Designing effective websites

Abstract

NJ Consultants' Network: Designing Effective Websites The IEEE Consultant’s Network of Northern New Jersey (CNNNJ) will present a program on "Building Effective Web Sites" by Mike Chamberlain and Dave Rogers on Thursday, April 29, 1999. About the Talk Increasingly we in the consulting engineering and technical communication professions are turning to the Web to present our service offerings and expertise to the buying public. After several hours or days of design/development effort, we upload our HTML files to our ISP server and wait for the calls and e-mail messages to come flooding in. Our friends and colleagues compliment us on our clever site and assure us it is going to bring in a ton of business. Weeks or months later, after reality sets in, we want to know what went wrong. Mike and Dave will discuss what can make a consultant's web site successful or fall short of expectations. The discussion will cover content, look and feel, and the functional aspects of good and bad web site design -from a small business marketing perspective. Mike will focus on content basics and overall web site content design. Dave will cover various web technologies, applications, and the effective use of graphics for nonprofessional web site developers. About the Speakers Mike and Barbara Chamberlain head NetImpact Inc., a marketing communications services company in Tewksbury, NJ. NetImpact provides integrated business consulting and marketing communication services to a broad range of enterprises. Mike is a graduate of Boston University with a Masters in Industrial Administration from Union College. For the last eight years, Mike has been president of CIMCO, a strategic business and financial services firm. Through NetImpact, Mike brings his expertise to enterprises that want to take advantage of the Internet. In addition to working on web development projects with NetImpact, for the past fifteen months, Dave has been a core developer for one of the world's first and largest intranets (at Lucent Technologies). He is a graduate of Rutgers University with a bachelors degree in Political Science and a Masters in Urban Planning and Policy. Joint Meeting with STC -All are Welcome! The meeting will be jointly presented with the On-Line Special Interest Group of the Society for Technical Communication, New York Metro Chapter. You do not have to be a member of either organization to attend. Come and bring your friends.