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Analisis Semiotika pada Produk Kemasan Kaleng Kopi “Starbucks BPJS” 星巴克BPJS咖啡仓更新产品的符号学分析
Nirmana Pub Date : 2023-07-31 DOI: 10.9744/nirmana.23.2.106-112
Martinus Eko Prasetyo, Shierly Everlyn, Yunita Yunita
{"title":"Analisis Semiotika pada Produk Kemasan Kaleng Kopi “Starbucks BPJS”","authors":"Martinus Eko Prasetyo, Shierly Everlyn, Yunita Yunita","doi":"10.9744/nirmana.23.2.106-112","DOIUrl":"https://doi.org/10.9744/nirmana.23.2.106-112","url":null,"abstract":"Perkembangan teknologi menghadirkan banyak variasi desain dan kemasan produk di era persaingan global saat ini. Persaingan/kompetisi antar brand dengan produk sejenis memaksakan setiap brand harus memiliki cara yang tepat dalam memenangkan pasarnya masing-masing. Viralnya pemberitaan mengenai salah satu brand besar di Indonesia, yaitu kopi Starbucks yang mengeluarkan produk terbarunya dalam bentuk kemasan kaleng yang dijual di berbagai minimarket dan toko online, membuat banyak nitizen cukup antusias dan menamakan produk ini Starbucks \"BPJS\". Pengeluaran produk semacam ini merupakan salah satu langkah baru yang dilakukan Starbucks khususnya di Indonesia. Penulis tertarik untuk meneliti desain kemasan pada produk keluaran terbaru dari Starbucks dengan harga terjangkau ini karena brand Starbucks yang biasanya ada di harga yang terbilang kopi premium kini hadir sebagai produk kopi kalengan di minimarket. Penelitian ini akan berfokus pada analisis elemen desain pada kemasan kaleng kopi Starbucks dengan varian Mocha dan varian Espresso Latte. Tujuan dari penelitian ini untuk mendapatkan informasi dari makna visual pada produk kemasan kedua kaleng varian tersebut. Penelitian ini menggunakan metode deskriptif kualitatif, dengan pendekatan semiotik dari Charles Sanders Peirce. Dengan hasil analisis secara representation, object, dan interpretant untuk mengetahui makna dan komunikasi pesan elemen-elemen visual pada desain kemasan kaleng kopi Starbucks.","PeriodicalId":30517,"journal":{"name":"Nirmana","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48640838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perancangan Buku Ajar Tipografi 排版教师设计
Nirmana Pub Date : 2023-07-31 DOI: 10.9744/nirmana.23.2.123-129
Rendy Iswanto
{"title":"Perancangan Buku Ajar Tipografi","authors":"Rendy Iswanto","doi":"10.9744/nirmana.23.2.123-129","DOIUrl":"https://doi.org/10.9744/nirmana.23.2.123-129","url":null,"abstract":"Mata kuliah Tipografi adalah mata kuliah wajib yang biasanya ada di semester 1, di mana di mata kuliah ini mahasiswa akan mempelajari teori dasar dari Tipografi, Monogram, Inisial, Typo Images, Black Letters, Layout dan Typeface Design. Melalui mata kuliah ini mahasiswa mampu membuat karya desain dengan mengaplikasikan prinsip dasar tipografi sebagai elemen dasar, melalui teknik manual secara mandiri dan tersupervisi. Penguasaan atau kemampuan dalam Tipografi akan akan memberikan kontribusi pada kualitas estetika desain visual yang dihargai oleh target audience. Tujuan penelitian ini adalah mendeskripsikan proses pengembangan materi Tipografi dalam bahan ajar mata kuliah Tipografi. Penelitian ini menggunakan metode deskriptif dan kualitatif. Pengumpulan data menggunakan observasi, wawancara, dan dokumentasi.","PeriodicalId":30517,"journal":{"name":"Nirmana","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49305084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Buku Ensiklopedia Flora dan Fauna di Hutan Tropis Indonesia untuk Anak Usia 10-12 Tahun
Nirmana Pub Date : 2023-07-31 DOI: 10.9744/nirmana.23.2.67-78
I. Sanjaya, A. K. Streit
