Jurnal Riset Ekonomi dan Bisnis最新文献

{"title":"MENGGALI PERSEPSI KUALITAS LAYANAN, PERSEPSI NILAI PELANGGAN, DAN KEPUTUSAN PEMBELIAN KEMBALI PADA PENDIDIKAN TINGGI","authors":"T. Yani, Dc Kuswardani","doi":"10.26623/jreb.v14i3.2831","DOIUrl":"https://doi.org/10.26623/jreb.v14i3.2831","url":null,"abstract":"The purpose of this study is to offer new insights on how to improve the quality of Higher Education that is expected to retain users and influence repurchase decisions. The variables used in this study include perceived service quality, perceived customer value, customer satisfaction and repurchase decisions. This type of research is explanatory research. The data analysis technique used is multiple linear regression and path analyses.The analysis shows that service quality perception and customer value perception partially have a positive effect on customer satisfaction. While the perception of service quality has no significant effect on repurchase decisions in higher education. The perception of customer value does not affect repurchase decisions in higher education. Customer satisfaction does not affect repurchase decisions in higher education. Customer satisfaction is also not able to mediate the relationship between perceived service quality and perceived customer value with repurchase decisions in higher education.Tujuan penelitian ini adalah untuk menawarkan wawasan baru tentang cara meningkatkan kualitas Pendidikan Tinggi yang diharapkan dapat mempertahankan pengguna dan mempengaruhi keputusan pembelian kembali. Variabel-variabel yang digunakan dalam penelitian ini meliputi persepsi kualitas pelayanan, persepsi nilai pelanggan, kepuasan pelanggan dan keputusan pembelian kembali. Jenis penelitian ini adalah explanatory research. Teknik analisis data yang digunakan adalah Regresi linier berganda dan path analyses. Hasil analisis menunjukkan persepsi kualitas pelayanan dan persepsi nilai pelanggan secara parsial berpengaruh positif terhadap kepuasan pelanggan. Sedangkan persepsi kualitas pelayanan tidak berpengaruh signifikan terhadap keputusan pembelian kembali pada pendidikan tinggi. Persepsi nilai pelanggan tidak berpengaruh terhadap keputusan pembelian kembali pada pendidikan tinggi. Kepuasan pelanggan tidak berpengaruh terhadap keputusan pembelian kembali pada pendidikan tinggi. Kepuasan pelanggan juga tidak mampu memediasi hubungan antara persepsi kualitas pelayanan dan persepsi nilai pelanggan dengan keputusan pembelian kembali pada pendidikan tinggi.","PeriodicalId":31922,"journal":{"name":"Jurnal Riset Ekonomi dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48877427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF THE BOND REPO MARKET IN INDONESIA","authors":"Kemal Aditya","doi":"10.26623/JREB.V14I2.4170","DOIUrl":"https://doi.org/10.26623/JREB.V14I2.4170","url":null,"abstract":"This paper aims to examine the role of local currency bond markets repo in Indonesia’s financial market. The role of Bond Repo in Indonesia is mainly for central bank monetary operation and short-term liquidity management by banks. The counterparties in the Indonesia repo market are predominantly the Indonesian central bank and banks. Based on the nature of the transactions and the range of market participants, the bond repo market in Indonesia is still in an early stage of development. This paper also aims to explain the pricing phenomenon of the interbank repo market versus interbank call money in Indonesia Based on market data we have collected from 2016 until June 2021, General Collateral repo rates are priced at a similar level or occasionally higher compared to interbank call money. Repo market research in other countries in Asia has been used as literature reference to help explain the behavior. Factors such as excess liquidity condition, market segmentation, limited market participation, and high dependency on other money market instruments may have influenced this situation.  