{"title":"How People Multitask While Watching TV","authors":"Auriana Shokrpour, M. J. Darnell","doi":"10.1145/3077548.3077558","DOIUrl":"https://doi.org/10.1145/3077548.3077558","url":null,"abstract":"We often think of TV watching as the activity where people are fully engaged and immersed in the TV program. However, research has shown that there is a continuum of levels of attention while watching TV. We set out to understand multitasking behaviors as well as users' motivation and intention behind simultaneous tasks performed in front of the television. We conducted an in-home qualitative research methods study inside ten households across the San Francisco Bay Area and used a quantitative method for analysis of the large amount of behavioral data we gathered. We recorded participants' television watching behaviors using cameras that were placed in their homes and used retrospective interviews to gather purpose behind events that were observed in the video recordings. We defined eye gaze elsewhere than on the TV as accounting for a multitasking event. It was found that multitasking occurred almost 40% of the time when people were seated in front of the television. Most multitasking occurred during TV programs -- not during the interval between TV programs. Of the time people spent multitasking, 36% was spent on a device, mostly a smartphone. However, only 10% of device-related multitasking was related to the content being played on the TV. With our study, we contribute to the greater body of foundational knowledge around common multitasking behaviors that are conducted in front of the television.","PeriodicalId":314992,"journal":{"name":"Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133116758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How Millennials and Teens Consume Mobile Video","authors":"J. McNally, Beth Harrington","doi":"10.1145/3077548.3077555","DOIUrl":"https://doi.org/10.1145/3077548.3077555","url":null,"abstract":"Technology and services available for mobile video have evolved since previous studies were conducted. A majority of teens now have mobile phones and there is an increase in younger users watching video through paid subscriptions. We set out to describe the scenarios in which Millennials and teens view mobile video, their motivations, and how they access video. Twenty-four participants completed diary entries over a five-day period. Nine of these participants also took part in individual interviews that followed. Our findings describe the scenarios and motivations in detail and highlight two main findings. 1) Several mood and emotional states, beyond boredom and killing time, lead to viewing mobile video. 2) When accessing video, choices are made based on desired level of engagement, stimulation, and length. This study provides information that can be used to inform mobile video experiences and proposes opportunities for future research.","PeriodicalId":314992,"journal":{"name":"Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116802851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Session details: The Role of the Audience","authors":"M. Darnell","doi":"10.1145/3257989","DOIUrl":"https://doi.org/10.1145/3257989","url":null,"abstract":"","PeriodicalId":314992,"journal":{"name":"Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video","volume":"245 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115607086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Session details: Closing Keynote Address","authors":"O. Niamut","doi":"10.1145/3077548.3257992","DOIUrl":"https://doi.org/10.1145/3077548.3257992","url":null,"abstract":"","PeriodicalId":314992,"journal":{"name":"Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128460149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Session details: User Consumption Patterns","authors":"Wendy Van der Broeck","doi":"10.1145/3257988","DOIUrl":"https://doi.org/10.1145/3257988","url":null,"abstract":"","PeriodicalId":314992,"journal":{"name":"Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128188828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ACM TVX Asia Forum 2017: A Brand New Game of Online Digital Marketing in Asia","authors":"H. Ryu, Jieun Kim, S. Aoki, Donghun Chung","doi":"10.1145/3077548.3078630","DOIUrl":"https://doi.org/10.1145/3077548.3078630","url":null,"abstract":"Digital online advertising today is struggling to find the right way to reach consumers on new digital platforms. Advertisers like social-media platforms want to gather all sorts of data on each user's age, consumption patterns, interests and so on. This means ads could be aimed at them with an accuracy that is unthinkable with analogue media. However, social networks, TV advertisers who are interested in switching to the bran new field have yet to work out what is the optimal format for online and/or integrated ads. This workshop is aimed at dealing with these issues of how Asian markets would approach to this.","PeriodicalId":314992,"journal":{"name":"Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126051744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
J. Foss, B. Shirley, Benedita Malheiro, Sara Kepplinger, Alexandre Ulisses, M. Armstrong
{"title":"In-Programme Personalization for Broadcast: IPP4B","authors":"J. Foss, B. Shirley, Benedita Malheiro, Sara Kepplinger, Alexandre Ulisses, M. Armstrong","doi":"10.1145/3077548.3078629","DOIUrl":"https://doi.org/10.1145/3077548.3078629","url":null,"abstract":"The IPP4B workshop assembled a group of researchers from academia and industry -- BBC R&D, Ericsson and MOG Technologies to discuss the state of the art and together envisage future directions for in programme personalisation in broadcasting. The workshop comprised one invited keynote, two invited presentations together with a paper and discussion sessions.","PeriodicalId":314992,"journal":{"name":"Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video","volume":"53 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132403696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Session details: Panoramic Video and Virtual Reality","authors":"D. Bulterman","doi":"10.1145/3257990","DOIUrl":"https://doi.org/10.1145/3257990","url":null,"abstract":"","PeriodicalId":314992,"journal":{"name":"Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132323318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Understanding Secondary Content Practices for Television Viewing","authors":"Frank Bentley","doi":"10.1145/3077548.3077554","DOIUrl":"https://doi.org/10.1145/3077548.3077554","url":null,"abstract":"Secondary content experiences related to television viewing have been a frequent topic of study in the TVX community. While many new interfaces have been created and studied in the small scale, we are not aware of any larger quantitative work to study current practices now that many secondary content experiences are publicly available. We conducted a survey with a broad sample of the American population to explore current secondary content use. We report on our findings, including that 80% of these experiences occur before or after viewing the primary content, and not as simultaneous experiences, and that social posting about television content remains quite low, even for one's favorite show. We conclude with implications for the design new secondary content systems based on our findings.","PeriodicalId":314992,"journal":{"name":"Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131741752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Integrating Mid-Air Haptics into Movie Experiences","authors":"Damien Ablart, Carlos Velasco, Marianna Obrist","doi":"10.1145/3077548.3077551","DOIUrl":"https://doi.org/10.1145/3077548.3077551","url":null,"abstract":"\"Seeing is believing, but feeling is the truth\". This idiom from the seventieth century English clergyman Thomas Fuller gains new momentum in light of an increased proliferation of haptic technologies that allow people to have various kinds of `touch' and `touchless' interactions. Here, we report on the process of creating and integrating touchless feedback (i.e. mid-air haptic stimuli) into short movie experiences (i.e. one-minute movie format). Based on a systematic evaluation of user's experiences of those haptically enhanced movies, we show evidence for the positive effect of haptic feedback during the first viewing experience, but also for a repeated viewing after two weeks. This opens up a promising design space for content creators and researchers interested in sensory augmentation of audiovisual content. We discuss our findings and the use of mid-air haptics technologies with respect to its effect on users' emotions, changes in the viewing experience over time, and the effects of synchronisation.","PeriodicalId":314992,"journal":{"name":"Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114752649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}