Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy最新文献

The Use of Digital Tools for the Disclosure of Sustainability Reports in the Tourism Sector 使用数字工具披露旅游业可持续发展报告

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6307-5.CH010

I. Paiva, L. Carvalho

{"title":"The Use of Digital Tools for the Disclosure of Sustainability Reports in the Tourism Sector","authors":"I. Paiva, L. Carvalho","doi":"10.4018/978-1-5225-6307-5.CH010","DOIUrl":"https://doi.org/10.4018/978-1-5225-6307-5.CH010","url":null,"abstract":"Sustainability is a key topic in tourism because this activity uses territory and local resources intensively. Sustainability is considered as a triple bottom line with the three vertices: environmental, social, and economic. Tourism nowadays is an economic and social phenomenon. Even in a period of crisis, tourism has experienced continued growth and widening diversification to become one of the most important sectors in the worldwide economy. Tourism uses more and more digital tools to communicate with stakeholders. This chapter has a twofold purpose: 1) to analyze the disclosure of information provided to stakeholders using digital tools; 2) to compare the sustainability reports provided by a company with the corporate sustainability report guidelines. This chapter uses a qualitative methodology to study the case of the Pestana Group. The Pestana Group is currently the largest Portuguese hospitality group with operations and hotels all over the world, and this case may provide some clues about the use of digital tools to communicate sustainability results to stakeholders.","PeriodicalId":320402,"journal":{"name":"Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114177782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Plan of Ecological Platform for Global Enterprise Cloud Market and Global Network Security 全球企业云市场与全球网络安全生态平台规划

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6307-5.CH007

Shi Zhang

引用次数: 0

Main Generators of the Electronic Word-of-Mouth in the Case of Hotels 酒店案例中电子口碑的主要产生因素

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6307-5.CH016

M. Sánchez-Fernández, D. Bassi, J. R. Cardona

{"title":"Main Generators of the Electronic Word-of-Mouth in the Case of Hotels","authors":"M. Sánchez-Fernández, D. Bassi, J. R. Cardona","doi":"10.4018/978-1-5225-6307-5.CH016","DOIUrl":"https://doi.org/10.4018/978-1-5225-6307-5.CH016","url":null,"abstract":"Web 2.0 has allowed the internet to be a space for the exchange of opinions and information between consumers. One of the topics with the most comments is tourist services. The purpose of this chapter is to examine the role that service quality, emotional experience, and customer satisfaction play in the generation of eWOM in the context of lodging services, by using SEM. A survey was conducted among residents of Punta del Este in 2017, asking them about their last lodging in a hotel. The structural model has been tested using PLS technique. Among the results obtained, it is worth mentioning the importance of service quality for the evaluation of the client's experience, the explanatory power of service quality and emotional experience in customer satisfaction, and the main explanatory cause of the generation of online comments is the emotional experience. The main contribution of this chapter is the determination of the composition of satisfaction, experience, and generation of online comments, highlighting that there is no clear relationship between satisfaction and eWOM.","PeriodicalId":320402,"journal":{"name":"Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125113540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Institutional Entrepreneurship, Trust, and Regulatory Capture in the Digital Economy 数字经济中的制度创业、信任和监管俘获

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6307-5.CH003

L. Mundula, S. Auci

引用次数: 1

Social Innovation to Achieve Global Health 社会创新实现全球健康

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6307-5.CH022

Marta Cristiane Alves Pereira, P. Rebehy, Fabiana Faleiros, Maria Cristiane Barbosa Galvão

引用次数: 0

Assessing Gender Gaps on ICT Competences in Four European Countries 评估四个欧洲国家信息通信技术能力的性别差距

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6307-5.CH006

Maria Sarmento, D. Galego, M. Ferreira Dias, M. Amorim

引用次数: 0

E-Entrepreneurial Intention of Business Students 商科学生的电子创业意向

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6307-5.CH002

H. Batool, K. Ullah

引用次数: 0

Search Engine Marketing Strategies 搜索引擎营销策略

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6307-5.CH020

Andrej Miklošík

引用次数: 6

Technology Assisting in Economic Decision Making 经济决策中的技术协助

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6307-5.CH008

José Manuel Orozco Plascencia, José Manuel de la Mora Cuevas, Jonás Larios Deniz

{"title":"Technology Assisting in Economic Decision Making","authors":"José Manuel Orozco Plascencia, José Manuel de la Mora Cuevas, Jonás Larios Deniz","doi":"10.4018/978-1-5225-6307-5.CH008","DOIUrl":"https://doi.org/10.4018/978-1-5225-6307-5.CH008","url":null,"abstract":"Colima is a state that has excellent physical and economic resources that can contribute to its development and immediate growth, however, there was no diagnosis that gathered the main economic vocations of the municipalities. In this sense, the University of Colima, through the School of Economics, raised the possibility of conducting a thorough investigation to determine the current status of the spatial, natural, environmental and infrastructure resources of the 10 communes of the entity, with the object of being identified in a spatial system or electronic platform, in which they can be visualized, updated and interpreted, according to the needs of the Government of the State of Colima and in particular, of the user sector, coordinated by the Ministry of Economic Development of the Government of the State of Colima. The chapter shows the methodology used for the preparation of the economic vocational study, the indicators and data, the planned goals and the objectives, as well as the problems that were faced and solved and the methodological decisions and if justification.","PeriodicalId":320402,"journal":{"name":"Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy","volume":"224 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114472682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Marketing Trends in the Digital Age 数字时代的营销趋势

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6307-5.CH013

J. Pereira

引用次数: 1