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Pengaruh FOMO (Fear of Missing out) By Tiktok Influencer terhadap Minat Beli Produk Scarlett Tiktok 影响者的 FOMO（害怕错过）对购买斯嘉丽产品兴趣的影响
Economic Reviews Journal Pub Date : 2024-07-02 DOI: 10.56709/mrj.v3i2.340
Cut Tamara, Falajunah, Ratih Hendayani
{"title":"Pengaruh FOMO (Fear of Missing out) By Tiktok Influencer terhadap Minat Beli Produk Scarlett","authors":"Cut Tamara, Falajunah, Ratih Hendayani","doi":"10.56709/mrj.v3i2.340","DOIUrl":"https://doi.org/10.56709/mrj.v3i2.340","url":null,"abstract":"This study examines the influence of Tiktok influencers on the purchasing interest of Scarlett skincare products in Indonesia. The phenomenon of skincare industry growth and marketing strategies has increased consumer purchasing interest. The research objective is to evaluate the impact of FOMO  generated by Tiktok influencers on consumer purchasing interest in Scarlett products. Quantitative methods were employed, collecting data from 350 respondents through surveys, and analyzed using descriptive approaches and structural equation modeling. Findings indicate that social media marketing, particularly through Tiktok influencers, has a significant positive impact on Scarlett product purchasing interest. Materialism also positively and significantly influences purchasing interest, while materialism moderate the relationship between social media marketing and consumer purchase intention. In conclusion, the role of social media and influencers is crucial in influencing consumer behavior in selecting local skincare products in Indonesia.","PeriodicalId":315497,"journal":{"name":"Economic Reviews Journal","volume":"35 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141687953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Kualitas Layanan Perdagangan Umum pada PT. Varia Usaha Fabrikasi PT Varia Usaha Fabrikasi 公司一般贸易服务质量分析
Economic Reviews Journal Pub Date : 2024-02-12 DOI: 10.56709/mrj.v3i1.143
Ummu Lisa’ada, Moh. Agung Surianto, Tiara Khoerunnisa, Prayudi Harianto
{"title":"Analisis Kualitas Layanan Perdagangan Umum pada PT. Varia Usaha Fabrikasi","authors":"Ummu Lisa’ada, Moh. Agung Surianto, Tiara Khoerunnisa, Prayudi Harianto","doi":"10.56709/mrj.v3i1.143","DOIUrl":"https://doi.org/10.56709/mrj.v3i1.143","url":null,"abstract":"This research aims to analyze the quality of general trading services at PT. Varia Fabrication Business and to determine the influence of service quality through aspects (Tangibility, Reliability, Responsiveness, Guarantee, Empathy) on customer satisfaction. This research uses a qualitative descriptive approach, and uses data collection techniques in the form of in-depth interviews. The results of this research show that the tangible aspect is said to be very good in accordance with customer demand with quality products at affordable prices. In terms of vendor reliability, it is not good because of the limited time given by the user to the vendor, resulting in delays in sending price quote requests. In the aspect of responsiveness, it is very well known from the statements of informants who are quite satisfied with the products and try to receive complaints from customers. From the guarantee aspect, it is very good, apart from quality products, we are also satisfied with PT. Varia Fabrication Business because the delivery of goods is accompanied by a goods guarantee letter. In terms of attention, it is very good that communication goes well, is easy to contact and is always polite and friendly to customers. From the conclusions, the author provides several suggestions, namely evaluating performance with the concept of being on time, preferably PT. Varia Usaha Fabricasi carries out performance evaluations, where management must eliminate all forms of activities that do not have added value, then PT. Varia Fabrication Business needs to be committed to improving quality, continuously improving services and simplifying activities so that operational activities are more effective","PeriodicalId":315497,"journal":{"name":"Economic Reviews Journal","volume":"141 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139842853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Kualitas Layanan Perdagangan Umum pada PT. Varia Usaha Fabrikasi PT Varia Usaha Fabrikasi 公司一般贸易服务质量分析
Economic Reviews Journal Pub Date : 2024-02-12 DOI: 10.56709/mrj.v3i1.143
Ummu Lisa’ada, Moh. Agung Surianto, Tiara Khoerunnisa, Prayudi Harianto
