AD ALTA: 11/01Pub Date : 2021-06-30DOI: 10.33543/1101287291
S. Halaur, R. Shramko, S. Pedchenko
{"title":"POSITIONAL EMPHASIS IN THE MODERN LITERARY TEXT","authors":"S. Halaur, R. Shramko, S. Pedchenko","doi":"10.33543/1101287291","DOIUrl":"https://doi.org/10.33543/1101287291","url":null,"abstract":"The given article touches upon one of the most relevant in modern psycholinguistics problems of literary cognition of reality by the addresser and perception of his knowledge by the addressee. A positional emphasis has therefore been analysed as a productive way of regulating the reader’s perception of the text information. The research focuses on the relevant exposure of all the traits of lingual units’ actualization and on the further sustainable in-depth description of its linguistic techniques. The investigation grounds on up-to-date methods of literary texts’ analysis, particularly on lingual-poetic interpretation, regulatory structuring as well as on information-content one. The psycholinguistic experiment and the survey likewise the method of gradual scaling as its constituents revealed their productivity.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125762253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AD ALTA: 11/01Pub Date : 2021-06-30DOI: 10.33543/1101353357
M. Tvrdoň, Peter Kondrla, L. Mesarosova
{"title":"SOCIAL WORK AS A TOOL FOR ANOMIE CORRECTION ON SECOND STAGE OF PRIMARY SCHOOL","authors":"M. Tvrdoň, Peter Kondrla, L. Mesarosova","doi":"10.33543/1101353357","DOIUrl":"https://doi.org/10.33543/1101353357","url":null,"abstract":"Anomie is a sociological term that expresses the state that we can describe as a condition without law or rules. In the school environment, the condition is manifested by the failure to comply with the rules, and broken relationships between students as well as in relation to teachers and authorities in general. A state of anomie in the school environment reduces the effectiveness of the teaching process and creates an environment for the emergence of pathological phenomena that can affect the development of students and cause long-term negative consequences. In the pilot study, we selected the specific school environment that manifested the signs of anomie. Subsequently, we carried out research on the chosen environment with specific attention to the manifestations but also the perceptions of an anomic state in the school environment. We decided for our own research method, because the available methods from social sciences were developed for the needs of other target groups and are not suitable for the school environment. The study results show specific manifestations of anomie in the behavior and thinking of students and teachers. It was confirmed that teachers and poor emphasis on the validity of the existing rules have a great impact on the emergence of anomie. The tendencies to develop pathological phenomena in the anomic environment were also confirmed. The study results in the specific findings that should be part of a holistic preventive programme.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130778004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AD ALTA: 11/01Pub Date : 2021-06-30DOI: 10.33543/11015058
M. Černý
{"title":"WEB ANALYTICS AS A TOOL FOR MONITORING STUDY PROCESS OF HIGH SCHOOL ONLINE COURSE","authors":"M. Černý","doi":"10.33543/11015058","DOIUrl":"https://doi.org/10.33543/11015058","url":null,"abstract":"The paper analyzes the possibilities of using Google Analytics in the study of students' learning behaviour and for the design of online courses. Specifically, it analyzes data from an information literacy course for high school students. The paper use data from an online course for high school students between 1 February 2020 and 16 September 2020. There are a total of 785 unique visitors whose behavior on the web was the basis for our analysis. We also use information from 7 semi-structured interviews with teachers and from 2 focus groups with students (14 students) to interpret the data.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123878112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AD ALTA: 11/01Pub Date : 2021-06-30DOI: 10.33543/1101303309
P. Šuleř, J. Horák, Z. Rowland
