Asean Marketing Journal最新文献_第10页

The Use of Travel Guidebooks by Tourist Visiting Yogyakarta 参观日惹的游客使用旅游指南

Asean Marketing Journal Pub Date : 2014-12-30 DOI: 10.21002/amj.v6i2.4214

Gabriela Intani Putri, Ike Janita Dewi

引用次数: 1

Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brands 越南人对假冒品牌的态度和行为模式

Asean Marketing Journal Pub Date : 2014-12-01 DOI: 10.21002/amj.v6i2.4217

Giang Huynh, Jonathan A. J. Wilson

引用次数: 8

Country of Origin Effect and Animosity on The Attitude and Purchase Intention of Foreign Products 原产国效应和敌意对外国产品态度和购买意愿的影响

Asean Marketing Journal Pub Date : 2014-09-01 DOI: 10.21002/AMJ.V5I1.2176

Ramadania Ramadania, S. Gunawan, J. Jamaliah

{"title":"Country of Origin Effect and Animosity on The Attitude and Purchase Intention of Foreign Products","authors":"Ramadania Ramadania, S. Gunawan, J. Jamaliah","doi":"10.21002/AMJ.V5I1.2176","DOIUrl":"https://doi.org/10.21002/AMJ.V5I1.2176","url":null,"abstract":"The purpose of this study is to examine COO effect and Animosity on the attitude and purchase intention of foreign products in ethnic subculture within a country. This research is tested in Malay and Chinese ethnic subculture in West Kalimantan, Indonesia. The categories of product are foods from Malaysia. Sample in this study is 435 respondents, consists of 218 Malay respondents from Ma-lay and 217 Chinese respondents. The collection of data was using non probability sampling method by combining accidental and snowball sampling. Data analysis uses structural equation modeling (SEM) Multi-group.The results show that, there is a positive influence of COO on attitudes of foreign products for both Malay and Chinese ethnic. This study also show that, the influence of COO on the purchase intentions of foreign products can only be proven in Chinese ethnic. Furthermore, the results show that animosity have a negative influence on attitude toward foreign products. In addition, attitude also have a positive influence on the intention to purchase. However, this study fails to prove the influence of animosity on the intention to purchase of foreign products. These results indicate that there are differences in consumer behavior between Malay and Chinese ethnic in the evaluation of foreign products.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2014-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.21002/AMJ.V5I1.2176","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68236394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers’ Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian Products 敌意和排外主义对消费者民族中心主义在塑造消费者购买意愿中的影响:大雅加达(Jabodetabek地区)消费者购买马来西亚产品的案例研究

Asean Marketing Journal Pub Date : 2014-06-01 DOI: 10.21002/amj.v6i1.3608

Maeyta Selli, Heri Kurniawan

{"title":"Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers’ Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian Products","authors":"Maeyta Selli, Heri Kurniawan","doi":"10.21002/amj.v6i1.3608","DOIUrl":"https://doi.org/10.21002/amj.v6i1.3608","url":null,"abstract":"This paper aims to: (1) specify factors mediating the effects of consumer animosity towards the consumers’ willingness to purchase imported products; (2) specify factors mediating the effects of allocentrism towards consumers’ willingness to purchase imported product; and (3) examine whether product quality comparison between domestic vis-a-vis imported products moderates the relationships between: (a) consumer animosity and consumers’ willingness to purchase (b)ethnocentrism and consumers’ willingness to purchase. A survey was conducted to 209 respondents that have bought Malaysian products in the past three months and lived in Jabodetabek (Jakarta, Bogor, Depok, and Bekasi) area. The result shows that ethnocentrism mediated the relationship between animosity and consumers’ willingness to purchase; while it does not work as a mediator in the relationship between allocentrism and consumers’ willingness to purchase. In addition, product quality comparison does not moderate the relationship between animosity and consumers’ willingness to purchase as well as ethnocentrism and consumers’ willingness to purchase. Interpretations, contributions, and implications for manager are also discussed. Keywords: Malaysian product; consumer animosity; product quality comparison; consumer ethnocentrism; allocentrism","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2014-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.21002/amj.v6i1.3608","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68236321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Customer Satisfaction Index Model on Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction on Branded Cooking Oil Product 三层次社会经济地位下的茂物顾客满意度指数模型——以品牌食用油产品顾客满意度为例

