Jurnal Pariwisata最新文献

{"title":"UJI COBA PEMBUATAN KUE SEMPRONG DENGAN TEPUNG SORGUM SEBAGAI SUBSTITUSI TEPUNG BERAS","authors":"Pramudito Pramudito, Faizal Rachman","doi":"10.31294/par.v9i2.13592","DOIUrl":"https://doi.org/10.31294/par.v9i2.13592","url":null,"abstract":"ABSTRAK Saat ini industri makanan banyak berinovasi, muncul dengan merubah beberapa bahan dasar untuk dijadikan pengganti dapat berupa tepung, gula, susu, ataupun telur. Penelitian ini bertujuan membuat uji coba dengan tepung sorgum sebagai penganti tepung beras, yang menjadi bahan utama dalam pembuatan kue semprong. Jenis penelitian yang digunakan merupakan eksperimen. Pada penelitian ini variabel bebas adalah substitusi tepung sorgum 30%, 60%, dan 90%, sedangkan variabel bebas bersifat organolaptik yang meliputi tekstur dan rasa. Metode pengumpulan data dengan cara menyebarkan kuisioner yang diberikan pada panelis terlatih dan semi terlatih sebanyak 30 orang yang terdiri dari 25 masyarakat biasa dan 5 panelis ahli. Hasil penelitian menunjukkan bahwa dari segi tekstur dan rasa produk kue semprong yang di substitusikan dengan tepung sorgum yang paling disukai dengan perbandingan 30%, dapat merubah rasa dan tekstur asli menjadi lebih enak. Sedangkan dengan perbandingan 60% dan 90%, tidak disukai, karena rasa dan tekstur tidak berubah sama sekali sama seperti aslinya. Jadi dapat disimpulakan bahwa kandungan pada tepung sorgum di dalam pembuatan kue semprong ini berpengaruh terhadap tekstur dan rasa yang berada di dalam kue semprong tersebut. Kata Kunci: Kue Semprong, Rasa, Tekstur,  Tepung Sorgum ABSTRACT Currently the food industry is innovating a lot, appearing by changing some basic ingredients to be used as substitutes, which can be flour, sugar, milk, or eggs. This study aims to make trials with sorghum flour as a substitute for rice flour, which is the main ingredient in making semprong cakes. The type of research used is an experiment. In this study, the independent variables were substitution of sorghum flour 30%, 60%, and 90%, while the independent variables were organolaptic which included texture and taste. The data collection method was by distributing questionnaires given to 30 trained and semi-trained panelists consisting of 25 ordinary people and 5 expert panelists. The results showed that in terms of texture and taste, the semprong cake product which was substituted with the most preferred sorghum flour with a ratio of 30%, could change the original taste and texture to be more delicious. Meanwhile, with a ratio of 60% and 90%, it is not liked, because the taste and texture have not changed at all the same as the original. So it can be concluded that the content of sorghum flour in making this semprong cake affects the texture and taste in the semprong cake. Keywords: Flavor, Semprong Cake, Sorghum Flour, Textur","PeriodicalId":31809,"journal":{"name":"Jurnal Pariwisata","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44533041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS FAKTOR YANG MEMENGARUHI WISATAWAN DALAM PEMILIHAN DESTINASI WISATA SEMASA PANDEMI COVID-19","authors":"Ratih Dwi Astuti, D. M. Lemy","doi":"10.31294/par.v9i2.12388","DOIUrl":"https://doi.org/10.31294/par.v9i2.12388","url":null,"abstract":"AbstrakPenelitian mengenai perilaku wisatawan dalam memilih destinasi pariwisata di masa pandemi Covid-19, masih sangat jarang dilakukan. Hal ini penting, agar wisatawan tetap dapat melakukan kegiatan wisata dengan aman dan nyaman di masa pandemi Covid-19 dan memilih destinasi wisata yang sesuai dengan perilakunya. Penelitian ini bertujuan untuk mengkaji dan menganalisis faktor kepribadian wisatawan, sikap wisatawan, kondisi sosial-ekonomi wisatawan, citra destinasi, fasilitas detinasi dan risiko kesehatan destinasi yang memengaruhi perilaku wisatawan JABODETABEK terhadap pemilihan destinasi wisata di masa pandemi Covid-19. Penelitian