{"title":"Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions","authors":"Christian Scheier, Dirk Held","doi":"10.2478/nimmir-2024-0006","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":324928,"journal":{"name":"NIM Marketing Intelligence Review","volume":"71 22","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"NIM Marketing Intelligence Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2478/nimmir-2024-0006","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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