Asian CompetitorsPub Date : 2019-03-25DOI: 10.1142/9789813275478_0009
{"title":"ASIA’S REGIONAL PLAYERS: ASIA VISION, LOCAL ACTION","authors":"","doi":"10.1142/9789813275478_0009","DOIUrl":"https://doi.org/10.1142/9789813275478_0009","url":null,"abstract":"","PeriodicalId":309484,"journal":{"name":"Asian Competitors","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129751759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Asian CompetitorsPub Date : 1900-01-01DOI: 10.1142/9789813275478_0007
Hermawan Kartajaya, P. Kotler, D. Hooi
{"title":"MARKETING VALUES FOR EXCELLENT EXECUTION","authors":"Hermawan Kartajaya, P. Kotler, D. Hooi","doi":"10.1142/9789813275478_0007","DOIUrl":"https://doi.org/10.1142/9789813275478_0007","url":null,"abstract":"As noted previously, the third component of the marketing architecture, apart from “strategy” and “tactic”, is “value”, which consists of three sub-elements: brand, service, and process. In the horizontal era, brand, which is at the core of “value”, has undergone a transformation to include a more human character. The other two sub-elements of “value”, service and process, have also changed in the New Wave era: service has been redefined into “care” and process has become “collaboration”…","PeriodicalId":309484,"journal":{"name":"Asian Competitors","volume":"43 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114136189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Asian CompetitorsPub Date : 1900-01-01DOI: 10.1142/9789813275478_0006
Hermawan Kartajaya, P. Kotler, D. Hooi
{"title":"MARKETING TACTICS FOR VALUE ENGAGEMENT","authors":"Hermawan Kartajaya, P. Kotler, D. Hooi","doi":"10.1142/9789813275478_0006","DOIUrl":"https://doi.org/10.1142/9789813275478_0006","url":null,"abstract":"The previous chapter covered the three components of marketing architecture, namely strategy, tactics, and value. Tactics, the second component of the architecture, in the Legacy era, would consist of three main elements: differentiation, marketing mix, and selling. Differentiation is the core tactic of the company, describing the uniqueness that it offers to the target market. This uniqueness is then created through the 4Ps—product, price, place, and promotion (marketing mix). Further, to build and maintain long-term relationships based on mutual benefits with the customer, selling is an effective tactic (Kotler et al., 2003)…","PeriodicalId":309484,"journal":{"name":"Asian Competitors","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121755418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Asian CompetitorsPub Date : 1900-01-01DOI: 10.1142/9789813275478_0010
Hermawan Kartajaya, P. Kotler, D. Hooi
{"title":"ASIA’S MULTINATIONAL COMPANIES: GLOBAL VALUE, REGIONAL STRATEGY, LOCAL TACTIC","authors":"Hermawan Kartajaya, P. Kotler, D. Hooi","doi":"10.1142/9789813275478_0010","DOIUrl":"https://doi.org/10.1142/9789813275478_0010","url":null,"abstract":"Not many companies are truly global; most companies are usually strong only in some regions in the world. The regional scale that provides profitable opportunities makes regional markets attractive. However, even large companies with popular brands, abundant resources, decades of experience, and world-class management teams may still find it challenging to grow in markets and geographies far away from their homes…","PeriodicalId":309484,"journal":{"name":"Asian Competitors","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116217136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
求助内容：
应助结果提醒方式：