ACM TVX亚洲论坛2017:亚洲在线数字营销的全新游戏

Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video Pub Date : 2017-06-14 DOI:10.1145/3077548.3078630

H. Ryu, Jieun Kim, S. Aoki, Donghun Chung

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引用次数: 0

摘要

如今，数字在线广告正在努力寻找在新的数字平台上接触消费者的正确方式。像社交媒体平台这样的广告商想要收集每个用户的年龄、消费模式、兴趣等各种数据。这意味着广告可以精确地瞄准他们，这是模拟媒体无法想象的。然而，有兴趣转向全新领域的社交网络、电视广告客户尚未找到在线和/或整合广告的最佳形式。本次研讨会旨在解决亚洲市场如何应对这一问题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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ACM TVX Asia Forum 2017: A Brand New Game of Online Digital Marketing in Asia

Digital online advertising today is struggling to find the right way to reach consumers on new digital platforms. Advertisers like social-media platforms want to gather all sorts of data on each user's age, consumption patterns, interests and so on. This means ads could be aimed at them with an accuracy that is unthinkable with analogue media. However, social networks, TV advertisers who are interested in switching to the bran new field have yet to work out what is the optimal format for online and/or integrated ads. This workshop is aimed at dealing with these issues of how Asian markets would approach to this.

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Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video

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