{"title":"Destination Specific Analysis of Tourism Infrastructure in Kashmir Valley in the Course of Application of Composite Index Methodology","authors":"Gowhar Ahmad Wani","doi":"10.5614/ajht.2023.21.1.05","DOIUrl":"https://doi.org/10.5614/ajht.2023.21.1.05","url":null,"abstract":"The paper is empirical in the course of methodological contributions and policy implications. It studies the quantity of tourism infrastructure obtainable for destinations in the Kashmir Valley. For analysis, quantitative data were collected from the head offices of numerous departments facilitating infrastructure facilities. The Union Territory of Jammu and Kashmir is widely famous for its tourism potentials. Nevertheless, it needs to catch up in tourism infrastructure. The low quantity is visible in components and needs a comprehensive measurement to identify lags. Subsequently, identifying the significant areas of weakness required a scientific mechanism and an approach to remove such bottlenecks. Therefore, measurement of Infrastructure based on scientific methods is indispensable to identify the areas of inadequate facilities and to remove obstructions. Subsequently, composite index based analyses were adopted to compare and rank the quantity of Infrastructure of five popular tourism destinations. Tourism Infrastructure Index exposed disparity by dimensions and among the destinations. It is revealed that a low amount of Infrastructure is evident for most destinations and, therefore, affects the development of tourist places. So, the provision of sufficient quantity is recommended and depends upon the geospatial characteristics, nature and necessities of the destinations.","PeriodicalId":309724,"journal":{"name":"ASEAN Journal on Hospitality and Tourism","volume":"149 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123398166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
I. Kadek, Surya Mardhitya, Ni Putu, Lianda Ayu Puspita, Ni Made, Rai Erawati, Elvira Septevany, Kata Kunci
{"title":"Implementation of Tri Hita Karana in Increasing Guest Satisfaction at Movenpick Resort & Spa Jimbaran Bali","authors":"I. Kadek, Surya Mardhitya, Ni Putu, Lianda Ayu Puspita, Ni Made, Rai Erawati, Elvira Septevany, Kata Kunci","doi":"10.5614/ajht.2023.21.1.07","DOIUrl":"https://doi.org/10.5614/ajht.2023.21.1.07","url":null,"abstract":"This research aims to analyze the influence and efforts of the implementation of Tri Hita Karana in increasing guest satisfaction at Movenpick Resort & Spa Jimbaran Bali. Data collection methods used are observation and questionnaires. The number of respondents in this study amounted to 75 samples of guests staying overnight and one key informant using the incidental sampling method. The data analysis technique used is multiple linear regression analysis. Before the analysis, the validity and reliability tests were conducted on the questionnaires distributed to the respondents. Based on the results of the t-test that has been carried out, it is concluded that one independent variable partially has a negative influence and two independent variables have a positive influence in increasing guest satisfaction at Movenpick Resort & Spa Jimbaran Bali. The results of t-count evidence this> t-table, namely the Parahyangan variable of (-2.370) is greater than t-table (-1.667), the variable Pawongan of (4,242) is greater than t-table (1,667), and the Palemahan variable of (4,508) is greater than t-table (1,667). Based on the results of the F-test, the three independent variables simultaneously have a significant effect. It is evidenced by the significance value of F of 0.000 <0.05. With a significant influence on Tri Hita Karana implementation in increasing guest satisfaction, the Movenpick Resort & Spa Jimbaran Bali must further optimize the application. The hotel has tried to provide training on Tri Hita Karana to each employee so that employees can explain the meaning of Om Swastiastu greetings to guests. Besides that, Movenpick Resort & Spa Jimbaran Bali also has implemented digital-based services to increase guest satisfaction.","PeriodicalId":309724,"journal":{"name":"ASEAN Journal on Hospitality and Tourism","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123898102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Scoping Review of the Hospitality Industry and Tertiary Partnership to Prepare Work-ready Graduates","authors":"H. Nguyen, Thirumanran Kailasam, Zilmiyah Kamble","doi":"10.5614/ajht.2023.21.1.04","DOIUrl":"https://doi.org/10.5614/ajht.2023.21.1.04","url":null,"abstract":"This paper is a literature review, aimed to provide a comprehensive understanding of the collaboration between the hospitality higher educational sector and the industry to prepare work-ready graduates. A scoping review of 111 research papers published between April 2000 and September 2021 in reputable hospitality and tourism journals was conducted. Research revealed different perceptions between industry employers, educators, and students about competencies required of entry-level hospitality employees. Previous studies confirmed the positive impact of the industry-university collaboration on enhancing hospitality graduates’ employability. The work-integrated model has been widely implemented to develop hospitality students’ skill sets. Thus, hospitality higher education institutions need to adapt to the constantly changing business environment and present graduates with sufficient industry knowledge and skills. This study adds to the current literature on hospitality competencies expected from tertiary education graduates and highlights the appropriate methods to ensure effective industry-academia partnership. Generally, hospitality students and educators place more value on industry knowledge and technical skills. Hospitality tertiary educators should, thus, seek industry inputs more proactively to redesign their education programs, and industry professionals should engage and offer more support to higher education institutions to raise the quality of potential candidates.","PeriodicalId":309724,"journal":{"name":"ASEAN Journal on Hospitality and Tourism","volume":"165 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132002286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Vikesh Kashyap, Ashutosh Sharma, Himanshu Katoch, R. Bisht