{"title":"Analisis Kualitas Layanan Perdagangan Umum pada PT. Varia Usaha Fabrikasi","authors":"Ummu Lisa’ada, Moh. Agung Surianto, Tiara Khoerunnisa, Prayudi Harianto","doi":"10.56709/mrj.v3i1.143","DOIUrl":"https://doi.org/10.56709/mrj.v3i1.143","url":null,"abstract":"This research aims to analyze the quality of general trading services at PT. Varia Fabrication Business and to determine the influence of service quality through aspects (Tangibility, Reliability, Responsiveness, Guarantee, Empathy) on customer satisfaction. This research uses a qualitative descriptive approach, and uses data collection techniques in the form of in-depth interviews. The results of this research show that the tangible aspect is said to be very good in accordance with customer demand with quality products at affordable prices. In terms of vendor reliability, it is not good because of the limited time given by the user to the vendor, resulting in delays in sending price quote requests. In the aspect of responsiveness, it is very well known from the statements of informants who are quite satisfied with the products and try to receive complaints from customers. From the guarantee aspect, it is very good, apart from quality products, we are also satisfied with PT. Varia Fabrication Business because the delivery of goods is accompanied by a goods guarantee letter. In terms of attention, it is very good that communication goes well, is easy to contact and is always polite and friendly to customers. From the conclusions, the author provides several suggestions, namely evaluating performance with the concept of being on time, preferably PT. Varia Usaha Fabricasi carries out performance evaluations, where management must eliminate all forms of activities that do not have added value, then PT. Varia Fabrication Business needs to be committed to improving quality, continuously improving services and simplifying activities so that operational activities are more effective","PeriodicalId":315497,"journal":{"name":"Economic Reviews Journal","volume":"21 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139782878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Kualitas Pelayanan, Sosialisasi, dan Sanksi terhadap Kepatuhan Wajib Pajak dalam Membayar Pajak Kendaraan Bermotor di Kota Batam 服务质量、社会化和制裁对巴淡市纳税人缴纳机动车税合规性的影响
Economic Reviews Journal Pub Date : 2024-01-30 DOI: 10.56709/mrj.v3i1.122
Dorasi Yulidia Nababan, Viola Syukrina E Janrosl
{"title":"Pengaruh Kualitas Pelayanan, Sosialisasi, dan Sanksi terhadap Kepatuhan Wajib Pajak dalam Membayar Pajak Kendaraan Bermotor di Kota Batam","authors":"Dorasi Yulidia Nababan, Viola Syukrina E Janrosl","doi":"10.56709/mrj.v3i1.122","DOIUrl":"https://doi.org/10.56709/mrj.v3i1.122","url":null,"abstract":"This study aims to analyze the effect of service quality, socialization and sanctions on taxpayer compliance in paying motor vehicle taxes in Batam City. This study uses a descriptive and quantitative statistical approach with a population of 442,092 motorized vehicle taxpayers in Batam City. Sampling in this study was by using a random sampling technique using the slovin formula, totaling 100 respondents and using a questionnaire as a data collection instrument. The results of this study are that partially service quality affects taxpayer compliance. Socialization partially affects taxpayer compliance, and sanctions partially affects taxpayer compliance. Quality of service, outreach, and sanctions simultaneously affect taxpayer compliance.","PeriodicalId":315497,"journal":{"name":"Economic Reviews Journal","volume":"207 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140484499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Literasi Keuangan Penggunaan Fintech Payment Bagi Pelaku Usaha UMKM 中小微企业行为者使用金融科技支付的金融知识分析
Economic Reviews Journal Pub Date : 2024-01-30 DOI: 10.56709/mrj.v3i1.130
Moh. Asep Zakariya Ansori, M. Wanri Wahyudin, Neng Ila Nurbaet, Muhamad Rama Isagozi, Siti Azkya Diva, Nadina Amira Zahra, Guslianti Nur, Muhammad Yusuf, Muhammad Tabroni
{"title":"Analisis Literasi Keuangan Penggunaan Fintech Payment Bagi Pelaku Usaha UMKM","authors":"Moh. Asep Zakariya Ansori, M. Wanri Wahyudin, Neng Ila Nurbaet, Muhamad Rama Isagozi, Siti Azkya Diva, Nadina Amira Zahra, Guslianti Nur, Muhammad Yusuf, Muhammad Tabroni","doi":"10.56709/mrj.v3i1.130","DOIUrl":"https://doi.org/10.56709/mrj.v3i1.130","url":null,"abstract":"The ability to manage finances well (financial literacy) is very important for micro, small and medium enterprises (MSMEs) to run their businesses. It is hoped that the use of fintech payment services can improve the financial literacy skills of MSME players. This research aims to analyze the level of financial literacy of MSMEs that use fintech payment services. The research was conducted using a qualitative approach through case studies. Data collection using in-depth interviews and observations of 10 MSMEs using fintech in Leuwiliang Bogor. Data analysis uses the Miles and Huberman interactive model. The research results show that the use of fintech helps MSMEs in financial planning, recording transactions, and accessing financial information, and financial literacy shows that it can help MSMEs in good financial knowledge, good financial management for MSME players. Increasing MSME financial literacy such as recording transactions and planning daily expenses. MSMEs already understand because special assistance and training for the use of fintech can improve MSMEs' financial literacy better.","PeriodicalId":315497,"journal":{"name":"Economic Reviews Journal","volume":"140 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140484535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Pengaruh E-Wom, Brand Attitude dan Trust terhadap Purchase Intention Eco-Friendly Transport di Surakarta 苏腊卡尔塔市环保型交通工具购买意向的 E-Wom、品牌态度和信任度影响分析