{"title":"Buku Ensiklopedia Flora dan Fauna di Hutan Tropis Indonesia untuk Anak Usia 10-12 Tahun","authors":"I. Sanjaya, A. K. Streit","doi":"10.9744/nirmana.23.2.67-78","DOIUrl":"https://doi.org/10.9744/nirmana.23.2.67-78","url":null,"abstract":"Flora dan fauna pada hutan  hujan tropis Indonesia sangat beragam dalam hayatinya, dan merupakan aset penting negara, bahkan merupakan aset penting dunia karena diperlukan manusia dan hewan untuk bernafas. Namun, sayangnya tidak banyak yang membahas mengenai hal ini, bahkan masyarakat banyak yang belum mengenal flora dan fauna di hutan  hujan tropis. Maka dari itu diperlukan media untuk mengenalkan kembali flora dan fauna pada habitat hutan  hujan tropis serta lingkungan agar anak-anak kita lebih mengenal kekayaan alam dan dapat lebih menjaga alam dan isinya. Penelitian ini menggunakan metode analisis kualitatif berdasarkan data yang terkumpul melalui studi kasus, observasi serta kuesioner yang kemudian dijabarkan secara deskriptif. Media pengenalan dilakukan melalui buku ensiklopedia. Dengan terancangnya buku ensiklopedia ini, dapat menambahkan wawasan, pengetahuan, serta lebih mengenal kekayaan alam di Indonesia agar dapat melestarikan serta memeliharanya dengan baik.","PeriodicalId":30517,"journal":{"name":"Nirmana","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41769823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Construction of the Representation based on Product, Brand Advertisement, and Cause-related Marketing: Aqua Case 基于产品、品牌广告和因果营销的代表性建构：Aqua案例
Nirmana Pub Date : 2023-02-02 DOI: 10.9744/nirmana.23.1.9-18
Natalia Widiasari
{"title":"The Construction of the Representation based on Product, Brand Advertisement, and Cause-related Marketing: Aqua Case","authors":"Natalia Widiasari","doi":"10.9744/nirmana.23.1.9-18","DOIUrl":"https://doi.org/10.9744/nirmana.23.1.9-18","url":null,"abstract":"The study discusses on how Aqua as the product as well as brand and its cause related marketing activities become the source of popular culture. The customer and community as the stakeholder of Aqua create new meaning using the brand and its advertisement. The new meaning is representations of people’s daily life. Product, brand, and the cause-related marketing activities are a top-down communication that controlled by the capitalist. The representations are a bottom-up communication of people who are constructing and reconstructing their everyday life for their own interests.","PeriodicalId":30517,"journal":{"name":"Nirmana","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42377986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perancangan Strategi Branding Stationery “Tifiti” untuk Mendukung Produktivitas 设计品牌“斑疹伤寒”策略以促进生产力
Nirmana Pub Date : 2023-02-02 DOI: 10.9744/nirmana.23.1.1-8
Sheila Abigail, Cindy Muljosumarto
{"title":"Perancangan Strategi Branding Stationery “Tifiti” untuk Mendukung Produktivitas","authors":"Sheila Abigail, Cindy Muljosumarto","doi":"10.9744/nirmana.23.1.1-8","DOIUrl":"https://doi.org/10.9744/nirmana.23.1.1-8","url":null,"abstract":"Produktivitas merupakan kemampuan untuk mengelola sumber daya untuk menghasilkan sesuatu. Sayangnya, tingkat produktivitas di Indonesia terhitung cukup rendah. Bahkan, sebagian besar pekerja yang sudah memiliki latar belakang produktif kerap kali mengalami penurunan karena faktor kebosanan. Perancangan ini bertujuan untuk menciptakan stimulus yang mendukung produktivitas berupa stationery. Brand stationery ini dirancang dengan strategi yang berfokus pada brand experience. Perancangan ini menggunakan metode analisis kualitatif deskriptif. Adapun tahapannya yaitu, melakukan wawancara dengan stakeholder, consumer persona untuk mendapatkan consumer insight, dan SWOT kompetitor. Dengan landasan tersebut akan ditemukan brand essence dan brand positioning untuk menjadi landasan terbentuknya brand strategy.","PeriodicalId":30517,"journal":{"name":"Nirmana","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46248032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Bamboo for Beverage Containers of Legen and Tuak as a Reflection of Local Wisdom of Tuban Society 勒根和吐蕃饮料容器用竹——吐蕃社会乡土智慧的体现
