IMPACTS: International Journal of Empowerment and Community Services最新文献

{"title":"Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia","authors":"Kuala Penyu Sabah, Malaysia Mat, Salleh Ayub, Suddin Lada, Arif Kamisan Pusiran","doi":"10.30738/impacts.v2i1.14515","DOIUrl":"https://doi.org/10.30738/impacts.v2i1.14515","url":null,"abstract":"Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology. \u0000Methods – Conducting workshops and training sessions on agro-entrepreneurship to help educate existing and potential entrepreneurs on the best practices, techniques, and skills required to establish and run successful agro-businesses. Simultaneously, show them how to advertise their products online. This programme comprises two stages of implementation, each with 30 participants and four facilitators. \u0000Result and discussions – Agro-entrepreneurs should learn and use strategies for digital marketing by receiving training. Agro-entrepreneurs could reach more clients by using digital marketing methods including social media, email, and content marketing. Agro-entrepreneurs could build and maintain their businesses by using digital marketing. \u0000Conclusion – In principle, the awareness programme would have assisted agro-entrepreneurs in improving their knowledge of digital marketing as well as their digital marketing abilities, which would have enabled them to expand their businesses and keep them going over the long term.","PeriodicalId":307534,"journal":{"name":"IMPACTS: International Journal of Empowerment and Community Services","volume":"158 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124493192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Improving Digital Marketing Literacy Capability of Breeders of Rumah Maggot, Barepan Bangkit Yogyakarta in Facing the VUCA Era","authors":"Pardimin Pardimin, I. Ghozali, Wahyu Setya Ratri, Agustinus Eko Susetyo, Siti Rochmiyati, S. Hadi, D. Supriadi, Dina Andini, Rahadi Rahadi, Indah Kurniasih","doi":"10.30738/impacts.v2i1.13970","DOIUrl":"https://doi.org/10.30738/impacts.v2i1.13970","url":null,"abstract":"Purpose ­This community service aims to to increase digital marketing literacy skills for breeders of Rumah Maggot Barepan Bangkit Yogyakarta in facing the VUCA era. \u0000Methods-Methode community service acitivities. \u0000Result and discussions-the result report and the information about the acitivities. \u0000Conclusion- This mentoring process activity resulted in program success targets including sharing and discussion of business management management to overcome business management problems reaching 90%, and discussions and practices of marketing network effectiveness, optimization of promotional/advertising media to overcome marketing media problems and optimization reaching 90%. Our advice is concerns the  this is important to continue and develop when the mentoring program is over and can be passed on to other groups of breeders because again, that the success of a business depends on leaders who can manage and optimize existing resources such as the concept of Ki Hajar Dewantara's leadership as a leader must be able to ing ngarso sung tulodo, madyo mangun karso, and tut wuri handayani meaning that being a leader must be able to set a good example, in the midst of his busy schedule he must also be able to arouse or inspire enthusiasm, and a person must provide moral encouragement and enthusiasm for work from behind. \u0000Keywords: digital marketing, literacy capability of breeders, facing the VUCA era","PeriodicalId":307534,"journal":{"name":"IMPACTS: International Journal of Empowerment and Community Services","volume":"233 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131468168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Maximization of Digital Marketing and Business Legality in the Development of De Thela Msme in the New Normal Era","authors":"Christina Heti, T. Rahmawati, Theodorus Sutadi, Florentinus Nugro, Hardianto","doi":"10.30738/impacts.v2i1.13674","DOIUrl":"https://doi.org/10.30738/impacts.v2i1.13674","url":null,"abstract":"Purpose ­ One of the business sectors that has a quite important role for the national economy and has contributed to the absorption of labor and the distribution of development results is Micro, Small and Medium Enterprises (MSMEs). In the new normal era (Adaptation of New Habits) increasing the ability to use digital marketing will be able to help businesses deal with economic pressures, due to the Covid 19 pandemic which has caused a decrease in people's purchasing power where many people have shifted to buying online. In addition, in running a business, it is necessary to have complete documents or business legality. Likewise, De Thela's MSMEs based on observations have problems in terms of their limited ability to use digital marketing and do not yet have business legality.  