R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
{"title":"What’s the Name of the Claim","authors":"R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen","doi":"10.1016/B978-0-12-805471-0.00003-0","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":325753,"journal":{"name":"Practical Guide to Comparative Advertising","volume":"35 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Practical Guide to Comparative Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1016/B978-0-12-805471-0.00003-0","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}