Nirmana Pub Date : 2023-02-02 DOI: 10.9744/nirmana.23.1.50-58
Listia Natadjaja, Elizabeth Christine Yuwono
{"title":"Bamboo for Beverage Containers of Legen and Tuak as a Reflection of Local Wisdom of Tuban Society","authors":"Listia Natadjaja, Elizabeth Christine Yuwono","doi":"10.9744/nirmana.23.1.50-58","DOIUrl":"https://doi.org/10.9744/nirmana.23.1.50-58","url":null,"abstract":"Legen and tuak beverage container made of bamboo has different names and functions namely bethek, centhak and ongkek. This study aims to see how people use bamboo as part of local wisdom in the form of legen and tuak container. The society gaining knowledge from living with the nature finds that the functions of a bamboo are being thermal insulation, being a not-easily-broken container, maintaining flavor and aroma, and making the content in it more durable. Apparently, the sustainability of this natural-made packaging is not only due to its function which is tangible but also related to the socio-cultural of the local community especially how they produce, consume and distribute legen and tuak.  In practice, local wisdom of bamboo as legen and tuak beverage containers continuously gives attention to the balance of nature that does not destroy or force the nature to produce more than its capacity, it is inherited from generation to generation, and it is correlated to the culture. It contains the philosophy of self-controlled and sharing.","PeriodicalId":30517,"journal":{"name":"Nirmana","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44031515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perancangan Game Visual Novel “Freshmen” sebagai Media Edukasi Etika Bermedia Sosial Sekolah Menengah Atas 《新生》小说《高中社交媒体伦理教育》的视觉游戏设计
Nirmana Pub Date : 2023-02-02 DOI: 10.9744/nirmana.23.1.32-39
Andreas Naratama, T. A. S. Prasida, Jasson Prestiliano
{"title":"Perancangan Game Visual Novel “Freshmen” sebagai Media Edukasi Etika Bermedia Sosial Sekolah Menengah Atas","authors":"Andreas Naratama, T. A. S. Prasida, Jasson Prestiliano","doi":"10.9744/nirmana.23.1.32-39","DOIUrl":"https://doi.org/10.9744/nirmana.23.1.32-39","url":null,"abstract":"Media sosial merupakan sarana komunikasi yang digunakan di era modern. Akan tetapi penggunaan media sosial tidak selalu berdampak positif, pelanggaran hukum sering terjadi di media sosial seperti ujaran kebencian dan penyebaran hoax. Kalangan SMA menjadi salah satu kalangan yang rawan menjadi korban atau pelaku pelanggaran di media sosial dikarenakan tingkat emosi yang belum stabil walau sudah dapat berpikir secara kritis. Solusi berupa media pembelajaran berbentuk game edukasi Visual novel berjudul “Freshmen” dikembangkan dengan tujuan untuk mengedukasi siswa SMA akan pentingnya etika dalam bermedia sosial. Metode yang digunakan dalam penelitian adalah satistik deskriptif. Hasil evaluasi menunjukan bahwa siswa menjadi lebih paham tentang etika dalam bermedia sosial setelah bermain game “Freshmen”.","PeriodicalId":30517,"journal":{"name":"Nirmana","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46400308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Perancangan Poster Augmented reality Dampak Sampah Plastik bagi Lingkungan 增强现实海报设计环保塑料垃圾
Nirmana Pub Date : 2023-02-02 DOI: 10.9744/nirmana.23.1.59-66
Chairoel Adam
