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Marketing of Scientific and Research Organisations最新文献

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Marketing based on knowledge as a basis for strategy of research institution – on the example of the Packaging Research Institute 以知识为基础的营销策略研究机构——以包装研究所为例
Marketing of Scientific and Research Organisations Pub Date : 2013-09-01 DOI: 10.14611/MINIB.09.03.2013.04
S. Tkaczyk, H. Żakowska, J. Kuzincow, Marzenna Kobylarz
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引用次数: 0
Social Media Marketing – why businesses need to use it and how 社交媒体营销——企业为什么需要使用它以及如何使用它
Marketing of Scientific and Research Organisations Pub Date : 2013-06-01 DOI: 10.14611/MINIB.08.02.2013.07
Ola Agbaimoni, Lilach Bullock
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引用次数: 1
Measurement of social media Web 1.0 and Web 2.0. 衡量社交媒体Web 1.0和Web 2.0。
Marketing of Scientific and Research Organisations Pub Date : 2013-06-01 DOI: 10.14611/MINIB.08.02.2013.02
Bogdan Gregor, T. Kubiak
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引用次数: 1
Measurement of activity in social media – a challenge for contemporary marketing research 衡量社交媒体活动——当代营销研究面临的挑战
Marketing of Scientific and Research Organisations Pub Date : 2013-06-01 DOI: 10.14611/MINIB.08.02.2013.06
Joanna Płuciennik
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引用次数: 1
Multi-level marketing as a business model 多层次营销作为商业模式
Marketing of Scientific and Research Organisations Pub Date : 2013-03-01 DOI: 10.14611/MINIB.07.01.2013.03
Bogdan Gregor, Aron-Axel Wadlewski
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引用次数: 8
Social media as an effective tool for creating and building an employer brand 社交媒体是创建和建立雇主品牌的有效工具
Marketing of Scientific and Research Organisations Pub Date : 2013-03-01 DOI: 10.14611/MINIB.07.01.2013.15
I. Kaiser
{"title":"Social media as an effective tool for creating and building an employer brand","authors":"I. Kaiser","doi":"10.14611/MINIB.07.01.2013.15","DOIUrl":"https://doi.org/10.14611/MINIB.07.01.2013.15","url":null,"abstract":"33 SOCIAL MEDIA AS AN EFFECTIVE TOOL CREATING AND BUILDING AN EMPLOYER BRAND Social media can be an effective tool for creating and building an effective image of an organisation as a trustworthy employer both inside and outside the company. The author has examined the use of social marketing channels by academic institutions. She asked about the role of this communication tool, undertaking the challenge to use social media as a tool for cross-marketing, employer experience of branding through social media. She has also examined employers' knowledge of what and on which channels employees and \"ambassadors\" post about their company. Overwhelmingly, the response was obtained \"no\", which shows that social media are a tool used only occasionally if at all.","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":"23 1","pages":"97-110"},"PeriodicalIF":0.0,"publicationDate":"2013-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88946912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effective time management – selected issues 有效的时间管理-选择问题
Marketing of Scientific and Research Organisations Pub Date : 2013-03-01 DOI: 10.14611/MINIB.07.01.2013.07
Aneta Olejniczak
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引用次数: 1
Marketing communications in industrial B2b markets enhancing the value of the corporate brand relying on common added values 产业B2b市场的营销传播依靠共同的附加价值提升企业品牌价值
Marketing of Scientific and Research Organisations Pub Date : 2012-10-16 DOI: 10.14611/MINIB.09.03.2013.01
Jose Monrabal
{"title":"Marketing communications in industrial B2b markets enhancing the value of the corporate brand relying on common added values","authors":"Jose Monrabal","doi":"10.14611/MINIB.09.03.2013.01","DOIUrl":"https://doi.org/10.14611/MINIB.09.03.2013.01","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":"21 1","pages":"85-92"},"PeriodicalIF":0.0,"publicationDate":"2012-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74180485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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