Economic Reviews Journal Pub Date : 2024-01-30 DOI: 10.56709/mrj.v3i1.128
Firyal Nuzulul Fitri, Muzakar Isa
{"title":"Analisis Pengaruh E-Wom, Brand Attitude dan Trust terhadap Purchase Intention Eco-Friendly Transport di Surakarta","authors":"Firyal Nuzulul Fitri, Muzakar Isa","doi":"10.56709/mrj.v3i1.128","DOIUrl":"https://doi.org/10.56709/mrj.v3i1.128","url":null,"abstract":"This research aims to test the analysis of the influence of E-Wom, brand attitude, and trust on purchase intention for eco-friendly transport in Surakarta. The population used in this research are users of eco-friendly transport products in Surakarta. The sample used was users of eco-friendly transport products aged 17 and over, and 309 respondents were domiciled in the Surakarta area. Data analysis with partial least squares (PLS) This study's quantitative data was analysed using 3.0 analysis. The results of the study suggest that electronic word-of-mouth (e-wom) significantly and favourably influences the confidence and perception of the brand among environmentally conscious transportation consumers. Additionally, trust exerts a substantial and favourable influence on the purchase intention of said consumers. Furthermore, the purchase intention is significantly and favourably impacted by brand attitude. Additionally, e-women significantly and positively affect the purchase intent of environmentally conscious transportation consumers,.","PeriodicalId":315497,"journal":{"name":"Economic Reviews Journal","volume":"113 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140481923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Analisis Pengaruh Resonansi Merek dan Kepercayaan Merek terhadap Loyalitas Merek Pengguna Produk Handphone Xiaomi di Kabupaten Wonogiri 品牌共鸣和品牌信任对元桐里地区小米手机用户品牌忠诚度的影响分析
Economic Reviews Journal Pub Date : 2024-01-30 DOI: 10.56709/mrj.v3i1.127
Andhika Luthfi Ramadestian, Sri Murwanti
{"title":"Analisis Pengaruh Resonansi Merek dan Kepercayaan Merek terhadap Loyalitas Merek Pengguna Produk Handphone Xiaomi di Kabupaten Wonogiri","authors":"Andhika Luthfi Ramadestian, Sri Murwanti","doi":"10.56709/mrj.v3i1.127","DOIUrl":"https://doi.org/10.56709/mrj.v3i1.127","url":null,"abstract":"The purpose of this study is to investigate how trust and brand resonance affect the brand loyalty of Xiaomi mobile phone product users in Wonogiri Regency. The target audience of this research is Wonogiri Regency residents who own Xiaomi smartphones. A total of 100 respondents who live in the Wonogiri Regency area and are more than 17 years old are the sample used. Using the Partial Least Square (PLS) 3.0 analysis methodology, the research data were analyzed quantitatively. Brand loyalty of Xiaomi smartphone users in Wonogiri Regency is proven to be positively and significantly influenced by the brand resonance variable, based on the findings. Xiaomi smartphone users in Wonogiri Regency show positive and considerable brand loyalty as a result of the brand trust variable. The findings of the f2 calculation show that brand resonance and brand loyalty are adequately correlated. Variations in the brand trust and resonance factors can explain shifts in the brand loyalty variable, according to the calculation of the R2 value.","PeriodicalId":315497,"journal":{"name":"Economic Reviews Journal","volume":"124 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140483819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Interpretasi Ulama Tentang Signifikansi Konsep Wakaf Uang dalam Peningkatan Kesejahteraan Sosial 学者对现金宗教基金概念在改善社会福利方面意义的解读
Economic Reviews Journal Pub Date : 2024-01-30 DOI: 10.56709/mrj.v3i1.133
Moh. Asep Zakariya Ansori, Egi Agustian Rahmat Sukendar, Ersa Morita Shelvira, Assyfa Ridzki Indirasari, Muhammad Azril Pebriansyah, Tirta Saepul Bahri
