S. Hadi, A. Sudirman, L. Setiawati, Nur Rokhman, Nurul Myristica Indraswari, Universitas Sarjanawiyata, Tamansiswa
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引用次数: 0
摘要
目的-这个社区服务旨在社会化和培训适当的数字营销策略在Padukuhan Pragak, Semanu Gunung Kidul中小企业，以增加竞争和适应能力。方法:参与式农村评估(PRA)在社区服务中使用，以开发社区的潜力。结果和讨论-必须开发许多潜力;该服务流程分为三个阶段:实施前、实施后和评估服务计划的实施情况。结论-通过不断创新产品，分销渠道，各种营销网络，增加知识，积极参与慈善捐款，避免陷入自己的舒适区。
The Capacity Building of Smes in Semanu, Gunung Kidul Through Digital Marketing Socialization and Training
Purpose This community service aims to socialize and train appropriate Digital Marketing strategies for SMEs in Padukuhan Pragak, Semanu Gunung Kidul, to increase competition and adaptive capacity. Methods - Participatory Rural Appraisal (PRA) is used in community service to develop the community's potential. Result and discussions - Numerous potentials must be developed; this service process is divided into three stages: pre-implementation, implementation, and evaluation of the service program managed to carry out. Conclusion - Avoid being stuck in one's comfort zone by constantly innovating in products, distribution channels, various marketing networks, increasing knowledge, and being active in charitable contributions.
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