South Asian Journal of Management Sciences最新文献_第4页

South Asian Journal of Management Sciences Pub Date : 2021-10-01 DOI: 10.20547/jms.2014.2108206

Ansar Abbas, K. Mehmood

{"title":"Understanding Digital Marketing Adoption in India: Integrated by Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) Framework","authors":"Ansar Abbas, K. Mehmood","doi":"10.20547/jms.2014.2108206","DOIUrl":"https://doi.org/10.20547/jms.2014.2108206","url":null,"abstract":": Start-ups although small, are great contributors in any economy. Marketing being essential function for their survival, this study aims to examine the use of digital marketing by start-up companies in India using two models TPB and TAM. The Proposed conceptual theoretical model is being tested empirically using a data comprised of 282 founders/owners of start-up companies, collected through structured questionnaire. Conﬁrmatory factor analysis (CFA) is carried out for model ﬁtness and structural equation modeling for path regression analysis. The results of the study suggest that perceived usefulness of digital marketing, attitude towards digital marketing, and perceived behavioral control of the founders/owners of startups signiﬁcantly positively impact their intentions to use digital marketing and digital marketing adoption. The suggestions will help start-ups for adoption of digital marketing for their businesses and will give some meaningful in sights to the strategy formulation for marketing by start-ups. This study makes valuable contribution towards the theoretical aspect of digital marketing, speciﬁcally with respect to start-ups.","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81026441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Impact on Job Satisfaction and Organizational Pride through Evaluation of Perceived Organizational CSR: A Structural Equation Modelling

South Asian Journal of Management Sciences Pub Date : 2021-03-01 DOI: 10.20547/jms.2014.2108104

Muhammad Amir Ch., Hafiza Safia Shaukat, Maham Iqbal

{"title":"Impact on Job Satisfaction and Organizational Pride through Evaluation of Perceived Organizational CSR: A Structural Equation Modelling","authors":"Muhammad Amir Ch., Hafiza Safia Shaukat, Maham Iqbal","doi":"10.20547/jms.2014.2108104","DOIUrl":"https://doi.org/10.20547/jms.2014.2108104","url":null,"abstract":"The purpose of current study is to identify the influence of liking of advertisement, message credibility and corporate culture fit on job satisfaction and organizational pride with evolution of organizational perceived CSR engagement as a mediator between them in the manufacturing sector Pakistan. Total of 298 responses were picked for the final analysis. SPSS and AMOS are used to get the results regarding Structural Equation Modeling as well as Confirmatory Factor Analysis. Results demonstrated that liking of advertisement has a significant relationship with job satisfaction and organizational pride. Message credibility also influences job satisfaction, but it depicts insignificant relation with organizational pride. Moreover, corporate culture fit shows no positive relationship with job satisfaction, however, has a significant impact on organizational pride. Moreover, perceived CSR engagement mediates between all the observed variables. This research considers a broader approach in order to identify the role of perceived organizational CSR engagement as a mediator for all mentioned variables on the back of growing Pakistan economy. For studies in future other scholars can get facilitation from it. Moreover, this research represents unique evidences as well as literature which are supported with theories of observed variables. The value is examined in context of sector of manufacturing of Pakistan.","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79641860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Enhancing Employee Involvement in Sustainability Activities: Evidence from Public Sector Universities 加强员工参与可持续发展活动:来自公立大学的证据

South Asian Journal of Management Sciences Pub Date : 2021-03-01 DOI: 10.20547/jms.2014.2108105

Syed Rahmat Ullah Shah, Nadia Gilani, S. Waheed

引用次数: 1

Communication for Open Innovation in Japanese Drug Discovery Ventures 日本药物开发风险投资中开放式创新的沟通

South Asian Journal of Management Sciences Pub Date : 2021-03-01 DOI: 10.20547/JMS.2014.2108103

K. Tomita

引用次数: 0

Do Islamic Principles moderate the Interaction between Human Resource Practices and Islamic Banking Performance in Pakistan? 伊斯兰原则是否缓和了巴基斯坦人力资源实践与伊斯兰银行绩效之间的相互作用?

South Asian Journal of Management Sciences Pub Date : 2021-03-01 DOI: 10.20547/jms.2014.2108102

D. Godil, Muhammad Usman, Naveed Naseem Siddiqui

{"title":"Do Islamic Principles moderate the Interaction between Human Resource Practices and Islamic Banking Performance in Pakistan?","authors":"D. Godil, Muhammad Usman, Naveed Naseem Siddiqui","doi":"10.20547/jms.2014.2108102","DOIUrl":"https://doi.org/10.20547/jms.2014.2108102","url":null,"abstract":"The purpose of this research is to investigate the reflection of human resource (HR) practices on organizational performance by utilizing the Islamic principle as a moderating variable. The sample of the research roams around the Islamic banks of Karachi, Pakistan. The convenience sampling technique has been used to gather the responses of 242 employees working in Islamic banks. Whereas, structural equation modeling was used to study the data. The overall result of the study concluded that few human resource practices are correlated with organizational performance while sharing the positive relation such as performance appraisal system, employee involvement, and selection & recruitment. The moderating effect of the application of Islamic principles results showed that compensation and performance appraisal contribute towards overall improvement however, training & development, and selection & recruitment contribute towards the reduction of organizational performance due to the application of Islamic principles. The research suggests that the HR practices are crucial for the overall organization's success therefore, the mangers at Islamic banks must put extra effort into designing the selection process that best matches the requirement of the job. The relevant job information to employees will help them performing job duties according to the managementâ€™s expectations. Lastly but importantly, managers should follow the application of Islamic principles in providing monetary benefits to the employees as it will become a pure source of motivation and active participation from the employees.","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77928453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

