商科学生的电子创业意向

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Pub Date : 1900-01-01 DOI:10.4018/978-1-5225-6307-5.CH002

H. Batool, K. Ullah

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引用次数: 0

摘要

市场统计数据显示，商科毕业生日益增多，另一方面，他们对3G和4G的兴趣也在上升。通过观察当前的趋势，本章的作者试图将商科学习的效果与网络商务的兴趣结合起来，从而使商科毕业生能够在市场上创造大量的就业机会。本章的目的是探讨创业态度模型(EAO)在预测学生商业意图中的作用。这些数据是从顶级商学院收集的。结果表明，EAO模型能够有效地引导商科学生的创业意向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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E-Entrepreneurial Intention of Business Students

The market statistics have shown that business graduates are increasing day by day and on the other hand, their interest toward 3G and 4G is rising as well. By observing the current trend, the authors of this chapter tried to merge the business studies effect with the interest of online businesses, thus, the business graduates can create the bundle of job opportunities in the market. The purpose of this chapter is to explore the entrepreneurial attitude model (EAO) in predicting business intentions of the students. The data was collected from the top business schools. The results showed that EAO model can work for creating business intentions among business graduates.

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Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

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