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Crowdfunding as a Strategy for the Convergence of Digital and Traditional Forms of Marketing 众筹作为数字营销与传统营销形式融合的一种战略
Information and Innovations Pub Date : 2024-01-30 DOI: 10.31432/1994-2443-2023-18-4-71-80
V. S. Chernukhin
{"title":"Crowdfunding as a Strategy for the Convergence of Digital and Traditional Forms of Marketing","authors":"V. S. Chernukhin","doi":"10.31432/1994-2443-2023-18-4-71-80","DOIUrl":"https://doi.org/10.31432/1994-2443-2023-18-4-71-80","url":null,"abstract":"The purpose. To reveal the potential of using crowdfunding for marketing purposes. The paper considers the concept of crowdfunding, the history of its emergence, the formation of its modern model as a result of digitalization, describes the modern model of crowdfunding and identifies the benefits that startups get from using it as a marketing strategy. Result. It was revealed that the use of crowdfunding as a marketing strategy provides startups with a number of advantages due to the synergistic effect that achieved due to the convergence within crowdfunding of digital and traditional forms of marketing.","PeriodicalId":313815,"journal":{"name":"Information and Innovations","volume":"545 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140482769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital Transformation in the Arab Countries: Approaches and Directions 阿拉伯国家的数字化转型：方法和方向
Information and Innovations Pub Date : 2024-01-30 DOI: 10.31432/1994-2443-2023-18-4-47-57
H. Barini
{"title":"Digital Transformation in the Arab Countries: Approaches and Directions","authors":"H. Barini","doi":"10.31432/1994-2443-2023-18-4-47-57","DOIUrl":"https://doi.org/10.31432/1994-2443-2023-18-4-47-57","url":null,"abstract":"The purpose of the work. Analysis of the features of digitalization of the states of the Middle East and North Africa. Results. The tools and mechanisms of digital development of the Arab states of the region, the specifics of regulating processes in the digital environment are described, indicators for evaluating the effectiveness of digitalization are given, the level of digitalization and its trends for the states under consideration are revealed. Conclusions. Many Arab countries in the region have launched basic digital transformation initiatives. Individual countries have made progress in the development of digitalization and the digital market. Efforts to promote innovation in the Middle East and North Africa face a number of challenges, including digital gaps and differentiation between countries and industries. It can be recommended to make greater use of international cooperation in the digital sphere.","PeriodicalId":313815,"journal":{"name":"Information and Innovations","volume":"88 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140483872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Use of Technologies in Intercultural Communication: Virtual Tools for Business Negotiations with Foreign Partners 在跨文化交流中使用技术：与外国合作伙伴进行商务谈判的虚拟工具
Information and Innovations Pub Date : 2024-01-30 DOI: 10.31432/1994-2443-2023-18-4-58-70
M. M. Gureeva
{"title":"Use of Technologies in Intercultural Communication: Virtual Tools for Business Negotiations with Foreign Partners","authors":"M. M. Gureeva","doi":"10.31432/1994-2443-2023-18-4-58-70","DOIUrl":"https://doi.org/10.31432/1994-2443-2023-18-4-58-70","url":null,"abstract":"The article explores the growing importance of technologies in intercultural communication in the context of modern business, with an emphasis on their role in facilitating negotiations with foreign partners. The popular video conferencing platforms are analyzed. Recommendations on the use of video conferencing platforms for business negotiations are given. Conclusions. The integration of virtual tools into intercultural business communication increases the efficiency and quality of negotiations with foreign partners. Diversification of communication channels, investments in employee training, as well as the establishment of clear protocols for virtual negotiations contribute to the successful conduct of international business negotiations.","PeriodicalId":313815,"journal":{"name":"Information and Innovations","volume":"389 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140480155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Information Potential of a Corpus of Scientific Texts 科学文本语料库的信息潜力
Information and Innovations Pub Date : 2024-01-30 DOI: 10.31432/1994-2443-2023-18-4-21-37
V. Komaritsa
