Asian CompetitorsPub Date : 2019-03-25DOI: 10.1142/9789813275478_0005
{"title":"MARKETING STRATEGIES FOR VALUE EXPLORATION","authors":"","doi":"10.1142/9789813275478_0005","DOIUrl":"https://doi.org/10.1142/9789813275478_0005","url":null,"abstract":"","PeriodicalId":309484,"journal":{"name":"Asian Competitors","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130501585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Asian CompetitorsPub Date : 2019-03-25DOI: 10.1142/9789813201972_0004
P. Kotler, Hermawan Kartajaya, D. Hooi
{"title":"PRODUCT-CENTRIC PERSPECTIVE: CONNECTIVITY IN PRODUCT DEVELOPMENT","authors":"P. Kotler, Hermawan Kartajaya, D. Hooi","doi":"10.1142/9789813201972_0004","DOIUrl":"https://doi.org/10.1142/9789813201972_0004","url":null,"abstract":"Generally, in the early post–World War II years, a mass-marketing and “pure” product-centric strategy prevailed. Henry Ford was famous for his vision of the Model T as a standard product (offered in “any colour you want so long as it’s black”) and affordable to the broadest market. General Motors, under Alfred Sloan, offered “a car for every purse and purpose” (from Chevrolet to Cadillac) (Quelch and Jocz, 2008). Almost in the same era, Japanese manufacturers started building their industrial empires. Their strategy was based on a mass-market approach incorporating mass production, high volumes, and modest unit profit margins…","PeriodicalId":309484,"journal":{"name":"Asian Competitors","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124520075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Asian CompetitorsPub Date : 2019-03-25DOI: 10.1142/9789813275478_0003
{"title":"HUMAN-CENTRIC PERSPECTIVE: DOING GOOD BY DOING WELL IN THE CONNECTED WORLD","authors":"","doi":"10.1142/9789813275478_0003","DOIUrl":"https://doi.org/10.1142/9789813275478_0003","url":null,"abstract":"","PeriodicalId":309484,"journal":{"name":"Asian Competitors","volume":"262 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130087750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Asian CompetitorsPub Date : 2019-03-25DOI: 10.1142/9789813275478_0004
{"title":"MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL","authors":"","doi":"10.1142/9789813275478_0004","DOIUrl":"https://doi.org/10.1142/9789813275478_0004","url":null,"abstract":"","PeriodicalId":309484,"journal":{"name":"Asian Competitors","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130536757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Asian CompetitorsPub Date : 2019-03-25DOI: 10.1142/9789813275478_0002
{"title":"CUSTOMER-CENTRIC PERSPECTIVE: CONNECTING WITH DIGITAL CONSUMERS","authors":"","doi":"10.1142/9789813275478_0002","DOIUrl":"https://doi.org/10.1142/9789813275478_0002","url":null,"abstract":"","PeriodicalId":309484,"journal":{"name":"Asian Competitors","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126913409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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