Penelitian ini mengkaji peran repo obligasi rupiah pada pasar finansial di Indonesia. Peran utama repo obligasi pada pasar finansial di Indonesia adalah sebagai instrumen operasi moneter bank sentral dan instrument pengelolaan likuiditas jangka pendek bank. Pelaku pasar repo di Indonesia didominasi oleh bank sentral dan bank. Berdasarkan pengamatan atas penggunaan transaksi dan sebaran pelaku pasar, repo obligasi di Indonesia termasuk dalam tahap awal pengembangan. Penelitian ini juga mencoba menjelaskan kondisi penetapan harga  pasar repo antar bank versus pasar uang antar bank di Indonesia. Berdasarkan data pasar sejak tahun 2016 hingga Juni 2021, tingkat bunga repo General Collateral berada pada level yang sama atau terkadang lebih tinggi dibandingkan dengan pasar uang antar bank. Penelitian pasar repo di negara Asia lainnya digunakan sebagai referensi literatur untuk membantu menjelaskan kondisi tersebut. Faktor-faktor yaitu kondisi ekses likuiditas, segmentasi pasar, terbatasnya peserta pasar, dan ketergantungan yang tinggi pada instrumen pasar uang lainnya telah mempengaruhi terciptanya situasi dimaksud.","PeriodicalId":31922,"journal":{"name":"Jurnal Riset Ekonomi dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46973894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KEPUASAN, KOMPENSASI DAN KERJASAMA TIM TERHADAP KINERJA KARYAWAN DI MEDIASI KETERLIBATAN KARYAWAN","authors":"Joko Setyawan, Endang Rusdianti, Hardani Widhiastuti","doi":"10.26623/JREB.V14I2.4229","DOIUrl":"https://doi.org/10.26623/JREB.V14I2.4229","url":null,"abstract":"This study aims to analyze the effect of job satisfaction, compensation and teamwork on employee performance, and employee engagement of mediating variable. Employees on the performance of employees, employees of port company. The unit of research analysis is the employees of port company in Indonesia who has a position as technician and technician leader. Data collection was carried out by distributing questionnaires, with the number of respondents as many as 65 employees who were technicians and technician leaders. The analytical method used in testing the hypothesis is Structural Equation Modeling (SEM) using Partial Least Square (PLS) 3.3.3. The results in this study indicate that there is a positive and significant influence between job satisfaction on employee performance, compensation for employee performance, teamwork on employee performance, job satisfaction on employee engagement, compensation for employee involvement, and teamwork on employee engagement. On the other hand, there are research results that have a negative and significant effect, which is shown by the relationship between employee involvement and employee performance.Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan kerja, kompensasi, kerjasama tim terhadap kinerja karyawan dengan keterlibatan karyawan sebagai mediasi. Unit analisis penelitian adalah karyawan perusahaan pelabuhan Indonesia yang memiliki jabatan sebagai teknisi dan leader teknisi. Pengumpulan data dilakukan dengan cara membagikan kuesioner, dengan jumlah responden sebanyak 65 karyawan yang merupakan teknisi dan leader teknisi. Metode analisis yang digunakan dalam menguji hipotesis adalah Structural Equation Modeling (SEM) dengan menggunakan Partial Least Square (PLS) 3.3.3. Hasil dalam penelitian ini menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara kepuasan kerja terhadap kinerja karyawan, kompensasi terhadap kinerja karyawan, kerjasama tim terhadap kinerja karyawan, kepuasan kerja terhadap keterlibatan karyawan, kompensasi terhadap keterlibatan karyawan, dan kerjasama tim terhadap keterlibatan karyawan. Di sisi lain, terdapat hasil penelitian yang berpengaruh negatif dan signifikan yang ditunjukkan oleh hubungan keterlibatan karyawan terhadap kinerja karyawan.","PeriodicalId":31922,"journal":{"name":"Jurnal Riset Ekonomi dan Bisnis","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42189360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERAN KONSUMSI HEDONIS DAN EMOSI POSITIF BELANJA DALAM MENINGKATKAN PEMBELIAN IMPULSIF","authors":"Irfan Saputra, D. Kuswardani, Endang Rusdianti","doi":"10.26623/JREB.V14I2.4227","DOIUrl":"https://doi.org/10.26623/JREB.V14I2.4227","url":null,"abstract":"The purpose of this study was to analyze the role of hedonic consumption and positive shopping emotions in increasing impulse buying. The population of this research is the