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Measuring Brand Loyalty of Coffee Shop Visitors in Jakarta 衡量雅加达咖啡店游客的品牌忠诚度
Asean Marketing Journal Pub Date : 2017-06-01 DOI: 10.21002/amj.v9i1.8903
U. Suhud, Cattleya Dewi Puter, S. Wibowo
{"title":"Measuring Brand Loyalty of Coffee Shop Visitors in Jakarta","authors":"U. Suhud, Cattleya Dewi Puter, S. Wibowo","doi":"10.21002/amj.v9i1.8903","DOIUrl":"https://doi.org/10.21002/amj.v9i1.8903","url":null,"abstract":"This study is intended to investigate the impact of brand trust, brand affect, self-image congruity, and functional congruity toward brand loyalty of coffee shop visitors. Participants were approached conveniently in several modern coffee shops in August-September 2014 in southern Jakarta. In total, there are four hypotheses to be tested using 200 usable valid questionnaires. As a result, three hypotheses were accepted – the links between brand trust and brand loyalty, self-image congruity and functional congruity, and functional congruity and brand loyalty. This study suggests an alternative model in order to have all hypotheses significant and positive. Brand affect and self-image congruity should not be directly linked to brand loyalty concurrently. Coffee shop managements should consider brand trust and functional congruity as two important factors in maintaining brand loyalty.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"9 1","pages":"28-39"},"PeriodicalIF":0.0,"publicationDate":"2017-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.21002/amj.v9i1.8903","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49365511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
E-Procurement Service Quality in Malaysia 马来西亚电子采购服务质量
Asean Marketing Journal Pub Date : 2016-12-01 DOI: 10.21002/amj.v8i2.9262
Shafirah Latifah binti Syed A Kadir
{"title":"E-Procurement Service Quality in Malaysia","authors":"Shafirah Latifah binti Syed A Kadir","doi":"10.21002/amj.v8i2.9262","DOIUrl":"https://doi.org/10.21002/amj.v8i2.9262","url":null,"abstract":"The government in Malaysia has fully adopted and developed the applications and practices of information communication technologies (ICTs) to provide better online services to enhance the government’s credibility. To understand service quality issues within this new delivery channel, this paper investigates e-procurement portal/websites through the use of E-Service-Quality (E-S-QUAL) and E-Recovery Service-Quality (E-RecS-QUAL) scales by employing a questionnaire survey distributed to 400 respondents. The collected data were analyzed using Smart PLS 3.0 to test the relationships among efficiency, system availability and privacy, responsiveness, and contact. The results show that both E-S-QUAL and E-RecS-QUAL strongly influence perceived service quality and behavioral intentions. In addition, the evidence of perceived service quality in its role as a mediator was significant. The findings constitute an empirical contribution to the literature on the application of electronic service quality.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"1 1","pages":"116"},"PeriodicalIF":0.0,"publicationDate":"2016-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68238252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
The effects of companies’ social irresponsibility on consumers’ negative emotions toward the brand and their behavior 企业社会不负责任对消费者品牌负面情绪及其行为的影响
Asean Marketing Journal Pub Date : 2016-12-01 DOI: 10.21002/amj.v8i2.4616
Seyyed Mohammad Tabatabaei Nasab, Masoome Abikari
{"title":"The effects of companies’ social irresponsibility on consumers’ negative emotions toward the brand and their behavior","authors":"Seyyed Mohammad Tabatabaei Nasab, Masoome Abikari","doi":"10.21002/amj.v8i2.4616","DOIUrl":"https://doi.org/10.21002/amj.v8i2.4616","url":null,"abstract":"Consumers’ negative emotions may be the main cause of behaviors such as complaining, negative word of mouth, and brand switching. In this regard, factors other than brand can produce negative or positive emotions toward a brand. One such factor is corporate social irresponsibility (CSIR). This study seeks to extract negative emotions toward a particular brand (auto brand). The results show that consumers’ negative emotions toward the auto brand are mainly characterized by anxiety, discontent, and anger. Also, the study model indicates a significant positive correlation between consumers’ negative emotions and their behavioral approaches (e.g., complaining, negative word of mouth, brand switching). On the other hand, the model represents the mediating role of negative word of mouth in brand switching. Finally, this study investigates the moderating role of CSIR and shows that it can increase the possibility of brand switching in consumers up to 40%.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"1 1","pages":"111-124"},"PeriodicalIF":0.0,"publicationDate":"2016-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68237559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
