Visnik Kharkivs''kogo natsional''nogo universitetu imeni VN Karazina Seriia Ekonomika最新文献

{"title":"Remakes by B. Akunin","authors":"Tetiana Skliarova, Liubov Skubachevska","doi":"10.26565/2227-1864-2022-91-09","DOIUrl":"https://doi.org/10.26565/2227-1864-2022-91-09","url":null,"abstract":"The article considers the remake as a phenomenon of modern literature to reveal the work of B. Akunin. It is shown that the only text of Akunin, perceived by readers-researchers as a remake, is the play Seagull, which is a sequel to the Chekhov's work with the same name. Such perception was both a character of correlation with A. Chekhov's text (the last act of Chekhov's comedy is the first appearance of Akunin's play), and a provocative presentation (the play was released together with A. Chekhov's Seagull). The poetics of Seagull is noticeably oriented towards its perception as a sequel to Chekhov's text by the widest readership. However, in Akunin's practice, one can use works whose remake nature is far from being so obvious. First of all, we are talking about Decorator (a collection of Special Assignments), which can be read as a remake of Clean Monday by I. Bunin.\u0000\u0000As research shows, in The Decorator, the plot of Clean Monday is flattened and pointed. The motive of gaining the possession of beauty, which is one of the central ones in Bunin's story and determines the poetics of many levels of works, in Akunin's behavior performs an exclusively plot-forming function and determines the development of the detective line. The Bunin code also plays an important role in the first behavior of the Special Assignments collection - Spades Valet. As analysis shows, the poetics of the collection Special Assignments in an extremely simplified form mirrors the bipolar poetics of Bunin's artistic world.\u0000\u0000Likely an appeal to the Bunin code is demostrating the inferiority of a polar view of the world, from the one side, and a test of the possibilities of the poetics of the detective, on the other side.","PeriodicalId":33522,"journal":{"name":"Visnik Kharkivs''kogo natsional''nogo universitetu imeni VN Karazina Seriia Ekonomika","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72710446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Two dialogues of Skovoroda from 1783 about the struggle between good and evil and their biographical context","authors":"N. Fedorak","doi":"10.26565/2227-1864-2022-91-05","DOIUrl":"https://doi.org/10.26565/2227-1864-2022-91-05","url":null,"abstract":"The article attempts to reveal some probable biographical aspects of two artistic and philosophical dialogues of Hryhoriy Skovoroda, written in 1783: Archstrategist Michael’s Struggle with Satan and The Devil’s Controversy with Varsava. The dedication of the first work to Mykhaylo Kovalyns’kyy and the later preface to this dialogue could have been inspired by the family tragedy of the Kovalyns’kyy couple – the death of their young son. It is probably not by chance that H. Skovoroda addressed the theme of the Resurrection three times in the preface, persistently reminding that the death of the body is not the end of human life, but only a rough appearance of the end. Everyone who crosses the threshold of apparent death actually passes to a new life, so the father of the dead son had to believe that in time he would meet his beloved child again, and already forever. The second dialogue is perhaps the most autobiographical in H. Skovoroda’s writings. The lines of both protagonists of this work (Daimon and Varsava) sound like the inner voices of the author of the dialogue. At the same time, according to one of the hypotheses, the prototype of Daimon can be considered not just some abstract force of doubt that was either outside the soul and consciousness of H. Skovoroda, or within his rational understanding of the metaphysics of the universe, but a specific person – Samuyil Myslavs’kyy, a younger friend of H. Skovoroda during the years of study at the Kyiv Mohyla Academy, and later the bishop and head of the Kharkiv College, because of whom, perhaps, the “official” pedagogical career of our philosopher ended forever. In general, the issue of the biographical “fullness” of certain prose works of H. Skovoroda is extremely complex and debatable in Ukrainian literary studies. Perhaps the versions highlighted in the article will somewhat bring the two “heavenly” dialogues of 1783 closer to their “earthly” reader’s perception.","PeriodicalId":33522,"journal":{"name":"Visnik Kharkivs''kogo natsional''nogo universitetu imeni VN Karazina Seriia Ekonomika","volume":"135 2-3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85515501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Word-forming semantics of nouns in denumerative word formation","authors":"Olha Kostryba","doi":"10.26565/2227-1864-2022-91-11","DOIUrl":"https://doi.org/10.26565/2227-1864-2022-91-11","url":null,"abstract":"The relevance of the study is determined by the need to take into account the principle aspect in the analysis of the the word-forming system of the modern Ukrainian language. Scientific works testify that the derivatives motivated by noun-, adjective-, and verb-forming bases, which represent the core parts of the language, are considered for the most part.