Therefore, assistance is needed to overcome these MSME problems through digital marketing assistance through social media and the importance of having legality in developing a business. Methods – The methods used in the implementation of community service include problem identification, preparation, assistance, monitoring and evaluation of assistance. Result and discussions –  This community service activity has yielded results for De Thela's MSMEs including (1) De Thela's MSMEs have created social media content and joined the Shopee Food and Tukoni marketplaces so they can expand product marketing; and (2) UMKM De Thela has business legality by obtaining a Business Identification Number (NIB). Conclusion –  The results of this community service activity have implications where it is hoped that digital marketing assistance and business legality will make it easier for De Thela's MSMEs to develop businesses and increase sales and business sustainability, especially in the new normal era. \u0000  \u0000 ","PeriodicalId":307534,"journal":{"name":"IMPACTS: International Journal of Empowerment and Community Services","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133015113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Empowerment of the Jamu Gendong Kiringan Canden Community Based on Local Wisdom to Increase Literacy Embodied in Children's Literature","authors":"Siti Rochmiyati, Dina Andini, D. Supriadi, S. Hadi, Pardimin Pardimin, I. Ghozali, Wahyu Setya Ratri, Agustinus Eko Susetyo, Muhammad Taufik Ismail, Charisma Wulan Widananda","doi":"10.30738/impacts.v2i1.13974","DOIUrl":"https://doi.org/10.30738/impacts.v2i1.13974","url":null,"abstract":"Purpose ­ The empowerment program will directly invite the Kiringan Canden herbal medicine community based on the local wisdom of traditional herbal medicine which is inherited from their ancestors to actively participate in increasing literacy and cultivating children's character which is embodied in children's literature. \u0000Methods - Methode community service activities. \u0000Result and discussions - The series of activities and results obtained prove that by collaborating with each other from all elements of society, especially involving the younger generation so that they have a good understanding of the local wisdom of the area, promoting behavior will emerge, understanding potential and in the end wanting to participate in preserving the ancestral heritage that has great potential to be appointed as a regional brand, so that the character values of nationalism, pride in local products, independence and mutual cooperation can be realized. Therefore, intermediaries or infrastructure are needed in order to pass on the order of life, tradition and culture to the next generation, so that there are no gaps between generations, so that community service programs by empowering herbal medicine communities based on local wisdom can increase literacy in maintain ancestral heritage. Presentation that is fun and in providing education to all residents, especially children, through explanation activities that are appropriate to the stage of child development, will facilitate and build literacy which has an impact on the formation of children's character. \u0000Conclusion - Empowerment by inviting the participation of all elements in society including the Jamu Gendong community, youth, children, men and women, community leaders and other residents to jointly preserve the ancestral heritage of \"traditional herbal medicine\" by directly empowering the Jamu Gendong community in increasing community-based literacy. local wisdom through fun activities, namely children's literature, is able to develop children's emotional intelligence and creativity, foster growth as well as children's personality and social skills. An interesting presentation will create fun and influence children so that indirectly they are able to cultivate the characters of respect, responsibility, caring, citizenship, honesty, cooperation, freedom, courage and justice so that in the future the children of this younger generation will continue and preserving the potential of the region.","PeriodicalId":307534,"journal":{"name":"IMPACTS: International Journal of Empowerment and Community Services","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114674191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Capacity Building of Smes in Semanu, Gunung Kidul Through Digital Marketing Socialization and Training","authors":"S. Hadi, A. Sudirman, L. Setiawati, Nur Rokhman, Nurul Myristica Indraswari, Universitas Sarjanawiyata, Tamansiswa","doi":"10.30738/impacts.v2i1.14168","DOIUrl":"https://doi.org/10.30738/impacts.v2i1.14168","url":null,"abstract":"Purpose ­ This community service aims to socialize and train appropriate Digital Marketing strategies for SMEs in Padukuhan Pragak, Semanu