How Consumers Respond to Corporate Social Responsibility Initiative: Cause Related Marketing vs Philantrophy 消费者如何回应企业社会责任倡议:公益营销vs慈善
Asean Marketing Journal Pub Date : 2016-12-01 DOI: 10.21002/amj.v8i2.9281
Lisia Astari Pertiwi, T. Balqiah
{"title":"How Consumers Respond to Corporate Social Responsibility Initiative: Cause Related Marketing vs Philantrophy","authors":"Lisia Astari Pertiwi, T. Balqiah","doi":"10.21002/amj.v8i2.9281","DOIUrl":"https://doi.org/10.21002/amj.v8i2.9281","url":null,"abstract":"Increasing in demand of CSR from various stakeholders has caused company’s CSR motives to be more complex. CSR activities are not only founded on the benevolence of corporate agents but also as part of a corporate strategy formulated in pursuit of stakeholder interest. This study investigate whether CSR motives could enhance customer trust and satisfaction. Focus on two CSR initiatives conducted by GrabTaxi (transportation industry) and Alfamart (retail industry), the purposes is to demonstrate how two type CSR initiative could delivered perceived motives and create loyalty. Cross-sectional offline and on - line survey was conducted on 175 respondents of GrabTaxi and 192 respondents of Alfamart. Structural Equation Interestingly, even though respondent perceived firm-serving motives (as strategic objectives) and reactive motives (as expected by stakeholder), CSR initiative could create trust and satisfaction.Struc - tural Equation Modelling as data analysis to test 5 hypotheses. The results show slightly different in the context of cause-related marketing (GrabTaxi), and philanthropy (Alfamart). Even though all respondents perceived that CSR is motivated by mix motives (benevolent and strategic), how these motives influence trust, satisfaction, and further loyalty are different. Two-type of CSR initiative ie Cause Related Market - ing (CrM) and philanthropy can provide firm-serving motive, public serving motive and reactive motive. These motives could encourage trust and satisfaction through path motive-trust-satisfaction (directly or indirectly through trust)-customer loyalty. Interestingly, even though respondent perceived firm-serving motives (as strategic objectives) and reactive motives (as expected by stakeholder), CSR initiative could create trust and satisfaction.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"8 1","pages":"136-146"},"PeriodicalIF":0.0,"publicationDate":"2016-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68238439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion 外部性和流动对移动即时通讯推广中感知有用性、满意度和忠诚度的影响
Asean Marketing Journal Pub Date : 2016-12-01 DOI: 10.21002/amj.v8i2.9261
Theresia Victory Gloria, A. Achyar
{"title":"Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion","authors":"Theresia Victory Gloria, A. Achyar","doi":"10.21002/amj.v8i2.9261","DOIUrl":"https://doi.org/10.21002/amj.v8i2.9261","url":null,"abstract":"At its introduction, instant messaging (IM) was predicted to facilitate communication between businesses and customers. Growing numbers of smartphones coupled with internet penetration then led to the development of mobile instant messaging (MIM). Some MIM provides a feature for businesses to communicate to customers, which enables businesses to send promotions and information directly to customers. For this to be effective, loyalty is crucial for continued MIM use, especially MIM that can be used as a promotional tool, or mobile instant messaging promotion (MIMP). This study focuses on the factors that affect loyalty and satisfaction in MIMP. The results suggest that loyalty is affected by satisfaction and perceived usefulness, satisfaction by perceived enjoyment and attention focus, and perceived usefulness by referent network size and attention focus. MIMP should increase the user referent network size by offering rewards for inviting contacts. Perceived enjoyment and attention focus can be strengthened by enhancing the user experience and offering additional features.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"1 1","pages":"58"},"PeriodicalIF":0.0,"publicationDate":"2016-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.21002/amj.v8i2.9261","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68237619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Role of Consumption Emotions Mediate Perceived Service Fairness to the Service Satisfaction and Its Impact on Customers' Behavioral Intentions 消费情绪对服务公平感知对服务满意的中介作用及其对顾客行为意向的影响