{"title":"The Comprehension of the Nichar Community for the Development and Growth of the Destination as a Creative Tourism Destination?","authors":"Vikesh Kashyap, Ashutosh Sharma, Himanshu Katoch, R. Bisht","doi":"10.5614/ajht.2023.21.1.08","DOIUrl":"https://doi.org/10.5614/ajht.2023.21.1.08","url":null,"abstract":"The emerging concept in culture tourism is creative tourism, which allows visitors to grasp themselves in local traditions and culture. It is a way that can be utilized for the growth and development of communities. Creative Tourism can be seen as means of promoting prosperity and well-being in different countries. Although, (UNESCO, 2017) assessed the alteration of cultural tourism into creative tourism as it addresses more to the Sustainable Development Goals. The Structured Questionnaire was formed and a survey was conducted and 50 samples from each village were collected from for analysis and interpretation. To exert the influence, this research paper has been designed to pertain the scope of creative tourism resources and to understand community willingness, awareness, and perception of the development and growth of tourism in the prospect of creative tourism destination. It has been unearthed that three villages (Puja, Garode, and Kashpo) in Himachal Pradesh's Kinnaur region require consciousness for creative tourism implementation. The residents with high education qualifications have shown a positive approach. The state of Himachal Pradesh is well notable of its community hidden treasure and represents it as a creative place making although it doesn’t have any region that represents itself as a creative tourism destination.","PeriodicalId":309724,"journal":{"name":"ASEAN Journal on Hospitality and Tourism","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130090876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Do TripAdvisor Valences are Trustworthy on South Asian Destinations?","authors":"Senthil Veerasamy, S. Goswami, K. Balasubramanian","doi":"10.5614/ajht.2023.21.1.02","DOIUrl":"https://doi.org/10.5614/ajht.2023.21.1.02","url":null,"abstract":"Travellers prefer to rely on peers’ recommendations and review websites to look for reliable and unbiased information. Trustworthy communicators are more influential than the untrustworthy one. Trustworthy content is need of the hour in specific to post COVID19 travel. This research is analysing what propels a traveller towards destinations and empirically verify the valences of trustworthiness on TripAdvisor reviews. Content analysis of TripAdvisor reviews (153799 numbers) on South Asian destinations are captured, modelled, and analysed using Descriptive statistics, Regression Analysis and Structural Equation Modelling. Positive reviews are more trustworthy than the negative reviews and are helpful to potential tourist who seeks ‘real’ or ‘genuine’ reviews. There is no moderating effect of negative sentiments on Trustworthiness. Our research results find that valences of TripAdvisor review are useful to potential tourists for their travel planning and actions. Practitioners should listen to TripAdvisor review valences and keep up with the value chain, make the destinations more tourist friendly and evolve new themes. Tourism ecosystem should use modicum of digital opportunities emanating from sentiments and apply appropriate strategies to develop their destinations. This way, tourists will develop brand equity. This study contributes to the growing body of literature on polarity analysis in TripAdvisor reviews and investigated the relationship between positive and negative valences with trustworthiness.","PeriodicalId":309724,"journal":{"name":"ASEAN Journal on Hospitality and Tourism","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132653911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Identifying Critical Factors for Sustainable Tourism and Local Community Development: Evidence from Select Destinations in Bangladesh","authors":"Dhanonjoy Kumar, Norhayah Zulkifli, N. Ray","doi":"10.5614/ajht.2023.21.1.09","DOIUrl":"https://doi.org/10.5614/ajht.2023.21.1.09","url":null,"abstract":"Tourism has always acts as a catalyst to develop local economy, improve socio-cultural changes and life style of the people residing tourist destinations. To conduct this study 616 respondents were selected from Khulna, Jessore, Bagerhat, and Kushita. On the other hand, Socio-cultural condition are influencing for development of local destinations. This paper argues and figures out influential factors of Socio-cultural condition by its broader societal context for more effective policy making. The purpose of this study is to assess the critical factors for sustainable tourism and community development of the local tourism industry in Bangladesh, to identify the major challenges in the local tourism sector in Bangladesh , to provide necessary suggestions for ensuring the sustainable development of the local tourism sector in Bangladesh. For fulfillment of above stated objectives data has been collected from various stakeholders and selected statistical techniques, such as measurement models, discriminant validity, and hypothesis testing were employed to examine the data in the study to confirm the study's assumption through SPSS and AMOS. The study is particularly important from a practical standpoint since it outlines difficulties and methods for the development of Bangladesh's tourist industry, which should be a priority in the development process. These characteristics can be applied to the