consumers of H&M DP Mall Semarang. The sample used is 100 respondents. The sampling technique is purposive sampling. The type of data used is primary data. The data collection method is a questionnaire. The analysis technique used is a structural equation model (SEM) with Smart PLS data processing tools. The results of the data analysis will later explain the causal relationship between the variables being developed in this research model. The results of this study are 1.) Shopping lifestyle has an effect on hedonic consumption, 2.) Shopping lifestyle has no effect on positive shopping emotions, 3.) Sales promotion affects positive shopping emotions, 4.) Hedonic consumption affects impulse buying, 5.) Positive shopping emotion has an effect on impulse buying.Tujuan penelitian ini untuk menganalisis peran konsumsi hedonis dan emosi positif belanja dalam meningkatkan pembelian impulsif. Populasi penelitian ini adalah konsumen H&M DP Mall Semarang. Sampel yang digunakan sebanyak 100 responden. Teknik pengambilan sampel adalah purposive sampling. Jenis data yang digunakan yaitu data primer. Metode pengumpulan datanya kuesioner. Teknik analisis yang digunakan adalah structural equation model (SEM) dengan alat pengolahan data Smart PLS. Hasil analisis data tersebut nantinya akan menjelaskan hubungan kausalitas antara variabel  yang sedang dikembangkan dalam model penelitian ini. Hasil dari penelitian ini adalah 1.) Gaya hidup berbelaja berpengaruh terhadap konsumsi hedonis, 2.) Gaya hidup berbelaja tidak berpengaruh terhadap emosi positif belanja, 3.) Sales promotion berpengaruh terhadap emosi positif belanja, 4.) Konsumsi hedonis berpengaruh terhadap pembelian impulsif, 5.) Emosi positif belanja berpengaruh terhadap pembelian impulsif.","PeriodicalId":31922,"journal":{"name":"Jurnal Riset Ekonomi dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47270150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"REAKSI PASAR TERHADAP INFORMASI ARUS KAS DENGAN VOLUME PERDAGANGAN SEBAGAI VARIABEL MEDIASI","authors":"A. Kurniawan, I. Indarto, S. ArdianiIka","doi":"10.26623/JREB.V14I2.4246","DOIUrl":"https://doi.org/10.26623/JREB.V14I2.4246","url":null,"abstract":"This study aims to examine whether the information of cash flows reflected in Cash flow ratio used by investors to make investment decision, reflected in trade volume activity and the companies’ stock return. Multiple regression analysis is used to examine the data on the companies listed into LQ 45 index for period 2017 - 2019. The result reveals that cash flow return on asset disclosure markedly affected the trading volume activity and trading volume activity disclosure markedly affected the stock return. This implies that investors took into cash flow return on asset ratio in their decision making. On the other side, the study cannot prove the association of other independent variables affected to the investor into investment decision making. Penelitian ini bertujuan untuk mengetahui apakah informasi arus kas yang tercermin pada rasio arus kas digunakan oleh investor untuk mengambil keputusan investasi yang tercermin pada volume perdagangan saham dan return saham. Analisis data menggunakan analisis regresi berganda. Penelitian ini dilakukan terhadap perusahaan yang selalu masuk dalam indeks LQ 45 periode 2017 -2019. Hasil penelitian menyimpulkan bahwa cash flow return on asset berpengaruh signifikan terhadap volume perdagangan saham dan volume perdagangan saham berpengaruh signifikan terhadap return saham. Hal ini menandakan bahwa investor mempertimbangkan informasi arus kas pada rasio cash flow return on asset untuk membuat keputusan investasi. Sedangkan variabel bebas lainnya tidak terbukti mempengaruhi investor dalam menentukan kegiatan investasinya.","PeriodicalId":31922,"journal":{"name":"Jurnal Riset Ekonomi dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49033874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KINERJA KEUANGAN TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING","authors":"Ira Ardianing Saputri, Supramono Supramono","doi":"10.26623/JREB.V14I2.4228","DOIUrl":"https://doi.org/10.26623/JREB.V14I2.4228","url":null,"abstract":"The purpose of this