{"title":"Perancangan Poster Augmented reality Dampak Sampah Plastik bagi Lingkungan","authors":"Chairoel Adam","doi":"10.9744/nirmana.23.1.59-66","DOIUrl":"https://doi.org/10.9744/nirmana.23.1.59-66","url":null,"abstract":"Sampah plastik merupakan salah satu jenis sampah yang banyak dihasilkan oleh masyarakat pada saat ini. Kesadaran yang kurang dari masyarakat untuk mengurangi penggunaan dan mengolah kembali sampah plastik ini menyebabkan penumpukan sampah yang berlebihan di lingkungan. Melihat permasalahan yang ada, maka akan dirancang sebuah poster tentang bahaya sampah plastik bagi lingkungan menggunakan fitur augmented reality sebagai solusi kreatif yang dapat menarik perhatian masyarakat untuk mencermati poster tersebut dan menyebarluaskannya melalui media sosial. Poster ini dirancang menggunakan metode Design Method oleh Eric Karjaluoto, dengan harapan poster ini nantinya dapat meningkatkan kesadaran tentang bahaya sampah plastik dan mengurangi penggunaan plastik yang berlebihan.","PeriodicalId":30517,"journal":{"name":"Nirmana","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49139713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perancangan Media Kreatif “Brainlliant” untuk Anak Penderita Epilepsi 癫痫儿童创意媒体设计“Brainliant”
Nirmana Pub Date : 2023-02-02 DOI: 10.9744/nirmana.23.1.19-31
E. Kosasih, A. Wahyudi
{"title":"Perancangan Media Kreatif “Brainlliant” untuk Anak Penderita Epilepsi","authors":"E. Kosasih, A. Wahyudi","doi":"10.9744/nirmana.23.1.19-31","DOIUrl":"https://doi.org/10.9744/nirmana.23.1.19-31","url":null,"abstract":"Penyakit epilepsi masih menjadi hal yang jarang diketahui oleh masyarakat, karena umumnya pada kepercayaan yang terbentuk, epilepsi sering dikaitkan dengan roh jahat. Nyatanya penyakit ini memang merupakan gangguan pada saraf di otak yang membuat penderitanya kejang-kejang. Penyakit ini juga lebih sering menyerang anak-anak. Keterkaitan epilepsi dan depresi sangatlah dekat. Rasa kurang percaya diri, stress atau bahkan rasa sakit kejang-kejang yang tak kunjung henti bisa membuat penderitanya depresi. Target audiens merupakan teman-teman penderita epilepsi berusia 5-12 tahun. Dengan adanya media kreatif ini diharapkan bisa membantu rasa percaya diri, edukasi untuk berfikir positif serta penyaluran bakat atau kreatifitas bagi teman-teman epilepsi.","PeriodicalId":30517,"journal":{"name":"Nirmana","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42538507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reinterpreting Bedouin Shaabook Weaving Techniques and Materials through the Co-Creation of Omani Contemporary Jewellery 通过共同创作阿曼当代珠宝，重新诠释贝都因Shaabook编织技术和材料
Nirmana Pub Date : 2023-02-02 DOI: 10.9744/nirmana.23.1.40-49
Amal Salim Khalfan Al-Ismaili
{"title":"Reinterpreting Bedouin Shaabook Weaving Techniques and Materials through the Co-Creation of Omani Contemporary Jewellery","authors":"Amal Salim Khalfan Al-Ismaili","doi":"10.9744/nirmana.23.1.40-49","DOIUrl":"https://doi.org/10.9744/nirmana.23.1.40-49","url":null,"abstract":"The goal of this practice-based research is to create new interpretations of traditional Omani Bedouin crafts to inform the creation of contemporary jewellery. According to observations made during fieldwork with settled Bedouin craftspeople, traditional Bedouin methods for tanning leather (using plant materials such as Galqa and Qarat) and the production of leather thread for weaving are described, as is the use of weaving techniques in the production of Shaabook (headpieces), Hebla (leather belts), and traditional homemade decorative trims (Talli, Siim, and Suffah). A collaborative/co-creation workshop with a group of settled Omani Bedouin in North Eastern Oman served as the basis for this research. Participants in the workshop had a variety of traditional weaving techniques under their belts. Working in teams, the participants wove modular elements that were then combined to form a neckpiece. Using reflective analysis, the issue of hybridity is investigated in order to establish a link between the past and the present in the creation of contemporary Omani jewellery pieces.","PeriodicalId":30517,"journal":{"name":"Nirmana","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48926267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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