{"title":"SALE AND VALUATION OF A PART OF A BUSINESS UNIT IN THE IDENTIFICATION OF OPERATING ASSETS","authors":"P. Šuleř, J. Horák, Z. Rowland","doi":"10.33543/1101303309","DOIUrl":"https://doi.org/10.33543/1101303309","url":null,"abstract":"The aim of this paper is to value a portion of a company which is able to turn a profit even after separation from the whole. The assets of the company are identified, which are operationally necessary for the further functioning of the valuated part as a separate accounting unit. The earnings and asset valuation methods are used to valuate the part of the company. The results of the market value of the company achieved using both methods are compared in the end and the reasons for the differences in the achieved results are stated. The difference in the results achieved by different valuation methods is due to modifications of the input data, which enter the calculation of the value of the company using the individual valuation methods used. The reason for these modifications is also explained.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116524350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AD ALTA: 11/01Pub Date : 2021-06-30DOI: 10.33543/1101250254
Patrik Richnák
{"title":"INTENSITY OF INNOVATION ACTIVITY AND ITS PROGRESSIVITY IN ENTERPRISES IN SLOVAKIA IN THE ERA OF INDUSTRY 4.0","authors":"Patrik Richnák","doi":"10.33543/1101250254","DOIUrl":"https://doi.org/10.33543/1101250254","url":null,"abstract":"At present, it is not easy to define and recognise the innovative potential of an enterprise in a market environment. It is about identifying the components, relationships and understanding the concepts, interconnections and achieving the expected economic, social, environmental consequences of introducing and managing innovation. Innovation is associated with increased performance, the creation of new markets and competitive advantage. Enterprises are innovating to defend their existing competitive positions as well as to seek a sustainable competitive advantage. The paper's main goal was to examine the degree of the introduction of innovations in enterprises in Slovakia in the era of Industry 4.0 on the basis of a knowledge base and a questionnaire survey. By applying theoretical knowledge and statistical methods of evaluating the questionnaire survey, we came to potential opportunities for the development of innovation activity in the ongoing fourth industrial revolution in the surveyed enterprises.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115495630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AD ALTA: 11/01Pub Date : 2021-06-30DOI: 10.33543/1101255259
Bohdana Richterová, Barbara Nedvídková
{"title":"STUDENTS PERSONALITY DEVELOPMENT THROUGH INDIVIDUAL ACTION RESEARCH","authors":"Bohdana Richterová, Barbara Nedvídková","doi":"10.33543/1101255259","DOIUrl":"https://doi.org/10.33543/1101255259","url":null,"abstract":"The paper presents a student project. Ten students of the Pedagogy Faculty carried out individual action research in different areas of social and personality development in the years 2019-2020. The aim of the paper is to present the project, its methodology, and the research problems that the students worked with. Four-phase model of action research by Kemmis, McTaggart (1988) was chosen. Six key topics were identified, all focused on development: communication skills improvement, self-value and self-trust improvement, facing demanding situations and work with escape strategies, skills of appropriate response in conflict situations, diminishing fear of entering new situations and work with negative evaluation of other people. An example of a chosen research presents the work of a student in action research phases focusing on work with stress.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123361401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AD ALTA: 11/01Pub Date : 2021-06-30DOI: 10.33543/1101386391
Jaroslav Zahrádka, V. Machová, J. Kučera
{"title":"WHAT IS THE PRICE OF OUTDOOR ADVERTISING: A CASE STUDY OF THE CZECH REPUBLIC?","authors":"Jaroslav Zahrádka, V. Machová, J. Kučera","doi":"10.33543/1101386391","DOIUrl":"https://doi.org/10.33543/1101386391","url":null,"abstract":"The aim of the paper is to analyze the price of outdoor advertising in various regions of the Czech Republic. The base source of data is the website plakatov.cz, from which the prices of outdoor advertisement in individual regions were obtained. The results show that the prices of outdoor advertisement in the individual regions are the same. The main difference is in how many outdoor advertisements are located in individual regions for the lowest and how many for the highest price. An overview was created, which shows what is the price of outdoor advertisement in each region, how many ads are located in each region and subsequently, the data is displayed using a map. The results show that the cheapest outdoor advertisement is located in the Hradec Králové region. The price of the outdoor advertisement in the Hradec Králové Region is CZK 5,204. On the contrary, the most expensive outdoor advertisement is in Prague. The price of outdoor advertising in Prague is CZK 16,567. Most outdoor advertisements are located in Prague. There are 174 outdoor advertisements in Prague. The lowest number of outdoor advertisements is in the Pardubice and Zlín regions. There are 18 outdoor advertisements in both regions. The difference between outdoor advertisements in the Pardubice and Zlín regions is in their price. While in the Zlín Region outdoor advertising costs CZK 6,466, in the Pardubice Region it costs CZK 12,333. The results are beneficial for people who are interested in outdoor advertising. They are mostly beneficial for outdoor advertising producers to know their standing compared to their competition and other regions.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126580935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AD ALTA: 11/01Pub Date : 2021-06-30DOI: 10.33543/1101337347