Asean Marketing Journal Pub Date : 2016-06-29 DOI: 10.21002/amj.v8i1.9260
A. Abbasi, A. Ebrahimi, M. Khalifeh, M. Samizadeh, Farzaneh Abkhiz
{"title":"Role of Consumption Emotions Mediate Perceived Service Fairness to the Service Satisfaction and Its Impact on Customers' Behavioral Intentions","authors":"A. Abbasi, A. Ebrahimi, M. Khalifeh, M. Samizadeh, Farzaneh Abkhiz","doi":"10.21002/amj.v8i1.9260","DOIUrl":"https://doi.org/10.21002/amj.v8i1.9260","url":null,"abstract":"Considering that customers’ emotions toward received services are evaluated in light of fairness and equity theory, the purpose of this study is to investigate the effect of customers’ perceptions and emotions of received services on their behavioral intentions. Data were collected from 329 questioners that were distributed among Mellat bank customers, and hypotheses and the conceptual model were analyzed based on the data collected through structural equation modeling in AMOS 18. Results showed that three dimensions of interactional, procedural, and distributive justice affected customers’ emotions (negative and positive) and satisfaction. Customers’ emotions were also found to be having a mediating role in the relationship between perceptions of fairness (except procedural fairness) and customer satisfaction. The other results are the effect of customer satisfaction on behavioral intentions (repeat purchases and Word-of-mouth advertising). Finally, the study suggests some practical solutions and future research topics. pelanggan. (kecuali prosedural) kepuasan pelanggan intensi (pembelian word-of-mouth). penelitian","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"42 1","pages":"54 - 65"},"PeriodicalIF":0.0,"publicationDate":"2016-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.21002/amj.v8i1.9260","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68237428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Role of Consumption Emotions Mediate Perceived Service Fairness to the Service Satisfaction and Its Impact on Customers’ Behavioral Intentions 消费情绪对服务公平感知对服务满意的中介作用及其对顾客行为意向的影响
Asean Marketing Journal Pub Date : 2016-06-29 DOI: 10.21002/AMJ.V8I1.5958
A. Abbasi, A. Ebrahimi, M. Khalifeh, M. Samizadeh, Farzaneh Abkhiz
{"title":"Role of Consumption Emotions Mediate Perceived Service Fairness to the Service Satisfaction and Its Impact on Customers’ Behavioral Intentions","authors":"A. Abbasi, A. Ebrahimi, M. Khalifeh, M. Samizadeh, Farzaneh Abkhiz","doi":"10.21002/AMJ.V8I1.5958","DOIUrl":"https://doi.org/10.21002/AMJ.V8I1.5958","url":null,"abstract":"Considering that customers’ emotions toward received services are evaluated in light of fairness and equity theory, the purpose of this study is to investigate the effect of customers’ perceptions and emotions of received services on their behavioral intentions. Data were collected from 329 questioners that were distributed among Mellat bank customers, and hypotheses and the conceptual model were analyzed based on the data collected through structural equation modeling in AMOS 18. Results showed that three dimensions of interactional, procedural, and distributive justice affected customers’ emotions (negative and positive) and satisfaction. Customers’ emotions were also found to be having a mediating role in the relationship between perceptions of fairness (except procedural fairness) and customer satisfaction. The other results are the effect of customer satisfaction on behavioral intentions (repeat purchases and Word-of-mouth advertising). Finally, the study suggests some practical solutions and future research topics.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"1 1","pages":"54-65"},"PeriodicalIF":0.0,"publicationDate":"2016-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68237004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
A Model of Service Marketing in Port Services: Empirical Study in PT Pelabuhan Indonesia II (Persero), Tanjung Priok Branch 港口服务的服务营销模式:印尼PT Pelabuhan的实证研究II (Persero)，丹戎不ok分公司
Asean Marketing Journal Pub Date : 2016-01-06 DOI: 10.21002/amj.v8i1.9259
Rati Farini Srihadi, H. Hartoyo, D. Sukandar, A. Maulana