{"title":"Information Potential of a Corpus of Scientific Texts","authors":"V. Komaritsa","doi":"10.31432/1994-2443-2023-18-4-21-37","DOIUrl":"https://doi.org/10.31432/1994-2443-2023-18-4-21-37","url":null,"abstract":"The article considers publicly available corpus of texts presented in the internet, characterises and considers the potential of corpus linguistics for analysing the development of scientific trends, discourse and changes in the field of terminology. A dataset based on a corpus of texts of scientific articles in a petroleum transport trade journal and the Google Books Corpus is presented. The dataset allows us to examine changes in term usage frequencies from 1940 to 2019.The results of analyses of term usage frequencies are presented, and a comparison is made between changes in the technology industry and the development of key vocabulary. The results show that studies made using data from corpuses of scientific and technical texts have good potential for understanding trends in technological development and the dynamics of change in industry and terminology.","PeriodicalId":313815,"journal":{"name":"Information and Innovations","volume":"48 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140480301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Monitoring and Improvement of Performance Indicators of Science Cities 监测和改进科学城的绩效指标
Information and Innovations Pub Date : 2024-01-30 DOI: 10.31432/1994-2443-2023-18-4-38-46
N. M. Emelin
{"title":"Monitoring and Improvement of Performance Indicators of Science Cities","authors":"N. M. Emelin","doi":"10.31432/1994-2443-2023-18-4-38-46","DOIUrl":"https://doi.org/10.31432/1994-2443-2023-18-4-38-46","url":null,"abstract":"The article presents a statistical analysis of the activities of science cities in 2022 of implementation measures of socio-economic development strategies and compliance with the requirements for the status of “science city”. The disadvantages of the ongoing monitoring of the activities of science cities are discovered. Additional monitoring indicators that allow to conduct systematic analysis of the activities of science cities with the subsequent development of recommendations for their further development are proposed. A conclusion is made about the dynamics of the development of science cities and the need to use additional indicators for assessing the activities of science cities.","PeriodicalId":313815,"journal":{"name":"Information and Innovations","volume":"115 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140483165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
US-IRAN: Between Confrontation and Reconciliation 美国-伊朗：对抗与和解之间
Information and Innovations Pub Date : 2024-01-29 DOI: 10.31432/1994-2443-2023-18-4-5-20
V. I. Belov, E. Savicheva, Wissal Werfelli
{"title":"US-IRAN: Between Confrontation and Reconciliation","authors":"V. I. Belov, E. Savicheva, Wissal Werfelli","doi":"10.31432/1994-2443-2023-18-4-5-20","DOIUrl":"https://doi.org/10.31432/1994-2443-2023-18-4-5-20","url":null,"abstract":"The US policy towards Iran is a part and parcel of its broader policy towards the Middle East and the Arabian (Persian) Gulf in particular. Most of the American targets, whether in the Middle East or Asia, are related to Iran, due to its possession of the military and geostrategic location that qualifies it to be an influential regional power in the future. Iran represents one of the challenges facing the United States, prompted the latter to deal with it according to constants and determinants, regardless the various US administration, which aimed at containing Iran and eliminating the threat that it could impose on its interests in the region.The paper aims to identify the position that Iran occupies in the strategy of the United States of America and to clarify the determinants of American foreign policy, which highlight the points of convergence and divergence in the US-Iranian relations. A special attention is given to the nuclear file and sanctions that are considered as the factors affecting the domestic political and economic situation, as well as Iran’s foreign policy. The authors adhere to the theories of the balance of power and regional security complexes, the principle that the foreign policy of a state is dictated by the logic of the international system and the distribution of force among states. The structural and systemic approach, as well as the historical methodology are used in order to formulate idea about the past and present of Iranian-American relations.","PeriodicalId":313815,"journal":{"name":"Information and Innovations","volume":"205 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140486103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Educational games in the system of economic education 经济教育体系中的教育博弈
Information and Innovations Pub Date : 2023-08-06 DOI: 10.31432/1994-2443-2023-18-2-65-72
Евтушенко Арина Юрьевна, Сафонова Анастасия Александровна, Evtushenko Arina, A. SafonovaAnastasia