ini menggunakan teknik survei dengan sampel yang digunakan adalah masyarakat JABODETABEK yang pernah melakukan perjalanan wisata di masa pandemi Covid-19. Uji analisis pada penelitian ini menggunakan metode SEM-PLS dengan jumlah responden sebanyak 100 orang. Dari hasil penelitian diketahui terdapat tiga faktor yang memengaruhi pemilihan destinasi wisata di masa pandemi Covid-19 yaitu faktor kepribadian wisatawan, sikap wisatawan, dan citra destinasi. Kata Kunci : Perilaku wisatawan; Pemilihan Destinasi; Pandemi Covid-19 Abstract The research of tourists behaviour in the selection of tourism destination during pandemic Covid-19 is still very rarely done. This is important, so that tourists can still carry out tourist activities safely and comfortably during the Covid-19 pandemic and choose tourist destinations that are in accordance with their behavior. This research aims to study and analyze of tourist personality factors, tourist attitude factors, tourist socio-economic factors, destination image factors, destination facility factors, and destination health risk factorsthat influencing JABODETABEK tourists behaviour in the selection of tourism destination during Covid-19 pandemic. This is a survey research with a sample of JABODETABEK tourists who have traveled during Covid-19 pandemic. The analysis test in this study used SEM-PLS with a total of 100 respondents. In the results, there are three factors that influence the choice of tourist destinations during Covid-19 pandemic, namely the personality of tourists, tourist attitudes and the image of the destination. Keywords: Tourists Behavior; Destination Choice; Pandemic Covid-19 ","PeriodicalId":31809,"journal":{"name":"Jurnal Pariwisata","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43568001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS POTENSI WISATA TEGAL BALONG DALAM PENENTUAN STRATEGI PENGEMBANGAN PARIWISATA BERKELANJUTAN","authors":"Rubiyatno Rubiyatno, Maria Angela Diva, F. Pranatasari","doi":"10.31294/par.v9i2.12086","DOIUrl":"https://doi.org/10.31294/par.v9i2.12086","url":null,"abstract":"ABSTRAK Penelitian ini bertujuan untuk (1) mengetahui potensi kepariwisataan; (2) kesadaran masyarakat akan pentingnya pariwisata dan (3) mengetahui intensi kewirausahaan sosial masyarakat yang dalam rangka pengembangan pariwisata yang berkelanjutan (sustainable tourism) di Dusun Tegalbalong, Kalurahan Bimomartani, Kapanewon Ngemplak, Kabupaten Sleman. Penelitian ini adalah penelitian deskriptif kualitatif.  Metode observasi, wawancara dan studi pustaka   digunakan  mendapatkan informasi mengenai potensi kepariwisataan. Analisis deskriptif kualitatif digunakan untuk memformulasikan Strategi Pengembangan Pariwisata Berkelanjutan Tegal Balong berdasarkan Analisis SWO. Hasil penilitian ini menunjukkan adanya potensi Pancuran Tuk Bulus yang dapat dikembangkan menjadi destinasi wisata yang berkelanjutan karena potensi alam, budaya dan intensi kewirausahaan sosial masyarakt yang kuat. Hal lain yang ditemukan berkaitan dengan cukup tingginya kesadaran pariwisata dan intensi kewirausahaan social masyarakat di Dusun Tegalbalong, Kalurahan Bimomartani, Kapanewon Ngemplak, Kabupaten Sleman. Kata kunci: pariwisata berkelanjutan, analisis SWOT, intensi kewirausahaan sosial, unique selling point  ABSTRACT This study aims to (1) determine the tourism potential; (2) public awareness of the importance of tourism and (3) know the intentions of community social entrepreneurship in the context of developing sustainable tourism (sustainable tourism) in Tegalbalong Hamlet, Bimomartani Village, Kapanewon Ngemplak, Sleman Regency. This research is qualitative descriptive research. Methods of observation, interviews, and literature study are used to obtain information about tourism potential. Qualitative descriptive analysis was used to formulate the Tegal Balong Sustainable Tourism Development Strategy