\u0000\u0000The purpose of the article is to establish the word-forming semantics of denumeratives – derived nouns grouped according to the nesting principle with vertex numerals belonging to the periphery of the forming base, find out the types of derivation and models of creation.\u0000\u0000The analysis was carried out using the structural-semantic method in combination with the use of lexical-semantic transformations.\u0000\u0000The onomasiological aspect involves the interaction of a simple motivational base, which is represented by adjectives, nouns, numerals, and verbs, and word-forming means; hence, thirteen word-forming meanings have been established, the carriers of which are simple substantives. The word-forming semantics of compound two- and three-base nouns, motivated by word combinations with subordinating and singly consecutive types of connection, have been determined; the number of word-forming meanings of complex formations is six. The nature of the correlation of the semantics of the formed word with the word-forming means was analyzed, particularly in syntagmatic word-forming meanings complicated by subcategorization and recategorization content, thus the types of derivation of word-forming meanings were established – mutational, modificational, and transpositional. Within each of the nineteen semantic positions of derivative substantives, one hundred and twenty-nine word-forming models were identified, presented in a descending order of their performance.\u0000\u0000The interpretation of the noun as a part of speech block in denumerative word formation contributes to the identification of the derivational capacity of the numerals of the modern Ukrainian language, complements the achievements of the principle derivation.","PeriodicalId":33522,"journal":{"name":"Visnik Kharkivs''kogo natsional''nogo universitetu imeni VN Karazina Seriia Ekonomika","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73821709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The use of tools of business communication culture during business negotiations","authors":"E. Lisenyi, V. Samoilova","doi":"10.26565/2311-2379-2022-103-14","DOIUrl":"https://doi.org/10.26565/2311-2379-2022-103-14","url":null,"abstract":"The article is devoted to topical issues of business communication culture and highlighting its main components as effective tools for business negotiations. To date, the ability to negotiate and communicate without conflict is important for any employee, the purpose of the article is to analyze the main components, forms, styles of communication, based on this, certain recommendations and prevention of threats that may arise during the conversation are created. The importance of the study lies in the fact that the ability to communicate with people correctly is one of the most important factors for achieving success in business and indicates the intellectual potential of the individual. It is very important for a competent specialist to contribute to the formation of a positive social and psychological climate when conducting dialogues or negotiations. After all, only a calm, balanced, with a high level of culture of business communication leader will be able to gain respect and get along with other interlocutors. Business communication covers many factors, in particular: motivation, organization, planning, decision-making and several elements: transmission, perception, understanding. It is believed that 85% of success in any job depends on the ability to communicate with people, and the remaining percentage is experience in the field of activity. Manners, education, behavior, ability to stay in public - these are the details that people around us pay attention to in the first place, especially business partners. That is why, this paper considers all the factors that will help to understand the culture of business communication, learn how to conduct a conversation delicately, all types, features, styles and technologies of communication are considered. The article considers the requirements of language communication in a business environment and how a person behaves in relation to his opponent in his verbal and non-verbal communication, as a result of which it was found out which postures, gestures and facial expressions indicate the disinterest of the partner in the negotiations. Since conflict is one of the forms of communication, the article describes the possible causes of such situations. One of the main features of business speech is regulation or subordination to rules, these restrictions are perceived as generally accepted norms of social behavior and in order to avoid conflict, it is necessary to follow some recommendations.","PeriodicalId":33522,"journal":{"name":"Visnik Kharkivs''kogo natsional''nogo universitetu imeni VN Karazina Seriia Ekonomika","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42798241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of forms of implementation of the concept of social responsibility of business in the conditions of combat actions in