study is to analyze the effect of liquidity, capital adequacy, GCG and Firm Size on firm value with profitability as an intervening variable in publicly traded banking companies listed on the IDX for the 2016-2019 period. The sampling technique used was purposive sampling. This study uses a SEM (Structural Equation Modeling. The results of this study indicate that liquidity, capital adequacy, GCG, firm size and ROA have no effect on firm value. This research also shows that there is no influence between liquidity, capital adequacy, GCG and firm size on profitability. Profitability is able to mediate LDR and GCG on firm value, while profitability is unable to mediate the influence of NPL, CAR and Firm Size. Tujuan dari penelitian ini adalah menganalisis pengaruh likuiditas, kecukupan modal, GCG dan Firm Size terhadap nilai perusahaan dengan profitabilitas sebagai variabel intervening pada perusahaan perbankan go public yang terdaftar di BEI periode 2016-2019. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Penelitian ini menggunakan alat analisis SEM (Structural Equation Modeling) Hasil penelitian ini menunjukan bahwa likuiditas, kecukupan modal, GCG, firm size dan ROA tidak berpengaruh terhadap nilai perusahaan. Penilitian ini juga menunjukkan tidak ada pengaruh antara likuiditas, kecukupan modal, GCG dan firm size terhadap profitabilitas. Profitabilitas mampu memediasi LDR dan GCG terhadap nilai perusahaan, sedangkan profitabilitas tidak mampu memediasi pengaruh NPL, CAR dan Firm Size.","PeriodicalId":31922,"journal":{"name":"Jurnal Riset Ekonomi dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44163461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS PENGARUH KUALITAS PELAYANAN SUB BAGIAN AKADEMIK TERHADAP LOYALITAS MAHASISWA DI FEB UNDIP SEMARANG","authors":"Adhi Widyakto, Dian Triyani, Rr. Lulus Prapti N.S.S.","doi":"10.26623/JREB.V14I2.4230","DOIUrl":"https://doi.org/10.26623/JREB.V14I2.4230","url":null,"abstract":"This study aims to determine the quality of academic service on student loyality. The object of this research at the FEB Undip. The independent variables in this study are tangibles, responsiveness, reliability. The dependent variable in this study is student luck at the Faculty of Economics and Businees at Diponegoro University. The population in this research is 3575 active students with a sample of 150 students. The method used in this research is a probability sampling method with proportional stratified random sampling technique. This research uses Multiple Linear Regression Analysis tool.The results showed that the tangibles, responsiveness, reliability partially has a positive and significant effect on student satisfaction effect on student loyality at the Faculty of Economics and businees, University Diponegoro.Riset ini bemaksud guna mengenal bobot layanan sub bagian Akademik berkenaan loyalitas mahasiswa. Obyek pada riset ini di FEB Undip. Komponen independen pada riset ini adalah bukti nyata (tangibles), kemampuan reaksi (responsiveness), kehandalan (realibility). faktor dependen dalam riset ini ialah kepuasan mahasiswa FEB Undip. Jumlah populasi pada riset ini sebanyak 3575 mahasiswa aktif dengan sampel yang digunakan sejumlah 150 mahasiswa. Teknik yang dipakai dalam riset ini ialah metode probability sampling berdasarkan teknik proportional stratified random sampling. Riset ini memakai alat Analisis Regresi Linear Berganda. Kesimpulan Riset memperlihatkan kalau aspek bukti nyata (tangibles), kemampuan reaksi (responsiveness), kehandalan (realibility) secara parsial berdampak positif dan signifikan kepada kepuasan pelayanan berakibat kepada loyalitas mahasiswa di FEB Undip.","PeriodicalId":31922,"journal":{"name":"Jurnal Riset Ekonomi dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42742938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI PENGELOLAAN KEUANGAN IMK SEKTOR MAKANAN BERBASIS KETELA","authors":"Bonifatius Junianto Wibowo, Ignatius Supriyanto, Widuri Kurniasari","doi":"10.26623/JREB.V14I1.3201","DOIUrl":"https://doi.org/10.26623/JREB.V14I1.3201","url":null,"abstract":"The cassava-based food business in Kendal Regency has the potential to develop, especially in the villages