发布求助
文献互助 智能选刊 最新文献

Int. J. Online Mark.最新文献

筛选
英文 中文
A Study of Online Purchasing Intention During the COVID-19 Pandemic in the Lebanese Context 新冠肺炎疫情期间黎巴嫩消费者在线购买意愿研究
Int. J. Online Mark. Pub Date : 2021-07-01 DOI: 10.4018/ijom.2021070102
N. Easa, Soumaya Kaakour
{"title":"A Study of Online Purchasing Intention During the COVID-19 Pandemic in the Lebanese Context","authors":"N. Easa, Soumaya Kaakour","doi":"10.4018/ijom.2021070102","DOIUrl":"https://doi.org/10.4018/ijom.2021070102","url":null,"abstract":"This study aims to investigate the impact of selected factors (website quality, website brand, trust, SNS usage through mobile application, eWOM, and mobile phone addiction) on online purchase intention during the COVID-19 pandemic. The study also investigates the mediating impact of trust on the association between website quality, website brand, and online purchase intention. Data were collected from 226 Facebook users in Lebanon. The hierarchical regression analysis was used to evaluate the impact of these factors on online purchase intention. The results show that only website brand and mobile phone addiction were significantly related to online purchase intention. It was also found that trust does not have a mediation effect on the relationship between website brand and online purchase intention. However, trust can be considered as a partial mediator of the relationship between website quality and online purchase intention. Finally, practical implications are discussed. Then directions for future research are presented.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116944203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Enhance Customer Engagement via Facebook Fanpage for Increased Purchase Intentions: Case of eWallet 通过Facebook粉丝页提高客户参与度，增加购买意愿:电子钱包案例
Int. J. Online Mark. Pub Date : 2021-01-01 DOI: 10.4018/ijom.2021010104
Mansi Gupta, Alka Sharma
{"title":"Enhance Customer Engagement via Facebook Fanpage for Increased Purchase Intentions: Case of eWallet","authors":"Mansi Gupta, Alka Sharma","doi":"10.4018/ijom.2021010104","DOIUrl":"https://doi.org/10.4018/ijom.2021010104","url":null,"abstract":"In recent times, social media has become a preferred marketing communication platform by the organisations with the consumers exhibiting an increased inclination towards the adaptation of this media. This paradigm shift justifies the positioning of brands in digital media platforms like Facebook, which provide an ideal platform for direct non-stop communication between organisations and customers. This builds a strong association between brands and consumers thereby generating brand trust through the sharing of consumer experiences and a positive word of mouth. Consumers do not make hasty decisions where there is the involvement of money, therefore trust plays a huge role in the usage of the services provided by eWallets. This study aims to investigate the effect of customer engagement through Facebook fan page usage on brand trust and purchase intentions. Results have revealed that consumer engagement through Facebook fan page usage generates trust for the eWallet brand in turn affecting purchase intentions indicating that Facebook fan pages can be utilised as an effective marketing tool.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114641475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Feedback Analysis for Digital Marketing in India: Empirical Study on Amazon.in, Flipkart, and Snapdeal 印度数字营销的反馈分析——基于亚马逊的实证研究Flipkart和Snapdeal
Int. J. Online Mark. Pub Date : 2021-01-01 DOI: 10.4018/ijom.2021010105
Biswajit Biswas, M. Sanyal, Tuhin Mukherjee
{"title":"Feedback Analysis for Digital Marketing in India: Empirical Study on Amazon.in, Flipkart, and Snapdeal","authors":"Biswajit Biswas, M. Sanyal, Tuhin Mukherjee","doi":"10.4018/ijom.2021010105","DOIUrl":"https://doi.org/10.4018/ijom.2021010105","url":null,"abstract":"In the context of fastest growing Indian online market, the big players like Amazon.in, Flipkart.com, Snapdeal.com, etc. are in a competitive journey to expand their market share. This paper is an attempt in modelling customer feedback for the said e-market players. The paper uses feed forward neural networks with maximum two hidden layers and back propagation kind of supervised learning algorithm. The paper found satisfactory level of success and concludes usefulness of customer feedback for both customers (for purchase decision) and marketers (for product development) points of view. It is a footstep and opens a new research challenge for the post-COVID era of business.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123434733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Closer Look at Direct Carrier Billing: Identifying the Determinants of Purchase and Use of a Mobile Game 直接运营商计费:确定手机游戏购买和使用的决定因素
Int. J. Online Mark. Pub Date : 2020-10-01 DOI: 10.4018/IJOM.2020100102
Lorena Herrera López