Gunung Kidul, to increase competition and adaptive capacity. Methods - Participatory Rural Appraisal (PRA) is used in community service to develop the community's potential. Result and discussions - Numerous potentials must be developed; this service process is divided into three stages: pre-implementation, implementation, and evaluation of the service program managed to carry out. Conclusion - Avoid being stuck in one's comfort zone by constantly innovating in products, distribution channels, various marketing networks, increasing knowledge, and being active in charitable contributions.","PeriodicalId":307534,"journal":{"name":"IMPACTS: International Journal of Empowerment and Community Services","volume":"127 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127403650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Entrepreneurs, Management and Intellectual Property Rights in Improving Micro Business Competitiveness in Rancatungku Village","authors":"Sugiartiningsih Sugiartiningsih, Suparjiman, Rizky Dwi Larasati, Septian Yunianto, Khaerani Arum Kanti","doi":"10.30738/impacts.v2i1.13582","DOIUrl":"https://doi.org/10.30738/impacts.v2i1.13582","url":null,"abstract":"ABSTRACT \u0000Purpose - The purpose of Community Service (PKM) is for a workshop on the role of entrepreneurship, management and registration of Intellectual Property Rights (HKI) in increasing the competitiveness of micro-enterprises in Rancatungku village. \u0000Methods - The workshop method begins with a preliminary survey, observations of business houses, interviews with micro-enterprises, licensing arrangements, and preparation of presenters. \u0000Result and discussions - The workshop was held in the Rancatungku village hall on February 27, 2022, which was attended by Micro Business actors, especially those engaged in the culinary field such as pastries and sponge cakes. The workshop program is divided into three, namely enlightenment on the importance of entrepreneurship for micro-enterprises; introduction of management aspects from production, packaging, transformation technology in marketing culinary products, external capital and recognition of production ownership. \u0000Conclusions - The result of PkM activities is their high interest in being given training on packaging, branding and marketing in subsequent PkM activities so that they can penetrate supermarkets and have high purchasing power across countries. \u0000Keywords: entrepreneurship, management, intellectual property rights","PeriodicalId":307534,"journal":{"name":"IMPACTS: International Journal of Empowerment and Community Services","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116971341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Training on Development of Work Relationships and Social Media Marketing in MSMEs","authors":"Bramma Aji putra, M. Fadhilah, Ambar Lukitaningsih, Gendro Wiyono","doi":"10.30738/impacts.v1i1.13189","DOIUrl":"https://doi.org/10.30738/impacts.v1i1.13189","url":null,"abstract":"This service aims to provide of training to handicraft SMEs in Yogyakarta. The COVID-19 pandemic has had a negative impact on MSMEs, one of which is handicraft MSMEs. The purpose of this training is a strengthening the development of work relations and product marketing through social media. The results obtained after the training show that strengthening work relations and using social media is effective as a marketing medium and increasing turnover. In addition, the development of social media also needs to involve the youth for increasing digital marketing innovation.","PeriodicalId":307534,"journal":{"name":"IMPACTS: International Journal of Empowerment and Community Services","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122538605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development of Education-Based Tourism and Expansion of Marketing Networks in Kampung Batik Giriloyo","authors":"Audita Nuvriasari, Krisnita Candrawati, Gumirlang Wicaksono, Serlipuji Lestianengrum, Sucia Eka Ayunda","doi":"10.30738/impacts.v1i1.13061","DOIUrl":"https://doi.org/10.30738/impacts.v1i1.13061","url":null,"abstract":"Kampung Batik Giriloyo is one of the tourist villages and the center of the hand-drawn batik industry located in Kabupaten Bantul, DIY. The tourism village is managed by the Paguyuban Batik Tulis Giriloyo as a community service partner from the UMBY team. The management of the tourist village is good but there are still shortcomings, especially in the development of variants of educational tourism attractions and expansion of marketing networks. Partners have used information technology to market educational tours or batik products. However, partners are still limited in knowledge and skills to use on-line media as a means of promotion to expand their marketing network. The solution to these problems is to transfer science and