{"title":"The Role of Employer Branding in the Talent Acquisition Process","authors":"E. Chițu","doi":"10.18662/upalaw/69","DOIUrl":"https://doi.org/10.18662/upalaw/69","url":null,"abstract":"The increasing emphasis of employers on the subject of talent has direct implications on the formalization of processes that aim at the selection of human resources in accordance with the typologies pursued. This formalization cannot be abstract, and for this, the attention is focused both on the aspects that need to be followed in relation to people, and on understanding how the potential employee forms an image about the employer and what he considers when manifests itself in favor of one or another of the competitors. The purpose of this paper is to identify the role of employer branding in the talent acquisition process, through a review of the literature. Thus, the positive reputation is the result obtained by involving the employer branding in the talent acquisition process. Also, employer branding is not only effective in the talent management process but also helps to improve the overall performance of the organization.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79084912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Considerations Regarding Price Differences Registered on Packaging","authors":"Florin Ioan Scortescu, G. Scortescu","doi":"10.18662/upalaw/81","DOIUrl":"https://doi.org/10.18662/upalaw/81","url":null,"abstract":"In the case of using the permanent inventory method, the exits or consumption of the packaging stocks can also be achieved by using the pre-established or standard price method. According to it, the mentioned goods are highlighted from an accounting point of view at the pre-established (standard) price, which is also called the registration price. Through it, price differences in addition to or less than the purchase price of these items are highlighted separately. It needs to be reviewed periodically and must be adjusted in accordance with the evolution of prices. The price differences related to the packaging out of the company's management through consumption are determined by using a coefficient (k).","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85160558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Brand Identity. The Echo of Mental Associations","authors":"Doina Guriţă","doi":"10.18662/upalaw/74","DOIUrl":"https://doi.org/10.18662/upalaw/74","url":null,"abstract":"In this article, I chose to talk about the latest topic in terms of branding, namely: \"sensory branding\" or \"five-dimensional brand\", which talks about the role of the five senses in creating a brand identity for strengthen the relationship between brand and consumer. Thus, for a brand to provoke reactions and create memorable experiences for the consumer, it is important to develop new strategies that involve triggering all the senses of consumers, or at least two of them. The concept of sensory branding is a recent one, but already it has evolved surprisingly. If in the past in the creation of a brand the most important aspect was the design, the visual system, nowadays the brands use different strategies through which, the simple triggering of a sense to lead to the triggering of the other senses.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"56 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79436249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Studies Regarding Placebo and Nocebo Effect in Marketing","authors":"Doina Guriţă","doi":"10.18662/upalaw/75","DOIUrl":"https://doi.org/10.18662/upalaw/75","url":null,"abstract":"The study that I will explain in this section represents a research made to demonstrate that marketing actions (pricing, for example) have the power to decrease the efficacy of the products to which they apply. In this case, placebo effect appears from expectations that the consumers have, a process that seemed to be not conscious. This study presents the impact that has a lower price for the consumers when they buy a product (such as an energy drink, designed to increase mental acuity) and shows that they might gain less benefit from consuming this product (for example they will solve fewer puzzles that usual) compared with the consumers that purchase and consume the same product with its regular price.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"132 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79658748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Employer Branding in the Context of Covid-19 Restrictions","authors":"E. Chițu","doi":"10.18662/upalaw/68","DOIUrl":"https://doi.org/10.18662/upalaw/68","url":null,"abstract":"Employer branding is the set of a particular signs of organizations that attract talent, but also of the reason why these talents choose to work for a particular organization. This concept shows a trend in the field of human resources changing the way talent is attracted and retained in an organization. Also, employer branding is the basic component of the talent recruitment process in an organization, helping to define the culture and work environment within it. A strong employer brand is essential for attracting and retaining top talent, but given the coronavirus pandemic, is it just as important? The purpose of this paper is to highlight the importance of employer branding in the COVID era and to identify appropriate strategies for these times. The research methodology is represented by a qualitative approach based on the analysis of some case studies, as well as of the specialized literature. In times of uncertainty, like the ones we all go through today, attracting talent seems impossible, with people being reluctant when faced with threats over which they have no control. However, some may see the pandemic as an opportunity for career advancement, and others are forced by circumstances to look for a new job. In these situations, the main criterion for choosing an organization is culture and values. Thus, employer branding plays a key role in attracting and maintaining top talent and organizations can use strategies such us: culture cultivation, personalizing messages, consideration of passive applicants, presentation of diversity and inclusion, etc.