{"title":"Prototype Testing for New Wedding Invitation Card Collection","authors":"Giao Ha Nam Khanh","doi":"10.2139/ssrn.3695821","DOIUrl":"https://doi.org/10.2139/ssrn.3695821","url":null,"abstract":"New product development (NPD) is a concept of a complete process from idea generation to launching a new product or service to market. NPD has become more and more critical as companies are increasingly faced with intensifying competitive pressures. Customers nowadays pose stringent requirements regarding uniqueness, customization, delivery time, quality, after-sale service, corporate environmental responsibility and so on. In order to stand firm in the turbulent competition, grow and even survive, as proposed by Cobbenhagen (2000), companies must be able to meet those demand by providing continuous lines of new and improved products, processes and services.","PeriodicalId":337722,"journal":{"name":"MKTG: Customer Service (Topic)","volume":"43 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121163796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Measuring Service Quality in Software Outsourcing at Quantic Co., Ltd - A Dimension-by-Dimension Analysis","authors":"Giao Ha Nam Khanh","doi":"10.2139/ssrn.3695812","DOIUrl":"https://doi.org/10.2139/ssrn.3695812","url":null,"abstract":"The issues of measuring service quality in software industry are not considered important even though the IT industry grew fast and dramatically in recent years. This research aims to investigate the customers’ perception and expectation of services provided by Quantic Co., Ltd. by using the market research instrument called SERVQUAL, the form of dimension-by- dimension. A sample of 137 customers were asked of the perception and expectation of services to identify the service quality by using questionnaires. Descriptive analysis revealed that the service quality gap in two dimensions- Assurance and Reliability- were high in comparison to that of the others. It suggests Quantic Co., Ltd some programs to do to reach customers’ expectations. <br>","PeriodicalId":337722,"journal":{"name":"MKTG: Customer Service (Topic)","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130326500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Making Sense of the Sourcing and Shoring Maze: Various Outsourcing and Offshoring Alternatives","authors":"Subrata Chakrabarty","doi":"10.4018/978-1-59140-875-8.CH002","DOIUrl":"https://doi.org/10.4018/978-1-59140-875-8.CH002","url":null,"abstract":"Many terminologies have grown out of the outsourcing and offshoring bandwagon. While the corporate world continues to experience these phenomena, the academic world continues to research the same. An attempt has been made to give an overview of the various alternatives in sourcing maze. We first discuss the basic sourcing strategies (insourcing and outsourcing) and the shoring strategies (onshoring and offshoring). We then move deep and wide into the maze and unravel the multiple alternatives that businesses exercise in order to get the best deal for their information system (IS) needs. Approximately 50 terminologies that are related to this growing maze have been discussed. The literature was scanned for various sourcing alternatives and terminologies. The purpose of this chapter is to compile and elucidate the various facets of domestic and global sourcing of IS needs. The reader will gain holistic perspective of a phenomenon that is continuously changing the way business is carried out globally.","PeriodicalId":337722,"journal":{"name":"MKTG: Customer Service (Topic)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115667060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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