technology to partners through outreach, training and advocacy or mentoring activities. The activities carried out are: (1). Educational Tourism Development Counselling, (2). Training on making accessories made of batik, (3) Training on creating a database of Cooperation partners, (4). Cooperation proposal making training, and (5). Online marketing training. The activity outputs are: (1). The addition of educational tourism variants through learning to make batik accessories and (2) Increasing the knowledge and skills of partners in the field of marketing and expanding the network of cooperation.","PeriodicalId":307534,"journal":{"name":"IMPACTS: International Journal of Empowerment and Community Services","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131224812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strengthening Online Marketing and Product Innovation for The \"Nglarisi Jogja\" Msme’s Community","authors":"Candra Asmarawan, Audita Nuvriasari, Gumirlang Wicaksono, Wanda Siahaan, Novita Ariani","doi":"10.30738/impacts.v1i1.13066","DOIUrl":"https://doi.org/10.30738/impacts.v1i1.13066","url":null,"abstract":"\"Ngelarisi UMKM Jogja\" is a Community of Micro, Small and Medium Enterprises (MSMEs) located in the city of Jogja with 80 business members. This community is a place for MSMEs actors to exchange information and help each other promote MSMEs products. Business fields in this community include culinary, craft, services and fashion. Facing increasingly fierce business competition, community members must strive to attract consumer buying interest. \u0000However, there are a number of obstacles faced by community members. These obstacles are: (1) Not optimal use of social media as a means of online promotion for MSMEs products. This is due to the limited knowledge of members, especially the middle-aged in operating social media, (2) Lack of product innovation in MSMEs so that it is less attractive to consumer buying. \u0000The programs implemented to overcome these problems are: (1). provide training using social media. Especially Instagram, Facebook and features like snap stories and reels, (2). Conduct product innovation with the aim of increasing the attractiveness and increasing the economic value of the product. The methods used in this activity are: training for the use of social media and assistance in product innovation. The achievements of this activity are: partners can use content on social media to market MSMEs products, (2). increasing product variants through product innovation in the form of hampers and parcels.","PeriodicalId":307534,"journal":{"name":"IMPACTS: International Journal of Empowerment and Community Services","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115496774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development Program on Digital Marketing and Brand Strengthening for Cellular Businesses in Gunungkidul Regency","authors":"Candra Eka Prasetiya, Audita Nuvriasari, Azwar, Nurul Putri Ardiani, Mifta Ul’Ulum","doi":"10.30738/impacts.v1i1.13065","DOIUrl":"https://doi.org/10.30738/impacts.v1i1.13065","url":null,"abstract":"The development of communication technology has boosted the level of business competition, one of which is SMEs selling mobile phones. Msellular & Apple Store is one of the SMEs engaged in mobile phone trading and is located in Wonosari, Gunungkidul, DIY. The business problems faced by Msellular & Apple Store are (1) Social media as an online marketing tool has not been used optimally (2) The identity or brand of the store is not well known by the local community (3) There is no customer database that can be used as a source of marketing programs. \u0000The solution to solve that problem are: (1) Optimizing the use of social media through improving design and content, (2) Strengthening store branding through collaboration with other parties and (3) Develop a customer database based on information technology. \u0000The methods used in this program are: (1) counseling, (2) training and (3). Mentoring.  The counseling carried out is educating partners about strategies for strengthening brands and expanding cooperation networks. Training activities include: (1). content creation for marketing through social media and (2). create a customer database based on IT. Mentoring is intended to monitor program implementation. The results of this activity are: (1). content on social media is increasingly attractive and used as a marketing tool, (2). the establishment of cooperation with other parties to strengthen the store brand and (3). availability of customer database to support marketing activities.","PeriodicalId":307534,"journal":{"name":"IMPACTS: International Journal of Empowerment and Community Services","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123412986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}