Ukraine","authors":"A. Evtushenko, H. Tymohova, O. Kurilenko","doi":"10.26565/2311-2379-2022-103-11","DOIUrl":"https://doi.org/10.26565/2311-2379-2022-103-11","url":null,"abstract":"By improving relations with the public, stakeholders, investors and authorities, corporate social responsibility has a significant impact on the ability of domestic and foreign companies to successfully develop and achieve economic competitiveness, as well as increase market share and create a positive image of the organization. By implementing various forms of social responsibility, the company realizes its contribution to the world of the future, solving local and global problems of humanity. Transparent two-way communication between enterprises becomes an effective tool that can significantly increase trust. The paper analyzes the forms of implementation of the concept of social responsibility of business in the conditions of hostilities in Ukraine. The results were obtained using the synthesis method, the official websites of the companies were analyzed, i.e. CSR sections, official pages of social networks (Facebook, Instagram), media publications, non-financial reports, CSR strategies, recommendations, policies and other publicly available documents. The study considered the influence of factors on decision-making by the company during the military operations in Ukraine according to the following criteria: adaptation of Ukrainian business, development of business strategies, official statement on the termination of cooperation with the Russian Federation. The impact of the total war of the Russian Federation against Ukraine on compliance/non-compliance with the policy of corporate social responsibility The considered features and results of using \"Social Hub\" and \"impact investing\" as a form of interaction between the enterprise and society. The implementation of the same form of KVS as \"Social Hub\" and \"impact investing\" provides not only financial support of the company for charitable purposes, but also contributes to the formation of a stable positive attitude among internal employees, thereby increasing the reputational capital of the business.","PeriodicalId":33522,"journal":{"name":"Visnik Kharkivs''kogo natsional''nogo universitetu imeni VN Karazina Seriia Ekonomika","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48601407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reconstruction of the figurative component and structure of the concept of fool according to the Proto-Slavic vocabulary","authors":"Olena Masliy","doi":"10.26565/2227-1864-2022-91-12","DOIUrl":"https://doi.org/10.26565/2227-1864-2022-91-12","url":null,"abstract":"From the point of view of linguistics, reconstruction of the ancient conceptions, depicted in the proto-language, allows us to reveal the evolutionary relationship between language units of a proto-language, certain language family, and certain language. Similar regularities are described by the theory of etymological (or cultural) word memory.\u0000\u0000The named theory is sufficiently developed and well-known, but until now it has not focused attention on the connection of the first and ancient meanings of the word with conceptual semantics. The author of the article intends to investigate specified relationship and present materials on this issue in a series of publications, the first of which is this article. This determines the novelty of the proposed subject. Its relevance is determined by the original aspect of the description of the concept: the reconstruction of its figurative component and original meanings based on the materials of the Proto-Slavic vocabulary.\u0000\u0000The purpose of the study is to reconstruct the origins of the modern concept of fool based on the data of the Proto-Slavic vocabulary.\u0000\u0000For this purpose, the work creates a typology of the meanings of words with the root *-dur-; the structure of the concept of fools is reconstructed and compared based on the material of the Proto-Slavic vocabulary, the vocabulary of the Russian language and dialects; the etymology of the root *-dur- and the \"prototypes\" associated with its semantics are described; the figurative component of the concept is reproduced.\u0000\u0000We conclude that the core meanings of the Proto-Slavic and Russian concepts of fools coincide with incompleteness. And \"prototypes\" that arise as a result of the etymological reconstruction of the root *dur- and the central image of the hypothetical Proto-Slavic concept are correlated, which is evidence of the regularities of meaning formation, described by the theory of the etymological memory of the word, which is revealed in the features of concept formation.","PeriodicalId":33522,"journal":{"name":"Visnik Kharkivs''kogo natsional''nogo universitetu imeni VN Karazina Seriia Ekonomika","volume":"67 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90450868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Skovoroda`s images and motives in the works of Hanna Barvinok","authors":"Olena Matushek","doi":"10.26565/2227-1864-2022-91-07","DOIUrl":"https://doi.org/10.26565/2227-1864-2022-91-07","url":null,"abstract":"The task of our article is to consider Skovoroda’s images and motives, in particular heart and happiness, in the works of Oleksandra Bilozers’ka-Kulish.