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Pengaruh Kapitalisme pada Kelompok Sosialita: Menelaah Hedonistic Consumerism di Kalangan Hermes Lovers 资本主义对社会主义的影响:研究爱马仕情侣中的享乐主义
Sosial Budaya Pub Date : 2018-06-30 DOI: 10.24014/SB.V15I1.5079
Devita Prinanda
{"title":"Pengaruh Kapitalisme pada Kelompok Sosialita: Menelaah Hedonistic Consumerism di Kalangan Hermes Lovers","authors":"Devita Prinanda","doi":"10.24014/SB.V15I1.5079","DOIUrl":"https://doi.org/10.24014/SB.V15I1.5079","url":null,"abstract":"Consumerism is a development of consumption terms. Consumption is fundamental to meeting people's needs while consumerism is an act of excessive consumption. People who consume desires from needs are called hedonistic consumerism. This phenomenon is an economic habit, especially among the elite. A thick hedonistic culture will be a negative impression because it relates to something that is excessive. The capitalism system underlies people's behavior to become consumers who are hedonistic.Branded bags are a product of capitalism. The existence of this product is favored by certain circles because the price reaches hundreds of millions. This bag collector is spread all over the world and the great collectors have a dependency on these luxury bags and consume them continuously. However, this hedonism activity does not only have a negative impact. From a hobby of collecting luxury bags can be used as a profitable investment and even across national borders. Furthermore, the writer will also explain alternative assumptions for a socialistic lifestyle that is hedonistic. ","PeriodicalId":32341,"journal":{"name":"Sosial Budaya","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82728445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Komunikasi dari Mulut ke Mulut terhadap Citra Merek dan Reputasi Perusahaan serta dampaknya pada Nilai Pelanggan 口碑对企业形象和声誉的影响以及对客户价值的影响
Sosial Budaya Pub Date : 2018-06-30 DOI: 10.24014/SB.V15I1.5431
Julina Julina
{"title":"Pengaruh Komunikasi dari Mulut ke Mulut terhadap Citra Merek dan Reputasi Perusahaan serta dampaknya pada Nilai Pelanggan","authors":"Julina Julina","doi":"10.24014/SB.V15I1.5431","DOIUrl":"https://doi.org/10.24014/SB.V15I1.5431","url":null,"abstract":"This study aims to determine the effect of word of mouth on the brand image and company reputation and its impact on customer value. Data were collected using a questionnaire containing statements about the variables studied. After tested the validity and reliability, the data then analyzed using simple and multiple regression. The results found no effect of word of mouth on the brand image and corporate reputation, while there was a positive and significant influence between the brand image and the company's reputation on customer value.","PeriodicalId":32341,"journal":{"name":"Sosial Budaya","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74079400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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