{"title":"Interpretasi Ulama Tentang Signifikansi Konsep Wakaf Uang dalam Peningkatan Kesejahteraan Sosial","authors":"Moh. Asep Zakariya Ansori, Egi Agustian Rahmat Sukendar, Ersa Morita Shelvira, Assyfa Ridzki Indirasari, Muhammad Azril Pebriansyah, Tirta Saepul Bahri","doi":"10.56709/mrj.v3i1.133","DOIUrl":"https://doi.org/10.56709/mrj.v3i1.133","url":null,"abstract":"Cash waqf is waqf in the form of cash that can be utilized to improve the social welfare of the community. This concept has not been widely interpreted by scholars, so its significance in improving social welfare has also not been widely studied. This study uses a qualitative method with an interpretive approach. Data were analyzed using content analysis techniques to interpret scholars' understanding of the concept and significance of cash waqf. The research results show that scholars have diverse interpretations regarding the concept of cash waqf (endowment). Most scholars understand cash waqf as a form of flexibility in waqf to increase social and economic benefits for the Muslim community. The scholars also agree that cash waqf is significant for improving social welfare by expanding the scope of welfare programs that can be funded.","PeriodicalId":315497,"journal":{"name":"Economic Reviews Journal","volume":"127 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140481370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Harga, Promosi, dan Kualitas Pelayanan terhadap Keputusan Pembelian Tiket Kereta Api Jarak Jauh Non Subsidi: Studi pada Konsumen Layanan Kereta Api di Universitas Muhammadiyah Surakarta 价格、促销和服务质量对购买非补贴长途火车票决策的影响：苏腊卡尔塔穆罕默迪亚大学火车服务消费者研究
Economic Reviews Journal Pub Date : 2024-01-30 DOI: 10.56709/mrj.v3i1.126
Muhammad Farid Ramadhan, Zulfa Irawati
{"title":"Pengaruh Harga, Promosi, dan Kualitas Pelayanan terhadap Keputusan Pembelian Tiket Kereta Api Jarak Jauh Non Subsidi: Studi pada Konsumen Layanan Kereta Api di Universitas Muhammadiyah Surakarta","authors":"Muhammad Farid Ramadhan, Zulfa Irawati","doi":"10.56709/mrj.v3i1.126","DOIUrl":"https://doi.org/10.56709/mrj.v3i1.126","url":null,"abstract":"The purpose of this study is to ascertain whether price, promotion, and service quality have an impact on students at Muhammadiyah University in Surakarta's purchase decision to buy non-subsidized long-distance train tickets. Survey research is the method utilized in this study, which employs quantitative research. A questionnaire will be used to get information from respondents. The sampling technique used is a non-probability sampling technique. This research used a sample of 129 respondents. The data processing used in this research uses multiple linear regression analysis, t test, and F test which is processed using the SPSS version 26 application. The results of the t-test in this study showed that while promotion and service quality variables had a positive and substantial impact on purchasing decisions, price variables had no visible effect on those decisions. The study's F test findings show that the combination of price, promotion, and service quality significantly influences consumers' decision to buy.","PeriodicalId":315497,"journal":{"name":"Economic Reviews Journal","volume":"393 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140480117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Likuiditas, Leverage, dan Profitabilitas terhadap Keputusan Hedging Perusahaan BUMN di Bursa Efek Indonesia Periode 2019-2021 2019-2021年期间流动性、杠杆率和盈利能力对印尼证券交易所国有企业套期保值决策的影响
Economic Reviews Journal Pub Date : 2024-01-30 DOI: 10.56709/mrj.v3i1.132
Wahyu Amin Mustofa, Kurnia Rina Ariani
{"title":"Pengaruh Likuiditas, Leverage, dan Profitabilitas terhadap Keputusan Hedging Perusahaan BUMN di Bursa Efek Indonesia Periode 2019-2021","authors":"Wahyu Amin Mustofa, Kurnia Rina Ariani","doi":"10.56709/mrj.v3i1.132","DOIUrl":"https://doi.org/10.56709/mrj.v3i1.132","url":null,"abstract":"This research focuses on the financial distress hypothesis. This research shows that protecting against risk through hedging activities can reduce the possibility of financial distress which leads to company bankruptcy, which is a condition where the company's operations cannot run well because it experiences significant financial difficulties. serious (Irfan & Tri, 2014). This research is explanatory in nature, investigating the influence of independent variables on the dependent variable and formulating hypotheses to be tested. Liquidity as proxied by the current ratio has no significant effect on hedging decisions with a significance level of 0.070 > 0.05. Leverage as proxied by the debt to equity ratio has a significant effect on hedging decisions with a significance level of 0.033 < 0.05. Profitability as proxied by return on assets does not have a significant effect on hedging decisions with a significance level of 0.205 > 0.05.","PeriodicalId":315497,"journal":{"name":"Economic Reviews Journal","volume":"410 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140480058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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