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Practical Guide to Comparative Advertising最新文献

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Summary and Handy Checklist 摘要及方便核对表
Practical Guide to Comparative Advertising Pub Date : 1900-01-01 DOI: 10.1016/b978-0-12-805471-0.00012-1
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
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引用次数: 0
Twenty-First Century Resources 二十一世纪资源
Practical Guide to Comparative Advertising Pub Date : 1900-01-01 DOI: 10.1016/B978-0-12-805471-0.00013-3
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
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引用次数: 0
Know Your Limits 了解自己的极限
Practical Guide to Comparative Advertising Pub Date : 1900-01-01 DOI: 10.1016/b978-0-12-805471-0.00006-6
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, C. A. Van Dongen
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引用次数: 0
Into the Fray 陷入冲突
Practical Guide to Comparative Advertising Pub Date : 1900-01-01 DOI: 10.1016/B978-0-12-805471-0.00008-X
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
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引用次数: 2
Foundations of Test Design 测试设计基础
Practical Guide to Comparative Advertising Pub Date : 1900-01-01 DOI: 10.1016/B978-0-12-805471-0.00004-2
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
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引用次数: 0
Copyright 版权
Practical Guide to Comparative Advertising Pub Date : 1900-01-01 DOI: 10.1016/b978-0-12-805471-0.00015-7
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引用次数: 0
Advertising Claims in Social Media 社交媒体中的广告宣传
Practical Guide to Comparative Advertising Pub Date : 1900-01-01 DOI: 10.1016/b978-0-12-805471-0.00011-x
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
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引用次数: 0
Comparative Advertising—Look Before You Leap 比较广告——三思而后行
Practical Guide to Comparative Advertising Pub Date : 1900-01-01 DOI: 10.1016/b978-0-12-805471-0.00001-7
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
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引用次数: 0
What’s the Name of the Claim 索赔的名称是什么
Practical Guide to Comparative Advertising Pub Date : 1900-01-01 DOI: 10.1016/B978-0-12-805471-0.00003-0
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
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引用次数: 0
Vive la Difference—Adapting Comparative Advertising to Different Countries 差异万岁——不同国家的比较广告适应
Practical Guide to Comparative Advertising Pub Date : 1900-01-01 DOI: 10.1016/B978-0-12-805471-0.00010-8
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
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引用次数: 0
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