of Limbangan, Patehan and Kalibareng. This study aims to reveal the financial strategy in business management which is one of the determinants of business success. The data required is primary data related to internal and external factors that determine business financial management. The data were obtained through in-depth interviews with 10 IMK actors. The data were analyzed using descriptive techniques and SWOT analysis. The findings show that the strength of internal factors is in the form of selling prices according to market prices and business transactions through savings accounts. While the weaknesses include simple financial administration, insufficient capital, inaccurate production cost calculations, no financial planning, fully cash payment terms, and no separation of business finances from households. Meanwhile, opportunities from external factors are in the form of marketing certainty and financial support from the community. Threats include business competition and volatile cassava prices. This study recommends a financial management strategy for IMK actors in the cassava-based processed food sector .The strategy is a combination of Aggressive, Turnaround, Diversification and defensive strategies.Usaha makanan berbasis ketela di Kabupaten Kendal cukup berpotensi untuk berkembang, terutama di desa Limbangan, Patehan dan Kalibareng.  Penelitian ini bertujuan untuk mengungkap strategi keuangan dalam pengelolaan usaha yang menjadi salah satu penentu kesuksesan usaha.Sampel Penelitian adalah 10 pelaku IMK sektor makanan olahan berbasis ketela di desa Limbangan, Patehan dan Kalibareng.  Data yang diperlukan berupa data primer terkait dengan faktor internal maupun faktor eksternal yang menentukkan pengelolaan keuangan usaha.  Data diperoleh melalui wawancara mendalam terhadap 10 pelaku IMK.Data dianalisis  menggunakan tehnik deskriptif dan analisa SWOT. Hasil temuan menunjukkan bahwa kekuatan dari faktor internal berupa harga jual sesuai harga pasar dan transaksi usaha melalui rekening tabungan. Sedangkan kelemahannya antara lain administrasi keuangan yang masih sederhana, modal belum memadai, perhitungan biaya produksi belum tepat, belum ada perencanaan keuangan, syarat pembayaran yang sepenuhnya tunai, dan belum ada pemisahan keuangan usaha dengan rumah tangga.  Sementara, kesempatan dari faktor eksternal berupa kepastian pemasaran maupun adanya dukungan keuangan dari masyarakat. Ancamannya antara lain adanya persaingan usaha serta harga ketela yang masih fluktuatif. Penelitian ini merekomendasikan strategi pengelolaan keuangan bagi pelaku IMK sektor makanan olahan berbasis ketela.Strategi tersebut merupakan kombinasi strategi Agresif, Turnaround, Diversifikasi dan defensif","PeriodicalId":31922,"journal":{"name":"Jurnal Riset Ekonomi dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42512688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERAN CITRA MEREK DAN HARGA DALAM KEPUTUSAN PEMBELIAN JASA RANAHCREATIVE DI JABODETABEK","authors":"Mitta Amelia Agustine, Miguna Astuti, Rosali Sembiring","doi":"10.26623/JREB.V14I1.3237","DOIUrl":"https://doi.org/10.26623/JREB.V14I1.3237","url":null,"abstract":"Banyak faktor yang dapat mempengaruhi konsumen dalam memutuskan suatu pembelian. Salah satu faktor tersebut yaitu citra merek dapat menjadi kekuatan di usaha dalam berbagai bidang untuk menarik konsumen. Faktor lainnya yaitu keterjangkauan harga yang sesuai dengan daya beli akan mempengaruhi pula konsumen dalam menentukan keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan harga terhadap keputusan pembelian jasa Ranahcreative di Jabodetabek. Populasi pada penelitian ini merupakan konsumen Ranahcreative yang berjumlah 134 orang. Kemudian sampel pada penelitian dihitung menggunakan rumus Slovin sehingga diperoleh sebanyak 100 responden. Penentuan sampel kemudian menggunakan metode probability sampling dengan teknik simple random sampling. Skala pengukurannya menggunakan skala likert. Alat analisis yang digunakan pada penelitian ini yaitu SmartPLS3.0 dengan teknik analisis yang dilakukan yaitu analisis deskriptif, analisis inferensial, Uji validitas, Uji Reliabilitas, Uji R-Square, Uji-T dan Uji F. Hasil analisis