Asean Marketing Journal Pub Date : 2014-06-01 DOI: 10.21002/amj.v6i1.3609

B. Setiawan

引用次数: 11

Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand 奢侈品牌认知对购买意愿有影响吗?日本品牌与德国品牌之比较

Asean Marketing Journal Pub Date : 2014-06-01 DOI: 10.21002/amj.v6i1.3654

Diana Sari, Brata Kusuma

{"title":"Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand","authors":"Diana Sari, Brata Kusuma","doi":"10.21002/amj.v6i1.3654","DOIUrl":"https://doi.org/10.21002/amj.v6i1.3654","url":null,"abstract":"The research regarding luxury products in developed economies can be found in many literatures, nevertheless similar research in developing economies are still limited. Since this topic is still underexplored, particularly in developing economies, the purpose of this study is to investigate Indonesian consumers’ perception of two different luxury brands that comes from different countries, namely BMW (Germany) and Lexus (Japan). Data was collected from diverse Indonesian BMW and Lexus owners. The consumers’ general brand perception and perceived values of luxury car are examined in this study. Data analysis used structural equation modeling (SEM). Results indicated that Indonesian consumers considered Japanese luxury car’s (Lexus) conspicuous value higher than German luxury car (BMW). Nevertheless, BMW was considered to have higher value in all of the rest of the aspects studied such as quality value, social value, and hedonic value. Even though so, the result of the study finds that Lexus owners have a higher purchase intention than BMW owners. The research concludes that luxury brand perception is highly affecting consumers’ purchase intention in this luxury automotive industry. Keywords : Luxury Product, Demographic Factors, Country of Origin, Luxury Brand Perception, and Purchase Intention.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2014-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.21002/amj.v6i1.3654","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68236604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 24

The Effects of Applying Revenue Management on Customer Satisfaction in Airline Industry: An Experimental Study in Indonesia 收益管理对航空业顾客满意度的影响:印尼的实验研究

Asean Marketing Journal Pub Date : 2014-06-01 DOI: 10.21002/amj.v6i1.3610

R. Lupiyoadi, B. Putra

引用次数: 5

Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country 发展中国家医生对国内和跨国药品的看法

Asean Marketing Journal Pub Date : 2013-12-01 DOI: 10.21002/amj.v5i2.3058

J. Ahmed, M. K. Chowdhury, I. J. Synthia, I. Sultana

{"title":"Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country","authors":"J. Ahmed, M. K. Chowdhury, I. J. Synthia, I. Sultana","doi":"10.21002/amj.v5i2.3058","DOIUrl":"https://doi.org/10.21002/amj.v5i2.3058","url":null,"abstract":"This exploratory study focuses on doctors’ perception towards domestic and multinational pharmaceutical products. Doctors can heavily influence drug purchase decisions by performing the roles of users (sometimes), influencer, gatekeepers and deciders, while patients perform the role of buyers and users. The difference in perception was measured in terms of products, brand image and pricing. Data were collected from a sample of 15 doctors (n=15) using a questionnaire comprised of 12 questions measured in Likert scales. The study reveals that brand image is the most influential factor for price of medicines and brand image is highly related to quality and the level of promotion for the underlying product. Furthermore, doctors perceive multinational products to be different and better than domestic products due to their stronger brand image. This study highlights that doctors’ preferences are not fully unbiased and can be influenced by pharmaceutical companies. Due to its exploratory nature, findings might need to be validated in a further study with a larger sample. Keywords: Bangladesh, pharmaceutical industry, brand, products, medicine, price","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2013-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.21002/amj.v5i2.3058","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68236629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective 专卖店与多品牌店忠诚度:印度消费者视角

Asean Marketing Journal Pub Date : 2013-12-01 DOI: 10.21002/amj.v5i2.3056

Sarabjot Singh, P. Sinha, H. Mishra

引用次数: 0

Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation 焦虑、悲伤与情感特异性:音乐在消费者情感与广告评价中的作用

Asean Marketing Journal Pub Date : 2013-12-01 DOI: 10.21002/amj.v5i2.3057

F. Septianto

引用次数: 1