based on the SWO Analysis. The results of this study indicate that there is a potential for Pancuran Tuk Bulus which can be developed into a sustainable tourist destination because of the potential for nature, culture, and the community's strong social entrepreneurial intention. Another thing that was found was related to the high level of tourism awareness and social entrepreneurship intentions of the community in Tegalbalong, Bimomartani Village, Kapanewon Ngemplak, Sleman.Keywords: sustainable tourism, SWOT analysis, social entrepreneurship intention, a unique selling point.","PeriodicalId":31809,"journal":{"name":"Jurnal Pariwisata","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45300566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PENERAPAN CHSE TERHADAP LOYALITAS PELANGGAN TAMAN IMPIAN JAYA ANCOL","authors":"Jeffry Sudirja, Lisa Limantara","doi":"10.31294/par.v9i2.13588","DOIUrl":"https://doi.org/10.31294/par.v9i2.13588","url":null,"abstract":"ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh penerapan CHSE (Cleanliness, Health, Safety, and Environment Sustainability) terhadap loyalitas pelanggan Taman Impian Jaya Ancol. Jenis penlitian ini menggunakan analisis data deskriptif dengan pendekatan kuantitatif dengan metode analisis regeresi sederhana. Populasi  dalam penelitian ini adalah para pengunjung Taman Impian Jaya Ancol yang berkunjung ke Taman Impian Jaya Ancol di masa pandemi COVID-19 pada periode tahun 2020-2021 berjumlah 5.600.369 orang. Dengan menggunakan rumus slovin maka jumlah sampel adalah 100 responden.  Pengumpulan data menggunakan kuesioner dengan google form.Teknik pengambilan sampel menggunakan accidental sampling. Hasil penelitian didapatkan nilai mean untuk penerapan CHSE yakni 3.28 dalam kategori sangat baik.  Loyalitas Pelanggan Taman Impian Jaya Ancol dengan mean 3.05 dalam kategori baik. Penerapan CHSE di Taman Impian Jaya Ancol sangat baik. Para pengunjung dapat melihat dari kesiapan Taman Impian Jaya Ancol dalam pelaksanaannya. Loyalitas Pelanggan di Taman Impian Jaya Ancol baik, terutama dikarenakan banyaknya fasilitas atraksi yang dimiliki Ancol. Meskipun Penerapan CHSE mempengaruhi loyalitas pelanggan Taman Impian Jaya Ancol hanya sebesar 31.9% namun hal ini menunjukkan pengunjung Taman Impian Jaya Ancol akan suka mengunjungi destinasi wisata ketika merasa tidak takut, tentram, aman dan terhindar dari penyakit menular juga bebas dari tindakan kejahatan dan disimpulkan bahwa semakin baiknya penerapan CHSE maka semakin tinggi loyalitas pelanggan.  Kata Kunci: Penerapan CHSE, Loyalitas PelangganABSTRACT This study aims to determine the effect of implementing CHSE (Cleanliness, Health, Safety, and Environment Sustainability) on customer loyalty at Taman Impian Jaya Ancol. This type of research uses descriptive data analysis with a quantitative approach with a simple regression analysis method. The population in this study was the Ancol Dreamland Park visitors who visited Ancol Dreamland during the COVID-19 pandemic in the 2020-2021 period totaling 5,600,369 people. By using the Slovin formula, the number of samples is 100 respondents. Collecting data using a questionnaire with google form. Sampling technique using accidental sampling. The results of the study showed that the mean value for the application of CHSE was 3.28 in the very good category. Taman Impian Jaya Ancol Customer Loyalty with a mean of 3.05 in the good category. The implementation of CHSE in Ancol Dreamland is very good. The visitors can see from the readiness of Ancol Dreamland Park in its implementation. Customer loyalty at Taman Impian Jaya Ancol is good, mainly due to the many attraction facilities owned by Ancol. Although the implementation of CHSE affects the loyalty of Taman Impian Jaya Ancol customers by only 31.9%, this shows that Taman Impian Jaya Ancol visitors will like to visit tourist destinations