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78096209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Use of the Internet by Older People for Health-Related Issues: A Case Study of German Seniors","authors":"Simona Rodat","doi":"10.18662/upalaw/78","DOIUrl":"https://doi.org/10.18662/upalaw/78","url":null,"abstract":"Today, people are increasingly informed about health-related issues and are taking on a participatory role in healthcare. The active search for information, facilitated in particular by the internet, through which individuals try to support their decisions about their own health, as well as the involvement in medical interaction from a decision-making position, have become common practice. In this trend towards informative, interpretive and deliberative models that currently mark the healthcare and the relationship between physician and patient, the older people constitute a particular age group, given that, on the one hand, they have their own pace of adaptation to the new ways of communication and information, and on the other hand, they grew up and lived a large part of their life in a culture where the doctor made all the critical decisions. This paper addresses the issue of the use of the internet for health-related problems by the seniors. The results of a case study of the older people in Germany, which involved a qualitative research based on in-depth semi-structured interviews, are presented and discussed. The main objectives and research questions that were pursued in the study aimed to identify the major aspects of the forms and content of the internet use by seniors for medical information and decisions, as well as to delimit the influences of this new way of information and communication, specific to the current trend in healthcare, on real medical communication, both with doctors and other patients, as well as on medical practice and experiences in general.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"301 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77109862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Highlighting Price Reductions in Customer Accounting","authors":"Florin Ioan Scortescu","doi":"10.18662/upalaw/80","DOIUrl":"https://doi.org/10.18662/upalaw/80","url":null,"abstract":"The commercial operations have a particularly large share in the activity of the patrimonial units. These operations generate income and expenses, affecting debts to suppliers and receivables from customers and always involve the connection between two economic agents, one called supplier, for which the operation represents a sale and another called customer, for which the same operation represents a purchase. The debts and receivables generated by the company's relations with natural and legal persons outside it, as well as with natural persons inside are mainly reflected through the 4th class \"Third party accounts\". In business practice, price reductions of a commercial nature (which have a direct influence on the net size of an invoice) and/or a financial one (they are also called discounts) can be encountered.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"133 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73837152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Possibilities for Survival and Economic Recovery through Fiscal Relaxation in the Pandemic and Post-pandemic Period","authors":"G. Sandu","doi":"10.18662/upalaw/79","DOIUrl":"https://doi.org/10.18662/upalaw/79","url":null,"abstract":"Restrictions on the economy stifled by the devastating effects of the COVID-19pandemic have forced private companies to find their economic recovery levers. Survival or even economic growth can also be achieved through government support in the sense of tax cuts, the state bearing part of the wage costs, or by accessing funds that make it possible to reformulate businesses.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73580516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Benefits of Digitization for Small and Medium Enterprises","authors":"C. Codreanu","doi":"10.18662/upalaw/70","DOIUrl":"https://doi.org/10.18662/upalaw/70","url":null,"abstract":"Digital technologies are awaited to have an enormous influence on developing countries’ forecasts for economic growth. Digitization will remodel business activities in many directions. Many organizations and services have remained unlocked during COVID-19 by embracing new concrete distancing practices and technology to maintain their business running and their workers secure. The SME sector is essential to economies around the globe. With normality and revival from the pandemic in sight, it is more important than ever for SMEs to highlight from opponents, be as efficient and successful as possible and provide help to the country’s economic recovery. The devices and technology available now can assist to reduce costs, grow effectiveness and grow appearance. By projecting a digital transformation journey and using the first measures to develop a business by inserting in place simple but efficient digitalization devices, SMEs can help future-proof their offering and establish flexibility for years to arrive.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76661986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Non-patrimonial Rights Defense – The Right to One's Own Image","authors":"Cosmin Ambrosa","doi":"10.18662/upalaw/63","DOIUrl":"https://doi.org/10.18662/upalaw/63","url":null,"abstract":"A person's image is a fundamental value, provided by both the Civil Code and the fundamental law, whose protection is ensured by maintaining a fair balance between the exercise of the right to be informed and the freedom of expression. Thus, from the point of view of the ECHR’s practice, freedom of expression is not an absolute, inviolable and uncensored right as the freedom of holding an opinion and the freedom of speaking because it must be exercised like any other human rights, within its natural limits so as not to harm in any way the others' right and legitimate interest.","PeriodicalId":30571,"journal":{"name":"Polis Revista de Stiinte Politice","volume":"41 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74533581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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