\u0000\u0000Discourse analysis seems to be an appropriate method of research, since it allows us to build a chain of texts on one topic and find out the peculiarities of its detection at each stage, taking into the current contexts. This approach is quite productive and relevant for modern literary criticism, as it allows us to confirm or refute conclusions about the stadiality of Ukrainian literature, the continuity of the literary process, the sources of creativity of a particular author, etc.\u0000\u0000The article discusses the images and motives of the stories of Hanna Barvinok, which are key in the philosophical concept of Hrygoriy Skovoroda. This is the image of the heart and the motive of happiness. The works of Hanna Barvinok are studied in a broad literary and cultural context, which includes the works of M. Kovalyns`kyy, H. Danylevs`kyy, P. Kulish, M. Sumtsov, D. Bagaliy and others.\u0000\u0000The author of the article came to the conclusion that in the second half of the nineteenth century, the perception of the figure of H. Skovoroda in the Ukrainian cultural space acquired certain features: he became known as the author of philosophical and literary works. His live was an example of his moral and philosophical doctrine. He represented the Ukrainian man with his image.\u0000\u0000There are various images of happy people in the works of Hanna Barvinok. These are those who live with God and according to His rules, and those who have a favorite work, and those who had an experience a high feeling of love. The heroes of the works of this author are emotional, mostly with traditional concepts of human happiness.\u0000\u0000It should be noted that really happy are those characters who combine Christian commandments in their behavior and are guided by their heart.\u0000\u0000The heart is the main means of character formation and an indicator of the picture of their world in the texts of Hanna Barvinok. And this just corresponded to the teachings of H. Skovoroda.","PeriodicalId":33522,"journal":{"name":"Visnik Kharkivs''kogo natsional''nogo universitetu imeni VN Karazina Seriia Ekonomika","volume":"56 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84515791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Rethinking of Hryhoriy Skovoroda’s Legacy in the 21st Century Publishing","authors":"O. Levytska","doi":"10.26565/2227-1864-2022-91-03","DOIUrl":"https://doi.org/10.26565/2227-1864-2022-91-03","url":null,"abstract":"The article is dedicated to a review of the works by Hryhoriy Skovoroda published in Ukraine over the past two decades. Interdisciplinary studies that employ literary criticism and book publishing methodology have been applied to systematize the editions that were released between 2000 and 2022. A significant contribution to the publishing of Skovoroda’s legacy is The Complete Academic Edition of Hryhoriy Skovoroda’s Works edited by Professor Leonid Ushkalov (2010). In the focus of the study are also important editions of the previous years, such as the first complete translation of the author’s works into Ukrainian literary language and its subsequent new editions. In terms of the range of the assortment, the following editions should be noted: Hryhoriy Skovoroda. Selected Works (Terra Incognita, 2017), Literary Works and Our Life – A Journey (Apriori), SkorovoroDAR. Life, Creativity, Legacy (Shkola Publishing House). A significant share of the editions published are texts by Skovoroda that are studied in schools, i.e. pupils are reading them in translations into modern Ukrainian language or as adapted texts for children of different age groups. Such editions can be found in the repertoire of such publishing houses as Shkola, Apriori, Family Leisure Club, Ranok, Vivat, Chas Maistriv and others. Contemporary editions tend to have quality visual presentation, graphic story and modern illustrations. Skovoroda’s texts have also received unique illustrative accompaniment done by Agrafka Art Studio, Anna Sezon, renowned artist Oleksandr Roitburd, Marysia Rudska and others for the format of collector’s or gift editions. The research also covers the Russian-language editions of Skovoroda’s works published in Ukraine as well as musical and facsimile editions. A review of the editions allows for tracing specific trends in the publications of Skovoroda’s texts and the issues of preparing them for publication.