when they feel not afraid, peaceful, safe and free from infectious diseas","PeriodicalId":31809,"journal":{"name":"Jurnal Pariwisata","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43565606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISA MINAT KUNJUNGAN WISATAWAN DI KAMPUNG KETANDAN YOGYAKARTA","authors":"Arina Pramusita, Yuni Wachid Asrori","doi":"10.31294/par.v9i2.11121","DOIUrl":"https://doi.org/10.31294/par.v9i2.11121","url":null,"abstract":"Abstrak Kampung Ketandan merupakan kawasan Pecinan dengan potensi wisata yang menarik untuk dikembangkan sebagai destinasi wisata budaya dan menarik kunjungan wisatawan. Pengembangan wisata yang kurang serta rendahnya tingkat kesadaran masyarkat terhadap potensi dan pengembangan wisata merupakan persoalan yang ada di kampung Ketandan. Penelitian ini bertujuan untuk 1) menganaliasa minat wisatawan untuk berkunjung di Kampung Ketandan, 2) mengetahui atraksi yang menjadi daya tarik bagi wisatawan untuk berkunjung di Kampung Ketandan. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan analisa deskriptif. Pengumpulan data dilakukan dengan observasi, kuisioner, dan wawancara. Hasil penelitian menyebutkan bahwa minat kunjungan wisatawan ke Kampung Ketandan cukup tinggi, image Pecinan Jogja dan budaya Tionghoa menjadi daya tarik wisata yang menarik kunjungan wisatawanKeyword : Wisata Budaya, Destinasi, Wisatawan, Minat, Kampung KetandanAbstractKampung Ketandan is a chinatown area with cultural potenstials to be developed as marketable tourism product for tourist. The less optimally exploited potentials of Kampung Ketandan and lower community awareness in tourism development have been the main problem of Kampung Ketandan. This study aims to 1) analyze tourist intention to visit Kampung Ketandan, 2) to find out the main attraction that drive tourist visit in Kampung Ketandan. The methode used in the research is quantitative descriptive with analysed descriptive, and research data collecting by questineaire, observation, and interview. The results showed that tourist intention to visit Kampung Ketandan was quite high, the image of Yogyakarta's Chinatown and Chinese culture was the main tourism attraction that attracted tourist to visits. Keyword : Cultural  Tourism, Destination, Tourist, Intention, Kampung Ketandan","PeriodicalId":31809,"journal":{"name":"Jurnal Pariwisata","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42177699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENERAPAN CHSE MENGHADAPI NEW ERA UNTUK MENINGKATKAN INCOME HOTEL JAMBULUWUK JOGYAKARTA","authors":"Erna Wigati, Nina Noviastuti","doi":"10.31294/par.v9i2.13798","DOIUrl":"https://doi.org/10.31294/par.v9i2.13798","url":null,"abstract":"Abstrak  Artikel ini bertujuan untuk mengetahui Penerapan CHSE dalam menghadapi Adaptasi baru/New Era, Strategi Hotel dalam Meningkatkan income dan penerapan CHSE dalam menghadapi Adaptasi baru/New Era dapat meningkatkan income di hotel Jambuluwuk Jogya. Metode yang digunakan adalah metode diskriptive kualitative dengan cara interview dan observasi langsung ke hotel. Hasil dari artikel ini adalah Penerapan CHSE dalam menghadapi Adaptasi baru/New Era di Hotel Jambuluwuk Jogya dengan cara mewajibkan semua pengunjung dan staf karyawan hotel dengan menggunakan masker,handsanitizer dan sosial distancing serta selalu menjaga kebersihan baik diri sendiri dan lingkungan hotel tempat bekerja. Alat yang disediakan hotel berupatempat cuci tangan, handsanitazer, alat pengukur suhu tubuh.Strategi yang dilakukan hotel jambuluwuk dalam meningkatkan income dalam new era dengan cara memberikan paket promo untuk room, menjual paket makanan by order, menyewakan jasa kebersihan rumah, menyewakan peralatan karaoke dan menjual makanan angkringan didepan hotel serta setiap titik jogya hingga menarik para pengunjung untuk stay di hotel Jambuluwuk.Penerapan CHSE yang dilakukan membawa pengaruh positif