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Inbound marketing in research institutions 研究机构的入站营销
Marketing of Scientific and Research Organisations Pub Date : 2015-12-01 DOI: 10.14611/MINIB.18.04.2015.15
W. Świeczak
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引用次数: 3
Analytical and critical thinking skills in public relations 公共关系分析和批判性思维能力
Marketing of Scientific and Research Organisations Pub Date : 2014-12-01 DOI: 10.14611/MINIB.14.04.2014.11
D. Jakus, Krešimir Zubčić
{"title":"Analytical and critical thinking skills in public relations","authors":"D. Jakus, Krešimir Zubčić","doi":"10.14611/MINIB.14.04.2014.11","DOIUrl":"https://doi.org/10.14611/MINIB.14.04.2014.11","url":null,"abstract":"This article presents reasons why analytical and critical thinking skills should be essential part of public relations. Generally, it is considered that the analytical and critical thinking skills are part of public relations, as well as creative thinking, but they should be considered separately and given the codes of ethics of the profession used as initial criteria. For the purpose of the study, in this article is presented the result of the survey in which determine importance of using analytical and critical thinking skills in the implementation of public relations projects. The second aim in the survey was to identify the target audience and how they react to the placed information. Summary","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2014-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89663836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Universities in social media – Recipients’ expectations and the published contents 社交媒体中的大学——接受者的期望和发布的内容
Marketing of Scientific and Research Organisations Pub Date : 2014-09-01 DOI: 10.14611/MINIB.13.03.2014.05
Agnieszka Chwialkowska
{"title":"Universities in social media – Recipients’ expectations and the published contents","authors":"Agnieszka Chwialkowska","doi":"10.14611/MINIB.13.03.2014.05","DOIUrl":"https://doi.org/10.14611/MINIB.13.03.2014.05","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2014-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83607834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Putting science on the public agenda 将科学纳入公共议程
Marketing of Scientific and Research Organisations Pub Date : 2014-09-01 DOI: 10.14611/MINIB.13.03.2014.01
Jadranka Jezeršek Turnes
{"title":"Putting science on the public agenda","authors":"Jadranka Jezeršek Turnes","doi":"10.14611/MINIB.13.03.2014.01","DOIUrl":"https://doi.org/10.14611/MINIB.13.03.2014.01","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2014-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74114497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cultural context in marketing communication on international market 国际市场营销传播中的文化语境
Marketing of Scientific and Research Organisations Pub Date : 2014-06-01 DOI: 10.14611/MINIB.12.02.2014.03
D. Hirsch
{"title":"Cultural context in marketing communication on international market","authors":"D. Hirsch","doi":"10.14611/MINIB.12.02.2014.03","DOIUrl":"https://doi.org/10.14611/MINIB.12.02.2014.03","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2014-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86454817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Inbound marketing as an integral part of the marketing strategy of a modern enterprise 集客营销是现代企业营销战略的重要组成部分
Marketing of Scientific and Research Organisations Pub Date : 2014-06-01 DOI: 10.14611/MINIB.12.02.2014.04
W. Świeczak
{"title":"Inbound marketing as an integral part of the marketing strategy of a modern enterprise","authors":"W. Świeczak","doi":"10.14611/MINIB.12.02.2014.04","DOIUrl":"https://doi.org/10.14611/MINIB.12.02.2014.04","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2014-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83930937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Neuromarketing – its role in building of brand, introduction of products innovation, and advertising messages 神经营销-它在建立品牌，引进产品创新和广告信息中的作用
Marketing of Scientific and Research Organisations Pub Date : 2014-03-01 DOI: 10.14611/MINIB.11.01.2014.03
K. Wrona
{"title":"Neuromarketing – its role in building of brand, introduction of products innovation, and advertising messages","authors":"K. Wrona","doi":"10.14611/MINIB.11.01.2014.03","DOIUrl":"https://doi.org/10.14611/MINIB.11.01.2014.03","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2014-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73997539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
New technologies in public relations 公共关系中的新技术
Marketing of Scientific and Research Organisations Pub Date : 2013-12-01 DOI: 10.14611/MINIB.10.04.2013.02
Dariusz Tworzydło
{"title":"New technologies in public relations","authors":"Dariusz Tworzydło","doi":"10.14611/MINIB.10.04.2013.02","DOIUrl":"https://doi.org/10.14611/MINIB.10.04.2013.02","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2013-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72963099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Implementation of analyses based on social media data for marketing purposes in academic and scientific organizations in practice – opportunities and limitations 在学术和科学组织中实施基于社交媒体数据的营销分析——机会和限制
Marketing of Scientific and Research Organisations Pub Date : 2013-12-01 DOI: 10.14611/MINIB.10.04.2013.04
Magdalena Grabarczyk-Tokaj
{"title":"Implementation of analyses based on social media data for marketing purposes in academic and scientific organizations in practice – opportunities and limitations","authors":"Magdalena Grabarczyk-Tokaj","doi":"10.14611/MINIB.10.04.2013.04","DOIUrl":"https://doi.org/10.14611/MINIB.10.04.2013.04","url":null,"abstract":"The article is focused on the issue of practice use of analyses, based on data collected in social media, for institutions' communication and marketing purposes. The subject is being discussed from the perspective of Digital Darwinism — situation, when development of technologies and new means of communication is significantly faster than growth in the knowledge and digital skills among organizations eager to implement those solutions. To diminish negative consequences of Digital Darwinism institutions can broaden their knowledge with analyses of data from cyber space to optimize operations, and make use of running dialog and cooperation with prosuments to face dynamic changes in trends, technologies and society. Information acquired from social media user generated content can be employed as guidelines in planning, running and evaluating communication and marketing activities. The article presents examples of tools and solutions, that can be implement in practice as a support for actions taken by institutions. Abstract","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2013-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80171807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Customer Relationship Management in scientific and research institutions 科研机构客户关系管理
Marketing of Scientific and Research Organisations Pub Date : 2013-12-01 DOI: 10.14611/MINIB.10.04.2013.06
Jaromir Matulewicz
{"title":"Customer Relationship Management in scientific and research institutions","authors":"Jaromir Matulewicz","doi":"10.14611/MINIB.10.04.2013.06","DOIUrl":"https://doi.org/10.14611/MINIB.10.04.2013.06","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2013-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90673508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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