data yang diperoleh pada penelitian ini yaitu citra merek berpengaruh terhadap keputusan pembelian, harga berpengaruh terhadap keputusan pembelian. Secara simultan, citra merek dan harga berpengaruh terhadap keputusan pembelian.Many factors can influence consumption in making decisions. One of these factors, namely brand image can be a strength in businesses in various fields to attract consumption. Another factor, namely the affordability of prices in accordance with purchasing power, will also influence the decision to purchase. This study aims to see the effect of brand image and the price of purchasing decisions for Ranahcreative services in Jabodetabek. The population in this study is consuming Ranahcreative which means 134 people. Then the sample in the study was calculated using the Slovin formula in order to obtain 100 respondents. Determination of the sample then uses probability sampling method with simple random sampling technique. The measurement scale uses a Likert scale. The analytical tool used in this research is SmartPLS3.0 with the analysis technique carried out, namely descriptive analysis, inferential analysis, validity test, reliability test, R-Square test, T-test and F test. The results of data analysis obtained by brand image have an effect on purchase decision, price affects the purchase decision. Simultaneously, brand image and price influence purchasing decisions.","PeriodicalId":31922,"journal":{"name":"Jurnal Riset Ekonomi dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44412795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MODERASI KOMITMEN AFEKTIF, TERHADAP HUBUNGAN MASA KERJA DAN PERCEIVED EXTERNAL PRESTIGE DENGAN KINERJA KARYAWAN","authors":"Gracia Elora Mujianto, I. Indarto","doi":"10.26623/JREB.V14I1.3568","DOIUrl":"https://doi.org/10.26623/JREB.V14I1.3568","url":null,"abstract":"This reserach aims to optimize employee performance by analyzing the influence of work period and perceived external prestige on employee performance with affective commitment as moderating variable. The research sample was 53 employees. Research data processing by smartPLS analysis version 3.2.8. The analytical tools used are construct validity and reliability, discriminant validity test, cross loading test, R-square test, total effect test, relevant predictive test, fit model test and path coefficient test for hypothesis testing. In the R-square test, 85.9% of employee performance variables are influenced by work period and perceived external prestige. The results of research data processing show that the value of work period hypothesis testing and perceived external prestige on employee performance is significant positive then the hypothesis is accepted, affective commitment weakens the relationship between work period and employee performance, and affective commitment strengthens the moderation relationship between perceived external prestige and employee performancePenelitian ini bertujuan untuk bagaimana mengoptimalkan kinerja karyawan dengan menganalisis Pengaruh Masa Kerja dan Perceived External Prestige terhadap Kinerja Karyawan dengan Komitmen Afektif Sebagai Variabel Moderating. Sampel penelitian sebanyak 53 karyawan. Pengolahan data penelitian menggunakan analisa smartPLS versi 3.2.8. Alat analisis yang digunakan adalah uji validitas dan realibilitas konstruk, uji validitas diskriminan, uji cross loading, uji R-square, uji pengaruh total, uji predictive relevan, uji model fit dan uji koefisien jalur untuk pengujian hipotesis. Pada pengujian R-square sebesar 85,9% variabel kinerja karyawan dipengaruhi oleh masa kerja dan perceived external prestige. Hasil pengolahan data penelitian menunjukkan nilai pengujian hipotesis masa kerja dan perceived external prestige terhadap kinerja karyawan adalah positif signifikan sehingga hipotesis diterima, komitmen afektif memperlemah hubungan masa kerja terhadap kinerja karyawan, dan komitmen afektif memperkuat hubungan moderasi antara perceived external prestige terhadap kinerja karyawan.","PeriodicalId":31922,"journal":{"name":"Jurnal Riset Ekonomi dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49039056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}