,"abstract":"This chapter illustrates how paid channels can be used for the purpose of connecting to customers. Driving traffic to online sales and communication channels can be achieved using paid channels including search engine advertising, display advertising, social media advertising, affiliate marketing and online games. Search engine marketing involves placing advertisements (ads) that are displayed when someone types in a specifically purchased keyword. Then this chapter looks at the landing pages that are linked to ads and some specific applications of search engine advertising. Finally, it discusses the way in which search engine marketing is more effective with bespoke landing pages and how this can also be measured. The primary objective of an online display ad campaign is generally creating awareness and building positive attitudes, with a secondary objective being to generate clickthroughs. The chapter also examines, for each target segment, which ads score best, and the budget is shifted to those ads.","PeriodicalId":338297,"journal":{"name":"Digital Marketing Fundamentals","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122672588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