T. Tóth, G. Lovászová
{"title":"VISUAL VS. TEXTUAL PROGRAMMING: A CASE STUDY ON MOBILE APPLICATION PROGRAMMING BY TEENAGERS","authors":"T. Tóth, G. Lovászová","doi":"10.33543/1101337347","DOIUrl":"https://doi.org/10.33543/1101337347","url":null,"abstract":"Choosing the right way of programming can prevent learning difficulties, contribute to increasing students’ motivation to learn, and make teaching process more effective. The article is focused on assessing which way of programming, visual or textual, is appropriate for intermediate and advanced learners in the context of creating mobile applications. Three ways of programming were examined during an extracurricular programming course for teenagers aged 12-18 with previous programming experience and positive attitude to programming. The course was aimed at programming mobile applications. MIT App Inventor 2 as a visual programming tool and Android Studio with Java as a textual programming tool were chosen. Due to the gap between two programming tools, the method of transition from visual to textual programming using Java Bridge Code Generator and Java Bridge Library as mediators was implemented. The research results are based on the analysis of data obtained from participatory observations, interviews with students, questionnaires and source codes of applications created by students. The case study shows a difference in students’ performance between visual and textual programming in favour of visual programming. However, the difference in students' attitudes toward visual and textual programming was the opposite in favour of textual programming, regardless of age and learning performance. These results suggest that App Inventor visual programming environment is advantageous at the beginning of learning programming, but may be perceived as too limited and not enough motivating for intermediate and advanced students, even though programming in Android Studio professional text-based environment is too challenging for them.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130877262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AD ALTA: 11/01Pub Date : 2021-06-30DOI: 10.33543/1101214222
Michal Novocký, Lenka Rovnanova
{"title":"RELATION BETWEEN THE IMPLEMENTATION FREQUENCY OF REFLEXIVE METHODS AND SELF-EFFICACY OF LOWER SECONDARY SCHOOL TEACHERS","authors":"Michal Novocký, Lenka Rovnanova","doi":"10.33543/1101214222","DOIUrl":"https://doi.org/10.33543/1101214222","url":null,"abstract":"The aim of this paper is to analyse the relations between the frequency of reflexive method implementation by teachers and their self-efficacy. To find out the frequency of reflexive method implementation by teachers our own scale questionnaire was used. Its internal structure was analysed using exploratory factor analysis which showed the existence of two dimensions (traditional and non-traditional reflective methods). Reliability of dimensions was evaluated using Cronbach’s alpha and the result varied between 0.71 and 0.73. To map self-efficacy of teachers, OSTES (The Ohio State Teacher Efficacy Scale) was used; and it was adapted to Slovak conditions by Gavora (2012). In this case, exploratory factor analysis demonstrated that it is appropriate to consider two dimensions (teacher efficacy in using teaching strategies and manage class). Their reliability varied between 0.84 and 0.86. 345 lower secondary school teachers – ISCED 2 participated in the research. The average length of work experience of male and female respondents (n=45) was 12.80 years (SD=10.70) and (n=300) 16.20 years (SD=9.88) respectively. Statistically significant moderate positive relation was identified between the implementation frequency of traditional reflective methods and self-efficacy of teachers in using teaching strategies. Similar relation was proved between the implementation frequency of non-traditional reflective methods and the mentioned component of self-efficacy of teachers. A weak direct dependence proved to exist between implementation frequency of both reflective method groups and self-efficacy of teachers in class management.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127014547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}