\u0000\u0000The article is accompanied by a bibliography of editions of Skovoroda’s works that have been selected for analysis.","PeriodicalId":33522,"journal":{"name":"Visnik Kharkivs''kogo natsional''nogo universitetu imeni VN Karazina Seriia Ekonomika","volume":"9 25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89223289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Enter to the New Ukrainian literature and the Skovoroda's key (according to the lecture-conversation \"From Skovoroda to Shevchenko\", presented at the literary and music festival \"Pyatiy Kharkiv\" on September 23, 2022)","authors":"R. Chopyk","doi":"10.26565/2227-1864-2022-91-06","DOIUrl":"https://doi.org/10.26565/2227-1864-2022-91-06","url":null,"abstract":"The significance of G.Skovoroda for the formation of New Ukrainian literature was underestimated for a long time even by its leading figures (T.Shevchenko, P. Kulish). First of all, because of the “book language” of the writings of the wise man; the fact that most of them have not been published; and also active attempts by some Russian and pro-Russian figures (for example, A. Hashdeu) to appropriate it for Russian culture. The situation began to change after the publication of the full collection of G.Skovoroda's works, edited by D. Bagaliya (1894). A number of heuristic studies appeared (O. Rusov, S. Yefremov, M. Hrushevskyi, M. Plevako), but Stalin's repressions stopped further progress in this direction. Until it was restored by L. Ushkalov (\"Baroque Sources of New Ukrainian Literature\", \"Skovoroda and Ukraine\", etc.).\u0000\u0000The aim of the article is to develop the work of the predecessors, enriching it with new own observations, like relation Skovorodynstvo (Skovoroda's philosophy) and the author of Natalka Poltavka, which is a \"variation on the theme of Skovoroda's 'Poor (Pious) Lark'\" (according to L. Ushkalov). The burlesque-travesty style of \"Aeneid\", which is a \"smart joke\" about non-kinship (the leitmotif of \"Fables of Kharkiv\"), corresponds to Skovoroda's outlook. This includes not only the direct influence of Skovoroda on the representatives of New Ukrainian literature, but also the painting style as a marker of their Ukrainian worldview (the starting impulse of T. Shevchenko’s poetic work at the time of the redemption from serfdom, when the realization of the painterly — kindred — potential was under threat) and, accordingly, anti-kinship — as an indicator of anti-Ukrainianism. For example, in late, already in crisis, M. Gogol, renounced himself (\"Selected places of correspondence with friends\").\u0000\u0000Skovorodynstvo sets the main development of the New Ukrainian literature, and therefore, the perspective of the study of the \"literature-centric\" Ukrainian national identity, the formation of which began with the \"Key to Everything: Know Yourself\" by the author of the book \"The Key to Everything: discover Yourself\".","PeriodicalId":33522,"journal":{"name":"Visnik Kharkivs''kogo natsional''nogo universitetu imeni VN Karazina Seriia Ekonomika","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89858365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of the current state of national mobile games markets","authors":"V. Bobrov","doi":"10.26565/2311-2379-2022-103-12","DOIUrl":"https://doi.org/10.26565/2311-2379-2022-103-12","url":null,"abstract":"The work includes a general analysis of the global market of mobile games and a comparative analysis of the largest national markets of mobile games. The key indicators of the mobile games market in different countries of the world were chosen as the object of the study. Since the beginning of the 2010s, the market has been growing steadily by 10% every year and has trends for further development. Such a process has many prerequisites: the development of mobile technologies, the improvement of the standard of living of the population, the increase of free time and the popularization of interactive entertainment. The work offers a brief description of the formation of the mobile game market and its advantages among competitors, a full description of the global mobile game market and its segregation into the largest centers and promising markets. The characteristics of the largest world markets: China, the USA, Japan, South Korea, the reasons for their success and current statistics are given. The most promising world regions are singled out: Europe, Africa and South America, and the main challenges for each of them are given. The findings provide numerical figures for developed and developing regions and the reasons why this difference exists. The graphs of the number of mobile game applications in the App Store, the number of players by region of the world, the dynamics of the market volume and the forecast for China and the USA were constructed and analyzed. Comparative tables and separated data for each of the considered regions were built. The results of the study showed that the main global markets have a common trend of growth in both the number of players and the revenue per player. In addition, the main challenge of the future can be considered approaching the maximum number of players and the limitation of their free time. Another important trend is the constant rapid development of technologies, which makes mobile games a real competitor for computer and console counterparts. The results of the research can be used to make decisions for mobile companies about entering new markets, as well as to analyze the key development trends for the coming years for the entertainment industry as a whole.","PeriodicalId":33522,"journal":{"name":"Visnik Kharkivs''kogo natsional''nogo universitetu imeni VN Karazina Seriia Ekonomika","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45196779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}