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One-Stop Campaigns: How Generative AI Is Transforming Digital Advertising: Interview with Adam Singolda, Founder and CEO of Taboola 一站式广告活动：生成式人工智能如何改变数字广告：专访 Taboola 创始人兼首席执行官 Adam Singolda
NIM Marketing Intelligence Review Pub Date : 2024-04-25 DOI: 10.2478/nimmir-2024-0009
Mark Heitmann, Adam Singolda
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引用次数: 0
Beyond the Buzz: Creating Marketing Value with Generative AI 超越喧嚣：利用生成式人工智能创造营销价值
NIM Marketing Intelligence Review Pub Date : 2024-04-25 DOI: 10.2478/nimmir-2024-0008
F. Buder, Nina Hesel, Holger Dietrich
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引用次数: 0
Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions 双重影响：利用生成性和评价性人工智能做出有效营销决策
NIM Marketing Intelligence Review Pub Date : 2024-04-25 DOI: 10.2478/nimmir-2024-0006
Christian Scheier, Dirk Held
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引用次数: 0
From Mundane to Creative: How AI Unburdens Sales Agents 从平凡到创新：人工智能如何解除销售代理的后顾之忧
NIM Marketing Intelligence Review Pub Date : 2024-04-25 DOI: 10.2478/nimmir-2024-0005
Xueming Luo, Nan Jia, Zheng Fang, Chengcheng Liao
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引用次数: 0
Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics 告别偏见：在主观营销指标上训练人工智能生成模型时应考虑的因素
NIM Marketing Intelligence Review Pub Date : 2024-04-25 DOI: 10.2478/nimmir-2024-0007
Christina Schamp, Jochen Hartmann, Dennis Herhausen
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引用次数: 0
Generative AI for Marketing Content Creation: New Rules for an Old Game 用于营销内容创作的生成式人工智能：老游戏新规则
NIM Marketing Intelligence Review Pub Date : 2024-04-25 DOI: 10.2478/nimmir-2024-0002
Mark Heitmann
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引用次数: 0
Beyond Prompt Engineering: Skills Marketers Need to Deploy Generative AI Successfully 超越即时工程：营销人员成功部署生成式人工智能所需的技能
NIM Marketing Intelligence Review Pub Date : 2024-04-25 DOI: 10.2478/nimmir-2024-0003
Oguz A. Acar
{"title":"Beyond Prompt Engineering: Skills Marketers Need to Deploy Generative AI Successfully","authors":"Oguz A. Acar","doi":"10.2478/nimmir-2024-0003","DOIUrl":"https://doi.org/10.2478/nimmir-2024-0003","url":null,"abstract":"","PeriodicalId":324928,"journal":{"name":"NIM Marketing Intelligence Review","volume":"36 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140656281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts 超越 ChatGPT：在营销环境中应用大型语言模型
NIM Marketing Intelligence Review Pub Date : 2024-04-25 DOI: 10.2478/nimmir-2024-0004
David A. Schweidel, Martin Reisenbichler, Thomas Reutterer
{"title":"Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts","authors":"David A. Schweidel, Martin Reisenbichler, Thomas Reutterer","doi":"10.2478/nimmir-2024-0004","DOIUrl":"https://doi.org/10.2478/nimmir-2024-0004","url":null,"abstract":"","PeriodicalId":324928,"journal":{"name":"NIM Marketing Intelligence Review","volume":"35 33","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140657363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Editorial: Virtual Consumer Experiences 出版商：虚拟消费体验
NIM Marketing Intelligence Review Pub Date : 2023-10-26 DOI: 10.2478/nimmir-2023-0010
Jella Pfeiffer
{"title":"Editorial: Virtual Consumer Experiences","authors":"Jella Pfeiffer","doi":"10.2478/nimmir-2023-0010","DOIUrl":"https://doi.org/10.2478/nimmir-2023-0010","url":null,"abstract":"","PeriodicalId":324928,"journal":{"name":"NIM Marketing Intelligence Review","volume":"18 1","pages":"3 - 3"},"PeriodicalIF":0.0,"publicationDate":"2023-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139313696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Finding the Right Metrics to Manage Multi-Channel Distribution 寻找合适的参数来管理多渠道分销
NIM Marketing Intelligence Review Pub Date : 2023-04-19 DOI: 10.2478/nimmir-2023-0004
Kusum L. Ailawadi, P. Farris
{"title":"Finding the Right Metrics to Manage Multi-Channel Distribution","authors":"Kusum L. Ailawadi, P. Farris","doi":"10.2478/nimmir-2023-0004","DOIUrl":"https://doi.org/10.2478/nimmir-2023-0004","url":null,"abstract":"Abstract Many metrics used to evaluate brick and mortar channels have equivalents online, but there are also some new metrics that marketers should monitor. Distribution breadth and depth refer to how easily a consumer can find a store that stocks the brand and find the brand within the store. Being findable online where and when consumers search for the category is just as crucial. In a successful cooperation, neither distribution partner can afford to focus only on ist own performance at the expense of the other—at least not for too long. The partnership must be profitable for both, so both perspectives require monitoring. Suppliers need to understand where their target market searches and when, why and where it buys to decide where they should expand and who they should reward.","PeriodicalId":324928,"journal":{"name":"NIM Marketing Intelligence Review","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129359244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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