{"title":"Educational games in the system of economic education","authors":"Евтушенко Арина Юрьевна, Сафонова Анастасия Александровна, Evtushenko Arina, A. SafonovaAnastasia","doi":"10.31432/1994-2443-2023-18-2-65-72","DOIUrl":"https://doi.org/10.31432/1994-2443-2023-18-2-65-72","url":null,"abstract":"Relevance. The Monopoly game is a popular board game with a simple concept that is relevant as a tool for enterprises and entrepreneurs in the system of teaching the basics of business, as a tool for studying strategic economics and justifying business strategies. Goals. Substantiation of the importance of the Monopoly game model as a business strategy tool for developing skills in strategic thinking, negotiation, risk management and efficient resource allocation. Exploring the similarities between concepts in the game and real economic concepts, including monopoly, market competition, pricing strategies, and business cycles. Evaluation of the effectiveness of the use of “Monopoly” as an educational tool for teaching the concepts of strategic economics. Methodology. Analysis, synthesis, observation, comparative and statistical methods. Conclusions. The business game “Monopoly” is a useful tool in the system of teaching economic concepts, raising the level of knowledge of the real economy. The use of the game model “Monopoly” in the educational process develops critical thinking and the skills of effective management decisions focused on business development.","PeriodicalId":313815,"journal":{"name":"Information and Innovations","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126400933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Regdel Dugeriin. Welcome speech at the opening of the international scientific conference Regdel Dugeriin。在国际科学会议开幕式上的欢迎词
Information and Innovations Pub Date : 2023-08-06 DOI: 10.31432/1994-2443-2023-18-2-7-9
A. Editorial
{"title":"Regdel Dugeriin. Welcome speech at the opening of the international scientific conference","authors":"A. Editorial","doi":"10.31432/1994-2443-2023-18-2-7-9","DOIUrl":"https://doi.org/10.31432/1994-2443-2023-18-2-7-9","url":null,"abstract":"<jats:p>.</jats:p>","PeriodicalId":313815,"journal":{"name":"Information and Innovations","volume":"280 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132618461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Lonchakov Yury V. Welcome speech at the opening of the international scientific conference Lonchakov Yury V.在国际科学会议开幕式上的欢迎辞
Information and Innovations Pub Date : 2023-08-06 DOI: 10.31432/1994-2443-2023-18-2-12
A. Editorial
{"title":"Lonchakov Yury V. Welcome speech at the opening of the international scientific conference","authors":"A. Editorial","doi":"10.31432/1994-2443-2023-18-2-12","DOIUrl":"https://doi.org/10.31432/1994-2443-2023-18-2-12","url":null,"abstract":"<jats:p>.</jats:p>","PeriodicalId":313815,"journal":{"name":"Information and Innovations","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121231546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Ecosystem of national parks business models: national and international contexts 国家公园生态系统商业模式:国内外背景
Information and Innovations Pub Date : 2023-08-06 DOI: 10.31432/1994-2443-2023-18-2-22-32
M. Nekrasova, V. S. Palagin
{"title":"Ecosystem of national parks business models: national and international contexts","authors":"M. Nekrasova, V. S. Palagin","doi":"10.31432/1994-2443-2023-18-2-22-32","DOIUrl":"https://doi.org/10.31432/1994-2443-2023-18-2-22-32","url":null,"abstract":"In the last 10 years, the Russian Federation has faced unprecedented sanctions from the international community, the SARS-CoV-2 pandemic. These challenges required rapid intensification and restructuring of the national economy. In the current situation, one of the main tasks is “to ensure economic growth rates above the world ones while maintaining macroeconomic stability.” The territory of the Russian Federation is characterized by a high tourist and recreational potential. National parks can act as a driver for the development of both internal and inbound tourism. Creating a sustainable ecosystem of business models for the interaction of national parks and regions, while complying with all the requirements of environmental legislation for national parks, can make a significant contribution to the achievement of regional and national goals of socio[1]economic and sustainable development. The introduction of the concepts of “smart”, “high-biotech”, “thrifty” into the business strategy for the development of the national park will contribute to the growth of the contribution to the development of climate projects, high-biotech start-ups, environmental, sustainable, agro-tourism, digitalization of the region’s economy while maintaining biodiversity and environmental functions. The research methodology included a systematic approach, expert and context analysis, logical-graphic and other research methods. As a result of the study, priority factors of the national and international contexts were identified, necessary and sufficient for the development of a sustainable ecosystem of business models for national parks.","PeriodicalId":313815,"journal":{"name":"Information and Innovations","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134621228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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