Use of Technologies in Intercultural Communication: Virtual Tools for Business Negotiations with Foreign Partners

The article explores the growing importance of technologies in intercultural communication in the context of modern business, with an emphasis on their role in facilitating negotiations with foreign partners. The popular video conferencing platforms are analyzed. Recommendations on the use of video conferencing platforms for business negotiations are given. Conclusions. The integration of virtual tools into intercultural business communication increases the efficiency and quality of negotiations with foreign partners. Diversification of communication channels, investments in employee training, as well as the establishment of clear protocols for virtual negotiations contribute to the successful conduct of international business negotiations.