hingga banyaknya pengunjung yang datang bercerita dari mulut ke mulut hingga membuat Income hotel bertambah dan dapat mengcover operasional hotel. Kata Kunci : Penerapan CHSE, New Era, Income, Hotel IMPLEMENTATION OF CHSE FACING THE NEW ERA TO INCREASE INCOME HOTEL JAMBULUWUK JOGYAKARTA AbstractThis article aims to find out the implementation of CHSE in facing the new Adaptation / New Era, Hotel Strategy in Increasing income and the application of CHSE in facing the new Adaptation / New Era can increase income at the Jambuluwuk hotel, Jogya. The method used is descriptive qualitative method by means of interviews and direct observation to the hotel. The result of this article is the application of CHSE in dealing with the new Adaptation/New Era at Jambuluwuk Hotel Jogya by requiring all visitors and hotel staff to use masks, hand sanitizer and social distancing and always maintain good hygiene both themselves and the hotel environment where they work. The tools provided by the hotel are hand washing stations, hand sanitizers, and body temperature measuring devices. The strategy carried out by the Jambuluwuk hotel in increasing income in the new era is by providing promo packages for rooms, selling food packages by order, renting house cleaning services, renting karaoke equipment and selling angkringan food in front of the hotel and at every Jogja point to attract visitors to stay at the hotel. Jambuluwuk hotel. The implementation of the CHSE has a positive influence so that many visitors come to tell stories by word of mouth to make the hotel's income increase and cover the hotel's operations. Keywords: Application of CHSE, New Era, Income, Hotel","PeriodicalId":31809,"journal":{"name":"Jurnal Pariwisata","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45865725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS SUMBANGAN PENDAPATAN SEKTOR PARIWISATA TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN MAGELANG","authors":"Siti Maysyaroh, Nugroho Sumarjiyanto Benedictus Maria","doi":"10.31294/par.v9i1.11280","DOIUrl":"https://doi.org/10.31294/par.v9i1.11280","url":null,"abstract":"Sumbangan Pendapatan Sektor Pariwisata Terhadap Pendapatan Asli Daerah Kabupaten Magelang","PeriodicalId":31809,"journal":{"name":"Jurnal Pariwisata","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43997029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DAMPAK PANDEMI COVID-19 TERHADAP JUMLAH KUNJUNGAN WISATAWAN DAN TINGKAT HUNIAN KAMAR HOTEL D.I. YOGYAKARTA","authors":"Atun Yulianto, Emmita Devi Hari Putri, Dyah Mustika Wardani","doi":"10.31294/par.v9i1.12331","DOIUrl":"https://doi.org/10.31294/par.v9i1.12331","url":null,"abstract":"Pandemi covid-19 yang melanda hampir seluruh belahan dunia menjadi salah satu faktor penyebab menurunnya jumlah kunjungan wisatawan dan menginap di hotel yang ada di Daerah Istimewa Yogyakarta. Menurut data Badan Pusat Statistik Provinsi DIY tahun 2021 dalam laporannya menyampaikan bahwa secara umum jumlah tamu yang datang untuk menginap di hotel pada tahun 2020 mengalami pengurangan dibandingkan dengan tahun sebelumnya. Tujuan penelitian ini adalah untuk mengetahui dampak covid-19 terhadap tingkat hunian kamar hotel melalui jumlah kunjungan wisatawan ke D.I. Yogyakarta. Penelitian ini menggunakan metode kuantitatif, dengan analisis jalur model regresi sederhana untuk mengukur seberapa besar pengaruh variabel bebas terhadap variabel terikat melalui variabel intervening. Metode pengumpulan data adalah observasi dan pustaka dengan pengambilan sampel data melalui data sekunder dari pihak lain. Hasil penelitian ini menunjukkan bahwa covid-19 secara langsung dan signifikan berpengaruh terhadap jumlah kunjungan wisatawan maupun tingkat hunian kamar hotel di D.I. Yogyakarta. Namun demikian covid-19 secara tidak langsung melalui jumlah wisatawan tidak memiliki pengaruh signifikan terhadap tingkat hunian kamar