{"title":"Chapitre 12. Le merchandising de mode : une discipline stratégique et opérationnelle incontournable","authors":"Béatrice Querette","doi":"10.3917/dunod.sales.2020.01.0245","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":306464,"journal":{"name":"Management et marketing de la mode","volume":"47 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management et marketing de la mode","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3917/dunod.sales.2020.01.0245","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}