{"title":"A Model of Service Marketing in Port Services: Empirical Study in PT Pelabuhan Indonesia II (Persero), Tanjung Priok Branch","authors":"Rati Farini Srihadi, H. Hartoyo, D. Sukandar, A. Maulana","doi":"10.21002/amj.v8i1.9259","DOIUrl":"https://doi.org/10.21002/amj.v8i1.9259","url":null,"abstract":"Port of Tanjung Priok is one of the ports in Indonesia which has the potential to be developed into an international seaport with the level of activity and the capacity of loading and unloading. This study aims to understand the key variables that determine the service quality of the port, so as to achieve customer satisfaction and loyalty. By using Structural Equation Modeling, this study analyzes the effects of various dimensions of service quality to customer satisfaction, and the relationships formed between perceived value and customer loyalty of the port service industry in Indonesia. The sampling method used was stratified random sampling with a total of 406 respondents. The results show positive relationships between the variables. This implies that service quality is an important aspect to focus on in order for Port of Tanjung Priok to achieve customer satisfaction and loyalty.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"1 1","pages":"18-28"},"PeriodicalIF":0.0,"publicationDate":"2016-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68237152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation 成就作为礼物和声望:制定他人预期情绪作为消费者动机的新决定因素
Asean Marketing Journal Pub Date : 2016-01-06 DOI: 10.21002/amj.v8i1.9258
Bilson Simamora
{"title":"Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation","authors":"Bilson Simamora","doi":"10.21002/amj.v8i1.9258","DOIUrl":"https://doi.org/10.21002/amj.v8i1.9258","url":null,"abstract":"Emotion is central component of consumer behavior. This concept, that is borrowed from psychology, is now widely and applied studied in marketing. Two major approaches used by marketing researchers are, first, behavior causes emotions and second, emotions cause behavior. In the second approach, marketing researchers study anticipated emotions of the actors and their consequences on the actor's behavior. The interesting question, how is anticipated emotion of others on the actor's behavior? This study is purposed to answer that question. The author studies potential emotions of others that accompany future individuals' achievement when achievement is considered as gift to significant others or prestige source for the individuals. In doing so, the author develops anticipated emotion of others concept, conceptual model, and related propositions. Discussion, direction for further research, and the contributions of the study to the academic and practical worlds are also presented.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"1 1","pages":"29-53"},"PeriodicalIF":0.0,"publicationDate":"2016-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68237067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Entrepreneurs` Cognitive and Decision Making Styles 企业家的认知与决策风格
Asean Marketing Journal Pub Date : 2015-12-01 DOI: 10.21002/amj.v7i2.5264
Mahmoud Motvaseli, Fariba Lotfizadeh
{"title":"Entrepreneurs` Cognitive and Decision Making Styles","authors":"Mahmoud Motvaseli, Fariba Lotfizadeh","doi":"10.21002/amj.v7i2.5264","DOIUrl":"https://doi.org/10.21002/amj.v7i2.5264","url":null,"abstract":"The main purpose of this study is to explore the relation between decision-making styles which are measured by the General decision-making style (GDMS) test and information processing styles which are often termed cognitive styles and are, in this study, measured by Cognitive Style Inventory. The authors directed a survey research on 162 Iranian students. Structural equation modeling techniques were used to measure the impact of cognitive styles on decision-making styles. The authors found that cognitive styles have a positive impact on decision-making styles. In spite of the abundant research on factors that affect decision-making styles, few researches have tested the relationship between cognitive styles and decision-making styles. This study examines the impact of cognitive styles on decision-making styles in Iran. This study, like most research paper studies, cannot easily be generalized. Furthermore, the results of this study could be affected by economic conditions.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"7 1","pages":"97-108"},"PeriodicalIF":0.0,"publicationDate":"2015-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.21002/amj.v7i2.5264","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68236795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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