hotel di D.I. Yogyakarta. The COVID-19 pandemic, which has hit almost all parts of the world, is one of the factors causing the decline in the number of tourist visits and hotel stays in the Special Region of Yogyakarta. According to data from the Central Statistics Agency of DIY Province in 2021, in its report, it said that in general the number of guests who came to stay at hotels in 2020 had decreased compared to the previous year. The purpose of this study was to determine the impact of covid-19 on hotel room occupancy rates through the number of tourist visits to D.I. Yogyakarta. This study uses quantitative methods, with a simple regression model path analysis to measure how much influence the independent variable has on the dependent variable through the intervening variable. The data collection method is observation and literature by taking data samples through secondary data from other parties. The results of this study indicate that COVID-19 directly and significantly affects the number of tourist visits and the occupancy rate of hotel rooms in D.I. Yogyakarta. However, covid-19 indirectly through the number of tourists does not have a significant influence on the occupancy rate of hotel rooms in D.I. Yogyakarta. Keywords : Covid-19, tourism visits, room occupancy","PeriodicalId":31809,"journal":{"name":"Jurnal Pariwisata","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42915691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"UPAYA INBOUND MARKETING OLEH GEMBIRA LOKA ZOO YOGYAKARTA DI ERA PANDEMI COVID 19","authors":"Diah Pradiatiningtyas","doi":"10.31294/par.v9i1.12607","DOIUrl":"https://doi.org/10.31294/par.v9i1.12607","url":null,"abstract":"One of the tourist attractions in Yogyakarta that has been affected by the Covid pandemic is Gembira Loka Zoo (GL Zoo). GL Zoo had not been operating for a long time during the Covid 19 pandemic, this had an impact on the company's income, where they had to continue to provide food for their animals. In September 2021, GL Zoo is allowed to operate again with various new policies. With the reopening of GL Zoo, the manager needs a massive promotional media to provide information back to customers. The use of inbound marketing through the use of websites, blogs and social media is an important thing for business people to do because it can increase sales significantly. This study tries to examine the efforts of GL Zoo to implement Inbound Marketing. The research was conducted by descriptive qualitative method with data collection using observation. The results obtained are that GL Zoo has made Inbound Marketing efforts quite well, but has not been maximized. The implementations carried out by GL Zoo are Attract, Close, and Delight. While the convert stage has been attempted, as shown on the website, when the observation was carried out, the landing page for booking tickets to visit could not be done.Keywords: inbound marketing, GL Zoo, Marketing, TourismSalah satu obyek wisata di Yogyakarta yang terdampak pandemic Covid adalah Gembira Loka Zoo (GL Zoo). GL Zoo sempat tidak beroperasi lama selama pandemic Covid 19, hal tersebut berdampak pada pendapatan perusahaan, dimana mereka harus tetap memberikan pakan satwa-satwanya. Pada September 2021, GL Zoo diperbolehkan beroperasi kembali dengan berbagai kebijakan baru. Dengan dibukanya Kembali GL Zoo maka pengelola membutuhkan media promosi yang massif untuk memberikan informasi kembali bagi pelanggan. Penggunaan inbound marketing melalui pemanfaatan website, blog dan media sosial adalah hal yang penting untuk dilakukan oleh para pelaku usaha karena dapat meingkatkan penjualan secara signifikan. Penelitian ini mencoba meneliti upaya GL Zoo menerapkan Inbound Marketing. Penelitian dilakukan dengan metode kualitatif deskriptif dengan pengumpulan data menggunakan observasi. Hasil yang diperoleh adalah GL Zoo telah melakukan upaya Inbound