``Your Cognition, My Territory”: Charismatic Leaders’ Management of Follower Cognitive Dissonance “你的认知，我的领域”:魅力型领导者对追随者认知失调的管理

South Asian Journal of Management Sciences Pub Date : 2021-03-01 DOI: 10.20547/jms.2014.2108101

F. Noghani

{"title":"``Your Cognition, My Territory”: Charismatic Leaders’ Management of Follower Cognitive Dissonance","authors":"F. Noghani","doi":"10.20547/jms.2014.2108101","DOIUrl":"https://doi.org/10.20547/jms.2014.2108101","url":null,"abstract":"In their role as a leader and in the process of achieving their goals, charismatic leaders incorporate various strategies to utilize certain capabilities of their followers. One form of such strategies is to manage followersâ€™ cognitive dissonance. To manage othersâ€™ dissonance could be interpreted as acting to either reduce or induce it. In this paper, we propose that charismatic leaders may seek to, through various mechanisms, facilitate either cognitive discrepancy reduction or induction in followers. Drawing on the self-standards and the action-based models of cognitive dissonance theory, we explain how charismatic leaders are empowered to do so by the interaction of situational opportunities and their own motivations and abilities. Specifically, we focus on the relevant impression management techniques (i.e., amplifying, scripting, promotion, and exemplification) that charismatic leaders utilize in the process of managing followersâ€™ dissonance. We also propose that the type of the charismatic relationship, i.e., personalized or socialized, formed between leaders and followers of certain characteristics, moderate this process.","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79242611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Moderating Role of Market Mavens in Explaining the Impact of Brand Positioning Strategies on Brand Love 市场专家在解释品牌定位策略对品牌喜爱影响中的调节作用

South Asian Journal of Management Sciences Pub Date : 2021-01-01 DOI: 10.21621/SAJMS.2021151.03

Saad Shahid, Sohail Zafar

{"title":"The Moderating Role of Market Mavens in Explaining the Impact of Brand Positioning Strategies on Brand Love","authors":"Saad Shahid, Sohail Zafar","doi":"10.21621/SAJMS.2021151.03","DOIUrl":"https://doi.org/10.21621/SAJMS.2021151.03","url":null,"abstract":"Market mavens are people who voluntarily spread information regarding brands not expecting any rewards or appreciation in return. With the presence of increasingly similar products in high street fashion apparel retail industry, the real challenge is to steer marketing communication efforts in the direction of developing interpersonal consumer-brand bond and also acknowledging the crucial role of market mavens as a strong external influence. This study aims to (a) determine the relationship of each of the three brand positioning strategies namely; benefit brand positioning strategy, surrogate brand positioning strategy and feature brand positioning strategy with brand love, (b) understand whether market mavens moderate the relationships between the three brand positioning strategies and brand love, and (c) identify demographic characteristics of likely market mavens. Building onto extant literature, a theoretical model is proposed and empirically tested with the help of survey responses from 607 young consumers of private universities in Pakistan. Results show that benefit brand positioning strategy, surrogate brand positioning strategy and feature brand positioning strategy have a relationship with brand love which is moderated by an interpersonal influence of market mavens. However, the interaction effects of all three brand positioning strategies vary in strength. Results of the study also draw up a demographic profile of market mavens suggesting that they are mostly females, well educated, slightly older consumers residing in metropolitan cities, thereby suggesting concrete practical implications towards the end.","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68572809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Are Single Trigger Contingent Capital Certificates an Effective Tool to Manage Risk? 单触发或有资本凭证是管理风险的有效工具吗?

South Asian Journal of Management Sciences Pub Date : 2021-01-01 DOI: 10.21621/SAJMS.2021151.01

Muhammad Fawad, Areeba Khan

引用次数: 0

Oil Price Shocks and Stock Market Performance: A comparison between Oil Exporting and Oil Importing Nations 油价冲击与股市表现:石油出口国与石油进口国的比较

South Asian Journal of Management Sciences Pub Date : 2021-01-01 DOI: 10.21621/sajms.2021152.01

M. Farhan, Zeeshan Atiq, S. Zaidi

{"title":"Oil Price Shocks and Stock Market Performance: A comparison between Oil Exporting and Oil Importing Nations","authors":"M. Farhan, Zeeshan Atiq, S. Zaidi","doi":"10.21621/sajms.2021152.01","DOIUrl":"https://doi.org/10.21621/sajms.2021152.01","url":null,"abstract":"The paper explores the impact of shocks in oil prices on the stock market for the oil importing and exporting nations. As Pakistan is heavily dependent on imports of oil therefore, we focus on Pakistan as an oil importing nation and have taken Iran, as an oil exporting nation because, it is considered to be among top ten nations of the world that exports oil. Various studies in Pakistan have investigates the relationship between shocks in prices of oil and return on the stock but none of the study has examined the association between shocks in oil prices and return on the stock market by comparing Pakistan and Iran as an oil importer and exporter nations of the world. This study has employed Autoregressive Distributed Lag model to find out the relationship between dependent and independent variables. We have taken prices of oil as an independent variable, whereas, stock price has been taken as a dependent variable. On the other hand, rate of exchange and rate of interest are the other independent variables. The results of this study and bound test reveals a long run association between prices of oil and the stock return for both nations. It has been indicated in the results that high oil prices have an adverse impact on market of stock for an oil importing nation (i.e., Pakistan) and have positively impacted on Iran which is an oil exporter nation. The results confirm that oil price shock contributed towards positively affecting the market of stock of an oil exporter nation but negatively affected the stock market if an oil importing nation. The author recommended the investors of both nations to evaluate various alternatives to diversify portfolios of their stock market by utilizing other financial assets.","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68573029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2