{"title":"A Closer Look at Direct Carrier Billing: Identifying the Determinants of Purchase and Use of a Mobile Game","authors":"Lorena Herrera López","doi":"10.4018/IJOM.2020100102","DOIUrl":"https://doi.org/10.4018/IJOM.2020100102","url":null,"abstract":"The impulse to digitalization by telecom operators requires the commercialization of over-the-top services (OTT) based on the fine understanding and prediction of customer behaviour through pattern recognition involving big data, resulting in an essential part of web analytics and digital marketing. The objective of this research is to analyse factors influencing the purchase and use of a mobile game commercialized by a mobile network operator (MNO), through different digital marketing channels and using direct carrier billing (DCB) as payment channel. The novelty contribution of this study is twofold. Firstly, it assesses determinants related to the purchase and use of a mobile service through the analysis of variables identified in the scientific literature's review. In addition, it also incorporates a set of variables based on data retrieved from big data analytics. Secondly, this research analyses the willingness of consumers to pay through DCB.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130580597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Food Purchase Using Food Delivery App and Gender Influence: Study of a Small Sample in Coimbatore City 用外卖App购买食品及性别影响:哥印拜陀市小样本研究
Int. J. Online Mark. Pub Date : 2020-10-01 DOI: 10.4018/IJOM.2020100104
Vanitha Natesan, Sripriya Venkatesalu
{"title":"Food Purchase Using Food Delivery App and Gender Influence: Study of a Small Sample in Coimbatore City","authors":"Vanitha Natesan, Sripriya Venkatesalu","doi":"10.4018/IJOM.2020100104","DOIUrl":"https://doi.org/10.4018/IJOM.2020100104","url":null,"abstract":"Evolution of various apps on smartphones attracts tech-savvy customers to explore the online market. Developments and social changes are one of the factors contributing to food delivery apps. The sample population consists of undergraduate and postgraduate college students from Coimbatore city. The study aims to explore the gender influence in online food purchase using food delivery apps. Non-probability convenience sampling technique is adapted to select the sample and structured questionnaire was administered to collect the data. The study identifies that there is a difference in gender and frequency in placing orders, choosing food delivery app and issues faced, preferring different food delivery apps, factors influencing the selection of service providers. The respondents are having more than one app to place orders. There is equality among both the gender regarding reasons to prefer the same app and expecting service quality of the food delivery apps. The change in the culture has taken place slowly by e-retailing in the city where family values and tradition is respected more.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125932038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Deep Learning-Based Classification of Customers Towards Online Purchase Behaviour: A Recent Empirical Study for Home Appliances 基于深度学习的消费者在线购买行为分类:一项最新的家电产品实证研究
Int. J. Online Mark. Pub Date : 2020-10-01 DOI: 10.4018/IJOM.2020100105
Juin Ghosh Sarkar, Tuhin Mukherjee, Isita Lahiri
{"title":"Deep Learning-Based Classification of Customers Towards Online Purchase Behaviour: A Recent Empirical Study for Home Appliances","authors":"Juin Ghosh Sarkar, Tuhin Mukherjee, Isita Lahiri","doi":"10.4018/IJOM.2020100105","DOIUrl":"https://doi.org/10.4018/IJOM.2020100105","url":null,"abstract":"Online shopping is the new trend and is quickly becoming an integral part of our lifestyle. Due to the internet revolution and massive e-commerce usage by traders, online shopping has seen mammoth growth in recent years. In today's intensely competitive and dynamic environment with technological innovation in every sphere, knowing the consumer mind is the most daunting task for the success of any business. In this backdrop, the researchers have developed a neural network model. They have also made an attempt to classify the customers into two disjoint classes that are interested and uninterested online customers regarding purchase of home appliances through internet in and around Kolkata based on five demographic attributes, namely age, gender, place of residence, occupation, and income. The paper also focuses to optimise the parameters of the proposed neural network and test the efficiency of the constructed model and compare the result by reviewing the existing literatures on the related topic.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129562011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The Pathos and Logos Affecting Online Purchasing Behavior: The Mediating Role of Logos 情感与理性对网络购买行为的影响:理性的中介作用
Int. J. Online Mark. Pub Date : 2020-10-01 DOI: 10.4018/IJOM.2020100103
Vishal Verma, Swati Anand, Kushendra Mishra