Marketing secara cukup baik, namun belum maksimal. Penerapan yang dilakukan GL Zoo yaitu Attract, Close, dan Delight. Sementara tahapan convert telah diupayakan seperti terlihat di websitenya, namun saat observasi dilakukan landing page untuk pemesanan tiket berkunjung tidak dapat dilakukan.Kata Kunci: Inbound Marketing, GL Zoo, Pemasaran, Pariwisata","PeriodicalId":31809,"journal":{"name":"Jurnal Pariwisata","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44142453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS POTENSI OBJEK DAYA TARIK WISATA DI KAWASAN SARIBU RUMAH GADANG","authors":"Fondina Gusriza","doi":"10.31294/par.v9i1.10003","DOIUrl":"https://doi.org/10.31294/par.v9i1.10003","url":null,"abstract":"ABSTRAK Penelitian ini bertujuan untuk menganalisis potensi objek daya tarik wisata di Kawasan Saribu Rumah Gadang. Beberapa objek wisata yang sudah eksis di kawasan ini: Rumah Gadang Gajah Maram, Surau Menara, Jembatan Kuning, Festival Saribu Rumah Gadang dan Menara Songket. Kawasan ini memiliki objek daya tarik wisata lain yang potensial dikelola dan dikembangkan agar Kawasan Saribu Rumah Gadang semakin dikenal wisatawan.  Oleh karena itu perlu dianalisis potensi objek daya tarik wisata di Kawasan Saribu Rumah Gadang. Penelitian ini dilakukan dengan pendekatan deskriptif-kualitatif. Analisis daya tarik menggunakan indikator: daya tarik alam, budaya, sosial dan daya tarik yang dibangun untuk mengidentifikasi dan mengeksplorasi potensi yang ada. Hasil penelitian menunjukkan bahwa Kawasan Saribu Rumah Gadang belum optimal mengembangkan potensi daya tarik wisata yang ada. Potensi yang bisa dikembangkan diantaranya; potensi alam: wisata edukatif pertanian tradisional, mengitari kawasan menggunakan sepeda ontel, potensi budaya: upacara adat, pertunjukan kesenian mingguan atau bulanan, potensi sosial: memaksimalkan pengelolaan 130 cagar budaya yang ada, wisata edukasi terkait Kerajaan Alam Surambi Sungai Pagu, upacara turun mandi, makan bajamba, dan potensi yang dibangun: memaksimalkan pengelolaan daya tarik yang sudah eksis seperti Menara Songket dengan menyewakan pakaian Minang seperti baju kurung basiba, takuluak untuk perempuan dan destar atau desta bagi laki-laki. Berdasarkan analisis ini, diharapkan seluruh stakeholder dapat memaksimalkan potensi yang ada. Agar jumlah kunjungan wisatawan semakin meningkat dan Kawasan Saribu Rumah Gadang semakin dikenal wisatawan lokal maupun wisatawan internasional. Kata kunci: Analisis Potensi Wisata, Objek Daya Tarik Wisata, Kawasan Saribu Rumah GadangABSTRAKThis study aims to analyze the potential objects of tourist attraction in the Saribu Rumah Gadang Region. Several tourist objects that already exist in this region: Rumah Gadang Gajah Maram, Surau Menara, Jembatan Kuning, Festival Saribu Rumah Gadang and Tower Songket. This area has other potential tourist attractions to be managed and developed so that the Saribu Rumah Gadang area is increasingly recognized by tourists. Therefore it is necessary to analyze the potential objects of tourist attraction in the Saribu Rumah Gadang Region. This research was conducted with a descriptive-qualitative approach. Analysis of the appeal of using the indicator: the attractiveness of natural, cultural, social and appeal that was built to identify and explore the existing potential. The results showed that the Saribu Rumah Gadang Region is not optimal in developing the potential of existing tourist attractions. The potential that could be developed including; natural potential: educational tours of traditional agriculture, circled area using the ontel bicycle, the potential of culture: the traditional ceremony, performing arts weekly or monthly, social potential: maximiz","PeriodicalId":31809,"journal":{"name":"Jurnal Pariwisata","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49540083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}