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Management et marketing de la mode最新文献

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Chapitre 6. Processus de collection : de la conception des collections à la réalisation des ventes 第6章)。收藏过程:从设计收藏到实现销售
Management et marketing de la mode Pub Date : 2020-02-19 DOI: 10.3917/dunod.sales.2020.01.0105
Isabelle Malbec-Pantano, Soraya Boughazi, Corine Tonarelli
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引用次数: 0
Chapitre 10. Distribuer les produits de mode : le nécessaire arbitrage entre les stratégies de volume et la protection du concept de marque 第10章)。时尚产品分销:量产策略与品牌理念保护之间的必要权衡
Management et marketing de la mode Pub Date : 2020-02-19 DOI: 10.3917/dunod.sales.2020.01.0199
Nathalie Nicol
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引用次数: 0
Chapitre 11. Internationalisation et stratégies marketing 第11章。国际化与营销策略
Management et marketing de la mode Pub Date : 2020-02-19 DOI: 10.3917/dunod.sales.2020.01.0221
Nathalie Paldacci
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引用次数: 0
Préface 前言
Management et marketing de la mode Pub Date : 2020-02-19 DOI: 10.3917/dunod.sales.2020.01.0001
Jean-Pierre Mocho
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引用次数: 0
Chapitre 2. Pour une courte sociologie de la mode 第二章。一个简短的时尚社会学
Management et marketing de la mode Pub Date : 2020-02-19 DOI: 10.3917/dunod.sales.2020.01.0027
Émilie Coutan
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引用次数: 0
Chapitre 7. Les circuits de production industrielle 第7章)。工业生产电路
Management et marketing de la mode Pub Date : 2020-02-19 DOI: 10.3917/dunod.sales.2013.01.0117
Isabelle Malbec-Pantano
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引用次数: 0
Chapitre 1. La mode en France : de 1914 à nos jours 第一章的标题。法国时尚:1914年至今
Management et marketing de la mode Pub Date : 2020-02-19 DOI: 10.3917/dunod.sales.2020.01.0007
Rémy Kerténian
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引用次数: 1
Chapitre 8. Créations de mode et propriété intellectuelle 第八章。时尚创作与知识产权
Management et marketing de la mode Pub Date : 2020-02-19 DOI: 10.3917/dunod.sales.2020.01.0145
Jean-Paul Pasotti, A. Guérin
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引用次数: 0
Chapitre 13. Fashion e-business : des pistes pour la création d’un écosystème digital pérenne 第13章)。时尚电子商务:创建可持续数字生态系统的途径
Management et marketing de la mode Pub Date : 2020-02-19 DOI: 10.3917/dunod.sales.2020.01.0261
Yann Rivoallan
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引用次数: 0
Chapitre 12. Le merchandising de mode : une discipline stratégique et opérationnelle incontournable 12章。时尚营销:一个关键的战略和运营纪律
Management et marketing de la mode Pub Date : 2020-02-19 DOI: 10.3917/dunod.sales.2020.01.0245
Béatrice Querette
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引用次数: 0
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