Jurnal Pendidikan Ekonomi dan Bisnis JPEB最新文献_第5页

PENGARUH PELAYANAN ATMOSFER GERAI DAN PELAYANAN RITEL TERHADAP NILAI HEDONIK DAN PEMBELIAN IMPULSIF PELANGGAN USAHA IRIAN SUPERMARKET DAN DEPARTEMEN STORE KOTA MEDAN 公共大气服务和零售服务对享乐主义价值和冲动顾客购买超市和棉兰市百货公司的影响

Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2023-06-14 DOI: 10.46576/bn.v6i1.3394

Sri Rejeki Manullang

{"title":"PENGARUH PELAYANAN ATMOSFER GERAI DAN PELAYANAN RITEL TERHADAP NILAI HEDONIK DAN PEMBELIAN IMPULSIF PELANGGAN USAHA IRIAN SUPERMARKET DAN DEPARTEMEN STORE KOTA MEDAN","authors":"Sri Rejeki Manullang","doi":"10.46576/bn.v6i1.3394","DOIUrl":"https://doi.org/10.46576/bn.v6i1.3394","url":null,"abstract":"Retail development in the digital age occurs in business competitors, namely minimarkets with department stores. Before the existence of minimarkets, people were more interested in shopping in traditional markets, but now that there is technological development, many people or consumers turn to modern markets. The purpose of the study was to determine the effect of store atmosphere and retail services on impulsive buying through hedonic value. This research took place at Irian Supermarket and Department Store, in Medan with a target population of consumers who shopped more than three times. Research sampling using purposive sampling method by filling out a questionnaire. And analyzed the reliability test and validation of the questionnaire to enforce the accuracy of the questionnaire given to respondents. The research sample was 66 respondents. The main findings of the study indicate that a better store atmosphere will increase hedonic value and impulse purchases. Likewise, better retail services will increase hedonic value and impulse purchases, but hedonic value is unable to act as a mediator of the relationship between store atmosphere and retail services on impulse purchases. Therefore, the management of Irian Supermarket Department Store, Medan, is expected to pay more attention to the store atmosphere and retail services to increase hedonic value and impulse purchases.","PeriodicalId":31906,"journal":{"name":"Jurnal Pendidikan Ekonomi dan Bisnis JPEB","volume":"1998 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90441193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Pajak Tangguhan Dan Kepemilikan Manajerial Terhadap Persistensi Laba Dengan Tingkat Utang Sebagai Variabel Pemoderasi 关税和管理所有权对利润停留的影响，债务作为变量的比率

Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2023-06-14 DOI: 10.46576/bn.v6i1.3275

I. Indrawan, D. Amelia, Lodang Prananta Widya Sasana

引用次数: 0

KLASIFIKASI TINGKAT KEPUASAN MAHASISWA TERHADAP FASILITAS PADA FTIK UNIVERSITAS DHARMAWANGSA MEDAN DENGAN ALGORITMA NAIVE BAYES 学生满意度等级的学生满意度与NAIVE BAYES算法

Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2023-06-14 DOI: 10.46576/bn.v6i1.3356

Medi Hermanto Tinambunan, Alfiansyah Hasibuan, S. Wahyuni, A. Wibowo

{"title":"KLASIFIKASI TINGKAT KEPUASAN MAHASISWA TERHADAP FASILITAS PADA FTIK UNIVERSITAS DHARMAWANGSA MEDAN DENGAN ALGORITMA NAIVE BAYES","authors":"Medi Hermanto Tinambunan, Alfiansyah Hasibuan, S. Wahyuni, A. Wibowo","doi":"10.46576/bn.v6i1.3356","DOIUrl":"https://doi.org/10.46576/bn.v6i1.3356","url":null,"abstract":"ABSTRACT Facilities are a support for the implementation of a process in a business in this case the Dharmawangsa University campus, by increasing the level of student satisfaction with the facilities available, student comfort in learning will be achieved. This study used questionnaire data on 70 respondents who were students of Dharmawangsa University. Previously, the questionnaire consisted of 42 questions. After being tested for validity and reliability, 20 questions were obtained. Then from the results of the questionnaire data, a classification of student satisfaction levels will be carried out using one of the algorithms in data mining, namely Naive Bayes. The results obtained by using the rapid miner application with 50 training data and 19 data testing data, the results obtained are a classification accuracy of 73.68% with a recall value of 83.33% and a precision of 83.33%, then there are 9 attributes that have a value dissatisfaction is higher than the satisfaction score given by respondents, this can be a concern of the leadership to improve these facilities so as to increase the level of satisfaction with the facilities provided by Dharmawangsa University.Keywords: Student Satisfaction, Data Mining, Naive Bayes","PeriodicalId":31906,"journal":{"name":"Jurnal Pendidikan Ekonomi dan Bisnis JPEB","volume":"65 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77041863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH LEVERAGE, LIKUIDITAS DAN UKURAN PERUSAHAAN TERHADAP PROFITABILITAS PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA 杠杆、流动性和公司规模对印尼证券交易所食品和饮料公司的盈利能力的影响

Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2023-06-14 DOI: 10.46576/bn.v6i1.3048

Yulita Damayanti, Wulan Suryandani

{"title":"PENGARUH LEVERAGE, LIKUIDITAS DAN UKURAN PERUSAHAAN TERHADAP PROFITABILITAS PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA","authors":"Yulita Damayanti, Wulan Suryandani","doi":"10.46576/bn.v6i1.3048","DOIUrl":"https://doi.org/10.46576/bn.v6i1.3048","url":null,"abstract":"Profitability is the skill of a company to create net income from activities that are tried throughout the accounting period made by management. The purpose of this research is to test and view the effect of leverage, liquidity and company size on profitability in food and beverage companies listed on the Indonesia Stock Exchange in 2015-2021. The total number of companies is 32 companies and only 11 companies are used as samples that meet the requirements. The sampling method is purposive sampling. Data collection methods by means of documentation. The data analysis method used is multiple linear regression analysis. The results showed that leverage has a significant negative effect on profitability, liquidity has a significant positive effect on profitability and company size has an insignificant positive effect on profitability. The coefficient of determination displays a value of 0.242. The results of this study show that leverage, liquidity, and company size are able to interpret profitability by 24.2%, whereas 75.8% is explained by other variables that are not examined in depth in this study","PeriodicalId":31906,"journal":{"name":"Jurnal Pendidikan Ekonomi dan Bisnis JPEB","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82211533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Harga Dan Lokasi Terhadap Volume Penjualan Ikan Di Pasar Kecamatan Deli Tua Kab. Deli Serdang Sumatra Utara

Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2023-06-14 DOI: 10.46576/bn.v6i1.3299

Fitri Dalmayani, Rahmi Syahriza, Reni Ria Armayani Hasibuan

引用次数: 0

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN GO-PAY 分析影响GO-PAY使用的因素

Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2023-06-14 DOI: 10.46576/bn.v6i1.3385

Wanda Andini, Fina Hermalia Putri, Betanika Nila Nirbita

{"title":"ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN GO-PAY","authors":"Wanda Andini, Fina Hermalia Putri, Betanika Nila Nirbita","doi":"10.46576/bn.v6i1.3385","DOIUrl":"https://doi.org/10.46576/bn.v6i1.3385","url":null,"abstract":"Technological developments in Indonesia are currently growing and several benefits can be felt. Some of the newest features have started to appear recently, such as financial technology features. Financial Technology or what is commonly called a payment application has provided many benefits and influences on human life at this time. Recently, many financial technologies have emerged in Indonesia, one of which is GoPay. Go-Pay is electronic money used to make transactions and payments on the Go-Jek application. The desired goal is to find out how the use of Go-Pay influences consumer behavior. Go-Pay is the subject of research and the object of this research is consumer behavior. This study uses a qualitative descriptive research method. Data collection techniques use literature review to collect secondary data sourced from the internet, journals, articles and other sources. The results of this study indicate that the use of Go-Pay has an effect on consumer behavior. Because Go-Pay is an online payment tool in the Go-Jek application which is currently in great demand by consumers. Payments using Go-Pay are considered to be faster and more practical so that users reach 71% of Indonesia's population. So that the use of Go-Pay can influence consumer behavior in meeting their needs.","PeriodicalId":31906,"journal":{"name":"Jurnal Pendidikan Ekonomi dan Bisnis JPEB","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89472449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH PENGUNGKAPAN SUSTAINABILITY REPORTING TERHADAP KINERJA KEUANGAN PERUSAHAAN PERTAMBANGAN 矿业公司财务报告披露的影响

Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2023-06-14 DOI: 10.46576/bn.v6i1.3279

Rizqy Fadhlina Putri, S. Tiara, Rini Fadhillah Putri

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PENGARUH PERSEPSI RISIKO DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE SAAT TERJADI PANDEMI COVID-19 DI BUNGUS TELUK KABUNG 在kabong湾COVID-19大流行期间，消费者对在线购买决定的风险感知和信心的影响

Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2023-06-14 DOI: 10.46576/bn.v6i1.3111

Riche Fermayani, Ash Shadiq Egim, Al Hayyu Al Hayyu

引用次数: 0

ANALISIS PENGARUH PROMOSI, PRODUK, DAN REPUTASI TERHADAP MINAT MENABUNG PENDUDUK KECAMATAN MEDAN SUNGGAL DI BANK SYARIAH

Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2023-06-14 DOI: 10.46576/bn.v6i1.3387

Agustina Rangkuti, A. Kholil

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PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI 在北注册的银行公司中，公司的社会责任对公司价值的影响

Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2023-06-14 DOI: 10.46576/bn.v6i1.3114

Ari Irawan, Debbi Chyntia Ovami, Argo Putra Prima, Arie Pratania Putri

引用次数: 0