{"title":"The Pathos and Logos Affecting Online Purchasing Behavior: The Mediating Role of Logos","authors":"Vishal Verma, Swati Anand, Kushendra Mishra","doi":"10.4018/IJOM.2020100103","DOIUrl":"https://doi.org/10.4018/IJOM.2020100103","url":null,"abstract":"The objective of this research paper was to exfoliate the pathos (sad appeal to emotions) and logos (appeal to logic) affecting online purchasing behaviour among smart phone users in India via the mediating role of logos. To achieve the above objective, the authors use the exploratory research design. They propose a model comprising the pathos, logos, and online good purchasing (OGP). They have applied the structural equation modelling, the practical implication of which will be beneficial not only for the online customers, but also for the e-commerce companies. The findings concluded that there was a positive relationship between pathos and online goods purchasing, hence accepting the H1. They found a significant relation between Pathos and OGP. MedH2 is also accepted as we found there exists partial mediation by the mediating variable. Hence, the independent variables (pathos) exerts partial influence on the dependent variables online goods purchasing through the mediating variable (logos).","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128172760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The Role of Website Visual Design in Predicting Consumers' Purchase Intentions: An Empirical Study in a B2C Online Environment 网站视觉设计在预测消费者购买意愿中的作用:基于B2C网络环境的实证研究
Int. J. Online Mark. Pub Date : 2020-10-01 DOI: 10.4018/IJOM.2020100101
Abubaker Shaouf
{"title":"The Role of Website Visual Design in Predicting Consumers' Purchase Intentions: An Empirical Study in a B2C Online Environment","authors":"Abubaker Shaouf","doi":"10.4018/IJOM.2020100101","DOIUrl":"https://doi.org/10.4018/IJOM.2020100101","url":null,"abstract":"This study aims to investigate the effects of website visual design on purchase intention in B2C environments. This purpose was addressed through the use of The Stimulus-Organism-Response (S-O-R) model, in which a number of hypotheses were drawn. The proposed model in this study was examined was examined through an empirical study involving 532 online shoppers using Structural Equation Modeling (SEM) techniques. The results of this study indicated that consumers' perceptions of website visual design influence website trust and website attitude, which in turn positively boost online purchase intention. The results also revealed a partial mediating effect of website trust and attitude in the relationship between website visual design and purchase intention. Theoretical and practical implications of these findings are discussed in the paper.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122904444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Social Media Advertisements and Buying Behaviour: A Study of Indian Working Women 社交媒体广告与购买行为:印度职业女性的研究
Int. J. Online Mark. Pub Date : 2020-07-01 DOI: 10.4018/ijom.2020070104
Yuvika Gupta, Samik Shome
{"title":"Social Media Advertisements and Buying Behaviour: A Study of Indian Working Women","authors":"Yuvika Gupta, Samik Shome","doi":"10.4018/ijom.2020070104","DOIUrl":"https://doi.org/10.4018/ijom.2020070104","url":null,"abstract":"Advertising patterns are making significant shifts towards social media from their traditional format. Social media has become a norm for the majority of companies due to progressive change in the mindset of consumers. In the current scenario, working women play an important role in the purchase decision of the family. Moreover, some studies revealed that in some cases working women solely make product purchases. According to the Pew Research, women (73%) lead over men (65%) in the use of social media. The purpose of this study is to identify the factors that are influencing the working women purchase behaviour. The paper witnessed that demographic variables such as age and income of working women do play a significant role in online purchase. The key contribution of this paper is to provide the corporate houses an assessment of the extent to which the working women in India are influenced by social media in their online buying behaviour.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133663441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Comparative Analysis of Mobile Marketing Adoption in the Light of Hofstede's Cultural Dimensions Hofstede文化维度下的移动营销采用比较分析
Int. J. Online Mark. Pub Date : 2020-07-01 DOI: 10.4018/ijom.2020070105
Hadeel Bahjat Al-Haddad, M. Galib
{"title":"A Comparative Analysis of Mobile Marketing Adoption in the Light of Hofstede's Cultural Dimensions","authors":"Hadeel Bahjat Al-Haddad, M. Galib","doi":"10.4018/ijom.2020070105","DOIUrl":"https://doi.org/10.4018/ijom.2020070105","url":null,"abstract":"This study investigates the factors that affect consumers' intentions to adopt mobile marketing and compare these factors between the USA and Jordan in the light of Hofstede's cultural dimensions. The collected data (n=250) were subject to statistical analysis including exploratory factor analysis, multiple regression, and Mann Whitney U test. The results showed that trust, observability and subjective norm, and relative advantage are the main factors affecting consumers' intentions to adopt mobile marketing, and trust had the strongest effect among the factors. Complexity had a positive significant effect only on Americans' intentions to adopt mobile marketing. The intention to adopt mobile marketing was higher in Jordan than that of the USA. The findings of this study provided several theoretical and practical implications and shed light on some factors that marketers may consider in developing their mobile marketing strategies. The study revealed that culture plays a significant role in peoples' technology adoption intentions.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123057483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信