local and worldwide development of a tourist location.","PeriodicalId":309724,"journal":{"name":"ASEAN Journal on Hospitality and Tourism","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129555605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Ecotourism in Onrust Archaeological Park, Thousand Islands, Jakarta","authors":"Fajra Farhan Ekadj, M. Karuniasa","doi":"10.5614/ajht.2022.20.3.06","DOIUrl":"https://doi.org/10.5614/ajht.2022.20.3.06","url":null,"abstract":"This research takes a case study in a cultural heritage tourism area on Onrust Archaeological Park by taking into account the role of local communities. Tourism is an important sector in increasing the economic growth of a country or region. This study aims to improve the welfare of local communities by prioritizing ecotourism aspects. The researcher used a qualitative descriptive analysis approach with data collection in the form of document studies, observations, and semi-structured interviews. This approach is considered appropriate in analyzing, describing, and summarizing the conditions of tourism and the people who work on the Onrust Archaeological Park. In this study, the researcher found that the welfare of the working community can be influenced by 2 reasons, namely, the number of tourists and the availability of contract workers. Ecotourism is believed to be an alternative way to increase the number of tourists and the income of the people working on Onrust Archaeological Park.","PeriodicalId":309724,"journal":{"name":"ASEAN Journal on Hospitality and Tourism","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126250066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Systematic Review of Organizational Response to the COVID-19 in the Hospitality Industry","authors":"Nidhi Nidhi, R. Dhar","doi":"10.5614/ajht.2022.20.3.02","DOIUrl":"https://doi.org/10.5614/ajht.2022.20.3.02","url":null,"abstract":"Pandemic COVID-19 has placed an unforeseen and unparalleled challenge to organizations worldwide. In an attempt to mitigate its consequences, the organizations have resorted to specific measures and adopted new mechanisms for their survival. This research encompasses a review of available literature on the “organizational responses to the COVID-19” focusing hospitality sector. It also assesses the impact of responsive measures on hospitality employees. Lastly, it addresses the new agendas for future research. Through a detailed assessment of data collected from 50 articles, the study explores the structural and functional changes introduced by the organizations to combat the challenges posed by outbreak of Pandemic COVID-19 and reviews the association between workplace response, including employees in the hospitality sector.","PeriodicalId":309724,"journal":{"name":"ASEAN Journal on Hospitality and Tourism","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128287303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Measuring Perceptions of Consumer Destination Image, Destination Familiarity, E-WOM, Destination Trust with Destination Choices","authors":"Priya Bai, Muhammad Muzamil Sattar, Vijay Kumar","doi":"10.5614/ajht.2022.20.3.07","DOIUrl":"https://doi.org/10.5614/ajht.2022.20.3.07","url":null,"abstract":"Current theory in tourism marketing lacks understanding of how businesses signal trust to consumers to make destination-based choices. The present research investigates the role of E-WOM, destination image, familiarity, and trust (as mediator) in destination choice from signaling theory perspective. The theory suggests that there is asymmetric information between the receiver and sender which can be resolved by communicating various positive signals. This study aims to test interrelationships among these variables on destination choice. A random sample of 382 consumers having experience of travelling to the northern areas of Pakistan participated in this study. Data was analyzed through SmartPLS. The research findings highlight relationship among factors which plays a significant role for destination choice. The findings further indicate that destination trust act as a positive signal for consumers which in turn influences their destination choice (consumer perceive). Furthermore, for tourists visiting northern areas of Pakistan positive E-WOM, destination image and familiarity create signals to influence destination trust. Implications of the findings for theory and practices are considered along with future research directions.","PeriodicalId":309724,"journal":{"name":"ASEAN Journal on Hospitality and Tourism","volume":"208 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121468118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Generation Z Travel Behaviour and Changes in Travel MicroTrends","authors":"N. Agustina, Made Dewinda Yudi Astari","doi":"10.5614/ajht.2022.20.3.05","DOIUrl":"https://doi.org/10.5614/ajht.2022.20.3.05","url":null,"abstract":"Travel behaviour will drive a trend in the tourism industry. Microtrends are fast-moving trends that impact destinations, hotels, attractions, and other businesses in the travel industry. Travel behaviour changes based on several factors; one of these factors is generation. These changes will occur as Gen Z travel patterns continue to evolve. This study aims to answer the characteristics, travel behaviour, and how the travel microtrends of Gen Z in Bali shape the present and future. The research method used qualitative with an exploratory study approach. Literature reviews, observations, and interviews are used to collect data. This study found that Gen Z will prioritise health factors, both environmental and mental health in the future. The study also found that Gen Z favours sustainable accommodation.","PeriodicalId":309724,"journal":{"name":"ASEAN Journal on Hospitality and Tourism","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124784312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}